Community Event Sponsorship Impact
Event Advertising Investment: $26,142.56
Event Campaign Impact: $1,123,700.00
ROAS (Return on Ad Spend): $42.98: $1
Impressions: 3,348,237
Total Clicks: 12,766
Cost/Visitor Day: $0.65
Display CTR: 0.38% (Industry Benchmark is 0.12 – 0.18%)
Direct Event Investment: $30,650
Number of Events Sponsored: 18
Financial Impact to County: $129,000
Destination Impact:
Total Trips / Visits: 11,237
Campaign Impact: $37,300.00
Events Impact:
Total Trips / Visits: 1,298
Campaign Impact: $129,800.00
Hotel Impact:
Room Nights: 373
Campaign Impact: $37,300.00
Age Education Level Income Ethnicity Household 45-64: 32.8% 25-44: 28.2% 65+: 22.8% 16-24: 16.2% High School: 52.2% Bachelor’s: 42.6% Graduate: 5.1% 3-5: 48.5% 1-2: 38.4% 6+: 13.1% $0-$50K: 26.8% $100K-$150K: 23.7% $75-$99K: 19.1% $50K-$75K: 16.9% $150K: 13.5% White: 86% Black: 5.8% Hispanic: 5.1% Asian: 2.8% Other 0.3% In-State Out-of-State 2023 2022 2023 2022 57.55% 52.59% 47.41% 56.28% 43.72% 42.45% 62.36% 37 64% Michigan 1,088,148 Ohio 260,237 Indiana 128,565 Florida 69,493 Illinoi 3,025 Pennsylvani 8,980 Tennessee 29,819 North Carolina 26,863 Kentuck 4,342 Texa 7,579 Detroit, MI 65,821 Lansing, M 8,014 Muskegon, MI 36,060 Howell, MI 29,179 Grand Rapids, M 8,609 Columbus, OH 22,021 Kalamazoo, MI 20,836 Fort Wayne, IN 19,109 Battle Creek, M 8,777 Coldwater, MI 20,231 600K 500K 400K 300K 100K 0 200K (in thousands)
Visitation State Visitation
Trips Trips State
Trips Visitor Days City
State
Monthly Volume by Visitor Days Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 2023 2022 2022 2023 0 0 0 0 0 0 0 0 0 0 0 0 340.4 305.8 372.3 276.5 226.8 302.1 327.8 393.4 434.8 599.6 458.7 377.0 5 3 2 2 1 2 3 s a s y I I I
Lenawee Podcast Join us as a special guest on Let’s Talk Lenawee! Promote your business, events, or unique happenings through our monthly podcast. Our podcast is deployed on YouTube and Spotify, and then cross-promoted on our social media platforms. Contact jenna@visitlenawee.com to find out more details. Stay in the know of everything happening in Lenawee County! Sign up for our Newsletter: $400,000 $300,000 $200,000 $100,000 0 Investment Assessment/Income Investment Assessment/Income 0 100000 200000 300000 400000 500000 Direct Community Investment Fiscal Year 2023
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Partnerships
Visit Lenawee is dedicated to showcasing the beauty and charm of Lenawee County to the world. Our mission goes beyond just promoting tourism. We believe that when tourism flourishes, local businesses thrive as well. If you share our love for Lenawee County and want to help us in our mission to attract visitors, we invite you to partner us!
Our partnership program is open to businesses that share our values and are approved by our organization. As a partner, you will enjoy a range of benefits that will help you grow your business. Each partnership is unique to the needs of that partner.
If you’re interested in becoming a partner, simply scan the QR code below and fill out our Partnership Application to get started. We look forward to working with you to create an exceptional community that showcases the best Lenawee County to the world.
