71% of visitors in 2023 were from the UK Visits (000s)
1
469 454 494 Rank
1
359 374
Rank
Top 5 UK 4ports (based on total visitors arriving)
Spend (£m)
Heathrow Gatwick Liverpool Luton Poole (S)
189 197 208 203 234 2017 2018 2019 2022 2023
2017 2018 2019 2022 2023
-24%
+4%
vs. 2019
vs.2022
59%
11%
26%
4%
Leisure
Business
VFR1
Other
SC 9%
4.9
£633
£133
Avg. length of stay2
Spend per visit
Spend per night
For 34% it’s their 1st visit
NI 1%
IoM 1%
NW 7%
68% would return in the next 2 yrs
NE 1%
3NPS:
78
76% booked accomm. & travel separately 83% stayed in paid accommodation
2%
98%
88%
12%
19%
27%
54%
Day
Overnight
Air
Sea
Low5
Shoulder6
Peak7
WA 4%
WM 6%
SW 16%
YO 4%
EM 5% SE 28%
EoE 2% LON 15%
Regional spread (share of UK visits in 2023)
Source: Exit Survey by 4insight commissioned by Visit Jersey in 2022-onwards, 2017-2019 by IGR. Spend is stated in nominal terms. Key: green is volume data, pink is spend, orange is experience data.1VFR (Visiting friends and relatives). 2Average length of stay excludes day trippers. 3Net Promotor Score (NPS) is leisure only and is impacted by cultural differences, avoid comparing by markets. 4Ports based on arriving visitors from all countries.(S) means it is a seaport.