6% of visitors in 2023 were from Other Channel Islands Visits (000s)
3 Rank
55
38
60
29
3 33
Spend (£m) 8
Rank
14 14 10
9
2017 2018 2019 2022 2023
2017 2018 2019 2022 2023
-44%
vs. 2019
+16%
vs.2022
46%
21%
11%
22%
Leisure
Business
VFR1
Other
2.8
£298
£132
Avg. length of stay2
Spend per visit
Spend per night
For 14% it’s their 1st visit
93% would
return in the next 2 yrs
3NPS:
67
94% booked accomm. & travel separately 81% stayed in paid accommodation
22%
78%
Day
Overnight
60% Air
40%
26%
31%
43%
Sea
Low5
Shoulder6
Peak7
Source: Exit Survey by 4insight commissioned by Visit Jersey in 2022-onwards, 2017-2019 by IGR. Spend is stated in nominal terms. Key: green is volume data, pink is spend, orange is experience data.1VFR (Visiting friends and relatives). 2Average length of stay excludes day trippers. 3Net Promotor Score (NPS) is leisure only and is impacted by cultural differences, avoid comparing by markets.