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2023 Irish Visitor Summary

Page 1

1% of visitors in 2023 were from the Republic of Ireland Visits (000s)

5

10

9

Rank

8

7

4 8

Rank

Republic of Ireland port link Dublin

Spend (£m) 4

5

4

5

5

2017 2018 2019 2022 2023

2017 2018 2019 2022 2023

-8%

vs. 2019

+2%

vs.2022

54%

4%

36%

5%

Leisure

Business

VFR1

Other

5.6

£723

£126

Avg. length of stay2

Spend per visit

Spend per night

For 30% it’s their 1st visit

74% would

return in the next 2 yrs

3NPS:

62

92% booked accomm. & travel separately 76% stayed in paid accommodation

1%

99%

95%

5%

Day

Overnight

10%

26%

65%

Air

Sea

Low5

Shoulder6

Peak7

Source: Exit Survey by 4insight commissioned by Visit Jersey in 2022-onwards, 2017-2019 by IGR. Spend is stated in nominal terms. Key: green is volume data, pink is spend, orange is experience data.1VFR (Visiting friends and relatives). 2Average length of stay excludes day trippers. 3Net Promotor Score (NPS) is leisure only and is impacted by cultural differences, avoid comparing by markets.


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