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2023 German Visitor Summary

Page 1

2% of visitors in 2023 were from Germany Visits (000s)

4 Rank

19

20

21

16

3 Rank

German port4 links Munich Dusseldorf

Spend (£m) 10 13 14 10

9

12 2017 2018 2019 2022 2023

2017 2018 2019 2022 2023

-43%

-25%

vs. 2019

vs.2022

94%

1%

4%

1%

Leisure

Business

VFR1

Other

6.6

£779

£133

Avg. length of stay2

Spend per visit

Spend per night

For 82% it’s their 1st visit

43% would return in the next 2 yrs

3NPS:

69

73% booked accomm. & travel separately 97% stayed in paid accommodation

12%

88%

65%

35%

2%

21%

76%

Day

Overnight

Air

Sea

Low5

Shoulder6

Peak7

Source: Exit Survey by 4insight commissioned by Visit Jersey in 2022-onwards, 2017-2019 by IGR. Spend is stated in nominal terms. Key: green is volume data, pink is spend, orange is experience data. 1VFR (Visiting friends and relatives). 2Average length of stay excludes day trippers. 3Net Promotor Score (NPS) is leisure only and is impacted by cultural differences, avoid comparing by markets. 4Ports ordered by number of arriving passengers, includes any with over 200 passengers.(S) means it is a seaport.


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2023 German Visitor Summary by visitjerseyci - Issuu