2024 ANNUAL REPORT
A Letter From the President & CEO
Dear Industry Partners & Community Stakeholders,
We are so grateful for the strength of our Jefferson Parish tourism industry and the tremendous community that we encompass together. The entire team and I are excited about the successes we achieved together in 2024. Our sales team saw fantastic growth with an estimated $28 million in economic impact from group sales. This growth is heavily reliant on our convention centers and hotel communities working with our sales team to meet the clients’ demands. What a great team effort!
We strategically focused on partnerships with social media influencers to extend our reach to our target audience. While we are in the early stages of this strategy, we have already reaped dividends on this investment. We truly appreciate your partnership in helping not only these influencers but also our invited travel writers to experience Jefferson Parish so they can help us invite the world to be our guests!
After much planning, 2024 saw the introduction of the Community Champion Program. As a result of creating these new concepts, we are delighted to welcome LCMC and BMW, as Community Champion partners with Visit Jefferson Parish!
The Oyster Trail has become a leisure visitor favorite over the years and in 2024, we enhanced this program to include a partnership with urban South, as the official beer of the Trail. Look for more Oyster Trail partners coming in 2025.
The long-anticipated Foodie Feast Jefferson Parish Restaurant Week had its inaugural debut in 2024 much to the delight of locals and visitors alike. We look forward to this event growing each year. A big thank you to the participating restaurants!
Thank you for your commitment and dedication to making each visitor’s experience excellent!
All the best,
Violet Peters
Jefferson Convention & Visitors Bureau, Inc.
President & CEO
2024 Board of Directors
OFFICERS
CHARLENE MARTINEZ - CHAIRMAN
General Manager | Hampton Inn & Suites
New Orleans - Elmwood
GENE SAUSSE - VICE-CHAIRMAN
General Manager | Destination Network
KEVIN BARONI - TREASURER
General Manager | Pontchartrain Convention and Civic Center
JOSEPH SPINATO - SECRETARY
President | Spinato Management
FRANCISCO CHRISTIAN - IMMEDIATE PAST CHAIR
Managing Partner | Taylored Hospitality Solutions
SHANNON DALLAS - MEMBER-AT-LARGE
Director of Business Development | Hotard Coaches, Inc.
TODD LOUP - MEMBER-AT-LARGE
Director of Sales & Marketing | DoubleTree by Hilton New Orleans Airport
VIOLET PETERS - PRESIDENT & CEO
Jefferson Convention & Visitors Bureau, Inc.
DIRECTORS
STU BARASH
President | Destination Marketing Consultants
BRETT BARES
Director of Sales & Marketing | Airboat Adventures LLC
DAVID BARRECA
Owner | Barreca's Food Services, LLC
KRISTINA BENNETT-HOLMES
Deputy Director of Aviation-Commercial Development | New Orleans International Airport
BRET CHITTENDEN
Chief Operating Officer | Expotel Hospitality
RYAN FAVRET
General Manager | Alario Center
TARA LEDOUX
CEO | Clearview City Center
BROOKE ZAR
Owner/Operator | Restaurant des Familles
COMMUNITY REPRESENTATIVES
DARREN MARTINO
Division On Premise Sales Manager | Crescent City Coca-Cola Bottling Company UNITED
DONNA RUSSO
Director | Jefferson Parish Citizens' Affairs
OUR MISSION
The mission of Visit Jefferson Parish is to actively partner with the tourism and hospitality industry by marketing and selling the destination brand experience, resulting in additional spending by leisure and group travel visitors, leading to enhanced community economic vitality and resident quality of place.
OUR VISION
As a brand-driven destination leader, Visit Jefferson Parish is innovative and influential in attracting new visitor business to the parish tourism/hospitality industry and host communities.
OUR PROMISE
Jefferson Parish, with its key getaways of Louis Armstrong New Orleans International Airport and Interstate 10, offers unique and affordable family-oriented dining and shopping and immersive nature-based recreational and group event experiences. Comprised of the Mississippi East and West Banks and the Gulf Coast, the area showcases lively suburban business districts and historic neighborhood communities, espousing a distinct character of friendliness, fun and relaxation. Jefferson Parish is assuredly the real connection to the Louisiana family entertainment lifestyle.
ACCREDITED
Visit Jefferson Parish is accredited through the Destination Marketing Accreditation Program (DMAP) by Destinations International. This esteemed global recognition signifies Visit Jefferson Parish meets the performance standards in destination marketing and management. We are committed to upholding these standards and to being effective leaders in our industry.
Jefferson Tourism by the Numbers
Jefferson Parish continues to demonstrate its strength as a major tourism destination, boasting a $2 billion visitor industry that supports approximately 21,000 hospitality jobs. The parish plays a vital role in Louisiana's tourism landscape, ranking second highest in the state for visitor spending, employment earnings, and government revenue generated through tourism.
While awaiting the release of the 2024 Visitor Spending Report from the Louisiana Office of Tourism, the outlook for Jefferson Parish's visitor spending appears promising. We anticipate that the 2024 report will show visitor spending remaining consistent with previous years.
In 2023, visitor spending in Jefferson Parish reached $1.95 billion, supporting 21,492 hospitality jobs with over $658 million in earnings. Visitor-generated state and local taxes contributed nearly $198 million to the parish, providing over $1,150 in tax savings for every Jefferson Parish household.
JEFFERSON PARISH BENEFITS FROM A $2 BILLION VISITOR INDUSTRY
nd
>$1,100 IN STATE SALES TAX SAVED BY EVERY HOUSEHOLD IN JEFFERSON PARISH
JEFFERSON PARISH VISITOR INDUSTRY IS RESPONSIBLE FOR OVER 21,000 JOBS
LARGEST VISITOR SPENDING IN THE STATE 2
DESTINATION DEVELOPMENT
2024 ushered in new and renewed business:
• Hilton New Orleans Airport completed renovations of the guestrooms and public spaces.
• Brent House completed renovations of the guestrooms.
• The New Orleans Marriott Lakeway Metairie completed renovation of the meeting/event space.
• The Days Inn/Ramada by Wyndham Kenner/New Orleans Airport South renovated and reopened with over 2,000 square feet of meeting space.
• The Bucktown Harbor's Bird's Nest Learning Pavilion opened in April offering 700 square feet of space to view the Bucktown marsh and boardwalk while learning about the parish's ecosystem.
• The land-based Treasure Chest Casino, Kenner, opened in June showcasing 48,000 square-feet of gaming and entertainment space.
2024 DESTINATION INFLUENCES
• Allstate Sugarbowl Prep Classic
• American Cornhole League
• Mardi Gras
• Family Gras
• Gretna Heritage Festival
• Elite Redfish Series
Top Taco Fest
• Gator Classic Soccer Tournament
• New Orleans Champions Cup Soccer Tournament
• National Collegiate Rugby
• Grand Isle International Tarpon Rodeo
• Lafitte Seafood Festival
• Louisiana Fire Juniors Soccer
• Mardi Gras 5K/10K
FESTIVALS & EVENTS
• Powerlifting America
• Tour de Jefferson
• Uncle Sam Jam
• Zurich Classic
Jefferson Parish's vibrant cultural festival scene drives significant tourism and economic growth. The production of the 16th annual Family Gras festival united families celebrating Mardi Gras, music, and culture. The Visit Jefferson Parish team also provided operational support for the 29th annual Uncle Sam Jam and the 18th annual Tour de Jefferson cycling event. These events, alongside the Gretna Heritage Festival, Lafitte Seafood Festival, Grand Isle Tarpon Rodeo, and other parishwide celebrations, inject outside dollars into the local economy, benefiting accommodations, dining, transportation, and other businesses. The resulting increased visitor spending generates higher tax revenues through sales, hotel, and other collections, supporting the community.
Destination Sales & Services
Visit Jefferson Parish represented its partners and the destination at select tradeshows and conferences, attending 15 group/leisure tradeshows and confirming more than 450 appointments with event and travel planners. The sales team achieved commendable growth in 2024 with a total of 18,258 room nights booked for a more than $28 million economic impact!
In 2024, print and digital marketing, with an emphasis on the top-producing sports and military markets, were placed in over 15 outlets/publications, including but not limited to the Sports Events Annual Planners Guide, Sports Destination Guide, Convention South, Meetings Today and the Military Reunion Network and Disabled American Veterans Annual Conference Guides.
CLIENT COMMUNICATIONS
8,000 TOTAL LEADS GENERATED
253 DEFINITE ROOM NIGHTS
18,258 GROUPS WELCOMED
FAMILIARIZATION TOURS HOSTED 2
Trade Shows
ASSOCIATION:
• Louisiana Society of Association Executives
CORPORATE:
• Jefferson Highway Conference
SOCIAL, MILITARY, EDUCATION, RELIGIOUS, FRATERNAL:
• New Orleans Bridal Show
• NOW Bridal Show
• Military Reunion Network
TOUR & TRAVEL:
• American Bus Association
• Student Youth Travel Association
• TravelSouth Domestic
SPORTS:
• Connect Sports
• SPORTS, the Relationship Conference
• TEAMS
• US Sports Congress
2024 HIGHLIGHTS
JANUARY Allstate Sugar Bowl National Prep Classic - 6,000 Attendees / 937 Room Nights
FEBRUARY Impact Wrestling - 1,800 attendees / 315 Room Nights
MARCH Big Easy Invitational Soccer - 6,600 attendees / 350 Room Nights
APRIL American Cornhole League - 2,500 Attendees / 250 Room Nights
First Robotics - 3,600 Attendees / 823 Room Nights
Original Sewing & Quilt Expo - 3,900 Attendees / 345 Room Nights
Powerlifting America High School Championships - 5,000 Attendees / 335 Room Nights
MAY Disabled American Veterans - 300 Attendees / 325 Room Nights
JULY National Desoto Club Convention - 2,500 Attendees / 320 Room Nights
SEPTEMBER Gator Classic Soccer - 7,500 Attendees / 270 Room Nights
OCTOBER Greater New Orleans USBC Annual Fall Classic Bowling - 525 Attendees / 130 Room Nights
NOVEMBER Disabled American Veterans - 300 Attendees / 325 Room Nights
Greater New Orleans USBC Annual Fall Classic Bowling - 525 Attendees / 130 Room Nights
New Orleans Champions Cup Soccer - 4,400 Attendees / 310 Room Nights
In partnership with local organizations, Visit Jefferson Parish was able to successfully secure key future events:
LHSAA POWERLIFTING CHAMPIONSHIPS
2500 room nights (March 2025)
FIRST ROBOTICS
800 room nights (April 2025)
LOUISIANA DIAMOND YOUTH 8U & 10U STATE TOURNAMENT
350 room nights (July 2025)
Jefferson Parish is a premier destination for mid-sized tournaments and events, boasting diverse venues that cater to a wide array of sports. To assist event organizers, Visit Jefferson Parish provides a valuable online Sports Venue Guide. This guide is promoted through online channels, at relevant conferences, and distributed during site visits to ensure that planners have access to the resources they need.
Jefferson Parish Sports VENUE GUIDE
Marketing the Destination
LEISURE MARKETING
Visit Jefferson Parish's objective is to increase the number of visitors traveling to Jefferson Parish through print, digital, broadcast, search engine optimization, social media, influencer, cooperative marketing, tradeshows, sales missions, and familiarization (FAM) trips.
Digital, broadcast and social advertising efforts garnered more than 8 million impressions, and we acquired 5,037 inquiries from advertising leads. Visit Jefferson Parish enhanced its in-market reach through geo-fencing, and ran successful geotargeting campaigns garnering 1.4 million impressions, and through in-guestroom broadcast television via Destination Network's NOTV, where our Outdoor Family Fun commercial ran 5,359 spots in 23,972 hotel rooms in the metro area.
Broadcast marketing, nationally and in-market garnered 642,311 overall Impressions, with 560 spots on radio & television. A national YouTube Campaign featuring the In to Be Outdoors :30 commercial garnered 219,908 Impressions, 297 clicks, and 101,839 views; with 46.95% of potential visitors watching 100% of the video.
Fall of 2024 we officially launched the digital 'It's in to be Out' campaign highlighting the destination as a place with a variety of experiences from the outdoors to historical sites and shopping to dining.
Jefferson Parish was promoted at the following leisure-oriented tradeshows and conferences:
• IPW Conference
• New Orleans Chapter of the American Society of Travel Agents
• TravelSouth International
FAMILIARIZATION (FAM) TOURS
In partnership with the Louisiana Office of Tourism Visit Jefferson Parish hosted a FAM tour for a group of Canadian tour operators. The group enjoyed a culinary experience with Chef Andrea Apuzzo. The FAM presented the opportunity to highlight Jefferson's unique locale, a destination next door to New Orleans with a culinary scene of its own!
Our Sales Team hosted a group of sports planners showcasing indoor and outdoor venues. From touring baseball and soccer fields, to the multi-use Alario Center and Pontchartrain Center, planners experienced first-hand the assets offered in Jefferson Parish.
MARKETING PARTNERSHIPS
• Louisiana Office of Tourism (LOT)
• Louisiana Travel Association (LTA)
• Gulf Alliance of Tourism (GATOR)
• Louisiana Culinary Trails
• TEAM Louisiana
• Elite Fishing Series
• Krewe of Argus
• Tulane Sports
• NOLA Gold Rugby
• NOTV, Destination Network
Visit Jefferson Parish Visitors Guide is an annual inspiration guide highlighting the destination, its events and membership. This lifestyle magazine featured articles encouraging visitors to ' Come for the Food, Stay for the fun ' as told by travel writers. The guide is the main response piece for potential visitors requesting information on Jefferson Parish. With a print distribution of 35,000 along with 50+ thousand of its rack card companion piece, it is distributed throughout Louisiana Welcome Centers, Jefferson and Orleans parish hotels, and to attendees of conferences and events.
JEFFERSON PARISH VISITORS GUIDE
JEFFERSON PARISH LOUISIANA OYSTER TRAIL
Awe Shucks...the BEST oysters can be found in Jefferson Parish! The Louisiana Oyster Trail is comprised of Jefferson Parish oyster experiences, each boasting a three-foot-tall poly resin oyster sculpture hand-painted by a local artist. In 2024, we partnered with Urban South as the official beer of the trail. Their support of the trail heightened marketing, encouraging locals and visitors to enjoy the Louisiana delicacy paired with a unique brew. The trail spans the coast of Grand Isle, the banks of the Mississippi and the shores of Lake Pontchartrain, offering travelers a tasty journey wherever they may visit in Jefferson. The dedicated website, LouisianaOysterTrail.com, provides a map with a complete listing of participating restaurants, as well as artist profiles and sculpture images.
In partnership with the Louisiana Charter Boat Association (LCBA), Visit Jefferson Parish participated in the Catch & Cook with Chef Jay Ducote, presented by Mossy Oak where we highlighted Grand Isle.
2024 STREAMING VIEWERSHIP
MOSSY OAK GO 936 views
MOSSY OAK YOUTUBE 30,929 views
WAYPOINT TV 368,030 views
TOTAL VIEWS 399,895 views
PAID PROMOTION & ADVERTISING IMPRESSIONS
GOOGLE VIDEO ADS 631,954+ META 110,126+
YOUTUBE 82,321+
While these numbers represent exposure received throughout Q4 of 2024, the episodes will continue to stream via on-demand viewing through 2025.
ORGANIC SOCIAL PROMOTION = 90+ POSTS FROM 15 STAKEHOLDERS
338,326+ VIEWS
13,515+ ENGAGEMENTS
LCBA WEBSITE & EMAIL IMPRESSIONS
WEBSITE/POP-UP 6,568+
RHYTHM ON THE ROUTE
This annual initiative enables Mardi Gras krewes in the district of Metairie to entice local, regional, and out-of-state marching bands to participate in their parade by incentivizing the bands with a Battle of the Bands contest. In 2024 the program had 59 bands participating.
SNO-BALL BLITZ!
Patrons were encouraged to visit all participating stands and to vote for their favorite. Droopy's Snowballs was bestowed the honor of 'Best in Sno'!
FOODIE FEAST
Jefferson Parish ushered in the inaugural Foodie Feast Restaurant Week. A celebration of our diverse culture and cuisine. Restaurants participated with special menus and/or discounts enticing patrons to feast! With over two dozen participants and 18,000 webpage views, we look forward to 2025!
TASTE OF THE TRAIL
The Taste of the Louisiana Oyster Trail was a week-long promotion of the trail restaurants. Special menu offerings or discounts were featured, along with a 'check-in challenge'.
VISIT JEFFERSON PARISH SWEEPSTAKES
482,975 IMPRESSIONS
12,981 CTR
FACEBOOK PROMO GARNERED:
118,153 IMPRESSIONS
2,090 CTR
RIDE FOR TWO IN KREWE OF ARGUS PARADE WLOX, BILOXI CONTEST
20 SPOTS
572 ENTRIES
Social Media
Digital and social media marketing was a major factor in advancing brand awareness and exposing the destination across a variety of digital platforms.
Family Gras
Louisiana Oyster Trail
Visit Jefferson Parish
#VisitJeffersonParish
@VisitJeffersonParish
#VisitJeffersonParish
X
@FamilyGras
@JeffersonLaFun
#VisitJeffersonParish
@VisitJeffersonParish
YOUTUBE
188,404 views
1,600 watch time
SOCIAL AT A GLANCE
46,140 Facebook Followers
2,156,413 Total Impressions
2,692 X Followers 15,750 Total Impressions
3,741 Instagram Followers 64,963 Total Impressions*
*Between 2023 and 2024, Instagram changed how it tracks impressions by replacing the traditional "Impressions" metric with a unified views metric for impressions across all content types. Unlike blanket impressions, view impressions count every time content appears on a user’s screen, including repeat views by the same person.
INFLUENCERS
Seeking to expand our reach, cultivate brand awareness, and build deeper connections with our target audience Visit Jefferson Parish embarked on partnerships with social media influencers. Sharing authentic content and amplifying our reach these influencers helped boost awareness and are part of our long-term marketing strategy.
Alex Robinson
Followers: 50.1K
Handle: @alexx_robinson
Niche: Nola & Surrounding food and culture
Carla Pesono
Followers: 65.2K
Handle: @carlapesono
Niche: New Orleans culinary scene
Jay Ducote
Followers: 20.1K
Handle: @jayducote
Neiche: Food & Chef/cooking culture
Visit Jefferson Parish App features a destination map, itinerary builder, calendar of events, accommodations, and more!
590 Downloads
18,541 Page Views
2,625 Users
JEFFERSON PARISH INSIDER BLOG
12,535 Total Page Views
Top 3 Posts
"Riding in a Mardi Gras Parade"
2,472 page views
"History of Bucktown"
1,247 page views
"The Best Jefferson Parish Restaurants"
1,238 page views
PR & Media Marketing
Working with travel writers, journalists, and bloggers is a powerful strategy for promoting culture, attractions, and experiences through authentic storytelling and personal experiences.
Outreach is consistent through travel industry associations, media travel conferences/tradeshows, and through media partnerships. Direct media outreach through our partnership with the Louisiana Office of Tourism (LOT), North American Travel Journalist (NATJA), Society of American Travel Writers (SATW), and Travel Bloggers Exchange (TBEX) provided opportunities throughout the year to pitch story ideas and introduce the destination to travel writers and journalists and influencers.
Our partnership with Meltwater, an online media monitoring company, provides comprehensive media monitoring and analysis across online news, social media, print, broadcast, and podcasts.
Visit Jefferson Parish annually attends media and PR conferences to enhance its relationships with travel industry professionals and deepen its understanding of media and communication trends within the travel sector. This proactive approach helps us to network and build relationships; these conferences offer invaluable opportunities to connect with travel journalists, influencers, and other tourism industry stakeholders, fostering relationships that can lead to positive media coverage and collaborative ventures. We also stay abreast of industry trends; the rapidly evolving media landscape and travel industry necessitate continuous learning.
TRAVEL MEDIA CONFERENCES
• Travel Bloggers Exchange (TBEX)
• Travel South Media Marketplace
• North American Travel Journalist Association (NATJA)
• Southern Travelers Explore Conference
TRAVEL MEDIA-ORIENTED MEMBERSHIPS
Membership in travel media-oriented associations is an important factor in marketing to media of specific or niche markets.
MEDIA MENTIONS
MILLION
BILLION
A sampling of articles include:
"7 Most Beautiful Small Towns in Louisiana" –
"12 Fun-Filled Spring Break Destinations That Aren't in Florida" –
"Tag-Team Golf The Zurich Classic Of New Orleans Buddies Up To 20th Anniversary" –
MEDIA FAMILIARIZATION (FAM) TOURS
Visit Jefferson Parish hosted Dannelle Gay and Veronica Bareman and bloggers influencing the 50+ traveler to get out and experience new people and places. Both enjoyed exploring Jefferson's outdoor and culinary scene, with the FAM culminating with a thrilling ride in the Krewe of Argus Mardi Gras parade!
During the summer we hosted Mark Stuertz, travel writer and culinary guru along with Heide Brandes, travel writer, and photographer, David Holloran search of "the story" for the Visit Jefferson Parish annual visitors guide, they visited our bayous & swamps, historic districts and journeyed along the Louisiana Oyster Trail.
In the fall travel writer, Karen Gershowitz experienced the destination with her family...exploring outdoor adventures, kid friendly indoor & outdoor attractions.
MEMBER/STAKEHOLDER PROMISE
We pledge to facilitate business opportunities to members and partners through increased visitor exposure, advocacy & education
HOSPITALITY WORKSHOP
In preparation for Super Bowl LIX, we hosted a customer service/ hospitality workshop with guest presenter, Carrie Wright, an executive coach specializing in building collaborative teams and positive customer experiences.
Member Partnerships
With over 200 members, Visit Jefferson Parish is a proud partner in tourism. We support and represent our partners annually through promotion, marketing, and educational and professional development opportunities.
Partner networking and meetings are crucial for building a strong and cohesive tourism industry. Visit Jefferson Parish provides opportunities for our members to interact and exchange ideas and network. These settings are ideal for sharing industry updates and data as well.
Visit Jefferson Parish transitioned to the Tempest iDSS platform in the fall for managing partners, leads, sales, and interactions. This new system serves as a centralized hub for these activities. As part of this transition, partners were trained on the new Extranet feature.
An annual membership/stakeholder survey was forwarded. The survey is a valuable tool for understanding the perspectives of those invested in Jefferson Parish tourism. It helps gauge their views on the benefits of these efforts and identifies areas where improvements are needed. This regular feedback is essential for adapting advocacy strategies and member benefits to better suit our stakeholders, and to resolve concerns.
The annual membership meeting was held in October at the newly opened Treasure Chest Casino. Attendees were presented with a report on the state of Jefferson Parish tourism, an overview of the preparation and expectations for Super Bowl LIX presented by the Greater New Orleans Sports Foundation CEO, Jay Cicero, as well as the election of the 2025 Board of Directors, and the presentation of the Virgie Ott Tourism Award.
VIRGIE OTT TOURISM AWARD
The 2024 Virgie Ott Tourism Award was presented to Brittany Perrin, Business Development Manager at Airboat Adventures for her outstanding leadership and enthusiastic dedication to the Jefferson Parish hospitality industry.
Virgie Ott Award Recipient - Brittany Perrin
Also pictured Violet Peters, President & CEO
ACHIEVEMENTS
Faye Broussard-Dauzat, Digital Marketing & Social Content Manager, graduated the Louisiana Travel Association Leadership Academy. Through six class sessions and a group project, the program focused on leadership, productivity, vision, networking, and an understanding of statewide issues. This unique continuing education and leadership training program offers students the opportunity to meet and learn from seasoned professionals, as well as up-and-coming talents.
Advocacy & Community
Visit Jefferson Parish is the official destination marketing organization for Jefferson Parish, promoting it as a destination to visit, host business meetings/conferences, leisure gatherings, sporting tournaments, and as an ideal place to live and work. As a liaison for meeting planners, tour operators, travel writer/journalists, and member organizations, we support and advocate for the parish's hospitality industry. Tourism plays a crucial role in the local economy, generating $2 billion in visitor spending and supporting over 21,000 jobs in the hospitality industry. We are committed to the stability and growth of our industry.
During National Travel & Tourism Week, we celebrated our hospitality workers and industry touting the message of our value and economic contribution locally and nationally. We enjoyed a crawfish boil, entertainment, and swamp tours courtesy of our partner Segentte Landing and Ultimate Swamp Tours. The Jefferson Parish Tourism Ambassador of the Year was recognized at the event. Doris Belleau , Holiday Inn North New Orleans Airport.
The hospitality industry has long acknowledged the critical role of strong community partnerships in achieving sustained success. Recognizing this, Visit Jefferson Parish recently launched the Community Champion Program, a dedicated initiative designed to foster collaborations with local organizations and businesses. This program aims to generate both financial and public awareness of the profound value that tourism brings to the local area, highlighting how a thriving visitor economy translates into tangible benefits for the community. We welcomed LCMC as our official healthcare partner and BMW as the official luxury vehicle of Visit Jefferson Parish.
LOVE THE BOOT WEEK
Members of the Visit Jefferson Parish team joined the clean-up efforts during the Love the Boot Week sponsored by Keep Louisiana Beautiful.
A proud partner of the Keep Louisiana Beautiful initiative, Visit Jefferson Parish teamed up with civic organizations, businesses, and citizens volunteering in the annual Love the Boot Week clean-up event.
A clean and welcoming destination attracts visitors. It tells visitors that we care; that our communities and neighborhoods are important and valued. This leads to more fulfilling and memorable adventures and potentially increased visitation and economic growth.
VISIT JEFFERSON PARISH TEAM
Violet Peters, CDME PRESIDENT & CEO violet@visitjeffersonparish.com
Terrie Birkel, CDME
VICE PRESIDENT OF MARKETING & COO terrie@visitjeffersonparish.com
Allison Driscoll CPA
VICE PRESIDENT OF FINANCE & CFO allison@visitjeffersonparish.com
Angela Matherne
VICE PRESIDENT OF SALES & CSO angela@visitjeffersonparish.com
Charlene Hale DIRECTOR OF PARTNERSHIPS & TRAVEL MEDIA charlene@visitjeffersonparish.com
Alex Clancy FESTIVALS & EVENTS MANAGER alex@visitjeffersonparish.com
Faye Broussard-Dauzat
DIGITAL MARKETING & SOCIAL CONTENT MANAGER faye@visitjeffersonparish.com
Ariana Muñoz SALES MANAGER ariana@visitjeffersonparish.com
Randall Michel SPORTS SALES MANAGER randall@visitjeffersonparish.com
Lauri Zeringue EXECUTIVE ADMINISTRATIVE SERVICES lauri@visitjeffersonparish.com
Erin Schneider FINANCE & ADMINISTRATIVE SPECIALIST erin@visitjeffersonparish.com
Kristine Mejia PARTNER SERVICES COORDINATOR kristine@visitjeffersonparish.com
