Visit Denver Launches New 10-year Denver Tourism Roadmap
In 2025, Visit Denver officially launched the new Denver Tourism Roadmap, a long-term destination strategic plan that guides the organization’s approach to product development. The Visit Denver leadership team and Board, along with input from more than 1,000 stakeholders, created this new plan, building on the lessons of the previous 2016 version as well as the learnings from the pandemic era.
The new Roadmap, like its predecessor, focuses on dozens of gamechanging projects across the city that will allow Denver to maintain its completive edge. Critical projects include:
• The completely renovated 16th Street reopened.
• The Denver Broncos announced Burnham Yards as the preferred site for a new stadium.
• Voters approved the Vibrant Denver GO Bond, supported by Visit Denver, providing significant funding for citywide infrastructure and placemaking investments.
• The Denver Downtown Development Authority announced its first round of investments to enhance downtown public spaces, including $5 million to improve Skyline Park and $30 million for Civic Center Park.
• Visit Denver was recognized as an Autism Certified Organization and will partner with local organizations to expand the certification across the city.
• The Colorado Convention Center completed a comprehensive technology review that will lead to an RFP for state-of-the-art upgrades.
• Visit Denver launched a campaign to attract international visitors during the 2026 FIFA World Cup.
• Denver marked the third year of the MICHELIN Guide Colorado with a record 32 restaurants honored, including Colorado’s only two-star restaurant, The Wolf’s Tailor.
• The Livestock Center opened at the National Western Center.
• Park Hill Park opened with initial funding coming from the Vibrant Denver bonds.
In 2017, to ensure that Denver’s tourism industry remains competitive in the future, Visit Denver worked with the Colorado Hotel & Lodging Association (CHLA) and the City and County of Denver to create a new Tourism Improvement District (TID).
The TID adds a 1% tax to the guest folio of hotels with 50 or more rooms in the City and County of Denver. Eligible hotels voted in favor of creating the TID with 96% support (50-2). Collection of the 1% tax began on January 1, 2018.
The mission of the TID was to close the funding gap for the expansion of the Colorado Convention Center (CCC) and support additional marketing efforts to help fill the growing hotel supply in Denver.
Visit Denver contracts with the City & County of Denver to administer funds from the TID. In 2025, Visit Denver deployed these dollars on targeted sales and marketing tactics.
TID Governing Board 2025
Visit Denver thanks the members of the Tourism Improvement District Governing Board for their time and their commitment to the future success of Denver tourism.
Some of the projects funded with TID funds in 2025 included:
• The “This is How We Denver” regional campaign used cultural events, concerts and festivals to drive regional visitors to the city
• For the seventh year in a row, the TID also funded the operations of the Mile High Tree, presented this year by Xcel Energy and Xfinity. The tree, along with Denver Christkindlmarket, had a new home at the Tivoli Quad on the Auraria Campus due to construction at Civic Center Park.
• In 2025, the TID approved concessions that resulted in
36 definite convention bookings, representing more than 205,000 attendees and 360,562 total room nights. These groups are scheduled to meet in Denver between 2025-2035.
• The Mile High Holidays campaign, targeted to both regional visitors and metro-area residents to encourage holiday getaways during this festive time.
• MEET Denver, our annual buyer education trip, took place in September. This three-day immersive Denver experience brought over 40 qualified meeting planners who primarily book single hotel group business. To date, the meeting has resulted in 54 confirmed bookings with over 15 pending.
Parsons (President) VP of Operations, Aspen Hospitality
The Convention Sales Department markets Denver as a meeting destination and is contracted by the City to book the Colorado Convention Center and area hotels for national meetings, conventions and tradeshows. Once a meeting is booked for Denver, the Destination Services Department works with meeting professionals to help with all their local needs.
Visit Denver entered 2025 with significant momentum, and Denver closed the year with a record-setting number of conventions at the Colorado Convention Center (CCC). While the meetings industry continues its steady national recovery, Denver is trending upwards. This success reflects the city’s growing appeal as a premier meetings destination and the dedication of Visit Denver’s sales team. With the expansion of the CCC now complete, Denver is exceptionally well positioned to compete — and win — on the national stage.
• In 2025, Denver hosted 1,084 meetings and 471,487 delegates, including 87 groups and 276,536 delegates at the Colorado Convention Center. While that number represents a Visit Denver record, the year saw challenges with lower international attendance, government cutbacks at the federal level and overall economic uncertainty. While 2025 remained a very busy year for conventions at the CCC and throughout the metro area, the market and the nation at large experienced lower than expected overnight visitors as a result of these geo-political factors.
• Denver hosted several high profile and extremely impactful conventions in 2025. Among them were the National Corn Growers Association, American Academy of Pediatrics and the International Association of Chiefs of Police. Denver also hosted one of the travel industry’s premier events: the Global Business Travel Association’s Annual Conference. Travel buyers and suppliers alike came to the Mile High City from all over the world as this seminal event showcased a renewed downto
Source: STR
Denver Daycation
Denver Daycation returned in September 2025, continuing its purpose of giving local meeting planners an inside look at Denver’s newest developments and experiences. The day began at the Hyatt Regency Denver with presentations and a tour of the hotel’s newly renovated guestrooms.
Planners then walked to Populus for a sustainability-focused overview and guided tours before continuing to 16th Street for a preview of the revitalized corridor ahead of its public opening. The group gathered at the reinvented Glenarm Plaza, now a pedestrian-focused public space, where pedicabs arrived to take attendees on a ride along 16th Street that offered a firsthand look at the evolving streetscape.
The program continued at Denver Union Station with a visit to the newly opened Olive + Finch location, giving planners an early look at the restaurant’s latest expansion. From there, attendees headed to LOB Denver for networking and gameplay before enjoying a Rockies game at Coors Field.
The day concluded with a reception at Wonderyard, giving planners time to connect with and experience another unique addition to Denver’s hospitality landscape.
MEET Denver Buyer Education Trip
Visit Denver once again leveraged TID funds to host its signature MEET Denver buyer education trip. The trip welcomed 40 single-hotel meeting planners, collectively representing approximately $33 million in potential and confirmed business for Denver, to the Mile High City in October 2025. The program offered a focused look at Denver’s hospitality landscape, emerging developments and unique meeting experiences.
The trip opened with a pre-arrival reception at Flight Club before planners began site inspections across three curated tracks highlighting downtown hotels and venues, luxury and lifestyle properties and Cherry Creek hotels. A welcome reception at Denver Union Station followed, and the next morning featured breakfast at The Rally Hotel with an inspiring keynote from Ryan Harris, Super Bowl Champion, Keynote Speaker, Award-Winning Broadcaster and Bestselling Author.
The Hotel Showcase and lunch at the new Stockyards Event Center at the National Western Complex brought together nearly 60 metro-area hotels for dedicated connection time with planners. Attendees then selected one of three signature Denver experiences: a behind-the-scenes Red Rocks Amphitheatre tour with lunch at The Fort restaurant, a Downtown Denver E-Bike Tour or a RiNo Street Art and Brewery Tour.
The program concluded with a memorable evening at Empower Field at Mile High that included a private drone show created exclusively for the group.
Maritz Sourcing Summit
In November 2025, Visit Denver hosted the inaugural Maritz Sourcing Summit, welcoming approximately 20 sourcing and housing leaders from AT&L, Corporate and Edward Jones. The program introduced attendees to Denver’s hospitality landscape while strengthening relationships and sharing sourcing best practices.
The summit began at the Westin Denver International Airport with a welcome experience, presentations and a working session before the group traveled by A Line to Union Station for a tour of The Crawford Hotel and a welcome reception at the Westin Denver Downtown. The second day featured sunrise yoga, tours of the Colorado Convention Center and select hotels, a behind-the-scenes exploration of Red Rocks Amphitheatre, lunch at The Fort and an evening event at Meow Wolf Denver. The final day included additional hotel tours and a rooftop lunch at Stellar Jay.
Customer Advisory Board
Visit Denver’s Customer Advisory Board (CAB)—a distinguished group of 35 leaders representing major citywide customers nationwide—convened twice in 2025 for highly productive in-person meetings in June and November. Each session offered invaluable dialogue and market insights, beginning with updates from President & CEO Richard Scharf and Adeeb Khan, Executive Director of Denver Economic Development & Opportunity office, who detailed the city’s continued progress and enhancements to the downtown attendee experience. CAB members also toured the revitalized 16th Street and engaged directly with Kourtny Garrett, CEO of the Downtown Denver Partnership to gain firsthand perspective on Denver’s evolving urban landscape.
Discussions throughout the year featured a presentation from Visit Denver’s marketing team, infrastructure, destination development and solutions to key industry challenges. The thoughtful feedback and strategic engagement from CAB members continues to play a vital role in shaping Denver’s competitive positioning, ensuring the city remains an innovative, customerfocused and highly desirable destination for citywide events.
CONVENTION SALES HEATS UP
• Future convention sales efforts continued throughout 2025, including a schedule of industry trade shows, site visits and client events.
• Visit Denver continued to focus on its aggressive solicitation strategy designed to generate lead volume for future business. The team received over 4,500 leads.
• The Convention Sales Department exceeded all goals in 2025, booking 1,035 future conventions that will attract 452,508 future delegates, representing $1 billion in future economic impact for Denver.
• In total, there are 671 future meetings on the books, with 1.1 million delegates expected to bring $2.7 billion in future economic impact.
• Visit Denver returned to convention marketing in 2025 with the Meet Uplifted Campaign which has been well received by the meeting planning community.
Visit Denver’s primary goal is to deliver an exceptional meeting experience through strong client partnerships, impeccable service at the Colorado Convention Center and a destination built for successful events. The Bureau’s Convention Sales and Destination Services teams maintain a database of more than 20,000 meeting planners and use an integrated approach to pitch Denver as the perfect destination for conventions. Denver’s sales messaging centers around key advantages including exceptional airlift and accessibility via Denver International Airport, a compact and walkable downtown, state-of-theart facilities anchored by the Colorado Convention Center and its new Bluebird Ballroom, a diverse and convenient hotel package and a wide range of high-impact offsite venues. Combined with Denver’s vibrant dining, culture and year-round outdoor appeal, these strengths position the city as a premier meetings and conventions destination offering unmatched convenience, flexibility and an elevated attendee experience.
Sales Events
In January, Visit Denver kicked off the year by hosting our annual client brunch prior to PCMA Convening Leaders in Houston, welcoming over 150 confirmed and prospective customers. The event received outstanding feedback and generated strong interest from planners considering Denver for future meetings.
Denver is honored to have booked the National Coalition of Black Meeting Professionals (NCBMP)
Annual Convention to the Sheraton Denver Downtown in 2029.
Founded in 1983, NCBMP is a national organization committed to advancing the professional development, leadership and influence of Black meeting professionals while strengthening the meetings and hospitality industry. The Annual Convention is the organization’s premier gathering, bringing together meeting planners, association executives, hospitality partners and emerging leaders for several days of education, networking and business development.
Throughout the year, our client engagement strategy focused on key feeder markets across both the association and corporate segments. High-impact events included hosting the Conference Direct APM dinner, a Chicago experience in May where we hosted sixteen customers representing more than $122 million in potential economic impact for a concert and a Denver-based customer event in June for fifteen top clients.
We closed the year in Chicago with our annual post–Holiday Showcase dinner, hosting over forty major association planners representing an estimated $400 million in potential economic impact.
Tradeshows & Conferences
In 2025, Visit Denver participated in more than 60 meetings industry conferences and convention tradeshows, demonstrating our deep commitment to face-to-face engagement and to highlighting Denver’s dynamic appeal to thousands of influential meeting professionals. By co-exhibiting with Denver hotels and DMC partners, we reinforced the unified, collaborative service culture planners can expect when bringing meetings to the Mile High City.
Key shows included PCMA Convening Leaders in Houston, where the team met with hundreds of clients, many representing major citywide groups. Visit Denver also strengthened critical third-party relationships, participating in two Maritz Global Events programs, four Conference Direct events and annual partner meetings with American Express, HelmsBriscoe, Hospitality Performance Network and Meetings Made Easy. Throughout the year, the team engaged planners at MPI, ASAE, Connect, Smart Meetings and other industry events, consistently sharing Denver’s updated story and destination advantages.
The year concluded with IMEX America in Las Vegas—our most active show—where Visit Denver and key hotel partners conducted several days of sold-out appointments. These high-value meetings offered unparalleled opportunities to position Denver as a premier meetings destination and build a strong business pipelines across both corporate and association markets.
Meeting Planner Site Inspection Trips
When the team was not on the road sharing Denver’s story with customers, we welcomed them into the city for firsthand experiences. Site inspections remain one of our most powerful tools for demonstrating how Denver can meet—and exceed—the expectations of today’s meeting planner. In 2025, the sales and services team conducted more than 300 site inspections, highlighting the city’s evolving infrastructure, expanded hotel and venue offerings and elevated attendee experience. These immersive visits continue to play a critical role in converting interest into booked business and reinforcing Denver’s position as a premier meetings and conventions destination.
Colorado Convention Center Breaks Records
The team contracted a record number of groups to meet at the Colorado Convention Center (CCC)
in 2025, totaling 276,536 attendees and over $677 million in economic impact, each of which represents records for the CCC. An additional $345 million in economic impact was generated from meetings hosted in Denver hotels.
Since the CCC expansion was completed, Visit Denver has booked 30 future meetings that could not have happened without the expansion due to capacity constraints in other parts of the center. These meetings represent 187,200 attendees and $446 million in estimated economic impact.
The Denver Sports Commission, an affiliate of Visit Denver, had a busy year in 2025 working to pursue new sports opportunities for Denver, while also welcoming a slate of sporting events already secured for the city.
Denver Sports also made connections and recruited business at several networking events, including the annual Sports ETA Symposium held in Tulsa, Oklahoma, the Large Market Sports Meetings in New Orleans and the CE Summit in Fort Worth, Texas.
Key 2025 Events
GOING BANANAS!
Denver welcomes the Savannah Bananas to Coors Field
In August 2025, Denver played host to one of America’s hottest entertainment phenomena: the Savannah Bananas. Two sold-out crowds packed Coors Field, bringing an electric summer atmosphere to the city as fans experienced “Banana Ball” firsthand. The success of the event was undeniable, and Coors Field has already secured another weekend of Banana Ball for 2026.
Here are some of their accomplishments:
• In 2025, the department sent out more than 650 business referrals, and 21 services leads to Visit Denver partners, representing over 10,000 total business opportunities.
• To help boost attendance, the department attended seven prepromotion events in 2025 for customers who will be meeting in Denver next year. This involved staffing a booth at the group’s 2025 convention to hand out brochures, answer questions and encourage delegates to attend their 2026 conventions in Denver. We also provided materials, displays and giveaways for two additional conventions.
• The department also conducted 108 site tours with clients that have future business booked in Denver. They aided 87 groups using the convention center and hundreds of single-hotel groups.
• Finally, the department helped arrange many of the Bureau’s special meeting planner events such as MEET Denver, Denver Daycation, Maritz Sourcing Summit, 2025 MICHELIN Guide announcement and ATTA’s Adventure Elevate.
Sustainability & Volunteering Report
Visit Denver is committed to sustainable practices in all aspects of its operations and promotions, and 2025 was no exception.
• Visit Denver maintained platinum level certification under the Events Industry Council’s (EIC) Sustainable Event Standards, the highest ranking possible by a third-party auditor. These 74 standards focus on a variety of topics, including organizational management, climate action, water management, supply chain management, DEI, accessibility and social impact. A score of 90% or higher is needed to earn a platinum certification.
metrics, participation in environmental community programs, providing educational environmental opportunities within the community and more.
• Over 85% of purchases were considered sustainable per Visit Denver’s Environmental Purchasing Policy.
• Silver Member of the State’s Colorado Green Business Network. As part of this certification, Visit Denver demonstrated its continued efforts to its sustainability program through continual improvement and monitoring of key performance
• The Official Visitors Guide to Denver & Colorado is printed using paper sourced from responsibly managed forests. The guide is printed on Carbon Balanced Paper, offsetting nearly 270,000 pounds of CO₂ emissions for the most recent print run. Visit Denver also participates in the PrintReleaf program, which certifiably reforests the equivalent of the paper used in production, supporting global reforestation efforts.
• Giving back continues to be part of Visit Denver’s sustainable strategy. In June, 13 staff members joined the Colorado Convention Center team to spread mulch at Lincoln
Once a meeting is booked for Denver, the Destination Services Department becomes their local contact to assist them with all their needs and help them secure Denver companies to provide services needed. The department assisted 1,081 meetings in 2025.
Park. In September, in partnership with the Civic Center Conservancy, 10 team members planted flowers in Civic Center Park and pulled over 250 gallons of weeds. Staff also donated almost 550 pounds of food to the Food Bank of the Rockies.
• The annual Sustainability Challenge continues to be a popular event hosted by the Visit Denver Green Team, with 32 staff members participating. 19 team members participated in Bike To Work Day; 29 staff took a walking tour of the newly renovated 16th Street; 23 staff visited a local farmers market; and participants walked a total of 1,457,810 steps in three days!
• Visit Denver continues to be a sustainability resource for the community and those who bring their events to the city. Our Voluntourism grid provides information and contacts for groups who wish to give back to the community. Our Green Vendor Directory and Hotel Sustainability Survey help event organizers get a better understanding of the sustainability initiatives of various vendors in the city.
• The Annual Wellness Week in October engaged employees across multiple health-focused activities. A total of 26 employees participated in the Wellness
Week Passport program and six attended a guided yoga session. The onsite blood drive was a major success, collecting 24 units of blood, including donations from nine first-time donors. In addition, 34 flu shots were administered during the flu clinic, and eight employees volunteered with Project Angel Heart.
In 2025, Vikki Kelly retired from her position as director of destination services and events. For 40 years she skillfully created dazzling events and unforgettable moments from World Youth Day in 1993 with Pope John Paul II to the 2008 Democratic National Convention and even the MLB All-Star Game TWICE — in 2021 with only weeks to prepare. She is celebrated nationally as the best in the business and left a remarkable legacy.
2025 Convention Campaign
The Bureau conducts an extensive trade advertising campaign to promote Denver’s brand as a meeting destination and keep the city top-ofmind with meeting planners, scoring tens of millions of impressions with influential planners.
In 2025, Visit Denver’s campaigns to this audience were driven by videos and digital display ads on meeting planner trade websites from such key partners as ASAE, PCMA, MPI, Northstar and others. The campaigns also made extensive use of subscriberbased electronic newsletters and social media advertising on LinkedIn.
Meet Uplifted
In 2025, Visit Denver launched a new campaign: Meet Uplifted. The campaign is designed to drive awareness of Denver and inspire planners to choose it as a destination, driving leads and bookings for Denver conventions and meetings. The campaign focuses on the city’s overall destination appeal, supported by facts and figures in the areas that meeting planners care most about. The campaign was very successful, generating more than 36 million advertising impressions, 1.19 million views of campaign commercials videos and nearly 203,000 conversions on the Visit Denver website.
Q2: National Sunglasses Day || June 27, 2025
Visit Denver continued the CRM program in 2025, sending quarterly emails to about 400 top customers. Each email’s theme was built around a national “day,” with the goal of connecting with clients in a fun and unique way, while showcasing Denver’s destination appeal. Each email also featured Visit Denver partners relevant to its overall theme.
All year long, the Sales, Denver Sports and Destination Services teams promoted Denver as a top meeting destination to planners around the country, including hundreds of site visits, dozens of trade shows and high-impact client events. We also celebrated record-breaking attendance at the Colorado Convention Center and welcomed blockbuster sporting events.
Consumer marketing promoted Denver across the country and around the world via advertising, social media, public relations and much more. Ad campaigns hit more than 1 billion impressions! A full calendar of can’t-miss events kept visitors coming all year long. The seventh edition of the Mile High Tree saw nearly 215,000 guests.
Denver Matches Visitor and Spending Records
Visit Denver’s annual visitor research is conducted by Longwoods International, the firm that has been doing the study since 1994. The 2024 study, which offers the latest figures available, shows that tourism continues to be a key economic driver for our city. The 2025 report will be available in mid-2025.
According to Longwoods, in 2024, Denver welcomed a near-record 37.1 million visitors, nearly matching the record set the year before. These visitors also spent heavily in Denver, generating $10.3 billion in tourism revenue, matching the record figure from 2023.
Key numbers for 2024 include:
The Tourism and Marketing Departments are responsible for increasing leisure travel to Denver, attracting visitors to the city, as well as growing the number of domestic and international travel companies that offer Denver as a destination. The departments also help consumers and travel professionals plan their Denver trips via resources such as websites, publications, trainings and in-language brochures.
2025 was a year of fresh approaches for Visit Denver’s consumer marketing and tourism operations, with multiple new campaigns launching throughout the year.
Consumer marketing campaigns hit record levels and enjoyed tremendous success with both regional and national audiences.
Visit Denver’s other consumer marketing platforms, including social media, paid search, public relations and the VisitDenver.com website, all enjoyed successful years as well.
Tourism efforts focused on maintaining international levels considering the challenges from the current administration related to immigration, visa requirements and rhetoric towards Canada.
• More than 1 billion domestic consumer advertising impressions across 10 distinct campaigns.
• Nearly 2.5 million conversions occurred on the VisitDenver.com website via domestic consumer advertising.
• An additional 100,000 room nights tracked via domestic and international travel trade programs.
• Nearly $92 million in global Advertising Value Equivalency (AVE) was generated from public relations efforts.
• More than 61,000 new subscribers to online newsletters and digital guide views.
• More than 120 million additional impressions via domestic and international tourism programs.
• Denver welcomed 37.1 million total visitors, including 20.5 million overnight visitors and 16.9 million day visitors.
• Overnight leisure visitors totaled 17.4 million, on par with 2023.
• Denver visitors spent $10.3 billion in 2024, including $8.7 billion from overnight visitors and an additional $1.7 billion in spending from day visitors. Total spending was flat with the record set in 2023.
• Denver overnight visitors spent over $2.5 billion on accommodations, and nearly $1.5 billion on food and beverages.
• Expenditures by overnight visitors on transportation reached $2.9 billion. Retail purchases were over $1 billion, while overnight visitors spent $735 million on paid attractions and other recreational and sightseeing activities.
• The biggest spenders were marketable travelers, who spent $241 per day, followed by business visitors, who spent $160 per day. Day visitors spent $96 per day.
• Out-of-state overnight leisure travelers comprised 75% of visitors.
The top states sending vacationers to Denver in 2023, apart from Colorado itself, were:
• Texas
• California
• Florida
• Arizona
The top cities from outside of Colorado sending leisure visitors to Denver in 202 were:
• Los Angeles, CA*
• New York City, NY*
• Dallas-Ft. Worth, TX*
• Phoenix, AZ*
• Chicago, IL
*Denotes Visit Denver advertising market
Average Daily Expenditures
Overnight Leisure Trips to Denver
Regional “Always On” Events Campaign
Thanks to marketing funds from the TID, the Bureau ran an “always-on” campaign designed to increase short-term regional visits to Denver, including on weekends when hotels need additional business. The ads, using the new “This is How We Denver” campaign, focused on specific events happening within a short timeframe, including blockbuster concerts, cultural exhibitions and festivals.
Spring/Summer Campaign
Visit Denver’s largest tourism marketing campaign of the year was created to attract visitors from May through September. The nearly $7 million campaign targeted consumers in Chicago, New York, Los Angeles, Dallas and Houston*. Additional markets included St. Louis, Milwaukee, Phoenix, Orlando, Detroit, Austin, Minneapolis*, Washington D.C.* and Boston* (* = new to campaigns in 2025). The ads also used the “This is How We Denver” tagline.
The summer campaign generated more than 856,000 conversions on the website.
Winter Campaign
The Winter campaign encourages Colorado vacation intenders to add a few nights in Denver at the start of their trips. In-market each year in Q1 and Q4, these ads feature city-oriented brand pillars to increase overnight visitation to Denver hotels. This year’s ads ran from January – March, and again from October - December, highlighting Denver as a top winter destination due to its thriving culinary scene, arts and culture, music and more.
According to a Longwoods Return on Investment (ROI) study, the Spring/Summer campaign created 3.6 million incremental trips and $1.6 billion in incremental spending, both of which represent record ROI results. For every $1 spent in advertising, the campaign generated
in spending and
Mile High Holidays and the Mile High Tree
Now in its 22nd year, the Mile High Holidays campaign is valued at more than $1.5 million and is designed to increase hotel business at a traditionally slow time of year from Thanksgiving through the National Western Stock Show & Rodeo. The campaign showcases holiday light displays, performing arts, shopping and the New Year’s Eve fireworks on 16th Street (which are co-sponsored by Visit Denver).
Mile High Drone Shows Return!
In 2025, Visit Denver brought back the Mile High Drone Shows that became a city favorite in its inaugural year.
and local taxes!
The campaign also promoted the seventh lighting of the Mile High Tree, sponsored by Xcel Energy and Xfinity. For the first time, the tree was located at the Tivoli Quad on the Auraria Campus and was again paired with the Christkindlmarket a pairing that is now a cherished tradition for locals and visitors alike. Nearly 215,000 people entered the attraction, with many more enjoying the attraction from the market. According to an on-site survey by RRC, 26% of visitors to the tree were from outside of the Denver metro area.
Bigger and better in 2025, the drones ran for 41 straight nights from late November through New Year’s Eve, with 600 drones (50% more than last year!) lighting up the downtown skies with a holiday-themed show. Hundreds gathered each night at prime viewing spots like the Tivoli Quad, Sculpture Park, Peaks Lounge at the Hyatt Regency, 54Thirty, and more to enjoy an ever-changing display of festive animation.
Visit Denver hosts a number of annual programs to develop the city’s brand, encourage local and regional tourism and generate national press.
Denver Restaurant Week
In its 21st year of promoting mile high dining, Denver Restaurant Week continued the established 10-day long format, spanning two full weekends, from March 7 – 16 with 315 restaurants participating.
The three-tiered pricing structure continued as well, offering diners a multi-course dinner for either $25, $35, $45 and $55.
Denver Arts Week
Denver Arts Week promotes Denver’s vibrant arts scene to local, regional, and national audiences. In 2025, Denver Arts Week once again offered a nine-day celebration of “all things art” in the Mile High City, and broke records with 737 cultural events and over 250 organizations participating.
Cultural Tourism Programs 2025
Denver365 online event calendar:
This comprehensive event calendar is an important cultural resource for Denver, and a major component of the City’s cultural plan. In 2025, the Denver365 section of VisitDenver.com generated over 4.5 million pageviews.
Cultural
Tourism
International Marketing and Sales
Marketing Workshop Series:
The program continued the popular “Night at the Museums,” which attracted an incredible 32,000 visitors, nearly double the number from 2024, to visit 20 area museums on a Saturday evening for free; and “First Friday Art Walks” with seven neighborhood art districts participating. Denver Arts Week also promoted signature cultural events like Denver Film Festival and Denver Fashion Week, making it Denver’s largest celebration of arts and culture.
The Tourism Department held its successful biannual marketing workshops for cultural partners designed to help them learn more about marketing. The department works with Denver Arts & Venues, as the Scientific and Cultural Facilities District (SCFD) to promote and implement these free educational sessions. The 2025 workshops hosted a total of 37 attendees, most of which are SCFD Tier 3 organizations.
Mile High Culture Pass & CityPASS:
Denver CityPASS, a private attraction discount program available in many major cities, started in Denver in 2018 featuring eight Denver attractions. A total of 2,944 CityPASS products were sold through the Visit Denver website in 2025. The Mile High Culture Pass offers a three-day pass to seven museums, with discounts to other attractions. A total of 665 Mile High Culture Passes were sold in 2025.
In 2025, international visits to Denver reached 499,000, which was a 9% decrease from 2024, and 14% behind 2019 visits. Travel spending reached $444 million, an 8% decrease from 2024, and still lagging the $526 million spent in 2019 by 15%.
To help international markets recover, Visit Denver was awarded a grant from the Colorado Tourism Office for $500,000 for work in 2023 and 2024. As a result, Visit Denver secured direct PR representation in Canada, Mexico, U.K./Ireland, Germany and France, while securing travel trade projects and continuing to invest in international marketing campaigns. The grant ended in February of 2025, when we secured direct representation with agencies in these top markets, except for Canada, due to the current administration’s rhetoric towards that country, which has impacted travel to the United States.
International marketing campaigns focused on room night sales as well as awareness, resulting in 107 million impressions internationally and over 54,338 room nights. Some of the key campaign partners this year included Price Travel (Mexico), Canusa (Germany), Expedia and Brand USA.
2025 included the addition of several nonstop international flights, to a total of 35 international nonstops (the most in Denver International Airport’s history). These flights were:
• Volaris (Monterrey, Mexico) starting April 1, 2025
• United Airlines (Rome, Italy), starting May 1, 2025, through September 24th (seasonal)
• United Airlines (Regina, Canada): started May 15, 2025; Daily, yearround Lufthansa Airlines (Munich, Germany): expanded to Airbus A380 service for the summer
• United Airlines (Punta Cana, Dominican Republic) starting October 26, 2025
• United Airlines (Mexico City, Mexico), starting October 26, 2025 (seasonal winter, later changed to year-round) 5 through September 24th (seasonal)
Visit Denver, in collaboration with Denver International Airport, participated in a delegation to support the new nonstop flight from Rome, Italy and the Turkish Airlines nonstop from Istanbul in May. Partnering with Colorado Tourism Office, Visit Denver hosted key media and tour operators at the Broncos game in October, in London. The Tourism team hosted the Adventure Travel Trade Association Elevate at the Colorado Convention Center, as well a welcome reception at Coors Field and a Day of Adventure for all attendees.
The Tourism Department represented Denver at seven international tradeshows and five sales missions in 2025, including:
• Go West Summit (Palm Springs, CA): Met with 85 companies from 13 countries
• Colorado Tourism Office Mission (Belfast & Dublin, Ireland): A total of 18 contacts trained during appointments, presentations and events.
• Icelandair MidAtlantic (Reykjavik, Iceland): 12 contacts
• BIT (Italy): 23 contacts
• Mountain Travel Symposium (Snowmass, CO): met with 62 contacts companies from 12 countries
• United Airlines Inaugural Sales Mission (Rome, Italy): 38 contacts
• Colorado Tourism Office Sales Mission (Turkey): 37 contacts
• Great American West Roundup (Rapid City, SD): Met with 46 contacts companies from 13 countries
• Adventure Travel Trade Association North America Elevate (Denver, CO): 23 contacts (18 USA & 5 international)
• U.S Travel Association’s IPW (Chicago, IL): Met with 110 contacts companies from 24 countries
Inc.
Tourist Information Centers: Visit Denver maintains two Tourist Information Centers that serviced 35,337 visitors in 2025 (the Denver Union Station location was closed for 4 months for renovation).
Marketing and
Travel Trade, Weddings & Reunions
The Tourism Department generated nearly 52,142 room nights in these segments in 2025, employing a combination of marketing campaigns with Hotelbeds as well as testing different approaches for Weddings and small groups, through targeted emails, paid search and paid social media.
• Denver Broncos Game-Colorado Tourism Office Mission (London, UK): 26 contacts
• Brand USA Travel Week (London, UK): Met with 56 contacts companies in the UK and Europe
• Colorado Tourism Office Mission (Mexico): A total of 278 contacts trained during appointments, presentations and events
The PR & Communications Department shares Denver news, updates and stories with local, national and international media through press releases, media pitching, media receptions, press conferences, media marketplaces and hosted press trips. Throughout the year, the department connected with hundreds of global journalists, earning positive media placements featuring Denver as a top travel destination.
Public relations efforts in 2025 focused on showcasing new additions to Denver’s hospitality community, promoting Denver as a destination, positioning Denver as basecamp for trips to Colorado and the West and celebrating the city’s diverse neighborhood offerings. The team emphasized international promotion with key markets in Mexico, Germany, United Kingdom and France, and celebrated new non-stop flights to Denver from Rome, Mexico City and the A380 service from Munich. In 2025, the communications team generated 7,083 media placements worth nearly $92 million in advertising value equivalency (AVE). To help inspire positive Denver stories, the team hosted 117 journalists including 41 international FAMs from 10 countries. Features secured by the team appeared in Rolling Stone Mexico and France, Conde Nast Traveler, Matador Network, Meetings Today, The Independent and Bloomberg, among others.
Social Media
Website
Publications & Collateral
The team met with journalists and pitched Denver stories at media marketplaces and one-on-one meetings in New York City, London, Berlin, Paris, Ireland Guadalajara, Monterrey and Mexico City. These meetings are essential to maintaining strong relationships with top media in our key domestic and international promotional markets.
The team conducted two satellite media tours in 2025. The June tour, hosted at El Five in LoHi, highlighted summer events and festivals, as well as summer adventures in Denver. It generated media coverage worth more than $1.6 million in AVE. The December tour, hosted at Toro Latin Kitchen in Hotel Clio, highlighted holiday events, cozy winter activities and winter adventure opportunities including the Winter Park Express Ski Train. It generated media coverage in 27 cities across the country with an AVE of $933,993.
The PR & Communications team supported annual bureausponsored events such as Denver Restaurant Week, Denver Arts Week and Mile High Holidays, including the return of the holiday drone shows and the new location of the Mile High Tree at Auraria Campus. The team also supported new events in 2025 including ATTA’s Adventure Elevate North America, the new 16th Street launch and celebration, Denver as the host of the Rugby Pacific Nations Cup and so much more.
and
In 2025, social media remained a powerful driver of travel inspiration. Visit Denver strengthened its presence across platforms including Facebook, Instagram, Pinterest, and YouTube, achieving nearly 91 million social engagements. To further enhance its strategy, the Bureau expanded its Short-Form Video Program, partnered with MMGY to optimize paid social performance, and worked with local influencers to extend its audience reach.
In 2024, VisitDenver.com tracked a record 15.8 In 2025, VisitDenver.com tracked a record 15.5 million site visits. We attribute the website’s performance to the Bureau’s investment in content and organic search strategies alongside a diversified digital advertising mix across social media, programmatic and paid search channels. The web team closely monitored the impact of AI engines to determine impact on site traffic and how we should respond moving forward.
The Bureau printed 330,000 copies of the Official Visitors Guide in two editions: Spring/Summer and a completely redesigned Fall/Winter edition. The guides are distributed at the Bureau’s tourist information centers, as well as hundreds of other locations around the city, across the state and throughout the region.
Visit Denver also printed 75,000 copies of a new Meet Denver guide designed for meeting planners to entice them to book their conferences here.
The Partnership Department is responsible for signing and servicing
Visit Denver’s 1,200 partners, as well as generating private revenue, which totaled more than $3.7 million in 2025, to support Visit Denver’s sales and marketing efforts.
The Partnership team hosted 55 partner events last year, including New Partner Orientations to help partners learn more about how Visit Denver markets and sells Denver and how to get the most from their benefits.
Other events included a monthly Partner Spotlight, which allows partners an opportunity to showcase their product and services to staff;
C.H.A.T., a monthly networking event held at attractions and restaurants in Denver; and monthly workshops such as the Marketing Advisory Committee (MAC), and How To Use the Convention and Meeting Schedule.
The Partnership Department also hosted three Industry Updates that combined presentations from Visit Denver’s executive team, followed by a reception and networking opportunity.
The Annual Visit Denver Partnership Meeting attracted
nearly 700 attendees and showcased Visit Denver’s 2025 accomplishments.
Visit Denver Foundation
Since its inception 25 years ago in 2000, the Visit Denver Foundation has awarded more than $1.8 million dollars to 622 students in support of the next generation of industry leaders, including $145,000 that was awarded to 45 students in 2025.
To recognize this milestone, in September, Visit Denver released the Visit Denver Foundation and Workforce Development Initiative Report, recognizing 25 years of the Foundation’s impact while highlighting its growing role in workforce development and early talent engagement. Fundraising continues to be supported primarily through two signature events, the Denver and Colorado Tourism Hall of Fame Dinner and the Visit Denver Foundation Golf Tournament.
Visit Denver Foundation Golf Tournament
The 38th Annual Visit Denver Chairman’s Cup and Partnership Open Golf Tournament attracted 141 golfers to Arrowhead Golf Club in June. The event raised more than $40,000 in scholarship funds for students pursuing higher education in tourism and hospitality. Tournament sponsors included Sage Hospitality, Freeman, Karsh Hagan, Kroenke Sports &
Entertainment, Matrix. Event Partners included Brent Andeck Studio and Sir Speedy.
Workforce Development and the Boredom Is Fired Marketing Campaign
In 2025, Visit Denver continued to advance its workforce development efforts through Boredom Is Fired, a youthfocused marketing and outreach campaign designed to connect young people with careers in tourism and hospitality across Colorado. After more than a year in the market, the campaign moved beyond its initial launch phase, building momentum as an evolving initiative to raise awareness of hospitality career pathways and engage new entrants to the workforce.
The campaign refined its media mix to concentrate on high-performing platforms including Instagram, Google Search, YouTube, Performance Max and Reddit, generating millions of paid impressions and strong engagement with BoredomIsFired.com, which attracted more than 109,000 visitors. The site highlights career pathways, educational resources and partner job boards, which received 99,000 outbound clicks.
Outreach remained a critical component of the campaign’s impact. In 2025, Visit Denver staff and hospitality ambassadors participated in 36 outreach events—including classroom visits and career
fairs—reaching more than 13,363 students statewide. Collectively, these efforts generated tens of thousands of hospitality job connections,
reinforcing Visit Denver’s commitment to engaging young people earlier in the workforce pipeline.
Denver and Colorado Tourism Hall of Fame
Nearly 500 partners turned out for Visit Denver’s 25th Annual Denver & Colorado Tourism Hall of Fame Dinner on March 5 at the Mission Ballroom, which raised more than $111,000 in scholarship funds.
The 2025 inductees were: Paul Andrews, President & Chief Executive Officer, National Western Stock Show & Rodeo; Jayne Buck, Former Vice President of Tourism Visit Denver; Greg Leonard General Manager, Hyatt Regency Denver at Colorado Convention Center; Brian Vogt CEO, Denver Botanic Gardens
In addition, seven “Tourism Stars” were presented to organizations, attractions, and events that had a significant impact on Denver’s tourism industry during 2024, including:
BMW Championship; Denver Art Museum: Biophilia: Nature Reimagined; Composing Color: Paintings by Alma Thomas from the Smithsonian American Art Museum and Wild Things, The Art of Maurice Sendak; Denver Botanic Gardens: Spirit Guides: Fantastical Creatures from the Workshop of Jacobo and Maria Angeles; Blossoms of Light; Glow at the Gardens and River’s Voice: Textiles by Alexandra Kehayoglou; DCPA Off-Center: Space Explorers: THE INFINITE; DARKFIELD: SÉANCE, FLIGHT + COMA and MONOPOLY LIFESIZED: Travel Edition; Denver Museum of Nature & Science: Orcas: Our Shared Future; The Power of Poison; Wild Color and Animals of the Rainforest; University of Denver Pioneers, Men’s NCAA Hockey Team: Celebrating 10 NCAA Hockey Championships; Wings Over the Rockies Air & Space Museum: Celebrating 30th Anniversary.
Sponsors included Cherry Creek North, Coors Brewing Company, Brownstein Hyatt Farber Schreck LLP, Colorado Tourism Office, Denver International Airport, Kroenke Sports & Entertainment, Metropolitan State University of Denver, Vectra Bank. Event partners included AEG Presents & The Mission Ballroom, Brass Animals, The Digital Frontier, E&J Gallo Winery, Epicurean Catering, Event Rents, Fern & Bloom, Freeman, Imprint Events Group, Photography G.
Government & Community Affairs 2025 Government & Community Affairs continues to build positive relationships between Visit Denver and elected officials, local communities and neighborhoods to advance Denver’s tourism and hospitality industries.
Local Level
Visit Denver actively engaged with City leadership including Mayor Mike Johnston and City Council members. In partnership with the Colorado Hotel and Lodging Association (CHLA) and Colorado Restaurant Association (CRA), the organization has continued promoting tourism and hospitality as key economic drivers.
Key local initiatives included:
State Level
• Supporting Mayor Johnston’s $950 million Vibrant Denver General Obligation (GO) Bond package on the November ballot.
• Serving on the Downtown Area Plan Community Advisory Committee and supporting the plan’s adoption by Denver City Council.
• Partnering with the City & County of Denver and InKind on a new initiative aimed at tackling some of the key policy and regulatory challenges that restaurants face in Denver.
• Supported Denver Summit FC’s National Women’s Soccer League stadium proposal.
• Collaborating with the Mayor’s Office, our partners at the Downtown Denver Partnership and other community leaders to elevate downtown safety as a top city priority.
Visit Denver continues to participate in a variety of community-focused committees and boards and work closely with the following events as a sponsor Martin Luther King, Jr. Business Luncheon, Denver Colfax Marathon, and the Inter-Neighborhood Cooperative Annual Awards Dinner.
Visit Denver actively tracked and engaged on issues impacting the tourism and hospitality industry throughout the Colorado General Assembly’s 2025 legislative session.
In February, Visit Denver participated in Colorado Tourism Day at the Capitol, joining the Colorado Tourism Office and statewide partners to meet directly with lawmakers and highlight tourism’s impact on Colorado’s economy and local communities.
Throughout the session, Visit Denver also monitored numerous bills to ensure the voice of tourism and hospitality was represented at the Capitol. A key priority was HB25-1208 Restaurant Relief Act.
With nearly 25% of Visit Denver’s more than 1,000 partners representing food and beverage establishments, the Board voted to support HB251208, which allows local governments that have adopted minimum wages higher than the state standard, including Denver, to adjust their tip offset up to the state’s tipped minimum wage. Visit Denver also testified in favor of the legislation in both the House and Senate, recognizing the industry’s role in creating thousands of jobs and shaping Denver’s national reputation as a world-class destination.
Federal Level
Visit Denver continues its partnership with the U.S. Travel Association, supporting lobbying efforts for infrastructure investments, sustainable tourism, and workforce development. The Government & Community Affairs Department keeps stakeholders informed through its quarterly Policy Perspectives newsletter.
Visit Denver’s Commitment To Diversity, Equity & Inclusion
In 2025, Visit Denver continued the ongoing commitment to regularly expand the role of the board-led committee on diversity, equity, and inclusion (DEI). The board committee, started in 2020, engaged a diversity consultant and implemented multiple programs this year, including full-day trainings for the leadership team and staff. The organization also implemented new policies and practices to seek out more diverse vendors, partners, and service providers, strengthened methods to increase the number of diverse candidates applying for and accepting jobs at the Bureau and continued our track record of representing the city’s vibrant diversity within our marketing efforts. For more information on these efforts, contact Flavia Light, Vice President & Chief Tourism Development Officer at flight@visitdenver.com.
Paul Andrews Jayne Buck Greg Leonard Brian Vogt
Tourism Advisory Committee
Chief Marketing, Experience & Customer Officer, UCHealth
Janice Sinden
Chair, Nominating Committee
President & CEO, Denver Center for the Performing Arts
Richard W. Scharf
President & CEO, Visit Denver (non-voting)
2025 BOARD OF DIRECTORS
Wes Allison
President & CEO,
National Western Stock Show
Paul Andrews
Executive Consultant,
National Western Stock Show
Andy Aye
CO/AZ/NV/NM Market Leader,
Global Industrials and Services, U.S. Bank
Jennifer Chang
Federal Civilian Sales Leader, Google
Rob Cohen
Chairman & CEO, IMA Financial Group, Inc.
David Coors
Chairman & Head of Business Relations, Molson Coors Beverage Company
Kim Corrigan General Manager, Limelight Hotel Denver
David L. Corsun
Director & Professor, Fritz Knoebel School of Hospitality Management, University of Denver
Navin C. Dimond
CEO/Founder, Stonebridge Companies
Andrew Feinstein
CEO & Managing Partner, EXDO Group Companies
Chris Hinds
Councilmember, District 10, Denver City Council
Damani Leech
President, Denver Broncos Football Club
Greg Leonard
General Manager, Hyatt Regency Denver at the Colorado Convention Center
Alison Mitchell
General Manager, Apiary Hotel
Mary Nguyen
Founder, President, Olive & Finch Collective
Cindy Parsons
Executive Director, Sustainability & ESG, CSG International
Jenn Ridder
Chief of Staff, Office of Mayor Mike Johnston
Murphy Robinson
CEO, Robinson Corp. Security Group
Katie Ross
Chief Marketing Officer, Denver Art Museum
Brian Roth
Regional Sales Director, United Airlines
Jorge Sanchez
President + CEO, Hermes Worldwide, Inc.
Amanda Sandoval
Council President, District 1, Denver City Council
Daniel Scherer
SVP of General Management
& Market Development, OUTFRONT Media
Frank Schultz
Owner & CEO, Tavern Hospitality Group
Rob Venus
Vice President General Manager, Freeman
Sid Wilson
President, A Private Guide, Inc.
2025 COMMUNITY BOARD MEMBERS (non-voting)
J.J. Ament
President & CEO, Denver Metro Chamber of Commerce
Dr. Angelic Cole
President/CEO, Colorado Black Chamber of Commerce
Mike Ferrufino
President & CEO, Colorado Hispanic Chamber of Commerce
Kourtny Garrett
President & CEO, Downtown Denver Partnership
Gretchen Hollrah
Executive Director, Denver Arts & Venues
Debra Johnson
CEO & General Manager, Regional Transportation District
Deborah Jordy
Executive Director, Scientific & Cultural Facilities District
Adeeb Khan
Executive Director, Denver Economic Development & Opportunity
Amie Mayhew
President & CEO, Colorado Hotel & Lodging Association
Melanie Mills
President & CEO, Colorado Ski Country USA
Sonia Riggs
President & CEO, Colorado Restaurant Association
Kate Rizzo
General Manager, /Sodexo Live!
Phil Washington CEO, Denver International Airport
Tim Wolfe Director of Colorado Tourism Office, State of Colorado
Lance Zanett General Manager, Colorado Convention Center
LIFETIME BOARD MEMBERS
Edward A. Robinson
Co-Chief Executive Officer (Retired), Robinson Management, LLC
Al Timothy
VP of Public Affairs (Retired), Miller Coors
HONORARY BOARD MEMBERS
Colorado Governor
Jared Polis
Denver Mayor
Michael Johnston
VISIT DENVER IS PROUD TO BE ENGAGED WITH THE FOLLOWING COMMUNITY AND INDUSTRY ORGANIZATIONS:
Asian Chamber of Commerce
Biennial of the Americas
Brand USA
The Center on Colfax & PrideFest
CherryArts & Cherry Creek Arts Festival
Cinco de Mayo Festival
City Club of Denver
City Park Jazz
Civic Center Conservancy & Independence Eve
Colfax Marathon Partnership
Colorado Association of Destination
Marketing Organizations
Colorado Black Arts Festival
Colorado Black Chamber of Commerce
Colorado Business Committee for the Arts
Colorado Competitive Council
Colorado Concern
Colorado Dragon Boat Festival
Colorado Hotel and Lodging Association
Colorado LGBTQ Chamber of Commerce
Colorado Remembers 9-11
Colorado Restaurant Association
Colorado Ski Country USA
Colorado Society of Association Executives
Colorado Sports Hall of Fame
Colorado Tourism Office
Colorado Women’s Chamber of Commerce Chamber of the Americas
Denver Architecture Foundation & Doors Open Denver
Denver Department of Housing Stability
Denver Film Society & Film Festival
Denver Metro Chamber of Commerce
Denver Month of Photography
Denver Police Foundation
Denver POW WOW
Denver Rescue Mission
Denver Sister Cities
Denver Theatre District
Denver Urban Spectrum
Destination Colorado
Downtown Denver Partnership
Dr. Martin Luther King, Jr.
Colorado Holiday Commission
EAT Denver
Five Points Jazz Festival
Girl Scouts of America
Hispanic Chamber of Commerce of Metro Denver
Have a Dream Foundation
Inter-Neighborhood Cooperation
Japan America Society of Colorado
Juneteenth Music Festival
Kiwanis Club of Denver
Meetings Industry Council
Metro Denver Economic Development Corporation
Metro Denver Lodging Council
Metro Mayors Caucus
Mizel Institute
National Western Center
NEWSED Civil Rights Awards
Rocky Mountain Business Travel Association
Rocky Mountain Chapters of ASAE, IAEE, MPI, PCMA, SGMP
Rocky Mountain Indian Chamber of Commerce
Rocky Mountain International SeriesFest
Scientific and Cultural Facilities
District (Tier 1, 2 & 3)
Statewide College and University
Hospitality Programs
Su Teatro Cultural and Performing
Arts Center
Tour Colorado
Tourism Industry Association of Colorado
United States Travel Association
World Trade Center Denver
EXECUTIVE
Richard W. Scharf, Jr. President & CEO ceo@visitdenver.com
Vicki Aycrigg
Executive Assistant
303.571.9462 vaycrigg@visitdenver.com
Patrick Walton Director, Government & Community Affairs 303.571.9466 pwalton@visitdenver.com
CONVENTION SALES
Lee Ann Benavidez
Senior Vice President, Chief Sales & Services Officer 303.571.9417 lbenavidez@visitdenver.com
Stephanie Murnan
Executive Assistant, Convention Sales 303.571.9401 smurnan@visitdenver.com
Sean McNamara
Associate Vice President, Convention Sales 303.571.9443 smcnamara@visitdenver.com
Matt Ojinaga
Director, Convention Sales 303.571.9423 mojinaga@visitdenver.com
Sheila Provenzano Sales Director, Midwest Region 773.495.5049 sprovenzano@visitdenver.com
Christine Thompson Sales Director, Washington, D.C. Region 612.803.9343 cthompson@visitdenver.com
Viveca McDonald Sales Manager, Washington, D.C. Region 303.571.9444 vmcdonald@visitdenver.com
Tyler Adams Sales Director, Corporate West 303.571.9419 tadams@visitdenver.com
Leah Gutstein
Citywide Sales Manager, East Region 303.571.9430 lgutstein@visitdenver.com
Gysela Fillingham, CMP, DES Sales Director, West Region & International 303.571.9461 gfillingham@visitdenver.com
Angie Jasper, CMP, MBA Corporate Citywide Sales Manager, East Region 303.571.9400 ajasper@visitdenver.com
Tim Litherland, CMP Citywide Sales Manager, Sports & Specialty Markets 303.571.9429 tlitherland@visitdenver.com
Sammy Bianchi Association Sales Manager, West Region 303.571.9403 sbianchi@visitdenver.com
John Craig, DES Corporate Sales Manager, East Region 303.571.9489 jcraig@visitdenver.com
Samantha Jacobs Corporate Sales Manager, West Region 303.571.9482 sjacobs@visitdenver.com
Daniel Wakefield Association Sales Manager, Midwest Region 303.571.9484 dwakefield@visitdenver.com
Daniel Gibbins Association Executive Meetings Manager, East Region 303.571.9453 dgibbins@visitdenver.com
Kelsey Santistevan Association Executive Meetings Manager, West Region 303.571.9439 ksantistevan@visitdenver.com
Kristen Satkowiak Corporate Executive Meetings Manager, East Region 303.571.9455 ksatkowiak@visitdenver.com
Emily Westphal
Corporate Executive Meetings Manager, West Region 303.571.9457 ewestphal@visitdenver.com
Harry Emerson Convention Information Analyst 303.571.9425 hemerson@visitdenver.com
Bridget Bartlett Coordinator, Convention Sales 303.571.9427 babartlett@visitdenver.com
Hannah Jennings Coordinator, Convention Sales & Denver Sports 303.571.9459 hjennings@visitdenver.com
Madison Lambert Coordinator, Convention Sales 303.571.9441 mlambert@visitdenver.com
DENVER
SPORTS
Matthew Payne Executive Director, Denver Sports 303.571.9460 mpayne@denversports.org
DESTINATION SERVICES
Tiffany Eck, CMP Director, Destination Services & Events
303.571.9449 teck@visitdenver.com
Leah Lazzari Citywide Manager, Destination Services & Events 303.571.9414 llazzari@visitdenver.com
Theresa Blankenau, CMP Citywide Manager, Destination Services 303.571.9428 tblankenau@visitdenver.com
Gina Gaytan, CMP Citywide Manager, Destination Services 303.571.9404 ggaytan@visitdenver.com
Jeremy Schwartz Citywide Manager, Destination Services 303.571.9421 jschwartz@visitdenver.com
Liz Perrott Manager, Destination Services 303.571.9464 lperrott@visitdenver.com
Casey Hrdlicka Coordinator, Destination Services 303.571.949468 chrdlicka@visitdenver.com
Sophie Duyos Coordinator, Destination Services
303.571.9401 sudyos@visitdenver.com
Janielle Holloway Assistant, Destination Services 303.571.9447 jholloway@visitdenver.com
MARKETING & BUSINESS DEVELOPMENT
Justin Bresler Vice President, Chief Marketing Officer 303.571.9408 jbresler@visitdenver.com
Carly Baldwin Manager, Graphic Design & Production 303.571.9469 cbaldwin@visitdenver.com
Emily Hall Manager, Marketing 303.571.9448 ehall@visitdenver.com
Emma Webb Manager, Social Media 303.571.9468 ewebb@visitdenver.com
Brooke Bartlett Executive Assistant, Marketing 303.571.9486 bbartlett@visitdenver.com
COMMUNICATIONS & PUBLIC RELATIONS
Taylor Shields Director, Communications & PR 303.571.9450 tshields@visitdenver.com
Caroline Campbell Manager, Communications & PR 303.571.9451 ccampbell@visitdenver.com
Natalie St.Hilaire Coordinator, Communications & PR 303.571.9416 nsthilaire@visitdenver.com
WEB & CONTENT
MARKETING
Salim Bourget Director, Web & Content
303.571.9478 sbourget@visitdenver.com
Kendall Akin Manager, Digital Marketing 303.571.9446 kakin@visitdenver.com
Chloe Smith Manager, Content 303.571.9420 csmith@visitdenver.com
PARTNERSHIP & FOUNDATION
MC Genova Associate Vice President, Partnership & Foundation 303.571.9440 mcgenova@visitdenver.com
Lauren Alexander Manager, Partnership Services & Events 303.571.9405 lalexander@visitdenver.com
Melissa Ramirez Manager, Partnership Data & Systems 303.571.9481 mramirez@visitdenver.com
Bridget Johnson Coordinator, Partnership & Workforce Development 303.571.9487 hjennings@visitdenver.com
Valarie Lopez Coordinator, Partnership Advertising 303.571.9477 vlopez@visitdenver.com
TOURISM
Flavia Light Vice President, Chief Tourism Development Officer 303.571.9442 flight@visitdenver.com
Lisa Bruening Senior Sales Manager 303.571.9445 lbruening@visitdenver.com
Melissa Schenter, MS Manager,
303.571.9423
mschenter@visitdenver.com
Kelly Nowlen, PMP Executive Assistant, Tourism 303.571.9422
knowlen@visitdenver.com
303.571.9413
jruffe@visitdenver.com
kberen@visitdenver.com
Chase
Denny Bayford Administrator, Visit Denver Office 303.571.9410
dbayford@visitdenver.com
