BEHIND THE BANNER
THE WORLD’S SPOTLIGHT
TURNS TO DALLAS, NORTH AMERICA By Stephen Evans
Dallas and its fellow FIFA World CupTM host cities are now on the clock. And the bar has been set high. On the heels of what many soccer enthusiasts are calling the greatest FIFA World CupTM finals match ever, a contest that saw Argentina defeat France in a penalty shoot-out after both teams scored goals in extra time, all eyes have turned to what is quickly becoming our continent’s most anticipated FIFA World CupTM ever.
In 2026, FIFA will bring the FIFA World CupTM back to North America, and Dallas will play a major role in the ultimate success of international sport’s greatest championship event. And for its part, the those charged with ensuring that this spectacular event lives up to its world-class potential are already working tirelessly to exceed those very lofty expectations. But the work didn’t just start on June 16 when the city of Dallas was named one of 16 host cities for the 2026 FIFA World CupTM. That was just one of