July 2026
Editor: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk
Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk
Art Editor: Stacey Potter BA (Hons) info@spottcreative.co.uk
4 NEG’s Sandi Charlesworth taking a
BThe programme for NEG’s 2026 Building for Success Conference is shaping up very nicely indeed – as evidenced by this month’s preview feature of a range of CPD workshops that will be running across both mornings. Add these sessions to a fantastic line-up of lectures, business presentations and an exhibition of leading NEG preferred suppliers, and you have a recipe for an extremely worthwhile venture out of practice.
eing held on 18 and 19 October at the Hilton St George’s Park in Burton Upon Trent, for the first time in partnership with the Association for Independent Optometrists and Dispensing Opticians, the conference offers a number of highlights.
Notably, adventurer Ella AI-Shamahi and business coach Sir Clive Woodward OBE will deliver keynote presentations, the inaugural NEG Awards will be celebrated on the Sunday evening, and sessions on topics such as employment rights and mentoring will all deliver on the theme of ‘a brighter future together’.
As we report in news, NEG’s Sandi Charlesworth is taking a step back into semi-retirement from this month – but she will be on hand at the conference to support members with her usual enthusiasm and dedication. With details about Optinet’s planned workshop coming soon, along with the final two workshops, now is the deal time to book your place and take advantage of the special accommodation discount for St George’s Park – home to all 23 English national football teams.
Whether England – or Scotland – will have ‘brought it home’ by then remains very much to be seen at the time of writing…
Nicky Collinson Editor
After 15 years’ dedicated service to the Group, Sandi Charlesworth, NEG’s membership services manager, is taking early retirement. Sandi began her career in computing before moving into optics in 2002, qualifying as a dispensing optician in 2008. After several years in practice and a short spell with Essilor, she joined NEG in October 2011.
Since then, she has become an integral part of the team, serving as the main point of contact for members and helping them get the most from their NEG membership. She is highly regarded by both members and suppliers, and has played an important role in shaping NEG into the organisation it is today.
Vera Wang Eyewear has launched in the UK in partnership with Atlantic Optical. Reflecting the iconic American luxury lifestyle and bridal brand’s storied couture heritage, the collection offers a curated selection of ophthalmic and sun styles. Drawing inspiration from her jewellery and bridal collections, the styles feature intricate metalwork, delicate crystal embellishments, and custom textures that mimic the fine draping of her couture gowns.
“Eyewear is one of the most personal fashion statements a person can make,” said Vera Wang. “It is an extension of one’s style and a reflection of one’s personality. I am thrilled to bring this collection to the UK,
National Eye Health Week, led by the charity Eye Health UK, is on a mission to get people talking about eye health during this year’s campaign – from 21-27 September. Real-life stories, research, media and targeted community outreach will be harnessed to share important advice about the everyday habits, routine check-ups and urgent care that are essential to prevent poor eye health and avoidable sight loss.
“Happily, Sandi won’t be stepping away entirely, as she has kindly agreed to return to support key events, including the members’ conference in October and next year’s 100% Optical show,” said Phil Mullins, NEG managing director. “Sandi has been a tremendous asset to the NEG community and a great personal support to me. We will all miss her enormously, especially her organisational skills and attention to detail. We wish her every happiness in her retirement.”
Sandi said: “I have loved my time at the National Eyecare Group as I feel that it is a company that genuinely helps practices. NEG is also great to work for, so I am really pleased that I will be able to maintain my links with the company into my retirement.” Members with any queries, which would previously have been directed
to Sandi, are asked to email enquiries@ nationaleyecare.co.uk and a member of the team will be happy to help.
a market that has always embraced bold individuality and timeless elegance.” The Vera Wang Eyewear collection, available exclusively with Atlantic Optical, includes both optical frames and a premium sun collection.
Time to prepare for annual campaign
Eyecare practitioners can register for digital and printed resources by emailing their name, organisation, address and an email contact to info@visionmatters.org.uk. Keep up-to-date with campaign plans at www.visionmatters.org.uk
In association with
Building for Success Conference 2026
18 & 19 October 2026 at St George’s Park Hotel, Burton-on-Trent. Click the QR code for more information thth
Title sponsors
Headline sponsors
EssilorLuxottica has appointed Giona Riccetti as general manager for UKI professional solutions. In this role, Giona will lead cross functional, cross category teams to drive and implement EssilorLuxottica’s strategy, said the company. “He will focus on creating long-term value for partners and ultimately drive better patient outcomes, stronger differentiation and new growth opportunities for independent opticians in the UK and Ireland,” the company stated.
Having spent 15 years with EssilorLuxottica across different roles and regions, Giona “has championed customer-focused innovation and transformation, building strong relationships and delivering sustainable, win-win solutions for partners and the business”. The business has also strengthened its leadership team with three senior appointments: Alan Pitcher as key account director, UKI, Damien Klevge as wearables director, Northern Europe, and Richard Davies as iECP sales director, UKI.
* Tim Precious, who was commercial general manager UKI at EssilorLuxottica until February of this year, has taken up a new post as CEO of NuVision Biotherapies.
“Essential first-line treatment”
BiB Ophthalmic Instruments has entered into a new Patent and Licencing Agreement with the American based company BlephEx. A professional in-practice solution that completely removes the biofilm and demodex from the eye structure and lid margins, BlephEx “is an essential first line treatment for blepharitis and dry eye disease”, said BIB as it announced the new agreement.
BIB CEO Tim Baker commented: “This is fantastic news for optometric and ophthalmology based dry eye clinics and patients alike throughout the UK and Northern Ireland. This new agreement will allow BlephEx to reach a much wider audience, while the new structure allows us to source the product direct from the factory. This vastly streamlines the current supply chain and, in turn, makes the BlephEx device and consumables more affordable whilst providing improved turnaround times.”
Fashion model Leni Klum, daughter of Heidi Klum and Flavio Briatore, has been unveiled as the face of Forever Guess, the brand’s latest eyewear campaign that transforms the iconic G logo into a symbol of “confidence, individuality and self-expression”. Klum takes centre stage in a cinematic series inspired by the glamour, drama and larger-than-life energy of 1990s soap operas. Captured across four distinct narratives – Gossip, Ex-Girlfriend, Genius and Legend – she embodies a range of contemporary female archetypes.
“Forever Guess is about celebrating individuality and the freedom to express every side of yourself,” said campaign creator and Guess chief new business development officer, Nicolai Marciano. “Leni brings that idea to life effortlessly, embodying different characters while remaining completely authentic. Through each story, the Forever Guess G logo becomes a symbol of confidence, attitude and the evolution of what Guess represents today.” The collection is available from Marcolin.
Alcon and the World Council of Optometry (WCO) have released a new version of the WCO Alcon Dry Eye Wheel, updated with the latest recommendations from the Tear Film & Ocular Surface Society Dry Eye Workshop III (TFOS DEWS III) report. The wheel is designed to help eyecare professionals (ECPs) support patients using the three steps of mitigation, measurement and management.
The updates reflect the inclusion of dry eye aetiological drivers, the OSDI-6 symptomatology questionnaire, and some new and refined management options, and complement the jointly produced Dry Eye Management Map, an online interactive tool designed to assist ECPs navigating dry eye disease management.
“Advancing the understanding and management of dry eye disease remains a core priority for Alcon, driven by scientific innovation and meaningful collaboration,” said Dr Carla Mack, the company’s global head of professional education
Hilco Vision and Mainline Optical Connections have announced a new distribution agreement, designed to expand access to the Hilco Vision portfolio. From 1 July, Mainline Optical Connections will become Hilco Vision’s UK and Ireland distributor and customer support partner.
For existing Hilco customers, stated Mainline, this means: working directly with Mainline’s dedicated sales representatives; continued access to the Hilco Vision product portfolio; enhanced support through Mainline’s experienced field sales team; and reliable service backed by expanded resources and expertise.
John Lakey, CEO of Hilco Vision, commented: “We’re confident this partnership strengthens our ability to support customers with greater reach and responsiveness. Mainline Optical Connections’ expertise and established presence in the UK make them an ideal partner to support and grow the Hilco Vision portfolio in the market.”
As summer 2026 hits its stride, Inspecs has a range of performance styles for men from O’Neill suitable for all-weather activities – from cycling and festival-going to beach day fun. “Nailing the brief is the ONS Deep Current,” said Lexy Edy, Inspecs trade marketing manager. “It’s a high wrap sports performance model with fully adjustable rubber nose pads and double injection rubber temples. The model also picks up on the trend for coloured lenses, with options for a blue, green or red mirror.”
ONS Deep Current features Hydrofreak lenses, sealed and protected from water damage by a repellent hydrophobic coating. They are made from impact-resistant polycarbonate, with UV protection and an anti-reflection coating. Its Psychotech Contact Zones offer sweat resistant dry
and development. “Ahead of the Dry Eye Awareness Month, we are proud to introduce and support eyecare professionals around the world with interactive easy-to-use resources like the Dry Eye Wheel, designed to help improve how this complex condition is diagnosed and managed.”
The updated wheel is available at https:// dryeye.worldcouncilofoptometry.info
The website for the broader WCO Alcon Dry Eye initiative at https://dryeye. worldcouncilofoptometry.info/) also includes a three-video series to help ECPs better comprehend the latest recommendations from the TFOS DEWS III report. The videos summarise the overall report, review the diagnostic methodology section, and highlight elements of the management and therapy report.
grip, no-slip touchpoints and multi-point shock absorption – while its highly durable,
lightweight Zeroform frame material offers a precision-moulded contour-fit.
This is often because new presbyopes are simply unaware of the multifocal contact lens options available to them.2
An early conversation about presbyopia - including clear recommendations on multifocal options - can prepare and reassure patients, and encourage them to stay in contact lenses.
Speak to your CooperVision Business Development Manager or scan the QR code to explore tools that support this conversation
The Association of British Dispensing Opticians (ABDO) has published a new white paper, titled ‘Advancing paediatric vision care: evidence-based insights and best practices for dispensing spectacles to children’, authored by renowned expert in the field, Dr Alicia Thompson. The white
The Association of Optometrists (AOP) has launched a new series of roadshow events, offering members the opportunity to hear more about the organisation’s FiveYear strategy to deliver visionary change in optometry, eyecare and health. Each session will provide an overview of the strategy, including a focus on advocacy and the progress already achieved by the profession. Attendees will have the opportunity to share
The Millmead Optical Group celebrates its 80th anniversary this year, and commemorated this milestone at a special event in Central London recently with some 150 industry partners and friends of the business. The occasion also marked the forthcoming publication of a commemorative anniversary book, recognising the people, partnerships and progress that have helped shape Millmead since it was founded in 1946.
CEO James Conway said: “Celebrating 80 years is a significant milestone for the business, but more importantly it was an opportunity to thank the people who have been part of our journey. We are incredibly grateful to our customers, suppliers, colleagues and industry partners, past and present, whose trust, support and collaboration have helped shape
Evidence-based approach to paediatric vision care
paper is designed to support the delivery of optimal visual outcomes for paediatric patients, and to help frame producers and designers improve frames for children. It is further supported by a guide for parents/caregivers, which can be shared in practice, offering advice and guidance
on caring for children’s vision.
Dr Thompson, who is director of research at ABDO, said: “Children’s vision is foundational to learning, social development and long term wellbeing, and dispensing spectacles to children remains one of the most rewarding, complex, challenging and yet, at times, underestimated areas of primary eyecare practice.
“I am hopeful this paper has taken a decisive step toward addressing this complexity in a comprehensive, evidence-based resource that highlights the importance of dispensing effectively to our youngest patients – and showcases the extensive knowledge and skills of dispensing opticians,” added Dr Thompson. ABDO has also recently launched a Level 7 Diploma in Paediatric Eyecare for practitioners who wish to develop further knowledge and skill in the areas covered by this paper. Find out more about the white paper and diploma on the ABDO website.
on-the-ground experiences and insights with the AOP, and inform strategies going forward.
Adam Sampson, AOP chief executive, said: “Optometry plays a crucial role in eyecare and eye health, and the profession’s voice must be heard clearly and confidently. These events will help our members understand the direction of the healthcare system, how their
Millmead into the business it is today. The relationships we have built across the industry have been fundamental to our success and remain one of our greatest strengths.
“While this anniversary is a chance to reflect on how far we have come, it is also an opportunity to look ahead. Innovation has always been at the heart of Millmead, from our manufacturing heritage through to our continued investment in lenses, automation, UK manufacturing and emerging technologies. We remain committed to driving progress and supporting our partners as the industry continues to evolve,” James added.
Non-executive chairman, Daniel Thorn, said: “The evening was a fantastic opportunity to recognise the people and partnerships that have played such an important role in Millmead’s success. Bringing together so
expertise fits within wider health priorities, and how they can support the priorities that underpin consistent and accessible eyecare for patients across the UK.” The roadshows, offering two CPD points, will take place in: Edinburgh 14 July; Cardiff 15 July; Manchester 22 July; Birmingham 5 August; and Belfast 14 September. For more information and to book, visit the AOP’s events hub.
many individuals and businesses who have been part of our story created a real sense of pride in what has been achieved. There was a strong sense of optimism about the future. The business has continually evolved throughout its history and that forward-thinking approach, combined with a commitment to innovation and partnership, continues to drive us forward.”
Try eyeFIT custom made contact lenses
The product you know, the commercials you have been waiting for
eyeFIT contact lenses offer trusted mark’ennovy lenses but with exclusive NEG branding and prices. For more information call 0800 3280610
Eyecare professionals from across the UK came together in Harrogate last month for Optometry Tomorrow 2026, the College of Optometrists’ flagship conference. Delivered in partnership with the Association of British Dispensing Opticians, the Royal College of Nursing and the Royal College of Ophthalmologists, the two-day event brought together optometrists, dispensing opticians, contact lens opticians, ophthalmic nurses, ophthalmologists, practice owners and the wider eyecare community for a range of learning opportunities and industry exhibition.
High-profile speakers included the Wonder Women of Eye Care panel chaired by Dr Cindy Tromans, president of the World Council of Optometry, and Shockat Adam MP sharing his insights and experiences in an eyecare careers panel session. Delegates also heard from keynote speaker Darren Harris, double Paralympian and England’s most decorated blind footballer, who shared his inspiring personal and professional journey.
Professor Irene Ctori, the new president of the College of Optometrists, said: “Optometry Tomorrow 2026 was a fantastic celebration of learning, innovation and collaboration across the eyecare sector. It was wonderful to see hundreds of professionals come together from across the sector to share expertise and explore the opportunities and challenges facing our profession together. The enthusiasm, engagement and commitment to delivering excellent patient care demonstrated throughout the weekend has been truly inspiring.”
The General Optical Council (GOC) is consulting registrants on its approach to setting the annual registration renewal fee. Its discussion paper is seeking views on whether the fees paid by different registrant groups should vary depending on the costs of regulating them, and options to better support registrants in managing the costs of registration. These options fall into five groups: key principles underpinning the approach to setting fees; differential fees; enhancing payment flexibility; business registrant fees; and providing clarity for registrants.
The paper is not seeking views on the level of registration fees, which are set by the council each year per the financial strategy 2025-30 to increase fees broadly in line with inflation.
Steve Brooker, GOC director of regulatory strategy, commented: “The discussion paper delivers on a commitment in our corporate strategy 2025-30 to ‘review our approach to setting registrant fees, enhancing fairness, and delivering value for money’. Given our strategic objective of creating fairer and more inclusive eyecare services, and acknowledging a wider backdrop of difficult economic conditions, we wish to explore options for a fairer model for setting registrant fees. We also want to improve transparency around our fees and explore ways of better supporting registrants in meeting the costs of regulation.” The discussion paper is available on the GOC consultation hub, and the deadline for responses is 20 July.
The Optical Consumer Complaints Service (OCCS) Annual Report for 2025-26 has revealed a 31 per cent year-on-year rise in complaint volumes – from 1,679 to 2,201 cases – but a growing reliance on early resolution and mediation. The nature of complaints remained broadly consistent, with issues relating to clinical care, communication, aftercare and costs continuing to dominate. Mediated cases increased from 296 to 450 – a 54 per cent rise. Complaints relating to costs and charges rose from four to seven per cent, and cases involving online suppliers increased significantly.
Jennie Jones, head of Nockolds Resolution, said: “This year’s report reflects a system increasingly focused on resolving concerns at the earliest possible stage. While complaint volumes are rising, this also demonstrates growing trust in the OCCS and in mediation as a constructive way to resolve issues. For the profession, the message is clear: early engagement, clear communication and openness to resolution are key to maintaining confidence and avoiding escalation.” Read the report on the OCCS website.
Get set for a Summer of Sport with Eyespace’s summer-long campaign inspired by the season’s biggest sporting moments. Inspired by a calendar of iconic sporting moments, including tennis, rowing, motorsport, football and golf, the campaign will see Aspinal of London, Range Rover and Defender eyewear, alongside a number of Eyespace house brands, take centre stage across a series of activations and promotions designed to engage customers and support independent practices.
Returning for the first time since 2022, Summer of Sport has been refreshed for 2026 with a new creative identity, premium customer rewards and participation from multiple Eyespace brands. Jayne Abel, CEO and co-founder of Eyespace, said: “Summer is one of the most exciting periods in the calendar and we wanted to create a campaign that captures that energy. Summer of Sport gives our customers plenty of opportunities to engage with the events they love, alongside our house of brands throughout the summer season, creating a shared celebration of sport, style and British culture.”
The Optometric Fees Negotiating Committee (OFNC) has described the government’s planned roll-out of a national electronic referral service (ERS) for eyecare in England, and access to the National Care Records Service (NCRS), as “built on good intentions and long overdue”. However, despite putting forward £20m to fund this, the government has “failed to provide the proper financial underpinning that practices will need to operationalise delivery”.
The OFNC further stated: “It is clearly not a fully costed plan and does not commit to compensate practices for the ongoing
clinical and administrative time required to implement new systems like ERS or NCRS. We also note ERS will require further work to build the functionality to support the clinical activity in primary care.
“These announcements come at a time when the NHS sight testing service, on which the digital ambition rests, is already seriously underfunded and lagging behind the rest of primary care in terms of NHS investment. As a result, we know that contractors who are already struggling will simply be unable to take on any additional unfunded work involved in using these new systems.
It is not often that the AIO supports the Optometric Fees Negotiating Committee (OFNC), but its statement about the government’s announcement of a £20m investment in digital eyecare referrals was on the mark.
Well intentioned as the government’s initiative may be, the funding proposed is totally inadequate to achieve the stated objective of equipping High Street optometrists with the tools they need to refer patients faster and more accurately.
It is clear that the proposals have not been fully costed in terms of the additional workload that will be placed on practices. The OFNC rightly points
out that practices with an NHS contract are already significantly underfunded, and the initiative may be doomed to failure. The AIO believes it may be a trigger for more independents to exit the NHS contract.
Speaking of supporting other bodies’ statements, the AIO is fully behind SightCare calling on the government not to contract the expanded testing of drivers over 70 to a single supplier at the expense of independents. Whilst independents can, of course, undertake DVLA sight tests now (on the basis the patient pays and not the taxpayer), the pejorative language used in letters to drivers advising them they need a test does not make this clear.
The AIO’s response to the government’s consultation called on a ‘user pays’ model
“For a rollout of a national ERS for eyecare to have any chance of success, there needs to be serious discussion about the maintenance of infrastructure funding and implementation along with operational costs of digital working with hospitals. This needs to happen urgently so that practices can have confidence in the future and support the government’s aims. Without that, the ambitions announced today will not deliver the claimed benefits for patients, much as we would all like them to do so,” the OFNC statement concluded.
for the expanded testing requirement, which surely would mitigate against the awarding of a single contract.
Stop myopia progression*, on average, in the first 12 months of wear 1,2
*Clinically relevant myopia progression defined as Spherical Equivalent Refraction change equal to or superior to -0.50D over 12 months of wear. Outcomes for myopic children aged 4 to 12 years. They may vary per age group and other parameters at the start of MiYOSMART iQ treatment. 1. Tse D.Y., Hon Y., Chun R. K., Leung T. W., Leung D. K. Y., To C. H., Lam C SY. Myopia Control Efficacy of Defocus Incorporated MultipleSegments Spectacle lens with Triple Enhanced Design: 12-month randomized controlled trial. Abstract 2523, ARVO 2026 Annual Meeting, Denver, USA. https://eppro02.ativ.me/web/index.php?page=IntHtml&project=ARVO26&id=4486941 (accessed date 03.04.2026) 2. HOYA data on file. HOYA MiYOSMART iQ spectacle lens clinical outcomes. 04/2026. Scan for more details or to become a supplier.
When MiYOSMART arrived in the UK in 2021, it helped move childhood myopia management into a new era for independent practice.
Today, myopia management is a major focus of innovation in paediatric eye care, enabling earlier intervention and more effective outcomes for children. As clinical evidence, experience and our understanding of myopia progression have continued to evolve, so too has MiYOSMART.
Now MiYOSMART iQ builds on that foundation to raise the bar once again — marking a significant step forward for MiYOSMART and a new era for spectacle-lens myopia control.
MiYOSMART iQ delivers the strongest clinical results to date for D.I.M.S. Technology and has been evaluated in a randomised controlled clinical trial (RCT) in children aged 4 to 12 years.6,7
These outcomes represent the most effective myopia control results seen so far with D.I.M.S. Technology spectacle lenses.
9 out of 10 children showed no clinically relevant myopia progression* at 12 months1-3
Minimal eye growth on average1-3
Change in SER (D) over 12 months: Single Vision (SV) spectacle lens vs MiYOSMART spectacle lens vs MiYOSMART iQ spectacle lens (p < 0.001)
Mean difference In SER - MiYOSMART iQ compared with SV: 0.58+0.08D, p<0.001 (Bonferroni).
"DIMS TED produced the strongest normalisation effect, with axial elongation not merely approaching but falling below the AMMC-defined physiological growth range, effectively neutralising myopic axial growth in the past."
HOYA's first spectacle lens with reported clinical evidence for effective control of myopia progression from the age of 4 years, as a monotherapy.1-3
Prof. Hakan Kaymak
Professor of Universität des Saarlandes and leading researcher at the Internationale Innovative Ophthalmochirurgie in Düsseldorf, Germany.
Building on the proven foundation of D.I.M.S. Technology, MiYOSMART iQ introduces a more advanced approach to myopia control.
Three critical design enhancements have been introduced to improve myopia control performance.
Activated — Defocus segments closer to the centre
Defocus segments positioned closer to the geometric center of the spectacle lens, intended to continuously activate the nearperipheral retina identified as the region most responsive to myopic defocus.4,5
Introducing S.P.A.R.K., HOYA Vision Care’s advanced protective coating for MiYOSMART iQ spectacle lenses.
Designed with children in mind and built for long-term wear, it makes MiYOSMART iQ easy and comfortable to wear as an integrated multi-layered coating.
Enhanced scratch resistance
50% more scratchresistant than the previous generation, 6 helping protect lenses from everyday wear and handling.
Disclaimers
Resistance to smudges, dust, and water
Repels fingerprints and dust, while offering water resistance 5 x greater than the previous MiYOSMART generation. 6,7
Long-lasting cleanability
Designed to maintain easyto-clean performance, even after nearly 3 years of daily wiping. 6,7
MiYOSMART iQ has not been approved for myopia control in all countries, including the U.S., and is not currently available for sale in all countries, including the U.S.
MiYOSMART spectacle lenses may not be able to address individuals’ conditions due to natural deficiencies, illness, pre-existing medical conditions and/or advanced age of consumers. The information contained herein is general information and is not intended to constitute medical advice.
This advertorial includes recommendations for Eye Care Professionals. The Eye Care Professional is responsible for ensuring that the recommended procedure is allowed to be conducted in the country where they practice. Suitability of each recommended procedure for individual patients should be evaluated by the Eye Care Professional based on their professional judgment.
*Clinically relevant myopia progression defined as Spherical Equivalent Refraction change equal to or superior to -0.50D over 12 months of wear. Outcomes for myopic children aged 4 to 12 years. They may vary per age group and other parameters at the start of MiYOSMART iQ treatment.
Powerful — Higher defocus power
Enables a stronger myopic defocus signal to the nearperipheral retina.
Extended — Larger treatment zone
More defocus segments to ensure extensive coverage of the child's peripheral visual field with myopic defocus signal, even for larger frames.
Coating Architecture Overview
Clear, comfortable vision
Supports high light transmission while reducing glare and reflections for consistent visual clarity.8
References
of
from the front surface and helps reduce UV exposure from the back of the lens.
1. Tse D.Y., Hon Y., Chun R. K., Leung T. W., Leung D. K. Y., To C. H., Lam C SY. Myopia Control Efficacy of Defocus Incorporated Multiple Segments Spectacle lens with Triple Enhanced Design: 12-month randomized controlled trial. Abstract 2523, ARVO 2026 Annual Meeting, Denver, USA. https://eppro02.ativ.me/web/index. php?page=IntHtml&project=ARVO26&id=4486941 (accessed date 03.04.2026)
2. HOYA data on file. HOYA MiYOSMART iQ spectacle lens clinical outcomes. 04/2026.
3. Based on the number of publications in peer-reviewed publications according to HOYA’s data on file as of Nov 25. 4. Smith III EL, Arumugam B, Hung LF, et al. Eccentricity-dependent effects of simultaneous competing defocus on emmetropization in infant rhesus monkeys. Vision Res. 2020;177:32-40. DOI: 10.1016/j.visres.2020.08.003.
5. Swiatczak B, Scholl HPN, Schaeffel F. Retinal ‘sweet spot’ for myopia treatment. Sci Rep 14, 26773 (2024). https://doi. org/10.1038/s41598-024-78300-x
6. HOYA data on file. MiYOSMART iQ S.P.A.R.K. coating technical results. 05/2026.
7. HOYA data on file. Product assessment report – “STX MiYOSMART Green PAR. 06/2025.
8. HOYA data on file. MiYOSMART iQ S.P.A.R.K. coating technical data. 04/2026. Compliance with ISO 8980 -3:2022.
MiYOSMART iQ redefines what’s possible in myopia control. Make sure your practice is part of the story.
Scan the QR code to learn more, or contact your HOYA Business Development Manager.
9 out of 10 children showed no clinically relevant myopia progression* in the first 12 months of wear 1,2
Based on D.I.M.S. Technology, elevated with a Triple Enhanced Design (TED).
- Smaller central clear zone with defocus segments positioned closer to the centre
- Higher defocus power for a stronger myopic defocus signal to the near-peripheral retina
- Larger treatment zone with more defocus segments for broader peripheral coverage
2026 Annual
USA. https://eppro02.ativ.me/web/index.php?page=IntHtml&project=ARVO26&id=4486941 (accessed date 03.04.2026) 2. HOYA data on file. HOYA MiYOSMART iQ spectacle lens clinical outcomes. 04/2026.
Scan for more details or to become a supplier.
UBy Phil Mullins
nless you have been hiding under a rock, you can’t have missed the growing pressures on small independent High Street businesses, in particular independent optical practices.
On the one hand, red tape and legislation are being compounded by increasing costs such as national insurance and minimum wages – while on the other, the number of independent practices selling up to larger groups is showing no signs of abating. All this together means that in years to come, the UK independent sector will be much smaller – with perhaps as few as around 2,000 independent practices left by 2030.
But despite all these challenges, many independent practices are growing – not from ‘following the heard’ but by being unique and offering their patients what they’re looking for. While these thriving practices are steadfast in their autonomy, it is more important than ever that independents join together as a community – supporting each other to maximise each other’s success.
NEG has been supporting independent practices across the country for 47 years, mainly on the purchasing side, negotiating the best terms for members, and more recently negotiating members-only exclusives. In addition to offering members exclusive preferred supplier promotions, we are increasingly introducing exclusive products that can be built into your business plan – safe in the knowledge that they cannot be accessed elsewhere.
As part of NEG’s mission to be a central pillar of the independent sector community that goes beyond the purchasing element, we are focused on sharing information with members. We have already run a couple of webinars this year, and further events are in the pipeline.
We strongly believe that bringing people together is an essential part of our support. With this in mind, we are already planning some local meetings for 2027 – but for this year we would like you to join us at our Building for Success Conference at the Hilton St George’s Park in Burton Upon
Trent on 18 and 19 October. On the edge of the National Forest, the hotel is part of St George’s Park – home of all 23 English national football teams.
Like every winning football team, we have a strong line-up for this year’s conference –and we’ll be covering a lot of topics so there is something for everyone. There are CPD workshops each morning, business lectures, an exhibition of 30 leading suppliers, and plenty of opportunity to network with likeminded independent practitioners from across the UK. The outline of the CPD on offer can be found on page 25 of this issue, and if you attend both days, you will walk away with 13 CPD points.
The rest of the programme is designed to stimulate thought and conversation, and hopefully give you ideas to take back to practice. To maximise your thought process, we have a keynote speaker each day, who although from outside the optical industry, will provide insights that will blow your mind. Rugby World Cup winning coach, Sir Clive Woodward OBE, has been working with businesses and teams of all sizes and has a reputation for giving challenging lectures. I guarantee you will have some
great takeaways to help you grow your business.
Explorer, paleoanthropologist and evolutionary biologist turned TV presenter, Ella Al-Shamahi, will offer some astounding insights into humanity, community and social cohesion. Her thought-provoking lecture will be relevant not just for your business, but for your personal life too.
In addition to what is our most expansive programme ever, our preferred suppliers exhibition will have everything you need –from the world’s biggest supplier, to one of the smallest and everything in between. We encourage everyone who attends to not only speak to their current providers, but to engage with new ones too. You will be surprised at the support and passion that is on offer.
Of course, no two-day conference is complete without a celebration dinner. We are thrilled to invite members, suppliers and supporters to join together to celebrate all that is good about being independent on the evening of the first day.
Full details of the programme can be found at www.negconference.co.uk – where you can also view the list of exhibitors and register to attend. We look forward to welcoming you to St George’s Park in October. ■
SK-Med LS-5C LED Digital Slit Lamp with DA-1 Dry Eye Analyser
AI-powered Image & Video Analysis
OSDI and Speed Dry Eye Reports
Auto Grading Scales
High Resolution 20MP Camera
30 Frames Per Second
Back Ground Illumination
High Quality Optics
A Spanish eyecare specialist with a presence in more than 90 countries, and a recent listing at Walmart in the United States, Avizor is making its case to a new generation of contact lens wearers in the UK, backed by 40 years of advanced eyecare research…
Avizor has been a fixture in the professional eyecare world for four decades. Founded in Spain and now operating across more than 90 countries, the company has built its reputation on a single, sustained focus: the science of contact lens care. That focus has recently been validated in the most demanding of retail environments, a national listing at Walmart in the United States, a market that rewards consistency, performance and scale in equal measure.
For UK consumers and eyecare professionals (ECPs) encountering Avizor for the first time, the Walmart reference is worth noting not as a retail milestone, but as a signal of product credibility. Breaking into the American market requires meeting some of the strictest regulatory, quality and commercial standards in the world. Avizor has done so on the strength of its formulation science – and Regard is the clearest expression of that science.
Regard is Avizor’s multipurpose contact lens solution for soft contact lenses, including silicone hydrogels. Where many solutions address part of the care cycle, Regard is formulated to cover it entirely: cleaning, lipid and protein elimination, disinfection, rinsing, moisturising, lubricating and storing. It’s a single product with seven functions.
This breadth of functionality is made possible by a precisely balanced active ingredient profile:
■ OxyChlorite (preservative): the active disinfectant and the formulation’s defining molecule. OxyChlorite eliminates bacteria, microorganisms and accumulated deposits from the lens surface with
proven efficacy. Critically, on contact with the enzymes of the natural tear film, it breaks down into salt, water and oxygen – leaving no preservative into the ocular environment
■ Hypromellose 0.15 per cent (lubricant): a well-established ophthalmic agent that maintains moisture on the lens surface throughout the wear period. It is particularly relevant for wearers in air-conditioned or screen-intensive environments
■ Disodium edetate, Tetrasodium edetate (chelating agents): enhances disinfection efficacy by disrupting the cell membranes of resistant microorganisms, working in synergy with OxyChlorite
■ Poloxamer (surfactant): a gentle surfactant that lifts lipid and protein deposits from the lens surface, supporting deep cleaning
Offering a phosphate-free formulation is valuable for contact lens wearers with sensitivity concerns, eliminating a potential irritant found in many conventional solutions.
Regard’s preservative-free-on-the-eye positioning is the formulation’s most clinically significant differentiator. For ECPs managing patients with sensitive eyes, dry eye disease, allergic reactions, or those on concurrent topical ophthalmic treatments, this is a recommendation they
can make with confidence. The solution does its work in the lens case and leaves nothing behind on the eye.
Therefore, Regard is the natural recommendation for:
■ Wearers with sensitive or dry eyes
■ Young patients beginning their contact lens journey, for whom long-term ocular health habits matter most
■ Wearers with known allergic reactions to preservatives or phosphates
■ Silicone hydrogel lens users requiring thorough lipid and protein removal throughout the wear cycle
Avizor does not position itself as a fastmoving consumer goods company that happens to make eyecare products. It is a specialist medical device manufacturer, with R&D and production based in Spain, a regulatory track record across multiple international markets, and a distribution network built through professional relationships rather than mass-market push.
The fact that Avizor’s portfolio is recommended by ECPs across more than 90 countries is not an accidental outcome. It reflects four decades of product performance, clinical credibility, and a genuine understanding of what contact lens wearers need from a care routine. Regard is the product that best encapsulates that legacy: rigorous in its chemistry, gentle in its application, and trusted by the professionals who recommend it.
While Regard is the flagship of Avizor’s lens care portfolio, it sits within a broader proposition that many UK ECPs have yet to fully explore: a comprehensive range of ophthalmic drops designed to address the full spectrum of everyday eye discomfort.
Under the Lacrifresh brand, Avizor has developed a clinically structured suite of artificial tears and lubricating solutions, each formulated for a specific indication and patient profile.
The range is structured around three main clinical needs that ECPs encounter daily: eye fatigue, eye irritation and dry eye of varying severity. All products in the range are compatible with all types of contact lenses, making them practical recommendations for the majority of a practice’s patient base. Screen exposure, air conditioning and extended contact lens wear are among the most consistent drivers of eye fatigue in modern patients. Lacrifresh Comfort is formulated to address exactly this: an isotonic, multidose lubricating solution that wets and refreshes the ocular surface instantly, rewets lenses without removal, and provides immediate symptomatic relief.
At three to five centipoise (cP) viscosity, it mirrors the rheological properties of the natural tear film, ensuring comfort without the blurring or heaviness associated with higher-viscosity drops. The active lubricant is povidone, a well-established ophthalmic agent with a long safety record in ocular use.
EYE IRRITATION: LACRIFRESH ALOE
For patients presenting with ocular irritation, whether environmental, allergy-related, or lens-induced, Lacrifresh Aloe offers a preservative-free multidose solution built around a dual-action lubricant combination: aloe vera and hypromellose.
Clinical data supports its application over one and three months of use, with a measurable reduction in irritation symptoms and demonstrated protection of epithelial cells. The combination of these two agents also enhances tear film stability, a particularly relevant benefit for contact lens wearers whose tear film is already under mechanical stress from lens wear.
Lacrifresh Aloe is indicated for dry eye, eye irritation and eye fatigue, making it one of the most versatile recommendations in the range.
DRY EYE SUB-RANGE
Dry eye disease is not a single condition. Its management requires matched intervention: a solution appropriate for mild occasional dryness is not the same as one needed for moderate-to-severe chronic dry eye. Avizor’s Lacrifresh dry eye sub-range is structured precisely around this clinical logic, offering three distinct sodium hyaluronate concentrations that allow ECPs to tailor their recommendation to individual patient severity:
LACRIFRESH MOISTURE
Lacrifresh Moisture (0.10 per cent sodium hyaluronate) targets mild dryness and eye fatigue. Isotonic and available in a multidose format, it provides gentle lubrication without altering the natural osmotic balance of the tear film.
LACRIFRESH OCU-DRY
Lacrifresh Ocu-dry 0.20 per cent moves into mild-to-moderate dry eye territory. Its hypotonic formulation (220 mOsm/L) is clinically relevant: hyperosmolarity is a recognised driver of ocular surface inflammation in dry eye patients, and a hypotonic solution counteracts this directly. At 16-19 cP viscosity, it provides measurably
greater lubrication than standard drops –with documented reductions in corneal and conjunctival staining.
For moderate-to-severe dry eye, Lacrifresh Ocu-dry 0.30 per cent offers the highest hyaluronate concentration in the range, with a markedly higher viscosity of 48-52 cP and the deepest hypotonic profile (190 mOsm/L). It is also suitable for orthokeratology patients and night use, extending its utility beyond standard contact lens wear.
Alongside these, Ozean provides a premium multidose preservative-free option for patients requiring relief from both dry eye and ocular fatigue simultaneously. It is formulated with Cycarthyn, a proprietary active molecule that promotes tear film regeneration.
What the Lacrifresh range offers NEG members is a coherent, clinically structured portfolio that covers the full arc of ocular surface management: from the contact lens wearer with mild end-of-day discomfort, to the chronic dry eye patient requiring consistent, graduated intervention. Every product in the range is contact lens compatible, and backed by the same formulation rigour that underpins Regard.
For members building a recommendation strategy around patient outcomes rather than product availability, Avizor’s eyecare range provides the clinical depth to do so. For patients and practitioners looking for a solution they can rely on, one with the science to back the claim, Regard offers exactly that.
Regard by Avizor is available through selected optical retailers and online channels in the UK. For professional enquiries, contact your Avizor account representative.
Article supplied by Avizor. ■
One lens that does it all refers to Essilor lenses with the combination of Varilux, Crizal and Transitions technologies. Instant sharp focus Varilux
S
lenses improve glare discomfort and photostress recovery. Results in Optics. 2025 Feb 1;18:100763. Always-on
& UVB rays, darken outdoors & filter up to 32% of blue-violet light indoors & up to 85% outdoors. Blue-violet light is measured between 400nm and 455nm (ISO
20772:2018) across colors on polycarbonate & CR39 lenses. Transitions and the Transitions logo are registered trademarks of Transitions
An important aspect of this year’s Building for Success Conference will be a selection of CPD workshops running each morning…
Approximately one month before this year’s conference, delegates will be contacted and asked which two CPD workshop sessions they would like to attend each morning.
Workshops one to four will run on Sunday 18 October from 10am to 11am, and again from 11:30am to 12:30pm, while workshops five to eight will run on Monday 19 October from 9am to 10am, and again from 10am to 11am.
Each session will award three CPD points to General Optical Council registered eyecare professionals who attend.
■ WORKSHOP ONE
‘Stability through constant change’ by Keri-Leigh Parsons Sponsored by Bausch + Lomb
In this one-hour session, Keri-Leigh Parsons will explore how individuals and organisations can cultivate psychological and strategic stability in environments defined by volatility, uncertainty and continual transformation. Drawing on behavioural science, leadership theory and commercial case studies, this session promises to reframe change from something to survive into something to strategically leverage.
By the end of the session, participants will be able to: differentiate between managing change and leading through change; and identify behaviours that foster trust and psychological safety during uncertainty.
Keri-Leigh has more than 20 years’ experience across optometry, surgical ophthalmology and pharmacology, including senior roles within leading global eyecare companies. She has worked closely with eyecare professionals across the UK and Ireland in clinical education, professional development and
practice growth, and previously contributed to a global clinical training team supporting practitioner education.
Keri-Leigh is passionate about helping practitioners translate clinical knowledge into clear, confident patient conversations that support understanding, engagement and better outcomes.
■ WORKSHOP TWO
‘Our house in the middle of the street’ by Samantha Watson Sponsored by CooperVision
People lead busy lives with activities, jobs and needs changing at different rates. Contact lenses can offer an opportunity to open doors to new experiences, enhance existing ones and build confidence across the ages.
In this engaging workshop, Samantha
Watson examines the lives led by the people in an average street – looking at conversations around myopia management, fitting contact lenses to children, presbyopes and managing young adult wearers. Delegates will consider reasons for drop-out from contact lenses, maximising aftercare appointments, communication and myopia management.
Samantha is a contact lens optician who works for CooperVision in the role of professional affairs consultant. She has many years in practice across a wide range of roles including management, and with her PGCE teacher training degree is keen to initiate engaging and empowering education.
Samantha has written, facilitated and presented CPD at a wide range of events and virtual sessions, and seen her work published in trade journals. In 2019, she became a Fellow of the British Contact Lens Association. More recently in 2024, Samantha gained a Masters level degree in Digital Education.
■ WORKSHOP THREE
‘The science of the corneal shape: topography essentials for ortho-k night lens success’ by Scott Brown and Pauline Bradford Sponsored by Scotlens
In this dual-led workshop, Scott Brown and Pauline Bradford will provide a practical, easy-tofollow approach to understanding corneal topography. There will be a practical demonstration on how to get the best baseline maps, looking at how to interpret them and how they are used to design lenses. Information will also be provided on how to create and interpret subtractive maps in order to measure treatment effects and make modifications.
Scott is an optometrist with a special interest in orthokeratology (ortho-k) night lenses and irregular cornea fitting. He is the CEO and clinical director of Scotlens, and has experience in complex lens fitting developed during his role as a hospital optometrist.
Scott’s career has centred around his passion for myopia control, and his desire to ensure that early detection of keratoconus in children becomes the standard level of care all patients can receive. He also is passionate about educating on sustainability and minimising the effect of contact lens wear on the environment.
Pauline is a contact lens optician and professional services specialist for Scotlens. She has a particular interest in myopia control, irregular cornea fitting and ortho-k night lenses. In addition to a number of years in professional services roles, she has experience in university lecturing and is a regional lead and contact lens practical examiner for the Association of British Dispensing Opticians.
■ WORKSHOP
FOUR
Menopause is a significant physiological transition that affects multiple bodily systems, including the eyes. This workshop, led by Darren Taylor, will explore the relationship between menopause and dry eye disease (DED).
Darren will review the role of sex hormones – particularly oestrogen and androgens – in maintaining ocular surface homeostasis and tear film stability. Hormonal fluctuations associated with menopause can alter lacrimal gland function, meibomian gland secretion, and ocular surface inflammation, increasing the risk of dry eye symptoms and visual discomfort, Darren will explain.
He will also discuss the impact of DED on quality of life, daily activities and psychological wellbeing. Current management strategies, including lifestyle modifications, artificial tears, antiinflammatory therapies, hormone-related considerations and emerging treatment options, will be reviewed.
Darren is an optometrist with over 25 years’ experience in the industry. He has worked in various sectors within the optical Industry, from business owner of a High Street multiple practice, to practising in the independent and domiciliary sectors. Darren has also performed professional services roles for a number of wellestablished companies in the sector, with particular emphasis on coaching and professional training and education.
Darren joined Essilor in April 2021 as optometry sales and product training manager. His main areas of focus currently are advanced refraction techniques, myopia management, DED, OCT interpretation, and how to implement new equipment and techniques into practice.
discussions using prompted questions.
Lynette qualified as a dispensing optician in 2013, and has had an optical career focusing on education and eyecare practitioner support ever since. She is currently the medical science liaison for the Midlands region for EssilorLuxottica, and is a skilled CPD presenter and facilitator. Lynette’s specialities include myopia management, personalised eyewear correction and digital measuring.
■ WORKSHOP SIX
‘The visual art of frame selection’ by Eluned ‘Lil’ Creighton-Sims Sponsored by Stepper
Selecting suitable frames is a fundamental skill, yet in practice is often guided by habit, trial and error, or timeconsuming measurement techniques. In this workshop, Eluned ‘Lil’ CreightonSims focuses on developing visual assessment skills that allow practitioners to quickly narrow down appropriate frame choices based on facial characteristics. Through practical activities, delegates will learn how to assess key facial features, relate these to frame size and fit, and make confident, justifiable dispensing decisions quickly and effectively.
Delegates will be able to: identify and describe key facial characteristics that influence frame selection; apply a practical visual assessment approach to guide eye size and bridge choice; analyse the relationship between facial features and frame fit; and evaluate and justify frame selection decisions based on structured observations.
■ WORKSHOP FIVE
‘Smart eyewear: where vision meets technology’ by Lynette
Lewis
Sponsored by EssilorLuxottica
‘Menopause and ocular surface health: the dry eye challenge’ by
Darren Taylor
Sponsored by EssilorLuxottica Darren Taylor
Smart eyewear, also referred to as wearable technology, is an exciting and rapidly emerging category. In this discussion workshop, Lynette Lewis will explore the functionality, current availability and interest, security and business opportunity that smart eyewear can deliver. After each section, delegates will engage in group
A qualified dispensing optician, Lil is an implementation specialist and professional speaker with more than 25 years of experience in optics. As founder of Excelsior Optical Education, she is known for applying behavioural insight to professional learning, guiding audiences towards stronger judgement, deeper understanding and more informed decision-making in practice.
Details for Workshop Seven and Workshop Eight will be available soon. For complete details regarding the conference and to register to attend, go to www.negconference.co.uk ■
For three decades, William Morris London has been inspired by the city that gave it its name. Since its inception, the brand has embodied the spirit of London: its individuality, its creativity and its ever-evolving sense of style. From the beginning, William Morris London has been driven by a passion for creating eyewear that combines design, quality and accessibility, delivering collections that allow wearers to express their personality with confidence.
As William Morris London celebrates its 30th anniversary, this milestone represents far more than simply marking the passage of time. It’s an opportunity to honour the heritage that has shaped the brand, celebrate the people who have contributed to its success and look forward to the future with renewed energy and ambition.
Over the past 30 years, the brand has continued to evolve, adapting to changing tastes and trends while remaining true to its commitment to craftsmanship, individuality and timeless design.
The anniversary year provides a chance to reinforce the values that have defined William Morris London from the very beginning, while continuing to bring innovation, creativity and value to customers around the world. It is a celebration of the journey so far and an exciting step towards the next chapter in the story of William Morris London.
Created especially to commemorate the 30th anniversary, the limited edition Royal frame pays tribute to the city that sits at the heart of the brand. Rich in detail and designed with unmistakable character, the frame celebrates three decades of craftsmanship, innovation and style.
Available in four carefully selected colourways, the design takes inspiration from London’s iconic red, white and blue palette. These colours have long been associated with the city’s heritage and identity, creating a frame that feels both proudly British and unmistakably contemporary.
The Royal frame builds upon the success of the much-loved 20th anniversary design, taking its signature elements and elevating them with refined detailing and premium finishes. The result is a frame that is bold yet timeless, sophisticated yet wearable,
reflecting everything that William Morris London stands for.
A refined gold brow bar introduces an elegant touch, while polished hardware enhances the silhouette and brings a sense of luxury to the design. Beneath the surface, engineered core wire technology demonstrates the technical expertise and craftsmanship that have become synonymous with the brand. Detailed temples featuring bespoke elements and subtle branding ensure that every aspect of the frame carries the unmistakable William Morris London signature.
The Royal frame is more than a commemorative piece. It represents 30 years of design evolution and the continued commitment to creating eyewear that is stylish, distinctive and crafted to the highest standards.
Speaking about the anniversary collection, William Morris London designer George Clarke reflects on the significance of the project: “The design is very unique and incorporates bespoke monogram detailing to celebrate the heritage and identity of the brand, while still feeling modern and fashion-forward. It has been an exciting project creatively, as it allowed me to focus on premium craftsmanship and distinctive detailing. I am incredibly proud to be part of such a milestone collection.”
The anniversary frame provides an opportunity to celebrate the history of
the brand while introducing contemporary elements that ensure the design feels relevant for today’s consumer. Combining heritage with innovation has always been central to the William Morris London philosophy, and the Royal frame captures this balance perfectly.
At the heart of the 30th anniversary celebrations is a distinctive visual identity inspired by one of London’s most recognisable design icons: the fabrics found across the London Underground network.
Known for their bold geometry and repeating patterns, these fabrics have become synonymous with the city’s creative heritage. Drawing inspiration from their unique structure, the anniversary logo transforms familiar shapes into a modern and dynamic visual mark.
Interlocking forms and rhythmic symmetry create a sense of movement and energy, reflecting the constant motion and diversity that define London itself. The geometric composition mirrors the structure of the city’s transport network while simultaneously symbolising connection, creativity and progress.
By abstracting these iconic motifs, the design strikes a balance between nostalgia and modernity. It acknowledges the visual language that has shaped London for generations while presenting it through a fresh and contemporary lens.
The 30-year emblem incorporates bold geometric elements and a vibrant colour palette inspired by the London Underground. The use of clean lines and intersecting forms represents the connections that have been built over three decades – between design and craftsmanship, heritage and innovation and, most importantly, between the brand and its customers. The result is a visual identity that celebrates 30 years of growth and achievement while looking confidently towards the future.
For William Morris London designer, George Clarke, eyewear has always represented far more than a functional necessity. It is an extension of personality and an important means of self-expression.
Having worn glasses for nearly 18 years, George understands first-hand the role eyewear plays in everyday life. His own extensive collection of optical frames and sunglasses allows him to choose different styles depending on his mood, outfit and occasion, reflecting his belief that eyewear should be as versatile and expressive as fashion itself.
His creative inspiration comes from many different sources – though London’s street style remains a constant influence, alongside architecture, music, art and fashion. These elements combine to create collections that are contemporary, distinctive and wearable.
One of George’s favourite creations is Quays 1, currently William Morris London’s best-selling frame. “It took a long time to design and develop, so it is a piece the team and I are incredibly proud of,” he explains.
Combining bold styling with premium detailing, Quays 1 perfectly embodies the design principles that define the brand. It is fashion-forward yet practical, distinctive yet versatile, demonstrating how great eyewear can balance aesthetics with everyday functionality.
George believes that exceptional eyewear should not only look good but also enhance confidence and support comfortable everyday wear.
He explains: “The best frames give people confidence while allowing them to express
their personality.”
This philosophy continues to guide every stage of the design process at William Morris London. Whether creating a bestselling optical frame or a special anniversary piece, the focus remains on producing eyewear that delivers both style and substance.
Thirty years represents an extraordinary milestone for any independent brand. Throughout its history, William Morris London has remained committed to delivering quality eyewear with distinctive character and exceptional value. The brand has continually adapted to changing trends and consumer expectations while maintaining the creative spirit that has defined it since the beginning. Each collection reflects the diversity and energy of London itself, drawing inspiration from the city while embracing a global outlook.
From classic silhouettes to bold contemporary styles, William Morris London has built a reputation for creating eyewear that resonates with wearers across generations. This enduring appeal has been achieved through a combination of thoughtful design, premium materials and a genuine passion for craftsmanship.
The 30th anniversary is a celebration not only of the collections themselves, but also of the customers, retailers and partners who have supported the brand throughout its journey.
As the brand enters its fourth decade, the commitment remains unchanged: to continue creating eyewear that inspires confidence, encourages self-expression and brings together style, comfort and quality.
To celebrate 30 years of William Morris London, a dedicated trade campaign will be launched with retail partners, designed to create a strong in-practice impact and reinforce the brand’s heritage and anniversary message. The campaign has been developed to provide practices with a cohesive and engaging visual experience, highlighting the significance of the milestone while maximising consumer awareness.
Best-selling frame, Quays 1
Anniversary celebration brand identity
A coordinated suite of point-of-sale materials has been created to ensure consistency across all retail environments. This includes eye-catching showcards, window stickers and a branded banner, each featuring the specially developed 30th anniversary identity.
Branded displays will showcase the anniversary collection and provide a focal point within practices, while a bespoke logo block will reinforce the campaign message and strengthen brand recognition. Completing the experience, a specially designed floor mat will help create a fully immersive environment that celebrates the heritage and personality of William Morris London.
The campaign is designed not only to celebrate 30 years of William Morris London but to drive visibility, encourage engagement and support practices in creating impactful merchandising displays.
As we celebrate this important milestone, we would like to thank our customers, partners and retailers for being part of the William Morris London journey. Together, we look forward to celebrating 30 years of craftsmanship, creativity and design – and to the exciting journey ahead.
For further information on the 30th anniversary collection and point-of-sale materials, contact your William Morris London sales representative.
Article by NEG preferred supplier, the Design Eyewear Group. ■
ALCON UK
tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com
ASSOCIATED OPTICAL
tel: 01628 600410 | fax: 01628 666495 | email: sales@assopt.co.uk | web: www.associatedoptical.com
ATLANTIC OPTICAL UK LTD
tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk
AVIZOR
tel: 0800 085 6559 | email: uk.sales@avizor.com | web: avizor.co.uk
BAUSCH + LOMB
tel: 020 8781 2900 | web: www.bausch.co.uk
BIB OPHTHALMIC INSTRUMENTS
tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk
BIRD EYEWEAR
tel: 01392 703004 | email: ryan@birdeyewear.co.uk | web: birdeyewear.co.uk
BONDEYE OPTICAL
tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk
CALEDONIAN OPTICAL LTD
tel: 01224 596 006 | email: info@caledonianoptical.com | web: www.caledonianoptical.com
CARDNET
tel: 0345 604 2491 Option 2
CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD
tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyleproducts.com
CFH DOCMAIL
tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.cfhdocmail.com
CHARMANT
tel: 07899 235 053 | email: uksupport@charmant.eu | web: charmant.com
CITATION
tel: 0161 464 6731 I email: enquiries@citation.co.uk | web: www.citation.co.uk
CONTINENTAL EYEWEAR
tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com
COOPERVISION
tel: 0870 9000 055 | email: enquiries@coopervision.co.uk | web: www.coopervision.co.uk
DESIGN EYEWEAR GROUP
tel: 0203 630 1341 | email: info.uk@designeyeweargroup.com | web: designeyeweargroup.com
DE RIGO UK LTD
tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com/en
DUNELM OPTICAL
tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.com
ESSILOR
tel: 01454 281281 | fax: 01454 28128 | email: orders@essilor.co.uk | web: www.essilor.co.uk
EYESPACE
tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk
GO EYEWEAR UK LTD
tel: 0800 9178270 | web: www.goeyeweargroup.com
HILCO EUROPE
tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk
HOYA LENS UK
tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk
INSPECS
tel: 01225717000 | web: https://shop.inspecs.com/ | email: customerservice@inspecs.com
LAB3SIXTY
tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk
LENSTEC EYEWEAR
tel: 02920 857122 | fax: 02920 920480 | email: eyewear@lenstec.co.uk | web: www.lensteceyewear.co.uk
LENSTEC OPTICAL
tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk
www.optinetuk.com
Think independently
Scan the QR code or call 0844 873 1110 to open an account.
Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.
LUXOTTICA (UK) LTD
tel: 0808 1658 8555 | web: www.luxottica.com/en
MAINLINE OPTICAL CONNECTIONS LTD
tel: 01377 257752 | email: sales@ml-oc.com | web: www.ml-oc.com
MARCOLIN UK LTD
tel: 020 3927 4400 | email: infouk@marcolin.com | web: www.marcolin.com/en
MARCHON
tel: 0800 72 2020 | email: csuk@marchon.com | web: www.marchon.com
MARK’ENNOVY
tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com
MENICON UK LTD (FORMERLY DAVID THOMAS)
tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk
MID-OPTIC
tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com
No7 CONTACT LENSES
tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com
OPTELEC
tel: 0800 145 6115 | email: ordersuk@optelec.co.uk | web: lowvisionshop.co.uk
OPTINET LTD
tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com
OTE OPTICS
tel: 020 8428 9028 | email: customerservices@adaro.net | web: https://oteoptics.nl/en
PERFORMANCE FINANCE
tel: 01536 529696 | fax: 01536 310033 | email: info@performancefinance.co.uk | web: www.performancefinance.co.uk
PKP OPTICS
tel: 01892 837979 | email: info@pkpoptics.co.uk | web: www.pkpoptics.co.uk
POSITIVE IMPACT
tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk
PRACTICE BUILDING
tel: 0800 840 3988 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk
RODENSTOCK
tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk
SAFILO UK LTD
tel: 00800 72345600 | email: customerserviceuk@safilo.com | web: www.youandsafilo.com
SEIKO OPTICAL UK
tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seikovision.com/uk
SILHOUETTE UK LTD
tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@silhouette-uk.co.uk | web: www.silhouette.com
SPEC-CARE LTD
tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk
STEPPER UK
tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com
TANT LABORATORIES
When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever
coopervision.co.uk
STEPPER (UK) Limited 11 Tannery Road, Tonbridge Kent - TN9 1RF 01732 375975 www.stepper.co.uk
tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk
THEA PHARMACEUTICALS LIMITED
tel: 01782 381698 | email: orders.uk@theapharma.com | web: www.thea-pharmaceuticals.co.uk
ULTRAVISION
tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk
WSAUDIOLOGY (WSA)
tel: 07841 203651 | email: piers.marchington@wsa.com | web: www.wsa.com
