Cover Story
Lizelle McDermott
and Managing Director
O N T E N T S
Owner
McD Squared
LIZELLE MCDERMOTT
LEADING THE WAY AS A MAESTRO
IN THE INFORMATION & COMMUNICATIONS
TECHNOLOGY (ICT) PROVINCE
Owner and Managing Director
McD Squared
TRAILBLAZING THE ICT LANDSCAPE:
LIZELLE MCDERMOTT'S VISIONARY LEADERSHIP
Take chances, make mistakes. That's how you grow. Pain nourishes your courage. You have to fail to practice being brave."
-Mary Tyler Moore
MASTERING IT INSIDE OUT
The wisdom inherited over the past 20 years combined with the media relationships has helped McD Squared differentiate themselves. Components like the undying urge to keep learning, flexibility, and an 'always on' approach have put the organization on a pedestal. The organization positions itself as an extension of the client, not as an external agency. Adopting the gig economy approach has permitted the organization to appoint fewer full-time employees as they collaborate directly with industry experts to augment operations. The clients' brands are treated as their own when crafting strategies.
Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity.”
-W. Clement Stone
COVER STORY
A leader is one who knows the way, goes the way, and shows the way.”
-John C. Maxwell
A good leader leads the people from above them. A great leader leads the people from within them.”
-M.D. Arnold
COVER STORY
Become the kind of leader that people would follow voluntarily; even if you had no title or position.” -Brian Tracy
Why Corporate Genealogy Matters in Building Future Strategies
In the ever-evolving landscape of business, a company's past can be as vital as its vision for the future. Corporate genealogy, the study of a company's lineage, acquisitions, mergers, and spin-offs, provides an insightful framework for understanding how businesses evolve over time. For C-suite executives, startup entrepreneurs, and managers, leveraging corporate genealogy can be a powerful tool to shape strategic decisions and navigate the complexities of modern markets.
Understanding the Concept
Corporate genealogy is more than a historical record; it's a strategic map that traces a company's growth, transformations, and relationships. By examining the “family tree” of an organization, leaders can uncover patterns, evaluate past decisions, and understand how these factors contribute to current positioning. For instance, a business that has successfully integrated multiple acquisitions might demonstrate a proven capacity for synergy creation, offering lessons for future expansions.
UNITEDARABEMIRATES LONDON
EMIRATES HELSINKI
2.Oslo:
● SmartCityAccolade:2024
● Population:11,01,000
● CoreObjectives:Greenery,SocialInclusivity, ReduceBias,AdoptingInnovation
● Initiatives:Emission-freeby2030,Adoptionof RenewableEnergyby2030.
BeingthecapitalcityofNorway,thecityaimstoadopt fullyEVautomobilesintheentirecity Thiscanbeagame changerifweconsideritspopulationof6,70,000.To encouragethesame,theGovernmenthasalreadypassed ordinancesorincentivesforzero-emissioncarswhich includefacilitieslikefreeparking,useofbuslanes,& lessertaxes&pricesattollbooths.Anothertargetofnetzeroemissionsby2050isalreadyinaction.
Fact Check: Urban Farming Is Integrated into Smart Buildings
1. Seoul:
● SmartCityAccolade:2011
● Population:1,00,05,000
● CoreObjectives:Increasecompetitiveadvantage, respondtodigitalintegration&ImproveQuality ofLifeforcitizens.
● Initiatives:CitizenEngagementPrograms,Gaepo InnovationPark,&DigitalThinkTanks
Seoulhasemergedasagloballeaderinthesmartcities realm.ItscorporatepartnerisSamsungSDSaimingat unparalleleddigitalconnectivity&citizenengagement programs.TheendlessWi-Finetworkofthecitycovers 100%outdoorspaces,ensuringpredominantinternetaccess combinedwithSamsung'shyper-intellectualtransportation systemsthatenhancetrafficflowusingAI.
Conclusion
Allthesecitiesremaindriversforopportunity&prosperity forindividuals&countries.By2050,nearlytwo-thirdsof theglobalpopulationwillbelivinginasmartcity.Ifyou've readhere,you'verealizedthatsmartcitiesneedtobemore people-oriented.Thesecitiesarethekeyfactorsinkeeping thebestfootforward-invitingprogress&makingitthe newnormal.Themajorityofthesectorslikebanking, healthcare,insurance,manufacturing,&manymorewill havepositive&mostefficientoutcomes.Theseaspectswill maketheworldoverallmorelivable,inclusive,&willbea 'smartspace'tolivein.
SEOUL
