10 TIPS TO MAKE YOUR PARK FIRST CHOICE EVERY TIME
BY
“Gary Corlyon A MESSAGE FROM
At Victory and Prestige, we work with holiday parks of every shape and size – from large groups with multiple sites to small, family-run businesses that have been welcoming owners for generations. And while every park is different, one thing always holds true: The parks that succeed aren’t just selling space. They’re creating something special. Something people want to be part of.
This guide was written with you – the small and medium-sized park operator – firmly in mind.
We know that standing out in a competitive, fast-changing market isn’t easy. But we also know that it doesn’t take a big budget or a massive marketing team to make a real difference. Sometimes, it just takes a great idea, executed consistently. A better viewing experience. A stronger story. A clearer sense of who you are and what you offer.
That’s what this guide is all about.
It’s packed with practical, proven tips designed to help you build trust, elevate your park, and create lasting impact – online, onsite, and in the minds of your future holidaymakers and owners. Because while product matters (and we’re proud to build some of the best holiday homes and lodges in the industry), it’s the people and the places that bring everything to life.
I hope you find the ideas inside helpful – and if there’s anything we can do to support you, we’re just a phone call away.
Speak soon,
Gary Corlyon Managing Director Victory & Prestige Homeseeker
Curate the not just the plotexperience, 1
WHY LAYOUT IS ONLY HALF THE STORY – AND HOW TO SHAPE A HOLIDAY PARK PEOPLE FALL IN LOVE WITH.
When it comes to designing or developing your park, it’s natural to focus on the practical elements first.
Plot sizes, road access, drainage, bin stores – all essential. All part of building a park that functions well.
But functionality alone isn’t what drives enquiries, viewings, or sales.
In today’s market, customers aren’t just looking for a place to put a holiday home. They’re looking for something that feels special. They’re comparing your park not only to others nearby, but to boutique stays, curated getaways, and destinations that they’ve seen on Instagram.
You’re not just selling space. You’re selling a lifestyle – and an experience that feels considered from the moment someone arrives.
The parks that stand out are the ones that recognise this. They think beyond the layout and curate something more meaningful. From the flow of the footpaths to the view from the decking, everything is designed to leave a lasting impression. Because when people connect with a place emotionally, they don’t just remember it – they choose it.
Start with emotion, not logistics
Before you put pen to paper – or spade to soil – take a step back and ask yourself:
How do I want people to feel when they arrive?
Designing around that feeling gives you a clear direction. It shapes every part of the experience – from the approach to the park, to the first view from the show home door, to the walk someone takes with their dog on a quiet Sunday morning.
You’re not just building a site for holiday homes. you’re creating a place people choose to escape to – and return to – time and time again.
Key stages to consider:
Start by mapping the journey a visitor takes through your park – from the moment they arrive to the moment they pause and reflect. Every step should feel intentional.
Design for the eye (and the iPhone)
Let’s talk about visual impact.
Most visitors won’t notice the technical details –how many pitches you’ve fitted in, or where the electricity runs to. But they will notice how your park feels.
1. Arrival – What’s the first thing they see?
2. First exploration – Is it easy to find their way around? Do paths naturally lead them through the space, or are they left unsure where to go next?
3. Discovery – Are there small moments that surprise and delight – a woodland path, a bench with a view, or a tucked-away seating area?
4. Home tour – Do your show units feel like they belong? Do they feel inviting to a stranger looking to explore their next adventure?
5. Reflection – Is there a quiet, beautiful spot where someone can pause, take it all in, and start imagining themselves as an owner?
You don’t need a huge budget to do this well. Sometimes, it’s the simplest things that leave the biggest impression.
• Is the landscaping thoughtful and wellmaintained, or does it feel sparse?
• Do the roads blend into the environment, or cut across it like an afterthought?
• Are there moments that catch the eye –places they might want to photograph, share, or simply stop and enjoy?
In a digital-first world, a shareable view is more than a nice extra – it’s free marketing.
Here are a few simple but effective design elements that create visual standout:
• Meandering paths lined with wildflowers or ornamental grasses
• Framed views across open countryside, water, or tree-lined horizons
• A statement feature – a pergola, swing seat, sculpture or colourful flower garden
• Outdoor touches that signal lifestyle – pizza ovens, firepits, or even a small games area
You don’t need to replicate a resort experience. But you can create something with character. Something that feels designed, considered, and worth talking about.
1: CURATE THE EXPERIENCE,
Think beyond the grid
Rows of homes all facing the same way might maximise pitch count. But it doesn’t always maximise appeal. Buyers are looking for something that feels more personal, more intentional. And often, it’s the layout that shapes their first impression of that.
Instead, ask yourself:
• Can pitches be staggered to create a sense of privacy or a more natural flow?
• Are there key plots that could be angled to make the most of sunrise, sunset, or a view?
• Could a few homes be grouped around a shared green space to create a more sociable, community atmosphere?
For smaller parks, this is a real advantage. You’ve got the flexibility to step away from uniformity – to think about how the space feels, not just how it functions.
Landscaping is not an afterthought
Good landscaping isn’t just decorative – it’s strategic. Thoughtfully placed planting can enhance the overall experience of your park in ways that are subtle but powerful. It can:
Create privacy between pitches without relying on fencing
Guide visitors naturally through the space without the need for excess signage
Soften hard landscaping – like access roads or gravel paths – and help the park feel more welcoming
Set the tone from the moment someone arrives, signalling care, quality and attention to detail
A modest investment in low-maintenance planting – especially perennials – can have a lasting impact. Not only does it mature beautifully over time, but it reinforces the idea that your park is carefully considered and built to last.
Victory tip: Sustainable choices like native hedgerows or wildflower meadows don’t just enhance the look and feel of your park – they support biodiversity, reduce longterm maintenance, and give you a meaningful story to share with potential buyers.
Bring in the unexpected
If you want your park to leave a lasting impression, think beyond the obvious. Often, it’s the smallest, most unexpected touches that people remember.
Simple, thoughtful features like these can elevate the experience:
• A hand-written chalkboard with the day’s weather or a nearby event
• A short nature trail for children – or a dogfriendly route with wayfinding signs
• A “borrow-a-book” box near reception, stocked with local reads and family favourites
• A viewing deck with binoculars overlooking a field or treeline
• Soft background audio or a gorgeous smelling diffuser in your show homes
These don’t cost much. But they say a lot. They show attention to detail. They tell people you care and they help your guests picture what life could feel like here.
Often, that quiet sense of consideration is what sets a great park apart from a good one.
Curate, don’t just construct
At its heart, designing a standout park isn’t about having the biggest plots or the most features. It’s about intent.
It’s about shaping a space where people can feel at ease. Where their lifestyle – not just their holiday home – fits naturally. Where every element, from the layout to the signage to the landscaping, has been placed with purpose.
You don’t need a huge footprint or a big budget. You just need to be clear about the experience you want to create – and the consistency to deliver it well.
Because in the end, your future owners aren’t just buying a product. They’re buying into a feeling. A rhythm. A way of life.
And when you get that part right, everything else starts to fall into place.
Make it easy to fall in love online 2
MOST GUESTS FALL FOR YOUR PARK LONG BEFORE THEY SEE IT IN REAL LIFE.
If your park isn’t showing up online, you’re already missing opportunities.
Before anyone sets foot on your park, they’ve formed an impression – based entirely on what they’ve seen (or haven’t seen) on your website, social media, review pages or third-party listings.
It’s not just younger buyers. Even those who say they “don’t use Instagram” are quietly doing their homework online. Your digital presence sets the tone for everything that follows. If your photography is outdated, your links are broken, or your listings look unfinished, it tells a story – and you may never know how many sales you’ve lost because of it.
The good news? You don’t need a big budget or a fulltime marketing team to get it right. You just need to be clear, consistent, and intentional.
Here’s how to make sure your park looks its best online – the Victory way.
1
STEP ONE
Make Your Website Work for You
Your website doesn’t need to be flashy. But it does need to be clear, welcoming, and easy to navigate – especially on a mobile device, including tablets. Think of it as your virtual reception. In those first 10 seconds, what impression does it give? Is it easy to understand who you are, what you offer, and how to take the next step?
Here’s what every strong park website should include: Checklist for a strong park website:
Fast load speed – Ideally under 3 seconds and you’ll be in Google’s good books
Mobile-friendly design –
Over 70% of visitors will view it on their phone, so check how it looks on your own phone to see what they see
High-quality, up-to-date photography – An absolute must, and something we can help you with
Clear calls to action – What key things do you want people to do? “Book a visit”, “Request a brochure”, or “Get in touch” are the most common ones.
Simple navigation – Too much choice isn’t necessarily a good thing – keep your main menu to 5-6 items.
A human tone of voice – Avoid generic or overly formal language – how do you talk to people on your park? Write how you speak!
Easy contact options – Prominent phone number and email, with a “Call now” button for mobile users.
BONUS POINTS:
• A short, friendly video of your park or a video walkthrough of a home
• Genuine owner testimonials to add credibility and warmth
• A Google Map showing your exact location and nearby amenities
You’re not aiming to be over-designed – you’re aiming to be findable, trustworthy, and engaging.
Because when someone lands on your website, it should feel like a seamless extension of your park: clear, welcoming, and worth staying for.
2
STEP TWO
Invest in Photography That Sells the Lifestyle
Strong photography is one of the most valuable marketing assets your park will ever have.
Holiday home buyers are looking for a feeling – a sense of what life could look like. Online, that feeling starts with photography. It doesn’t matter how warm and welcoming your park is in person – if your photography is dull, pixelated or poorly shot, people will form an opinion.
Great imagery builds credibility. It sets expectations, and is often the difference between someone booking a visit or clicking elsewhere. People buy with their eyes – and their thumbs. If they scroll past you, they may never visit at all.
If you want your park to stand out, this is where to start.
What to focus on:
If you’re booking a shoot – or even just improving your own content – here are the shots that really make a difference:
• Golden hour lighting
Aim for early morning or late afternoon. The soft, natural light adds warmth and depth you won’t get from midday sun.
• Lifestyle details
Think beyond four walls. A throw on the sofa, a glowing fireplace, a cup of coffee on the decking –these small touches help buyers picture themselves in the space.
• Park features
Include images of trees, paths, signage, and outdoor seating areas. Show the setting, not just the home.
• The human touch
Get some high quality headshots of your team to show the faces behind the park – people buy from people, after all.
• Staged interiors
Make sure your show homes look the part – clean, styled, and ready to live in. Another thing to consider is what you can see from the windows. Find the best angle to sell the home.
• Think about socials
Square or vertical shots are great for social media, like Instagram reels or Facebook grids. Spend some time getting shots specifically for these platforms and think about the content these people want to see.
STEP THREE
Show Up on Social Media (Without the Stress)
Social media doesn’t have to be complicated – and it doesn’t have to be constant. You don’t need to post every day or chase viral trends. What matters is showing up consistently with content that’s human, relevant, and reflective of your park’s personality.
Here’s a simple rhythm to aim for:
• 1–2 posts a week on Facebook or Instagram
• 1 story or reel every 7–10 days – even just a short walkthrough or behind-the-scenes clip
• Reply to comments and messages within 24 hours (even a simple “Thanks for your message!” goes a long way)
• Check what people are posting about your park and share (if it’s positive!) – user generated content can be the most valuable marketing asset you have.
What to Post
Victory tip: If you're photographing one of our models, speak to our team who can give you styling tips, prop guides, or give you access to our bank of ready-made photography.
Victory tip: Hire a local photographer for a 3–4hour session. It doesn’t have to be expensive and many offer affordable packages for small businesses. It really is one of the best investments you can make.
Done well, a single shoot can give you a year’s worth of content – ready for your website, social media, brochures and event materials.
You don’t need a content calendar packed with promos or competitions. Think about what makes your park feel special and share that.
• Beautiful views from around the park
• Interior shots of your latest Victory home
• Real stories – testimonials, “move-in” moments, or owner “day in the life” videos
• Availability updates or open day invites
• Dog-friendly features or local walking routes
• Seasonal touches – daffodils in spring, a frosty morning in winter Don’t obsess over likes. Think of your feed as your digital shop window – the place people scroll through before deciding to get in touch or book a visit.
Victory tip: If you’re sharing one of our homes, tag us @victoryleisurehomes We’re always happy to re-share and help amplify your posts to a wider audience.
STEP FIVE
Think Like a Guest
Take off your park owner hat for a moment – and step into the shoes of your potential buyer. Imagine you’re a couple looking for a holiday home. You’ve found your park online. Now what?
Ask yourself…
• Do you land on a modern, wellbranded website with helpful, up-to-date information?
• Do you see recent social posts that show the park looking its best – in every season?
• Do you get a genuine sense of what it would feel like to own a home here?
• Do you know exactly who to contact – and how?
STEP FOUR
Make It Easy to Enquire
If someone likes what they see –online or in person – don’t make them work to get in touch. Remove any friction and make the next step feel natural and straightforward.
• A short, friendly contact form – avoid asking for too much upfront. The more you ask, the less they’ll fill in.
• A visible phone number, with clear opening hours. Make it a “click to call” link on mobile to make it as easy as possible.
• A prominent “Book a Visit” button linked directly to an inbox that is manned consistently.
• If you’re listing homes on third-party sites, ensure your contact details are easy to find and linked back to your park.
Or…
• Does the website feel outdated or hard to navigate?
• Are the photos sparse, old, or missing key features like interiors or setting?
• Do you click away because you’re not even sure if the park is open or accepting new enquiries?
This is the moment to be honest. Because improving that first impression is one of the simplest, highest-return changes you can make.
Victory tip: Ask friends or family to mystery-shop your website or social media pages. Give them no guidance. Just ask them to explore – and note down:
• What’s missing?
• What felt unclear or hard to find?
• What would stop them from booking a visit? Then act on it.
It’s a small exercise that can uncover big opportunities – and help your park feel as welcoming online as it does in person.
Create a show home that sells the dream 3
MOST BUYERS CAN’T VISUALISE AN EMPTY BOX –BUT THEY CAN FALL IN LOVE WITH A LIFESTYLE.
Let’s be honest: most people don’t walk into a blank, echoey caravan or lodge and instantly imagine the life they could have there.
They see… a box. A clean, well-made box – but still, a box.
That’s why your show home, or showground, isn’t just a necessity. It’s your secret weapon. Done well, it can create an emotional connection the moment someone steps inside. It doesn’t need to shout about square footage or spec. It simply needs to whisper, “You could be happy here.” And when people feel that everything changes.
Why Show Homes Matter More Than Ever
In a world where most of the buying journey happens online, a show home is often one of the only in-person moments a potential owner will experience before making their decision.
That makes it more than just a viewing opportunity – it’s a moment of truth.
A well-presented show home gives you the chance to:
• Create an emotional connection that can’t be replicated on a screen
• Build trust by letting people see, feel and experience the quality up close
• Guide the conversation naturally, without needing to go in for the hard sell
• Increase perceived value, helping buyers reach decisions faster and with more confidence
Think of your show homes as part showroom, part lifestyle moodboard, and part gentle theatre. It’s not about pushing for the sale – it’s about helping someone imagine what life could look like here.
Done right, it makes everything else easier.
Styling
How to Bring Your Show Homes to Life
Whether you're styling a Victory model or another home on park, the goal is the same: help visitors imagine a life, not just a layout. The right styling creates emotional connection – and turns a well-built unit into a must-have home.
Here’s how to do it well, without overcomplicating the process:
KEEP IT REALISTIC
The best styling reflects your target customer. Whether you’re appealing to modern couples, retired explorers, or outdoorsy families, the space should feel approachable and familiar – not like a pristine showroom.
Focus on warmth and comfort over perfection.
• Simple, effective touches include:
• A nice duvet and pillow set with a book on the bedside table
• Soft throws and scatter cushions
• A fruit bowl on the dining table
• A kettle or cookery books in the kitchen
• A TV in the living room
• Books or board games on open shelving
• A dog lead by the door – a subtle but powerful cue on pet-friendly parks
STYLE IN LAYERS
Layering textures adds depth and visual interest. Combine wood, ceramics, soft linens, and the occasional metal accent to make the home feel lived-in and thoughtfully put together.
USE NATURAL LIGHT
Let the daylight in. Open curtains and blinds and turn on lighting if needed. Bright, airy spaces always photograph – and view – better.
SHOW MOVEMENT
It’s the little cues that make a home feel real:
• A jacket draped over a chair
• A newspaper left on the coffee table
• A towel folded casually at the end of the bed
These simple touches create a sense of life – not just presentation.
Victory tip: Stick to a neutral but warm palette. Our interiors are designed to complement a range of styles and settings, so your staging should enhance the surroundings – not overpower them. Let the view, the light, and the layout do the talking. When done right, great styling doesn’t distract – it invites.
The Little Details That Make a Big Difference
Often, it’s the things people don’t consciously notice that leave the biggest impression. The quiet signals. The human touches. The moments that make a space feel more than just a space – they make it feel like home.
Here are some our favourite, easy-to-implement details that elevate the viewing experience:
SCENT
Scent is one of the fastest ways to tap into memory and emotion.
• Brew fresh coffee before a viewing or use a subtle reed diffuser with natural, earthy notes
• Avoid synthetic plug-ins or overpowering floral scents – they can feel artificial and off-putting
SOUND
Silence can feel cold. A little ambient sound adds warmth and life.
• Soft instrumental music, gentle birdsong, or nature sounds can create calm without distraction
• Make sure it’s subtle – enough to notice, not dominate
COMFORT
Every surface should invite people in.
• Plump cushions, tidy throws, and cosy textures help people relax
• Avoid signs or spaces that feel “off-limits” – the home should quietly say: “Come in. Sit down. Stay awhile.” And if people want to test the sofa or mattress, let them.
TOUCHPOINTS
The final flourish – these small gestures can leave a big impression:
• A neatly placed, high-quality brochure that’s easy to take away
• A handwritten note welcoming the viewer by name (for pre-booked visits)
• A small, thoughtful giveaway – a branded coaster, a tin of biscuits, or even a printed guide to your park and the surrounding area These things aren’t essential. But they create feeling – and that’s the part people remember long after the viewing is over. And when the decision to buy is as much emotional as it is practical, those little moments can be what tips the balance.
KEEP IT FRESH AND SEASONAL
Nothing says “forgotten” like a Christmas tree in July or a muddy welcome mat in spring. These details may seem minor, but they send strong signals about how well your park is maintained – and how much you care.
Seasonal styling doesn’t need to be elaborate. It’s about showing that your park is alive, evolving, and thoughtfully presented – no matter the time of year.
The Viewing Experience
Not Just the Home, But the Moment
Even the best-styled show home can fall flat if the viewing itself feels rushed, awkward, or overly salesy. A great viewing should feel calm, welcoming and thoughtfully choreographed – more like a personal introduction than a sales pitch. You’re not just showing a product. You’re helping someone imagine their next chapter.
BEFORE THE VISIT:
Set the tone early with small touches that show you’re prepared – and that you care.
• Send a short, friendly email confirming the time, directions, and who they’ll be meeting
• Make sure the home is prepped: if possible put heating on in winter, windows open in summer, lights on (if you can), and do the “smell check”
• Make the home easy to find with a flag, sandwich board or subtle sign so their first impression is a good one
DURING THE VISIT:
Let the home – and the atmosphere – do the heavy lifting.
• Offer a brief, friendly introduction, then give them space to explore at their own pace
• Encourage them to sit down, open cupboards, linger on the decking – you want them to feel at home
• Be available, but never intrusive. Ask thoughtful questions, listen more than you speak
AFTER THE VISIT:
Make it easy for them to remember what they saw – and to take the next step.
• Offer a well-presented goodie bag with pricing, brochures and key contact details –plus, everyone loves a freebie
• Send a short follow-up message within 24 hours – warm, helpful, and open-ended
• If the visit felt positive, invite them back – even just for a coffee and a relaxed walk around the park
What If I Don’t Have a Show Home Yet?
That’s okay. You don’t need a full showground of fully dressed units – you just need one good one. Choose one home to feature and style it as well as possible.
Victory tip: Speak to us about show home support. We can provide branded marketing materials, freebies to give away, styling suggestions, or even a virtual walk-through video to help you sell the space.
Share the story behind your park 4
FACTS TELL – BUT STORIES SELL.
Every park has a postcode. Every pitch has a price. Every lodge has a spec.
But not every park has a story – and that’s exactly what makes yours stand out. While the layout, the location and the lodge matter… they’re not the full picture.
People don’t just buy holiday homes with their head. They buy them with their heart. They want to feel connected. To the surroundings, yes – but also to you. The people behind the park. The purpose behind the project. The reason it exists in the first place. When someone chooses to invest their time, money and memories here, they’re not just buying a plot. They’re buying into your why.
Why Your Story Matters More Than You Think
In a sea of listings, specs and sales pitches, story is what cuts through.
It gives your park meaning. Personality. A sense of belonging.
• A family-run business with roots in the area?
• A passion project born from your own love of lodge holidays?
• A piece of land transformed with care over decades?
These are the things people remember. These are the things that make your park the one they tell friends about, return to, and feel proud to own a home in.
You Already Have a Story – Let’s Find It
You don’t need a dramatic tale. It’s not about awards or accolades. It’s about being human, relatable, and real. Great stories are human, relatable and rooted in purpose. They make people feel something – and that’s what helps your park stand out.
Ask yourself (or your team) a few simple questions:
• Why did we start the park in the first place?
• Who’s behind it? Is this a family business, a retirement project, or a dream realised after years of planning?
• What do we want people to feel when they arrive here – and when they leave?
• What’s changed over time… and what’s stayed the same?
• What moments or milestones are we most proud of?
• What do our long-time owners or regular guests say about the park?
You don’t need perfectly crafted answers. You just need honesty. That’s where the magic is.
How to Tell Your Story (Without Sounding Like a Brochure)
Once you’ve found the heart of your park’s story, the next step is sharing it – and sharing it well.
This isn’t about slick marketing language or polished taglines. It’s about connection. And that starts with tone.
Write like a human
Avoid corporate jargon, buzzwords or anything too formal. Write as if you’re telling your story to a guest over coffee – honest, relaxed, and personal.
Example:
“ We’re not the biggest park – but we care deeply about every owner who walks through our gates. My wife and I started the park in 2004 after falling in love with this stretch of coastline. We wanted to build something quiet, warm and welcoming – the kind of place we’d bring our own family.”
That kind of language builds trust. It shows heart. It helps people see you.
Keep it concise
For your website, aim for 300–500 words. That’s long enough to say something meaningful, but short enough to keep attention.
You can go longer in printed materials, emails, or your welcome pack – just keep it clear and readable.
Make it visual
Pair your story with real imagery – no stock photos. Think:
• Photos of the team or family behind the park
• The land before it was developed
• Early stages of construction or the first units being installed
• The park today, through the seasons These visuals create context and add emotion – especially for online visitors who’ve never set foot on park.
Victory tip: Create a simple timeline for your website or welcome pack to show how your park has evolved. It doesn’t need to be flashy – just a few key milestones with imagery that show care, growth, and personality. Bought the land First five plots installed Expanded to add Victory lodges Became dog-friendly
It’s a small addition – but it helps people see that your park has a past, a purpose, and a future worth investing in.
Where to Share Your Story
A great story isn’t something you write once and forget. It should live in the everyday rhythm of your brand – online, in print, and in conversation.
This isn’t about repetition. It’s about reinforcement. You’re building more than a business. You’re building trust, loyalty, and connection. Here’s where to start:
1. YOUR WEBSITE
Your “About Us” page is often the second-most visited after the homepage – make it count.
Include:
• A short, engaging version of your story
• A photo of the people behind the park –owners, managers, or the whole team
• A simple timeline or set of values that reflect what you stand for
• A few heartfelt testimonials from owners or regular guests
Victory tip: Add a short welcome video for extra warmth – even if it’s just filmed on a phone.
2. ON-SITE SIGNAGE
Frame a version of your story in reception. It sets the tone and makes your park feel personal from the moment someone arrives.
Example:
“Welcome to Oakview Park. We’re a family-run site, proud to have helped people escape to the countryside since 2008. Whether you’re here for a week or a lifetime, we hope you feel at home.”
3. SOCIAL MEDIA
This is where your story can unfold in small, engaging moments.
Ideas:
• Share “Throwback Thursday” photos from your early days
• Introduce team members and their roles
• Capture behind-the-scenes snippets: landscaping, site improvements, arrival days
• Invite long-time owners to share what the park means to them
It’s not just content – it’s community-building.
4. IN PRINT
Your park brochure or sales pack is the perfect place to lead with story, not specs.
Start with a short letter or welcome message from you or your team. Let it set the tone for everything that follows – homes, pricing, availability. People will read it and remember it.
5. IN CONVERSATION
Sometimes the most powerful storytelling is the simplest – one person to another, over a park tour or coffee.
Don’t be afraid to share your “why” when speaking with prospective owners. Your story gives context, credibility, and care to everything they see.
Owner Stories: The Power of Shared Experience
Once you’ve shared your own story, invite others to be part of it.
Featuring testimonials from real owners helps prospective buyers see what life on your park actually looks and feels like. These don’t need to be long or formal – just honest words from real people, living real lives.
“We came for a weekend and ended up buying a Victory lodge the same month. We’ve made friends for life here.”
– Julie, Owner since 2021
It’s powerful because it’s relatable. It’s not a pitch – it’s proof.
Short videos filmed on a phone can go further than a glossy advert ever could.
A 30-second clip of a couple talking on the decking, or a family unloading bikes for the weekend, brings the park to life in a way no brochure can.
If You’re Just Starting Out…
Don’t worry if you don’t have long-standing owners yet. Your story is still worth telling.
In fact, there’s power in showing the journey as it happens – being open about the vision, the progress, and the care that’s going into every step.
“We’re still growing, but we’re building something we’re incredibly proud of –and we’d love you to be part of it.”
That kind of transparency builds trust. People don’t expect perfection – they expect passion. And if you show that, they’ll be much more likely to invest in what you’re creating.
Victory tip: Build a bank of short owner quotes, photos, and videos as you go. Use them across your website, social media, and brochures. It doesn’t need to be polished – it just needs to be genuine.
Because shared experience sells better than any sales pitch ever could.
Create a memorable welcome experience 5
FIRST IMPRESSIONS DON’T JUST COUNT
–
THEY DEFINE EVERYTHING THAT COMES NEXT.
You’ve invested in your park layout. The landscaping looks great. Your homes are staged to perfection.
And then… a customer arrives. They’re not sure where to park. The gates are shut. There’s no signage. The office is empty. And by the time someone appears, the magic’s already slipping.
In today’s market, how you welcome a potential customer is just as important as what you’re selling. Whether they’re visiting for an open day or a private appointment, their first five minutes on site will shape everything – from their mood to their trust level to how serious they become.
But the best part? Creating a memorable welcome doesn’t take a big team or a big budget. Just intention, consistency, and a bit of heart. Let’s break it down.
Why Your Welcome Sets the Tone
Buyers might not remember the square footage or the boiler model. But they’ll remember how they felt when they stepped onto your park. Were they greeted with warmth? Did they feel looked after? Was it clear they were expected and valued? If the answer is yes – you’ve already won half the battle.
Here’s why a brilliant welcome experience matters so much:
It builds instant trust – They’re reassured they’re in good hands It reduces pressure –A calm, friendly atmosphere makes people relax
The 3 Types of Visitors (and How to Welcome Each)
Not all visitors are the same. At Victory, we believe a tailored experience always beats a one-size-fits-all script. That’s why it helps to understand the three most common types of park visitors – and how to make each feel seen, supported and valued.
1 BOOKED VIEWINGS
They’ve done their homework. They’ve probably browsed your website, checked reviews, and picked this visit carefully. They’re serious – and they’re paying attention to the details.
Welcome strategy:
• Send a friendly email the day before with details, directions, and who they’ll meet
• Reserve a parking spot if you can or signpost clearly on arrival
• Display a personal “Welcome to [Park Name]” sign with their name or appointment time
• Offer a drink and sit down before the tour
• Let them know what they’ll see – and give them space to ask questions
Remember: They’re looking for red flags or green lights. This is your chance to show them you’re the right fit.
2 OPEN DAY WALK-INS
They might be curious. They might be tagging along. They might not even know what they’re looking for – yet. This is your chance to turn a casual visit into genuine interest.
Welcome strategy:
• Have a dedicated, friendly greeter to welcome people–ideally someone who loves talking about your park
• Use flags, balloons or signage to clearly mark where to go or what to see
• Hand out a simple printed welcome sheet with a map, key points, and rough pricing
• Offer a short park tour or let them roam – ask what they’d prefer
• If they leave details, follow up within 48 hours with a warm message and helpful next steps
Victory tip: Keep the energy upbeat but relaxed. You’re planting seeds, not closing deals.
It differentiates you – So many parks miss this step –you’ll instantly stand out It lays the groundwork for conversion – People are more likely to buy when they feel a connection
3 RETURNING VIEWERS OR EXISTING LEADS
They’ve seen your park before and want another look – or maybe they’ve brought someone else along this time. Don’t let the welcome get lazy.
Welcome strategy:
• Greet them by name if possible – “Lovely to see you again, Sue”
• Mention what they saw last time: “I showed you the Faraday last month –we’ve just had a new one delivered if you’d like me to show you around.”
• Offer to show them something new or focus on a different aspect (like local area or ownership details)
• Treat them like a returning friend, not just another lead
People might stop by unexpectedly. If you're not there, make sure your signage explains how to get in touch with you to arrange an appointment.
Creating a Warm Welcome Step-by-Step
BEFORE THE VISIT:
Confirm everything in writing – time, directions, contact person
Prepare your show home – lights on, heating sorted, brochure in place
Tidy all surrounding areas – no bins, mess or parked vans nearby
Consider subtle scents or gentle music to create ambience
Signage that says “You’re in the right place”
Greet them promptly – a smile and a name goes a long way
Offer refreshments – tea, coffee, cold drink, biscuit
Sit down (briefly) before heading out – builds rapport and eases nerves
Explain what they’ll see and how long it might take
DURING THE VISIT:
AFTER THE VISIT: ON ARRIVAL:
Let them lead – some want a guided tour, others want to explore alone
Answer questions honestly – don’t push or oversell
Point out lifestyle cues – local walks, dog-friendly areas, community features
Hand over a printed info pack at the end (pricing, brochure, contact details)
Follow up within 24–48 hours – short, helpful, and personal
Offer to answer further questions or invite them back
Add them to your CRM or enquiries list to keep the relationship warm
Avoid These Common Welcome Mistakes
Even the best parks sometimes slip up. Here’s what to avoid:
MISTAKE
Unclear signage at the entrance
Empty or unstaffed reception
Cluttered or unclean show homes
Rushing the visit
No follow-up
Welcome Packs: A Small Touch With Big Impact
A beautifully designed welcome pack can turn a nice visit into a memorable one. You don’t need to go overboard –just make it feel thoughtful.
Include:
• A printed or digital brochure
• Park map or layout
• Pricing and ownership details
• A flyer about the local area –cafés, walks, markets
• A small, cost-effective gift – coaster, keyring, branded biscuit, postcard
Victory tip: Ask us for brochures, or gifts to go in your goodie bag – we’ll even put you in touch with suppliers if you want own branded merchandise.
6 Things a Brilliant Welcome Does
Makes visitors feel expected, not accidental
Builds rapport quickly and authentically
INSTEAD
Add a branded flag, A-frame or friendly “Welcome” board
Have someone waiting 10 minutes before arrival times
Prep your unit every morning like it’s the first viewing
Allow time between appointments to avoid overlap
Send a warm message or brochure while the visit is still fresh
Puts people at ease so they can imagine life on park
Adds perceived value – without adding cost
Differentiates you from parks with a “salesy” feel
Increases the chance of follow-up –and sale
Be brilliant at the basics
THE LITTLE THINGS AREN’T LITTLE
– THEY’RE THE FOUNDATION OF TRUST.
Think back to the last time you stayed somewhere new –a hotel, a cottage, maybe even a touring site.
Chances are, you noticed a few things straight away: Was it clean? Did everything work? Was the Wi-Fi decent?
Was there enough loo roll?
None of those details are flashy. But when they’re missing, they’re all you remember. It’s the same for your park.
While your beautifully staged homes might win hearts online, it’s the small, practical details that shape how people feel once they’re actually on-site. And that feeling becomes your reputation – in reviews, in word of mouth, in whether someone recommends you to a friend or comes back next year.
The best parks don’t just look good. They run well. Quietly. Consistently. When those foundations are strong, everything else – from viewings to referrals to retention – becomes easier.
What ‘The Basics’ Actually Means on a Holiday Park
Let’s be clear – we’re not talking about the flashy stuff. This isn’t about installing a huge pool or rolling out the latest smart tech.
We’re talking about the everyday essentials.
The things that don’t get posted on Instagram – but shape how people feel the moment they arrive, and every moment after.
We’re talking about:
Clean, well-maintained communal areas
Nothing fancy – just spotless, well-stocked, and fresh.
Roads and paths that are tidy, safe and well-lit
No potholes. No overgrown edges. Just good, simple upkeep.
Lighting and electrical hook-ups that work Especially important in darker months or on mixed-use parks.
Clear signage and friendly, informative communication
So no one’s left guessing where to go or what to do.
Bins that are emptied and discreet
Nothing erodes a park’s quality feel faster than overflowing rubbish.
Hedges trimmed, grass cut, everything neat
Visual order signals pride, safety and attention to detail.
Homes and plots that feel cared for – not forgotten
A consistent look across all areas of your park matters.
These are the things guests and owners don’t mention when they’re done well but they’ll absolutely mention when they’re not.
Master these, and you’ve already created something special – a park that runs so smoothly, people notice how easy it feels to be there.
And that feeling? That’s the part they’ll remember.
How to Nail the Day-to-Day – and Build a Reputation for Quality
Running a brilliant park doesn’t require big gestures. It requires consistency. Pride. And a relentless focus on the small things done well.
Because while the homes might attract interest, it’s the experience that earns trust – and keeps people coming back.
Here’s how to raise your standards where it really counts.
1. Start With a Weekly Walkaround
Make it a habit to walk your park – with fresh eyes –at least once a week.
Use a clipboard or note-taking app and ask:
• Are all paths and pitches clear, clean and safe?
• Are plants healthy or starting to look tired?
• Are bins emptied and discreet – or overflowing?
• Are all signs legible, well-placed and up to date?
• Do any units or plots look messy?
Victory tip: Walk your park as if you’re a first-time visitor. What catches your eye? What would make you hesitate?
2. Tidy is Trustworthy
Even if guests don’t consciously notice a weeded path or neatly painted fence, they feel it. And if things look neglected, they’ll assume the service behind it is too.
Maintain:
• Roads that are swept and pothole-free
• Entrance areas that are clutter-free and welcoming
• Homes that are pressure-washed at least once a season
• Grass, hedges and plants that reflect the season – and show care
Short on time? Outsource deep cleans or seasonal landscaping in short bursts. It’s a small investment that builds long-term value.
3. Information Should Be Obvious, Not Obscure
Nobody wants to arrive and wonder where to park, when bins go out, or who to contact if something breaks.
Make sure essential information is:
• Visible – through signs, maps or info boards
• Consistent – using the same tone, format and placement across park and online
• Friendly – "Help us keep this area tidy" beats "DO NOT…" every time
• Current – out-of-date numbers or notices can erode trust instantly
Bonus idea: Create a “New to the park?” guide for reception, welcome packs or your website. Include amenities, local tips, rules, and team contacts – in your tone of voice.
4. Wi-Fi Isn’t Optional Anymore
Even the most peaceful, rural-feeling park is expected to be connected.
Whether it’s remote working, streaming or staying in touch, your guests won’t see Wi-Fi as a luxury – they see it as standard. If coverage is patchy:
• Offer recommendations on providers with a good signal or dongles
• Be honest in your messaging and offer local alternatives if needed
• Position low-connectivity as a feature, not a flaw – “Digital detox with countryside views.” (But only if that fits your brand)
5. Responsive Service Builds Confidence
Problems happen. But how you respond is what defines you.
Build a simple system:
• A mobile number or email that’s checked daily –even if you’re a one-person team
• A log of reported issues, with follow-ups tracked
• A tone of voice that’s honest, helpful, and human
Example:
“Thanks for flagging that. We’ll take a look today and keep you posted. If a bigger fix is needed, we’ll let you know what to expect.”
You don’t have to solve everything instantly. You just need to communicate clearly and follow through.
6. Don’t Let Standards Slip With Time
It’s easy to keep things pristine during before peak season. Harder in month nine, when signage has faded and the winter storms have rolled in.
But here’s the truth: long-term owners notice the drift. And if standards slip over time – even slightly –loyalty starts to erode.
Victory tip: Set a simple quarterly calendar for:
• Pressure washing and painting
• Cleaning signage and updating notices
• Replacing soft furnishings in show homes
• Refreshing communal spaces or entrance points
A little regular attention avoids big, reactive fixes – and keeps your park looking and feeling like a place people are proud to be part of.
If You’re a Small Park: This is Your Superpower
Larger parks often struggle to maintain consistency across multiple sites and big teams. You, on the other hand, can move faster, care more deeply, and set standards that are truly yours. Your size is your edge. Use it.
You might not have a spa or concierge desk. But if everything on your park works, feels good, and looks clean, people will notice. And they’ll talk about it.
Turn owners into brand ambassadors 7
WORD OF MOUTH STILL SELLS HOMES –YOU JUST NEED TO MAKE IT EASY.
You can run all the adverts in the world. Boost the perfect social post. Even have your park sitting proudly on page one of Google.
But when it comes to converting interest into action – nothing beats a recommendation from someone who already owns. Whether it’s a five-star review, a quick chat on the dog walk, or a friend-of-a-friend who books a visit “because Sarah said it was amazing,” your existing owners are your most trusted, believable, and cost-effective marketing channel. And the best part? Most of them are more than happy to help. They just need a reason – and the tools – to do it.
Why Owners Are So Powerful in a Social World
We live in a world where decisions are shaped by star ratings, group chats and trusted recommendations. Whether someone’s choosing a plumber, a pub – or a park – they’re not just browsing websites. They’re listening to people they trust.
And that’s exactly why your current owners are so valuable.
When one of them says:
“It’s the best decision we ever made.”
“The park team are amazing.”
“It just feels like home.”
…it lands in a way no advert or brochure ever could.
Most buyers don’t know what it actually feels like to own a holiday home. They’re picturing the view, the layout, the lifestyle – but they still have questions.
Hearing it from someone who’s already living it brings clarity, reassurance, and emotional pull. It’s the kind of realworld validation that moves someone from “interested” to “ready to book a viewing.”
STEP ONE
Create a Community Worth Talking About
Before you start asking for reviews or referrals, take a step back and ask yourself:
Would I recommend this park to my own friends or family?
Your park doesn’t have to be perfect. But it does need to feel:
• Friendly and inclusive
• Well-run and responsive
• Clean, safe and consistently looked after
• Like a community, not just a collection of pitches
Ways to build that culture:
• Be visible.
Owners like knowing who’s behind the park. Say hello, remember names, show up at events.
• Be responsive.
Deal with queries and issues in a timely, friendly way. Even a “we’re working on it” goes a long way.
• Celebrate your owners.
Remember birthdays. Say thank you. Offer loyalty perks.
• Keep the atmosphere positive.
A well-managed park where people feel heard is more likely to create loyal advocates.
STEP TWO Make Referring Easy and Rewarding
Happy owners often want to recommend you – but life gets in the way. That’s why you need a simple, visible system that makes it effortless.
Launch a “Refer a Friend” Scheme
Offer a genuine reward (not just a mug) for successful referrals. Popular options include:
• A contribution towards next year’s site fees
• A voucher for a local restaurant or garden centre
• A free night’s stay for friends or family
• A gift hamper filled with local produce
Make the process:
• Clear – How do they refer? What counts as a successful referral? When will the receive their reward?
• Visible – Use signage in reception, include it in your newsletters or Facebook group, and add a dedicated section to your website.
• Tracked – Use simple forms, referral cards, or unique codes so new leads can be linked back to the right owner.
Give your scheme a name and personality that reflects your park’s tone of voice. Make it feel like part of your brand – not just a campaign.
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STEP THREE
Share Owner Stories and Testimonials
Your current owners are a real representation of your park –so put them front and centre. People trust people. And nothing builds confidence like hearing from someone who’s already living the lifestyle.
Try this:
• Interview long-time owners about what they love most – film it on your phone or write it up as a short Q&A
• Share quotes on social media alongside a friendly portrait or natural park photo
• Create short, honest video clips – themes like “Why we chose this park” or “What life is really like here” resonate well
• Include testimonials in brochures, follow-up emails, and buyer packs – they add warmth, trust, and context
Keep it simple, conversational and honest. This isn’t about glossy marketing or scripted soundbites – it’s about real people, sharing real experiences, with future owners.
“We looked at a few other parks, but the community here really stood out. Everyone’s so friendly – it feels like a village.”
– Brian & Lisa, owners since 2020
That kind of honest feedback is more powerful than any sales message – because it’s lived experience, not a selling point.
5 4
STEP FOUR
Use Social Media to Spotlight Owners
Social media is one of the most effective ways to show off your park’s personality – not just the place, but the people who call it home.
It builds trust, creates connection, and gives future buyers a real glimpse into what life on park actually looks like.
Try:
• “Meet the Owner” posts –A friendly photo and a short quote or caption about why they chose your park
• “Move-in Day” moments –Capture the excitement (with permission) and share it with a short message of welcome
• Owner Q&As – Use Instagram Stories or short video clips to share quick interviews: “What do you love most about the park?”
• Reposts from happy owners – If someone tags your park, re-share with a thank you and a warm comment
• Mini campaigns – Create a monthly theme like “Why We Bought Here” or “Owner Stories” to keep things fresh and structured
Important: Always get consent before posting any photos or quotes –especially if they include names or faces.
STEP FIVE Bring People Together (Then Capture It)
Events aren’t just about entertainment – they’re powerful marketing moments in disguise.
Whether it’s a casual coffee morning, a fish ’n’ chips Friday, a summer BBQ or an autumn group dog walk, every gathering is an opportunity to:
• Strengthen your owner community
• Capture content that tells your park’s story
• Spark relaxed conversations that naturally lead to referrals
At every event, make sure someone’s there to:
• Snap a few relaxed, natural photos (ideally in good lighting – not posed or overproduced)
• Capture a short quote or two from attendees – “We love these get-togethers; it’s such a friendly park.”
• Share a thank-you post on social media afterwards, tagging attendees where appropriate
• Mention the event in your next newsletter, social post or brochure – “Last weekend’s BBQ was a perfect example of why people love it here…”
These touchpoints build a strong sense of culture – and give future buyers a glimpse of what they could be part of.
Create your events calendar at the beginning of the year so you have a plan to work towards.
Victory idea: Run a low-key “bring a friend” open day – where existing owners can invite someone they think would love the park. It’s lowpressure, high trust. And a brilliant way to combine referral marketing with genuine hospitality. Because when people experience your park as part of the community, they don’t need convincing – they just need a reason to stay.
What If You’ve Only Got a Few Owners So Far?
You don’t need a full community to start building advocacy – you just need a genuine connection with the people who’ve already said yes. Even with one or two owners, you can begin creating momentum.
• Ask if they’d be happy to share why they chose your park
A short quote, a friendly photo, or even a quick chat recorded on your phone can go a long way.
• Feature their story in your marketing materials Include it in your brochure, your website, or your enquiry follow-up emails – real voices build credibility.
• Invite them to events or open days They don’t need a formal role –just having them chat naturally with new prospects brings instant trust and authenticity.
• Use their feedback to improve Show them that their opinion matters, and that you’re shaping the park with care and attention. That kind of relationship builds loyalty – and word of mouth.
Don’t wait for a full site to start telling your story. The early buyers are part of that journey – and they often make the best ambassadors because they’ve seen the transformation happen firsthand.
Partner with local gems 8
YOU DON’T HAVE TO BUILD A LIFESTYLE FROM SCRATCH, YOU JUST HAVE TO TAP INTO ONE THAT ALREADY EXISTS.
There’s something deeply reassuring about arriving at a holiday park and knowing what’s nearby.
Not just the Tesco and the petrol station. But the dog-friendly café. The walking trail to the woods. The pub with the roaring fire and homemade pie. The spot where locals go to watch the sunset.
These small things matter. Because when someone chooses to buy a holiday home, they’re not just investing in the unit – they’re investing in everything around it too.
And that’s where your greatest asset as a park might be hiding in plain sight: your location. Even the quietest, most remote spots are packed with potential. From farm shops and florists to distilleries, bakers, artists and guides – the people and places around your park can help turn a lovely setting into a living lifestyle.
You don’t need big budgets. You just need to open the gate – metaphorically and literally – to your local community.
Why Local Partnerships Make a Big Impact
Whether your park is five minutes from a bustling market town or tucked away at the edge of a field, one thing holds true: people want to feel connected to the place they’re visiting.
Partnering with local businesses and experiences helps you:
• Instantly add depth and richness to your lifestyle offer
• Build trust and credibility by aligning with names locals already know and love
• Offer added value to owners – without adding cost to you
• Make your marketing feel grounded, real and story-led
• Strengthen community ties – which creates goodwill, loyalty and visibility in return
You don’t need to “own” every experience. You just need to be the gateway to it.
And when done right, that makes your park more than a place to stay – it makes it a place to explore, belong, and return to.
STEP ONE
Map the Gems Around You
Start by taking a fresh look at what’s already on your doorstep. You might be surprised by how many potential partnerships – and selling points – are within easy reach.
Even if your park feels quiet or remote, the surrounding area likely holds more than enough to create a compelling lifestyle offer. You just need to map it out.
Use this checklist to get started:
Independent cafés and tearooms
Pubs and restaurants with a view (or a story)
Farm shops, local produce suppliers, or bakeries
Walking and cycling routes (bonus if they start near your park)
Heritage sites, nature reserves, or familyfriendly attractions
Wellness spots: yoga barns, spas, salons, or swim spots
Local artisans or makers: potters, weavers, chocolatiers, brewers
Dog-friendly places – huge selling point for pet owners
Make a list. Visit them. Chat to the owners. Ask if they might want to work together. Even a friendly conversation can uncover opportunities – from simple leaflet sharing to event tie-ins, welcome pack discounts or open day appearances.
2
STEP TWO
Build Simple, Mutual Partnerships
You don’t need formal contracts or complicated affiliate schemes. Start small. Be human.
Ways to collaborate:
• Offer guests a 10% discount at a local business with a flyer or code
• Provide a welcome pack with a loaf of bread from the local bakery
• Display flyers or menus in your reception
• Give a local florist permission to leave business cards or offer owner bundles
• Invite a food truck, coffee van or craft stall to your open day
• Offer a “Local Heroes” spotlight in your social media or newsletter
The key is to make the relationship beneficial both ways. You get added value for your park. They get exposure, customers and goodwill.
3
STEP THREE
Create a Beautiful Local Area Guide
This doesn’t have to be a glossy magazine – just a welldesigned PDF or printed A4 sheet that highlights:
• Top 10 local attractions or experiences
• “Tried and tested” eateries from you or your team (or owners!)
• Dog-friendly places and outdoor spaces
• Seasonal events and festivals
• Handy essentials (vet, shop, pharmacy, etc.)
Make it feel curated.
Not just a Google list –but a friendly, thoughtful recommendation from someone who knows the area inside out. You could also give your guide a name and tone that suits your park brand, e.g. “Our Local Favourites”, “David’s Top Picks”, or “Explore Like a Local”.
Victory tip: Local doesn’t have to mean rural or quaint. A good town-centre coffee shop, an independent butcher, a scenic cycle path or even a farm shop with excellent pies can all be the gem that turns a nice visit into something worth talking about. It’s about showing your buyers that life on your park is part of something bigger – and better.
Important: Only partner with businesses that match your brand and values. If your brand is peaceful, nature-led and communityfocused, then a loud burger van probably isn’t the right fit – but a local candle maker or a guided foraging walk might be perfect.
4
STEP FOUR
Feature the Local Area in Your Marketing
Buyers aren’t just choosing a pitch –they’re choosing a lifestyle.
They want to know what life around the park looks like. Where they’ll go for a morning coffee. What walks are on their doorstep. How they’ll spend weekends and school holidays. So don’t just tell them – show them. On your website:
• Create a dedicated “Local Area” page – include a map, recommendations and links to nearby attractions
• Use real photos, not stock imagery – buyers want to see what the area actually looks like
• Add seasonal guides like: “Spring in the Vale of York” “5 Cosy Pubs for Autumn Walkers” " Summer Markets and Coastal Trails Near the Park” On social media:
• Spotlight a local business every month
• Share photos or stories from owners’ favourite local spots
• Post about seasonal events, market days or festivals
• Tag local venues or creators –they might reshare, giving you added visibility with zero cost In viewings and brochures:
• Talk about the lifestyle in real terms:
“ After a walk in the woods, a warm pie from the Red Fox pub is the perfect end to the day.”
• Include a local map marked with walking routes, dog-friendly cafés, shops and attractions
• Feature testimonials that mention what owners do while they’re here –it brings the experience to life
STEP FIVE Involve the Community in Park Life
This is where it gets fun – and where your park really starts to feel like something special. When you invite the local community in, you don’t just support nearby businesses. You create moments that make your park feel alive – and worth talking about. It’s not about turning your park into an event venue. It’s about building character, connection, and local pride.
Ideas for local involvement:
• Host a small seasonal farmers’ market or craft fair on park
• Invite local musicians for relaxed summer acoustic sets
• Organise nature talks, stargazing nights or familyfriendly foraging walks
• Run creative workshops like wreath-making, pottery painting or wild swimming tasters
• Support a local cause with a charity coffee morning, raffle or sponsored event
These events don’t need to be big or expensive – just thoughtful, well-timed, and in keeping with your park’s atmosphere.
What If There’s Not Much Nearby?
That’s not a disadvantage – it’s an opportunity. Even the quietest parks can create meaningful, memorable experiences. For some buyers, the chance to slow down, unplug, and switch off is exactly what they’re looking for. You just need to frame it that way – intentionally and confidently.
Here’s how to make simplicity feel special:
• Highlight peace, space and nature
Lean into the “breathe deeper, move slower” feeling. For the right buyer, that’s gold.
• Create self-contained experiences
A marked nature trail. A stargazing kit to borrow. A mini library in reception. Little touches that turn solitude into lifestyle.
• Build a guide to the hidden gems
Focus on picnic spots, scenic drives, produce vans, or day trips a little further afield. Make the adventure part of the charm.
For the right buyer, “not much nearby” sounds a lot like exactly what they need.
Get comfortable with seasonal selling
YOUR PARK DOESN’T CLOSE WHEN SUMMER ENDS, AND NEITHER SHOULD YOUR MARKETING.
There’s a rhythm many parks fall into. The sun comes out. The phones start ringing. The show homes are prepped. Social channels feel alive.
Then autumn creeps in, the weather turns… and everything goes quiet. Websites stall. Open days go on pause. And suddenly, nothing much happens until March.
Sound familiar?
But here’s the reality: today’s buyers don’t operate on your calendar.
They:
• Browse during lunch breaks in November
• Scroll Instagram on rainy Sundays in January
• Start thinking about next year’s getaway the moment this year’s feels underwhelming
So if your park isn’t showing up – digitally and physically – throughout the year, you’re missing opportunities. The most successful parks don’t just market harder in summer. They market smarter – all year round.
Why Seasonal Selling Works – Even in Quiet Months
We’re not saying you need a full campaign every month. But staying visible in each season does three powerful things:
1. Keeps momentum going
When you go quiet in the offseason, you lose visibility – and have to start again from scratch each spring. Staying active keeps warm leads engaged and enquiry pipelines moving, even when footfall slows.
How to Sell in Every Season
1. Rotate Your Styling
If you’ve got a show home, update it to reflect the seasons. Small updates can make a big difference – helping visitors connect emotionally and see your park as somewhere they’ll love year-round.
WINTER
Seasonal touches like lanterns, fairy lights or a simple wreath (keep it minimal)
Highlight warmth, insulation, and comfort inside and out
Promote community events, winter walks, and cosy evenings in
2. Builds trust and consistency
Buyers want to see that your park isn’t just seasonal. When you show up year-round – online, in person, and in your messaging – it signals that your park is wellrun, well-maintained, and worth their time.
3. Maximises opportunity
Not everyone buys in July. Autumn and winter buyers are real – and often further along in their decision-making. They’ve done their research. They’re looking for quality. And they’re ready to act.
SPRING
Fresh flowers, green throws, soft pastel accents
Open windows, fresh air, natural light
Focus on new beginnings, local walks, and lighter living
SUMMER
Outdoor seating with cushions or blankets
Decking styled with glasses, sunhats, or a picnic basket
Emphasise barbecues, family time, beach days and open-air living
AUTUMN
Warm lighting, layered textures, dried flowers or subtle pumpkins
A cosy blanket on the bed, hot drinks on the sideboard
Position the park as a peaceful retreat – a space to recharge
You’re not doing a full makeover – just gentle nudges that say: This is a park for all seasons.
2. Switch Up Your Photography
Your website and social feeds shouldn’t only show blue skies and summer sunshine. That’s not real life.
Capture – and celebrate –the seasonal mood:
• Golden autumn leaves along your paths
• Morning frost on a (Victory!) deck
• Log fires or winter light spilling into a lodge
• Spring blooms and birdsong videos
• Stormy skies giving way to sun
Buyers want to see that your park still feels beautiful and well-loved in November, January or March – not just July.
3. Plan a 12-Month Marketing Rhythm
You don’t need to post constantly. But mapping out a simple plan for the year helps you stay ahead and avoids last-minute scrambles.
SEASON FOCUS
SPRING Fresh starts, family plans
IDEAS
Promote Easter or half-term viewings; share “new season, new lifestyle” posts
SUMMER Peak visits
AUTUMN Cosy retreats
WINTER Planning ahead
Showcase outdoor living, BBQs, local events, “book a visit” callouts
Push BS3632 messaging (if relevant); style for comfort and downtime; share “why we bought in October” stories
Share park updates, owner stories, or behind-the-scenes improvements; run January leadgen campaigns for spring viewings
Victory tip: January is a brilliant time to advertise. People are in planning mode, dreaming of their next escape – and your competitors might still be snoozing.
4. Tailor Your Messaging
Each season brings different emotions. Adjust your messaging to tap into what buyers are already thinking.
SPRING
“Looking for a fresh start? Come and explore the park before peak season hits.”
SUMMER
“See our park at its liveliest – book a summer viewing and enjoy a free drink on the decking.”
AUTUMN
“When the crowds go home, the peace begins. Come and experience autumn in the countryside.”
You’re selling the lifestyle, not just the home. And that lifestyle shifts with the season.
5. Keep Communicating With Leads
Just because someone visited in July and didn’t buy by August doesn’t mean they’re lost. Use seasonal updates to keep them warm:
• A winter newsletter with owner tips or local events
• An autumn price list refresh with a note: “Still thinking? We’d love to see you again.”
• Spring invites to your next open weekend
• Summer roundups with real owner quotes or stories
Marketing is about building relationships. Seasonal communication helps you stay on their radar without feeling pushy.
WINTER
“Our lodges are winter-ready – warm, cosy, and waiting for you.”
If You Close in Winter – You Can Still Sell
Even if your park shuts down in the off-season, your digital presence doesn’t have to.
Share updates on what’s being improved
Tease next season’s availability
Feature owner reflections: “Our first full year on park –what we loved most”
Run a January “early bird” offer for spring viewings
Build your waiting list CLOSED
The off-season is when many people are researching and planning – make sure you’re there when they’re looking.
Build a brand, not just a business 10
PEOPLE DON’T FALL IN LOVE WITH LOGOS – THEY FALL IN LOVE WITH WHAT YOU STAND FOR.
If someone asked you to describe your park in three words, what would you say? Peaceful? Friendly? Quality-led?
Now ask yourself: Does your signage say the same thing?
Does your website, your brochure, your Instagram feed – or even your show home styling – back it up?
Whether you’ve defined it or not, your park already has a brand.
It lives in the way your team welcomes visitors. It shows up in your tone of voice, your colours, your layout, your landscaping. It’s the feeling people get when they arrive – and the impression they leave with.
First: What Is a Brand, Really?
A brand isn’t your logo. It’s not your name, your colour palette, or your strapline. These things are part of it –but they’re not it.
Your brand is your identity. It’s the impression you leave behind. It’s the emotional connection people build with your park – whether they’ve visited in person, seen you online, or heard about you from a friend.
Put simply:
Your brand is what people say about your park when you’re not in the room.
A strong brand creates:
RECOGNITION: “Oh, I’ve heard of them.”
TRUST: “They seem really well-run.”
DESIRE: “That’s the kind of place I could imagine myself.”
LOYALTY: “We wouldn’t go anywhere else.”
It doesn’t need to be bold or flashy. But it does need to be intentional - because when your brand is consistent and clear, everything else becomes easier: your messaging, your marketing, your referrals, your sales. And best of all? For smaller parks, it’s your biggest competitive edge.
How to Define Your Park’s Brand
Start simple – you don’t need a big rebrand or an agency to get a brand right. A strong brand usually answers three key questions:
1. What do you stand for?
This is about your values, your tone, and the promise you’re making to every guest or owner.
Go beyond “great customer service” – that’s a baseline. Think about what you want people to feel when they think about your park.
Try phrases like:
• “Warm, real and welcoming”
• “Laid-back luxury in nature”
• “Peace, privacy and personal service”
• “Family-run with local roots and genuine care”
Write it down. Say it out loud. Use your team to define your values together so you’re all singing from the same hymn sheet. Eventually, when it feels right – that’s your foundation.
2. What does it look like?
Your visual identity should match the message you’re putting out. If your park is calm, nature-led and understated, your website shouldn’t be cluttered or neon. If you’re positioning for quality and exclusivity, your logo, brochures and signage should reflect that.
Think about:
• Your fonts and colour palette
• Your photography style – real, relaxed, or polished?
• The layout and tone of your leaflets, emails and signage
• The styling of your show home – does it feel curated, considered, intentional?
Victory tip: You don’t need to spend a fortune on an agency. Even just two consistent fonts and a cohesive colour scheme can bring everything together. We can even send you a copy of our brand guidelines to use as a starting point.
3. How do you sound?
Tone of voice is just as important as visuals. It’s how people experience your brand – in writing, online, and in person.
Are you:
• Warm and friendly?
• Reassuring and informative?
• Quirky and fun?
• Minimal and polished?
Pick two or three traits – and use them to guide everything from social posts to enquiry emails and signage.
Example:
“Hi! Just checking in to see if you’d like to book a second visit – we’ve had a few more viewings since you came, so let us know if you want to pop back.”
vs.
“Following up on your appointment. Availability remains limited. Contact us if you wish to proceed.”
Both are clear. But they sound like very different parks.
Victory tip: Once you’ve defined your tone of voice, consider using AI tools like ChatGPT to help you refine your messaging. Be specific: tell it how you want to sound (e.g. “friendly, confident and informative”) and what you need (e.g. “an email inviting prospective customers to our latest open day”).
Used well, tools like this can help you write faster, stay consistent, and sound more like you – across everything from enquiry replies to social posts.
Need help getting started? Just ask.
We’re happy to guide you through it every step of the way
Bring It All Together: Brand in Practice
Once your brand is defined, the real power lies in consistency.
This is where good parks become great – by showing up with the same tone, the same look, and the same sense of purpose across every touchpoint. Because when your brand is consistent, everything feels more polished, more professional, and more trustworthy.
On
Your Website
• Keep tone of voice, layout and visuals aligned with your brand
• Use real photos that reflect your values and lifestyle – not generic stock
• Make sure your home page feels like your park: calm, friendly, quality-led – whatever you stand for
In
Your Emails
• Use a consistent signature and tone – even in quick replies
• Carry your voice into enquiry followups, not just newsletters
• Avoid switching from warm and welcoming to robotic – it breaks trust
In Your Show Homes
• Style in line with your brand personality – earthy, crisp, coastal, modern, etc.
• Add brand-matching touches: welcome cards, scents, signage
• Reflect your values in the detail – sustainable décor, pet-friendly touches, books on local walks
On Your Signage
• Use the same fonts, colours and tone everywhere – from A-frames to directional signs.
Victory tip: If your team is designing one-off posters or notices, make sure the correct fonts are installed on their computers, so everything stays on-brand.
• Check for spelling, clarity and brand voice – even your “No Parking” sign says something about you
• Keep it all cohesive – signage in your show homes, reception, and communal spaces should feel like they belong to the same brand.
On
Social Media
• Use your brand voice and visual style in every post
• Don’t shift personalities – your feed should feel like one, consistent voice
• Share stories, photos and videos that sound like you, not like a generic park trying to go viral
If You’re Just Starting to Build Your Brand…
Start small. Start honestly. You don’t need a full brand guidelines document – just a clear, onepage guide that you and your team can use daily.
Include:
Your mission or brand promise
Your tone of voice in 4–5 adjectives
A simple colour palette (3–4 colours)
Your chosen fonts
Your logo and where/how to use it
A few do’s and don’ts (e.g. “Avoid cheesy stock images” / “Always use a warm, conversational tone in enquiries”/ “Don’t stretch the logo”)
Share it with your team. Stick to it and build from there.
Because brand isn’t something you say once. It’s something you show – again and again – in everything you do.
You don’t need to be the biggest park.
Just the most
memorable.
If you’ve made it this far – thank you. We hope this guide has sparked ideas, encouraged fresh thinking, and reminded you of the power you already hold as a park owner.
Because here’s the truth: The best parks are the ones who provide the best experience.
They’re the ones that care. That pay attention. That show up with thought, creativity, and consistency. They’re the parks where the homes are beautifully styled – but the welcome feels even warmer. Where the signage is sharp – but so is the service. Where the people behind the park genuinely love what they do – and it shows. If that sounds like you, then we’re already speaking the same language.
Let’s Build Something Brilliant, Together
At Victory, we’re here to do more than create great holiday homes and lodges. We’re here to champion independent parks. To offer real support – not just product specs. And to help you create an experience people fall in love with.
If you want help bringing any of these ideas to life – whether that’s:
• Styling a show home
• Creating branded marketing materials
• Planning a park open day
• Improving your online presence
• Or just chatting through your next move…
Our team is ready. You don’t have to go it alone.
Start With What You’ve Got
You don’t have to do everything at once. In fact, you don’t have to do everything full stop.
Start with one tip. One idea. One small change that makes a big impact.
And if you ever need a sounding board, some assets, or just a bit of encouragement – Victory is only ever a phone call (or email) away. Because in the end, it’s not just about standing out.
It’s about standing for something.
And we think your park has something special to stand for.
Let’s show it off.