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What is Technical SEO in Digital Marketing? Search Engine Optimisation (SEO) is the process of increasing your website’s visibility in organic search. Most marketers focus on keyword research, meta descriptions, and backlinks to improve their site’s search rankings. However, SEO is a science that requires constant refinement. It is important to optimise your website for technical SEO, as well.
Page load time A web page takes a certain amount of time to load in a browser, depending on the user’s internet connection and their device. It’s important to maintain a website that loads rapidly for users to enjoy the experience and have a positive impression of your brand. Google considers page speed to be a key ranking factor when it comes to search engine results. A slow-loading site can frustrate visitors and lead to a high bounce rate, which may have negative impacts on your business.
Server response time A website with a slow server response time is a nightmare for SEO experts and online businesses. A long page load time has a negative impact on the user experience (UX), and it increases your bounce rate. This is especially true for mobile users. According to Google, 53% of mobile site visitors abandon a page that takes more than three seconds to load. If you can reduce your website’s server response time, you can improve the UX, and increase conversions. Additionally, a fast server response time can help you rank higher in search engine results pages.