Yousta_Newsletter_July_WIP

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AW25 collections

womens collection

earthbound

mens collection

Inspired by the ‘Powered by Nature’ theme, the design embraces natural textures with less-than-perfect edges, asymmetric details, and raw finishes that offer a tactile appeal. The direction focuses on light, breathable, and comfortable fabrics featuring prints with otherworldly natural textures and plant-pigment-inspired dyes.

celebrating moments

That shows up not just to work, but to create impact. That pushes boundaries, questions the rules, and lives the #NeverTheSame mindset every single day.

100K is more than a follower count.

It’s a reminder of what we can achieve when we’re aligned, inspired, and moving as one. No ego. No silos. Just bold intent and solid teamwork.

So here’s to this wild, crazy, beautiful journey— Built by one team. Powered by purpose. And just getting warmed up. ✨

This Pride Month, we didn’t just celebrate—we collaborated. With voices that lead with love, live their truth, and inspire authenticity every single day.We were beyond proud to join hands with:

�� Sushant Divgikar – the glam icon and LGBTQ+ trailblazer who brought power, poise, and Pride to our feed.

�� Manish & Nitesh – couple content creators who showed us that love always wins and style knows no limits.

✨ Nitesh Sharma – repping confidence, culture, and everything it means to shine in your own skin.

These collabs were more than just content— they were moments of representation, pride, and power.

���� Father’s Day, But Make It Drip Approved ��

This Father’s Day, we didn’t just post a feel-good moment—we dropped one.

We teamed up with the hilarious and ever-relatable Rohit Raghavendra, the viral comic genius known for his iconic Dad series that has every Gen Z kid saying “same, bro.”

In this special collab, Rohit played out the classic (and chaotic) Gen Z vs Dad fashion showdown—mocking quirky “drip” choices, debating prices, and finally getting that head-nod approval from Dad.

Spoiler alert: Yousta’s styles made both generations vibe together—without breaking the bank. ����

This reel hit hard—with over 43M views and 43K+ likes, proving once again that good fashion, great comedy, and genuine connections always win. ��

get to know me!

Ujjwal Khamaru

Catagory Head - Mens wear

1). What are the key trends shaping the Yousta Men’s collection this season?

We’re shifting to slimmer fits on top and wider bottoms. Key trends include structured shirts and knits, Johnny collars for a retro touch, and loose-fit patch-tinted denims and cargos. It’s all about bold proportions and Gen-Z street style.

2). How do you ensure the men’s styles stay fresh and relevant for our Gen-Z audience?

We use AI tools like Edited to track real-time global trends and take cues from fast fashion leaders. Our focus is on comfort, individuality, and style Gen-Z relates to—mixing data with creativity to keep things fresh and expressive.

3). Which upcoming product drop are you most excited about and why?

The Johnny collar shirts and knit polos—they’re retro yet modern and super versatile. Also excited about the loose-fit cargos and patchtinted denims for their cool, utilitarian vibe and everyday wearability.

Angela Platt

Catagory Head - Womens western wear

1). What inspired the latest styles in the Yousta Women’s Western collection?

The collection is inspired by global runways, Indian street style, and pop culture—especially UK/US music scenes and K-pop. Trends like Y2K, grunge, and indie sleaze are reimagined with a modern twist. We also draw from vintage finds, WGSN research, and international shopping trips.

2). How do you balance comfort and trend in designing for Gen-Z women?

We combine fashion-forward styles with everyday ease. Our fits are refined for comfort, with functional details like pockets and adjustable waists. Fabrics are breathable and versatile—perfect for college, work, or meet-ups. It’s about pieces that feel good and look great.

3). Can you share one must-have piece from the upcoming collection and why it’s special?

The wide leg floor-sweeper jeans are a standout! They’re bold, flattering, and super versatile. We’re also loving balloon fits, flares, and high-rise straights— denim is having a real moment this season.

get to know about stores!

Best-Performing Format Lead

Siva Kumar

Yousta Operations- Kerala

1) What key strategies or initiatives contributed to your format’s standout performance in June?

Empowered store managers with strong backend support.

Made footfall generation a core store-level responsibility.

Maintained store standards by strictly following the VM docket.

Boosted morale through weekly staff engagement activities.

2) How did your team collaborate to drive results across stores in Kerala?

Daily reviews to recognize big bills and track targets.

Regular store visits to resolve challenges and appreciate wins.

On-floor training by CVM to elevate store standards.

3) What learnings or practices from this success would you recommend for other regions to follow?-

Stick to the basics with consistency.

Collaborate seamlessly across teams.

Stay focused on execution excellence.

Best-Performing Store (Growth) - RIL Mall, Dwarka

Cluster Manager

1) What key elements (team, layout, location, engagement) make this store stand out?

All is important but if I Have to choose one I will choose Team.

2) Any unique VM executions or activations that contributed to this success?

Given equal opportunity to each team member to Learn on each aspect which makes our store a better place for staff & customers.

3) Any learnings from the team/store that could help uplift underperforming stores?

As leaders one must be Applicable by each team member & Welcoming for the idea of each individual.

fashion forward, sales upward

Accessories aren’t just add-ons—they’re conversion drivers. Leverage the power of cross-merchandising by pairing sunglasses, bags, jewelry, and headscarves with key outfits. This approach not only completes the look but also helps customers visualize the full style story—driving impulse buys and lifting average basket value.