Organized by the American Trucking Associations, this event brings together over 5,300 attendees across three days.
Key visitors to help grow our industry include, fleet owners, dealer groups, maintenance managers, parts and lubricant buyers, distributors, OEM representatives, and more.
OBJECTIVE & KEY MESSAGES
OUR OBJECTIVE
Position Valvoline as a leading lubrication solutions partner for heavy-duty transportation.
WHAT SUCCESS LOOKS LIKE
Strengthen brand visibility among fleets, OEMs, maintenance leaders, and distributors
Generate qualified leads for Premium Blue and heavy-duty portfolio
Reinforce our long-standing technical partnership with Cummins
Engage key decision-makers at the industry’s most influential technology event
CORE MESSAGE
PARTNERS IN PERFORMANCE
VALUE PILLARS
TCO Optimization – Extend engine life and reduce operating costs
Proven Extended Drain Intervals – Increase uptime and lower maintenance frequency
Less Downtime – Reduce unplanned maintenance events
30+ Years of Cummins Partnership – Tested, trusted, and proven performance
Valvoline helps fleets extend drain intervals, increase uptime, and reduce total cost of ownership through proven innovation and trusted technical expertise.
KEY REASONS TO BELIEVE
No other lubricant brand offers a 100,000-mile oil drain interval simply by using its product
160 YEARS OF INNOVATION
Strategic Partnerships
• Official Lubricant Partner of Cummins Engines
• 30 years of technical collaboration
• Every Cummins engine tested with Premium Blue before it leaves the factory
Industry Leadership
• First heavy-duty engine oil brand in America
• First tri-fuel heavy-duty engine oil
• First 100,000-mile ODI in market
Brand Strength
• Official Partner of the largest World Cup event
• 160 years of innovation
INDUSTRY FIRST ANNOUNCEMENT
100,000-Mile Oil Drain Interval
Premium Blue One Solution Gen 2
March 15, 2026 | 10:30 AM
Room 201B
ON-SITE ACTIVATION
Window Cling
Above Entrance to Music City Center Facing the Omni
Door Clings Entering MCC Across from Bridgestone Arena
Door Clings Leaving MCC Towards the Hilton & Broadway
ON-SITE ACTIVATION
Large Banner near Second Floor Meeting Rooms #1
Banner on 3rd Floor Lobby Across from Exhibit Hall
REGISTRATION
Attendee Directory Ad Placement x2
Attendee Swag Bags
SPONSORED EVENT
Wednesday, March 18th
Karl F. Dean Ballroom
Music City Center
7pm-10:30pm
VGO recognized by TMC Chairman + Neon Saddle band
Two (2)-minute speaking opportunity during Changing of the Guard Ceremony
Two (2) reserved tables at reception
VGO logo displays
drinkware, table tent cards, signage, on-screen, mobile app, website, program, pre- and post-event promotions, video recaps
Exclusive sponsorship of the Star Bar
Changing of the Guard Rock Star Arrivals
Showstopping
BOOTH RENDER
BOOTH LOCATION
Booth #2911
20’x30’
BOOTH ROLES
Sunday, 15
Press Conference 10:30 am – 11:00 am
Day 1 – Monday, 16
Opening Ceremony
5:45 pm – 8:00 pm
Andres Franco
Bob Heidler
Peter Heldt
Garrett Inboden
Jocelyn Radillo
Tim Stephens
Melissa Totty
Stacey Vazquez
Andres Franco
Britney Sage
Jocelyn Radillo
Melissa Totty
John Walters
Nicole Diegel
Amanda Glosser
Max Imangazinov
Anna Riedel
Britney Sage
John Walters
Day 2 – Tuesday, 17 10:15 am – 2:15 pm
Day 3 – Wednesday, 18
Sponsored Closing Night Reception
8:30 am – 12:30 pm 7:00 pm – 10:30 pm
Peter Heldt
Garrett Inboden
Jocelyn Radillo
Tim Stephens
Melissa Totty
Stacey Vazquez
Andres Franco
Bob Heidler
Peter Heldt
Garrett Inboden
Jocelyn Radillo
Tim Stephens
Melissa Totty
Stacey Vazquez
Greg Barntsen
Nicole Diegel
Amanda Glosser
Max Imangazinov
Michael Kirtman
John Walters
Andres Franco
Jocelyn Radillo
Melissa Totty
John Walters
BUSINESS CASUAL DRESS CODE
LEAD GENERATION SHOW IMPLEMENTATION
GET PLUGGED IN:
Check your email for invitation
Captello App
3. Best Practices
3. Best Practices
At show, best practices:
1. Stay on phone/call service
2. Settings > Toggle off “Save business cards on device”
From Menu:
1. In-App Chat (start a conversation) > most immediate response
2. In-App Email (open a ticket)
Show/Event Screen > Click to view form
24/7 Support Availability
PRIMARY PRODUCTS
Heavy-Duty Portfolio Overview
Engineered to maximize uptime, extend drain intervals, and reduce total cost of ownership across severe-duty fleet operations.
Premium Blue® Extreme
Advanced synthetic protection for emissions systems
Premium Blue® One Solution Gen2
Extended drain intervals for Cummins X15 engines
ZEREX HD Nitrite Free Extended Life Coolant
Long-life universal protection for heavy-duty cooling systems
All-Terrain Heavy Duty Engine Oil
Enhanced wear protection in extreme conditions
With Valvoline, you don’t just choose a lubricant — you choose a strategic partner committed to keeping your fleet on the road, longer. www.valvolineglobal.com/en/partner-solutions/hd-heavy-duty/ #VGOHD #TMC26
