Heartland Conference 2026 Prospectus

WATERLOO, IA June 8-10, 2026 Heartland Conference 25th Anniversary

Heartland High ‘26

Agenda At-A-Glance

MONDAY, JUNE 8

7:30 a.m. - 5:30 p.m. Registration Open

8:30 - 11:30 a.m. Pre-Conference Sessions

10 a.m. - Noon A Journey Through VGM’s Headquarters

Noon Van G. Miller Memorial Golf Tournament* (Lunch included, 12:30 p.m. shotgun start)

Noon - 1:30 p.m. Lunch on Your Own

12:30 - 2:30 p.m. A Journey Through VGM’s Headquarters

1 - 6 p.m. Afternoon Adventures*

3 - 5 p.m. A Journey Through VGM’s Headquarters

6 - 7:30 p.m. First-Time Attendee Social

7 - 10 p.m. Pep Rally on the Plaza

TUESDAY, JUNE 9

7 a.m. - 7 p.m. Registration Open

7 - 8 a.m. Breakfast

8 - 8:30 a.m. Opening Message

8:30 - 9:30 a.m. Keynote Speaker

9:45 a.m. - 4 p.m. Conference Education Sessions

Noon - 1:30 p.m. Lunch

12:15 - 1 p.m Lunch and Learn Sessions and HME Woman of the Year Presentation

2 - 4 p.m. A Journey Through VGM’s Headquarters

4 - 7 p.m. Exhibit Hall Grand Opening

7:30 - 11 p.m. Main Street Tailgate

WEDNESDAY, JUNE 10

7:30 a.m. - 4 p.m. Conference Education Sessions

7 - 8 a.m. Breakfast

9 - 11 a.m. Partner Connections

11 a.m. - 2 p.m. Exhibit Hall Open

Noon - 1:30 p.m. Lunch

2 - 4 p.m. A Journey Through VGM’s Headquarters

6:30 - 10 p.m. Heartland High Reunion

*These events are not covered by the registration fee.

New This Year

• It is our 25th Anniversary!

• Field of Dreams Excursion

25th Anniversary Celebration

• Heartland High Reunion

• Afternoon Adventures

It is our 25th Anniversary! Not that we need a reason to celebrate, but we are going to celebrate! Bigger and better drones and fireworks, a few extra surprises, and the same great education, fun, and networking you’ve experience for the past 25 years.

Field of Dreams Excursion

In 1989 the iconic “Field of Dreams” movie was released. Here is your opportunity walk the original movie set baseball field tucked away in the cornfields in Iowa, tour the farmhouse, and enjoy the movie on the drive. There will also be time for ice cream and souvenirs.

Heartland High Reunion

In honor of our 25th Anniversary, we are celebrating Heartland High Style! This is the BEST class reunion you will ever attend. We will have a pep rally, tailgate, and yes, even a reunion at the farm. Pack your best high school reunion gear and join Heartland High!

Afternoon Adventures

We are not sure how you are going to choose this year! Monday afternoon activities include pickle ball, goat yoga at Three Pines Farm, test your creativity with tote bag painting at Barn Happy, or, as mentioned, tour the Field of Dreams. Oh wait, did we forget golf? There is golf too.

Top-Tier Education

VGM Heartland Conference is committed to providing you two days of world-class, in-person education. Our sessions are designed to offer unparalleled insights from leading experts in the industry, ensuring that you gain the most current and impactful knowledge. Your full-conference registration gives you access to all of the premier pre-conference sessions and education tracks, only available at Heartland.

More than 60 total sessions available with your full conference registration!

» Click here to view the complete agenda.

Sample of Our Pre-Conference Sessions

Simplified Selling of the AffloVest

» Click here to view the complete agenda.

FSales Workshop

& People Strategy

Sample of Our Sessions

From the Locker Room to the Board Room. Leadership Built on Teamwork.

Making the Invisible Visible: Designing Onboarding and Growth Experiences that work.

Sara Sladky Accel Group

» Click here to view the complete agenda.

The Leadership Gap: Why High Performance Doesn’t Equal Leadership.

Sample of Our Sessions

CRT Jeopardy: I’ll Take “Denied Again” for $1,000 - Unpacking Daily Doubles in Complex Rehab.

Building Firm Foundations in Early Intervention: Adaptative Standing as AT

» Click here to view the complete agenda.

The Home Access Advantage: Diversification, Cash-Based Growth, and Market Expansion.

& Compliance

Sample of Our Sessions

[PANEL] Final Rule: Competitive Bidding, Accreditation, Provider Enrollment and Change of Ownership

Audit Environment: What’s New, Now, and Next?

» Click here to view the complete agenda.

Sample of Our Sessions

[PANEL] How Strategic is Your Business Planning with Resupply?

Boone Lockard VGM & Associates

Megan Joachim VGM Fulfillment

Luke Okland Brightree

[PANEL] Home Ventilation Update: Post NCD for NIV

Zach Gantt RRT, Encore Healthcare LLC

Kelly Grahovac VGM Group

Noel Neil Acu-Serve Corp

Moderator: Boone Lockard, VGM & Associates

» Click here to view the complete agenda.

BUSINESS Operations

Sample of Our Sessions

Navigating the Perfect Storm: Strategic Growth in an Era of Disruption

AI in Motion: Automating the HME Revenue Cycle for Healthier Cash Flow

» Click here to view the complete agenda.

Sample of Our Sessions

AI Marketing Workshop: Takeaways You Can Use Today to Win Tomorrow

Why Data Alone Doesn’t Increase Your Growth - 5 Steps for Turning Data Into Referrals

Peter Amato QP3 Training Systems, Inc.

» Click here to view the complete agenda.

BUSINESS Operations

Sample of Our Sessions

Compression Market: Patient Population, Engaging with Referrals, Product Selection & Coverage

» Click here to view the complete agenda.

Sample of Our Sessions

[PANEL] Legislative Update & Advocacy 101 - Working Together to Become Champions of Change

» Click here to view the complete agenda.

Exhibit Hall

Attend the expo to experience even more opportunities to interact with VGM’s vendor partners. See their industry-leading products, software solutions, and conference promotions all while enjoying refreshments and networking with peers.

All-Inclusive Pricing

You CANNOT Afford to Miss This!

We keep our pricing all-inclusive because attending Heartland is about supporting our industry. With all the educational sessions and the networking opportunities for only $549*, you can’t afford to miss Heartland Conference this year!

Here’s What You Get With the Heartland Conference All-Inclusive Price:

Education tracks in areas such as billing and compliance; leadership and people strategy; business operations; complex rehab technology; sales, marketing, and retail; respiratory; technology and security; and integrated health and policy

Exhibitors from across the country gather at Heartland to showcase their industry-leading products and software solutions

Networking opportunities with VGM members, VGM thought leaders, industry experts, and exhibitors

Conference education, food, and entertainment

Journey through the halls of VGM and learn how to maximize your membership

EDUCATION

Full Conference Attendee Member

PRICING

$549* ($649 Regular)

*Early bird pricing expires April 10, 2026

NOTE: All pricing is listed in USD

One-Day Conference Attendee $349

SOCIAL EVENTS

Guest Social Events

Bring your spouse or guest to ALL social events. $250

Van G. Miller Memorial Golf Tournament

$75

Limited spots available