VERMONT
2026 | TOURISM MARKETING PROGRAM
CONNECTING TO VISITORS
TOURISM MARKETING PROGRAM
The Vermont Tourism Marketing Program communicates your message via dynamic print and digital products, promoting your business to the 80 million people within a day’s drive of Vermont. Created in partnership between the Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing, The Vermont Inspiration Guide and VermontVacation.com Stay & Play Directory are the official fulfillment pieces for the state of Vermont.
CONNECTING TO VISITORS
THE POWER OF PARTNERSHIP
MARKETING INSIGHTS
The Vermont Department of Tourism & Marketing (VDTM) executes a robust paid and earned media strategy backed by millions of dollars to drive brand awareness and consideration of Vermont as a four-season destination. This strategy targets a qualified travel-planning audience. Top of the marketing funnel tactics by VDTM help individuals businesses and communities reach the largest possible audience.
1.58 M
TOTAL WEB TRAFFIC (AS OF 12.31.2022)
168,661
TOTAL SOCIAL MEDIA AUDIENCE (AS OF 12.31.2022)
50,000
VACATION PACKETS SENT IN RESPONSE TO INFORMATION REQUESTS
VERMONT VISITOR INSIGHTS
Data shows that visitation trends remain strong, bri communities throughout the state and improving the bottom line of thousands of local businesses. Visitor spending consists of guest and seco attractions, outdoor recreation, lodging and dining e
15.8 MILLION ANNUAL VISITORS
$4 BILLION VISITOR SPENDING
8.2 MILLION
ANNUAL INSPIRATION GUIDE
AMPLIFYING VERMONT'S STORY
Content from the Inspiration Guide is amplified via strategic utilization of compelling digital assets and fostering grassroots efforts. This dynamic approach extends the guide’s reach, ensuring it resonates with a broader audience that not only enhance visibility and engagement but also cultivates a sense of community empowerment and involvement, driving meaningful connection and positive change across Vermont.
EDITORIAL SUPPORT
CONNECTING TO VISITORS
DISTRIBUTION
DISTRIBUTION AND MARKETS
Distributed to key points of interest in Vermont’s drive market to amplify your business’s story and inspire travel. Featured in travel markets and stops across VT, MA, NH, NY, and Canada.
Key retail outlets in New England and New York
Airports and travel hubs in NH, MA, NY and VT
Consumer shows and events in the USA, Canada & beyond
Vermont Welcome & Information Centers
Vermont lodging properties and tourism hubs
INTERNATIONAL REQUESTS
US and Canada direct mail requests
The 2024/2025 Inspiration Guide traveled far and wide with direct mail requests from across the globe. This international interest highlights how travelers from around the world are eager to discover what your business can offer as they plan their Vermont experience.
The VermontVacation.com Stay & Play Directory is the source for comprehensive business listings that visitors depend on to plan their trips. The featured listing program provides businesses with premium exposure and leverages the millions invested in marketing tactics by the Vermont Department of Tourism and Marketing.
STAY & PLAY DIRECTORY
PREMIUM EXPOSURE
Delivering relevant results through a multi-faceted search filter function, the Directory is designed to drive visitors down the marketing funnel on their trip planning journey.
A Featured Listing is your business’s opportunity to stand out. With premium placement and enhanced features, you’ll be able to showcase your business with descriptions, photos, video, and even drive traffic with a direct booking link.
Directory Landing Page
Basic Business Information
Priority Sort
Description Preview
Linked Phone & Web Icons
Subcategories Included
Map & Directions
Handles
Call-To-Action Button
Geo-targeted 'You May Also Like'
OPPORTUNITY ADVERTISING RATES AND SPECIFICATIONS
LEVERAGE THE POWER OF PRINT AND DIGITAL
The most comprehensive offering within the Tourism Marketing Program. All print display ads and the listing package include a print presence in the Annual Inspiration Guide and a featured listing on the VermontVacation.com Stay & Play Directory.
*All print display ads include a print listing **Must have already purchased a display ad or listing package to take advantage of additional exposure opportunities. Creative and content deadline: November 28, 2025. | Magazine will be in-market spring 2026.
CONTACT US
Marc Plouffe
Tourism Sales Account Executive
802-825-8070 | mplouffe@vtchamber.com
Nikki Muir
Tourism Marketing and Sales Manager
802-613-7016 | nmuir@vtchamber.com
AD SIZE
Full page/Covers 7” x 9 7/8”
Full page/Cover with bleed ^ 8 1/4” x 11 1/8”
Half page 7” x 4 7/8”
Third page 4 5/8” x 4 7/8”
Quarter page 7” x 2 3/8”
Sixth page vertical 2 1/4” x 4 7/8”
Sixth page horizontal 4 5/8” x 2 3/8”
Twelfth page 2 1/4” X 2 3/8"
For bleed ads, please add 1/8” on all sides
Trim size: 8” x 10 7/8”
Display ads should be press-ready PDF files, in CMYK format and 300 dpi resolution
PRINT LISTING INFORMATION
Featured Listing Package
50 word description
Basic contact information (email, phone, website, and street address)
Travel service icons (see below)
Rates (lodging only; see below)
Travel Services Icons Rates
Pet friendly, call ahead
$ (less than $100)
Motorcoaches accepted $$ ($101 - 200)
ADA compliant $$$ ($201 - 300)
Wi-Fi $$$$ ($301 and above)
EV charging station
Rates can be a range