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The SPRING 2026

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Vermillion Earns Major Recognitions Larry Brady Receives President's Award Vermillion Celebrates America's 250th Upcoming Events

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TABLE OF CONTENTS 2 6 8 12 13 16 18 20 21

Vermillion Earns Three Major Recognitions Must See Events 4 Things to Do this Season Larry Brady Receives President's Award 2026 Annual Celebration Honoring America's 250th Newest Chamber Members Tour de Nebraska Rolls Into Vermillion Inaugural Pizza Battle a Success

ABOUT

President & CEO Jim Peterson Finance Manager Deb Christensen Chamber Manager Katie Heine Communications & Tourism Manager Hanna DeLange Event & Sales Specialist Ciara Twite Graphic Design Kristen Madsen Advertising Inquiries VCDC@VermillionChamber.com Connect | Grow | Lead The Vermillion Area Chamber & Development Company works to strengthen the local economy by helping businesses grow, promoting tourism, and leading community initiatives and events. Its mission is to serve the Vermillion area and support businesses in their efforts to grow and prosper. The Verb is printed semiannually and highlights events, initiatives and the ongoing work of the VCDC and its chamber members. With 600+ printed copies distributed to members and in the community, The Verb helps inform, engage and connect. Content in the advertisements are not necessarily endorsed by the VCDC.

On the cover: Vermillion was recognized at a South Dakota Men's Basketball game for its honors as Community of the Year and Best Small Town Arts Scene.

A SEASON OF RECOGNITION FOR VERMILLION It’s been a standout season for Vermillion, with three major recognitions highlighting the community’s momentum in economic development, arts and culture, and national visibility. Community of the Year Vermillion was named Community of the Year by the South Dakota Governor’s Office of Economic Development, recognizing the city’s continued commitment to economic growth, housing and commercial development, and workforce and childcare expansion. Best Small Town Arts Scene – Again! For the second year in a row, Vermillion was named Best Small Town Arts Scene in the USA TODAY 10Best Readers’ Choice Awards. Creativity is a part of everyday life in Vermillion, with vibrant

galleries and museums, public art, live music, theater and cultural events happening year-round. The recognition reflects the passion of the many artists, organizations and community members who make arts and culture a defining part of the community. National Music Museum Recognized Nationally The National Music Museum earned the No. 3 spot on USA TODAY’s 10BEST Readers’ Choice list for Best Music Museums – its

highest ranking to date. The world-renowned museum ranked just behind the Johnny Cash Museum in Nashville, Tennessee, and the Museum at Bethel Woods in Bethel, New York.

The museum was also featured on the nationally broadcast television program “World’s Greatest!…”, a series that highlights outstanding organizations, destinations and innovations from around the world. The National Music Museum’s appearance on the program highlights its reputation as a center for musical heritage, scholarship and public engagement. The segment is available on the National Music Museum’s website at www.NMMusd.org.

LIVING THAT ELEVATES. Solara is on the horizon. With a projected opening of August 21, 2026, we’re preparing to introduce a new living experience to Vermillion. You can now lease and reserve your space ahead of opening, with limited-time opportunities available. Tours will be available soon—connect with us to be among the first to explore.

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MUST-SEE EVENTS

'Much Ado About Nothing'

'Little Mermaid'

Live Music at the AV Lounge

The South Dakota Shakespeare Festival returns to Vermillion this summer with its 2026 production of "Much Ado About Nothing," running June 18-21 at 7 p.m. in Prentis Park.

The Vermillion Community Theatre's summer production of the "Little Mermaid" will run July 10-13. Based on Hans Christian Andersen’s story and the classic animated film, "The Little Mermaid" features iconic songs such as "Under the Sea," "Kiss the Girl" and "Part of Your World." The production promises a visually stunning and musically captivating summer theatrical event.

The AV Lounge is a live music venue located at 4 West Main Street in Vermillion. They have several upcoming shows coming up that you won't want to miss!

Theatre 605 Tours (formerly the Dakota Players) will also return in June to collaborate with Vermillion-area youth on "Space Pirates," an imaginative adventure celebrating friendship, selfdiscovery, curiosity and teamwork. Featuring pirate shanties and alien ballads, the production highlights the uniqueness of every individual.

Distorting a Woodpecker Live June 15 | 7-9 p.m.

One of Shakespeare’s most beloved comedies, "Much Ado About Nothing" is filled with witty banter, misunderstandings and romance. This year’s production is directed by Haley Davis, a theater and dance professor at James Madison University. Admission is free, though donations are welcome. Attendees are encouraged to bring lawn chairs or blankets. The festival will also feature outreach programming and workshops for all ages throughout the week. Visit SDShakespeareFestival.org to learn more.

Visit VermillionCommunityTheatre. org to learn more.

Drew Acero Live May 23 | 8-10 p.m. Top Secret Event June 10 | 7-10 p.m.

Two Crows for Comfort / Alli and I Live June 20 | 7-10 p.m. Learn more at TheAVLounge.com.

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THINGS TO DO THIS SEASON 1

GOLF SOCIAL

Join the Vermillion Area Chamber & Development Company for their annual Golf Social on Monday, June 15 at The Bluffs Golf Course Play 18 holes, win pin prizes and enjoy a catered meal to wrap up the day. This year’s theme – red, white and blue – celebrates America’s 250th anniversary, so don’t forget your costumes (wigs encouraged!). Gather your team and enjoy a day of golf and community connections. Visit LiveVermillion. com/Golf-Social to register.

FOURTH OF JULY Celebrate the Fourth of July in Vermillion! In honor of America’s 250th anniversary, this year’s celebration is bigger than ever – with activities all day long and a community fireworks show to end the night. The festivities will take place at Prentis Park. There will be a 5K run/walk, Red, White & Roll Parade, live performances, food vendors, hot dog eating contest, games, giveaways, free swim and much more! Get a full list of events at LiveVermillion.com/ FourthofJuly.

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CLAY COUNTY FAIR Experience three days of fun at the Clay County Fair August 12-15! Enjoy everything from 4-H exhibitions and animal shows, to live music and cornhole tournaments. Don’t miss the bull riding competition, demolition derby and street dance. Learn more at ClayCountyFair.net.

RIBS, RODS & ROCK 'N ROLL The 22nd Annual Ribs, Rods & Rock 'N Roll takes place September 11-12. Born out of an old Vermillion tradition celebrating the end of harvest season, Ribs, Rods & Rock 'N Roll features a wide range of fun things to do, including a people's choice wing-war between local restaurants, an amateur backyard barbecue competition, antique car and tractor shows, and pickleball and cornhole tournaments. Learn more at SDBBQ.us.

For a full list of things to do in Vermillion, visit LiveVermillion.com.

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LARRY BRADY RECEIVES PRESIDENT'S AWARD AT ANNUAL CELEBRATION lasting impact through both investment and philanthropy.

Beyond his business ventures, Brady has been a consistent supporter of many local organizations.

Originally from New York, Brady joined the military after high school and was stationed in Rapid City.

He helped fund Patriot’s Plaza on USD’s campus and is behind the American flags that line Cherry Street. His philanthropic efforts also include support for the Boys & Girls Club, Dakota Hospital Foundation and Vermillion Booster Club, among others.

Following his service, he came to Vermillion in the late 1960s to attend the University of South Dakota on the GI Bill.

Larry Brady was named this year’s President’s Award recipient at the Annual Celebration – an honor presented by VCDC President & CEO Jim Peterson to individuals who make a significant and lasting impact on the Vermillion community. Gayle Bliss received the award in 2024. “I am deeply honored to receive this award from the VCDC,” said Brady. “Although I wasn’t born in Vermillion, I was certainly brought up here since I have lived in Vermillion for almost 60 years.” A local business and property owner, Brady has made a

“I fell in love with Vermillion as a student at USD,” said Brady. “I left for a short time after graduation, but quickly returned to continue my education, raise my family and begin my business ventures.” These business ventures include opening Taco John’s – Vermillion’s oldest restaurant – and Dairy Queen and developing strip malls along Cherry Street as well as other commercial and housing investments. “He grew his businesses while meeting community needs,” said Peterson.

“On days when I need a good laugh, Larry Brady is exactly who I call,” said Boys & Girls Club of the Northern Plains CEO Jody Hernandez. “He is just a great guy. The Vermillion Chamber could not have chosen a more deserving recipient of the President's Award. Vermillion is better because of Larry Brady and so am I.” Brady is also an investor in the VCDC’s Grow Campaign and recently joined the chamber with all eight of his businesses. “Larry believes in Vermillion and the direction we are moving,” Peterson said. For decades of business leadership, community investment and belief in Vermillion’s future, Brady’s impact continues to shape the community he calls home. “I hope I will be able to be an asset and help Vermillion to be the best it can,” said Brady.

2026 ANNUAL CELEBRATION The Vermillion Area Chamber & Development Company’s Annual Celebration on Thursday, April 9 recognized outstanding businesses, organizations and individuals from across the community. In honor of America’s 250th anniversary, the evening featured a red, white and blue theme. Emcee Michelle Maloney set the tone, taking the stage in a full revolutionary costume – complete with a wig. VCDC President & CEO Jim Peterson welcomed the more than 410 attendees to the USD Sanford Coyote Sports Center. Following Peterson, keynote speaker Amy McDonald took the stage. McDonald, a USD graduate, returned to Vermillion in 2025 after losing her North Sioux City home to flooding. She shared how local residents and business owners helped her feel at home right away. The awards ceremony began with the Brick Awards, recognizing 34 Vermillion-area businesses for new openings, expansions and continued operations under new ownership over the past year.

SPRING

2026 ANNUAL CELEBRATION AWARD RECIPIENTS

President’s Award: Larry Brady

Community Leader of the Year: Bruce Kelley, Ph.D., dean of the University of South Dakota College of Fine Arts.

Chamber Member of the Year: Sheri Ouellette, financial advisor with Edward Jones.

Family-Owned Business of the Year: Dave and Amy Hertz, owners of Midwest Ready Mix & Equipment.

Spirit of Entrepreneurship: Lizzy Bye, Recharge Training.

Mayor’s Community Service Award: Dr. Jacob Quail, Sanford Health.

United Way Volunteer of the Year: Kathy Carlson.

Vermillion NEXT Young Professional of the Year: Cori Hup.

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VERMILLION CELEBRATES AMERICA’S 250TH ALL YEAR LONG Vermillion proudly joins communities across the nation in celebrating the 250th anniversary of the signing of the Declaration of Independence. Local organizations, businesses, schools and community groups are hosting a wide variety of events honoring this historic milestone. From educational programs and cultural experiences to family-friendly celebrations and community gatherings, each event offers a unique way to reflect on our past and celebrate the future we’re building together. "It’s important to pause periodically and acknowledge what it takes to create and sustain a democracy. As the founders well knew, it’s no easy thing,” said Kurt Hackemer, Ph.D., who serves on America's 250th South Dakota Commission. “The events around America’s 250th anniversary will be fun and entertaining, but it’s also a good moment to reflect on our shared values.”

The America 250 celebrations in Vermillion have been a cross-organization collaboration. Meeting monthly, the committee shares information and helps plan key events. Groups include Clay County Historical Society, National Music Museum, University of South Dakota, Vermillion Public Library, the W.H. Over Museum, City of Vermillion and the VCDC. “It has been so fun to see our community come together to plan events that celebrate our nation's anniversary,” said Melissa Tabke, who serves as chair of Vermillion's America 250 committee. In honor of America’s 250th, Vermillion’s Fourth of July Celebration will be bigger than ever. Activities will happen throughout the week, culminating in the celebration on Saturday, July 4 in Prentis Park and the annual community fireworks show at the Polaris Parkway to close out the night.

There will be a 5K run and walk, Red, White & Roll Parade, performances, food trucks and refreshments, hot dog eating contest, free swim at Prentis Park and so much more. It’ll be a family-friendly event in Prentis Park, and we hope you can join us! Visit LiveVermillion.com/Americas250-in-Verm to see a list of all events happening in Vermillion. Check back often as new events are regularly added.

Jul. 16 Blue Rune

Aug. 6 Jetley Park

Jul. 23 Dispensers

Aug. 20 Fine Mess

Jul. 30 Wild Card

Aug. 27 Bluff Ridge Band

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THANK YOU GROW VERMILLION DONORS! VISIONARIES Masaba, Inc Brady Companies, LLC Polaris Industries/Polaris Foundation City of Vermillion Riverfront Broadcasting Clay County Sanford Health Foundation Dakota Hospital Foundation University of South Dakota First Dakota National Bank Verde Outdoor Five Star Communications

LEADERS CorTrust Bank First Bank & Trust Voyage Federal Credit Union

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Lawrence & Schiller Mart Brothers Construction Midwest Ready Mix & Equipment Todd's Electric Service Vermillion Ford

With special thanks to our Advocate, Affiliate and Friend donors.

CYCLISTS TO ROLL INTO VERMILLION FOR TOUR DE NEBRASKA Vermillion is a host city for the 38th Annual Tour de Nebraska, taking place June 23–28. The tour follows a loop route beginning and ending in Hartington, Nebraska, with riders traveling approximately 50 miles per day. Overnight stays are planned in Hartington, Vermillion and Crofton, with Vermillion

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hosting riders for two nights on June 24 and 25.

Along the route, cyclists will stop in surrounding communities every 12 miles, including in Elk Point, Akron, Spink, Wakonda, Volin and Mission Hill. Tour de Nebraska draws participants from more than 25

states, with a strong showing from Nebraska, South Dakota and Iowa. Organizers look forward to showing more than 250 riders the beauty of communities along the Missouri River. Registration remains open at tourdenebraska.com. Participants can receive $30 off using promo code FRESH&NEW.

A SLICE OF ACTION Vermillion’s First Pizza Battle

The month-long event featured 14 local restaurants and invited residents and visitors to try specialty pizzas and vote for their favorite in the LiveVermillion app. OLC’s Maverick pizza earned the highest score from voters, impressing participants with its combination of pepperoni, bacon, cream cheese and jalapeños. During the competition, the restaurant sold an impressive 413 Maverick pizzas. “We couldn’t have done it without our staff,” said Owner Chad Grunewaldt. “They put a lot of work into making sure every pizza that came out of the kitchen was something we were proud to serve. It’s really a team effort.” Since opening in October 2012, OLC has continued to grow and evolve. While pizza has long been part of the menu, OLC made a major investment in March 2025 by purchasing new equipment to elevate its pizza offerings.

Today, every pizza is made from scratch, including the dough and sauce used to create its signature pies. “We’re proud to have won the 2026 Pizza Battle,” Grunewaldt said. “It’s been a fun way to connect with the community and showcase what we’ve been working on with our pizza. We’re looking forward to doing it again next year.” The event was made possible with support from presenting sponsor Dakota Realty & Property Management, with weekly voter giveaway prizes sponsored by Pat Roach and Masaba.

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This February, Vermillion-area businesses competed in the firstever Pizza Battle. Old Lumber Company Grill and Bar walked away with the title of best pizza.

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FINAL 2026 RANKINGS 1. Old Lumber Company 2. Hummer’s Bar & Grill 3. Charcoal Lounge 2026 PARTICIPANTS 1. Café Brulé 2, Cee Cee’s Scratch Kitchen & Bar 3. Charcoal Lounge 4. Dakota Brick House 5. Dez from the Rez 6. Doc’s Bar 7. El Fredo Pizza 8. Hummers Roadhouse Bar & Grill 9. Hy-Vee 10. Mamacitas 11. Old Lumber Company 12. Pizza Ranch 13. Toby’s Lounge 14. XIX Brewing Company

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