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DECEMBER 2020
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Cybercriminals Confess: The Top 3 Tricks And Sneaky Schemes They Use To Hack Your Computer Network That Can Put You Out Of Business
Top Business Apps to Get You Organized
Get Organized And Back On Track
If you’re struggling to stay on top of your work tasks, there are some great apps available to help out. •
Asana helps your business improve communication and collaboration. You can view all tasks and projects and follow progress on a communal board so you can communicate without having to rely on email.
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Proven helps organize your hiring process by posting listings to multiple job boards with one click. You can also review and sort applicants with ease.
Top 5 Ways To Overcome Setbacks And Grow
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Boxmeup organizes and tracks your packages, containers, and bulk storage items to make storing and shipping a breeze.
After you encounter a setback, it can be hard to start again. But simply believing in yourself is the best way to get back on track.
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Evernote keeps all your notes organized in one place and allows you to easily share notes and lists with coworkers.
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Trello tracks your team’s workflow. Whenever you make a change to a project or task, the app notifies each team member involved so you don’t have to.
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KanbanFlow helps managers visualize overall workflow. It gives overviews of work status, tracks progress, and assigns tasks to team members. Nerdwallet. Apr. 21, 2020
Recognize when failure is your fault and when it isn’t. Some setbacks are entirely out of your control. Learn to recognize the difference in your faults and what you can’t control, and then move forward.
2. Learn from your mistakes and don’t repeat them. Immediately letting go of the regret of making a mistake can be hard, so instead focus on what caused the mistake, then learn from it. 3. Focus on your new goal. Failure often comes from going after something we don’t truly want. Discover what you really want so you understand what you need to work on. 4. Celebrate small wins. You don’t have to wait to celebrate, even if you haven’t reached your end goal. Validate yourself for completing smaller tasks and you’ll empower yourself to keep going. 5. Find the right mentor. This is someone who believes in you, even when you don’t believe in yourself, and can support you in reaching your goals. Find someone with the right knowledge and experience to learn from. Business Insider, Sept. 16, 2020
Cybercriminals and hackers are rarely shy about the methods they use to attack their victims. Many of them are more than happy to share how they broke into a business’s network or how they walked away with thousands of dollars after successfully extorting a business owner whose company is now destroyed. There are new stories out there to get your blood boiling as cybercriminals work to ruin people’s lives and livelihoods. These criminals don’t care what kind of damage they do. They only care about one thing: money. If they can get away with it – and many do – they’ll keep on doing it. It’s up to the rest of us as business owners (and employees) to stay at least one step ahead of these cyberthugs. The single best way to do that is to stay educated on the latest threats. The second-best way is to stay up-to-date with the latest technology designed to combat cyber-attacks.
Here are three tricks of the trade cybercriminals are using right now in an attempt to get their hands on your money: Ransomware. This is very common. It’s a form of malware and it can sneak onto your network and into your computers in a number of different ways: • Ad networks. These ads can appear on social media sites and on familiar websites. Someone clicks a compromised ad or pop-up and it initiates a file download. It’s quick and it can be confusing. This is where anti-malware and anti-ransomware come in very handy. • Malicious links. The cybercriminal sends you a legitimate-looking e-mail from your bank or a familiar online store. It may even be disguised as an e-mail from a colleague. The e-mail contains a link or file. If you click the link or file, it installs the ransomware.
inside this issue Sneaky Schemes Cybercriminals Use To Hack Your Computer Network That Can Put You Out Of Business PAGE 1
Vector Choice News PAGE 2
Check Out This Month’s Shiny New Gadget: SelfieSpin360 For GoPro PAGE 3
Successfully Convince A CEO In 3 Steps PAGE 3
Get Organized And Back On Track PAGE 4
Continued on page 2 4 | 877.468.1230
Published by Newsletter Pro . www.NewsletterPro.com
Published by Newsletter Pro . www.NewsletterPro.com
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continued from cover... • Hidden files on thumb drives. This happens way too often. Someone brings a thumb drive from home. While the user doesn’t know it, the drive has a malicious file on it. When the thumb drive is inserted into a networked machine, the file is installed. No matter how the ransomware gets onto your devices, the result is basically the same. The ransomware goes to work and begins encrypting your files. Or it may completely block you from accessing your computer altogether. You’ll get a full-screen message: Pay up or never access your files again. Some ransomware programs threaten to delete all of your files. Others say they will never restore access.
“You can put the cybercriminals in their place and have a digital defense wall between your business and those who want to do your business harm. ”
DDoS extortion. Short for distributed denial of service, DDoS attacks are a relatively easy way for hackers to take down your business’s online presence and wreak havoc on your network. These attacks mimic online users and essentially “flood” your network with access requests. Basically, it’s as if millions of people were trying to access your website at once.
on your network, such as critical business or customer data. Once they have the valuable data, they may let you know they have it. Sometimes they’ll ask for money in return for the sensitive data. Sometimes they won’t say anything and instead simply sell the data on the black market. Either way, you’re in a bad position. A criminal has walked away with sensitive information and there is nothing you can do about it.
Your network simply can’t handle that kind of traffic and, as a result, it goes down. The hackers can continue the attacks until you take action. That is to say, until you pay up. If you don’t pay up, the hackers will do everything they can to keep you offline in an attempt to destroy your business. If you rely on Internet traffic, this can be devastating – which is why many businesses end up paying.
Except that last sentence isn’t true at all! There are things you can do about it! The answer is preventative measures. It all comes around to those two all-important points: • stay educated on the latest threats • stay up-to-date with the latest technology designed to combat cyber-attacks
Direct attacks. Some hackers like to do the dirty work themselves. While many cybercriminals rely on bots or malware to do the work for them, some hackers will see if they can break through your network security in a more direct way. If successful at breaking in, they can target specific files
If you do these two things, and you work with an experienced IT services company, you can change the outcome. You can put the cybercriminals in their place and have a digital defense wall between your business and those who want to do your business harm.
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TRIVIA Who wants to win a $25 gift card? You can be the winner of this month’s trivia challenge quiz! Just be the first person to correctly answer this month’s trivia question and receive a $25 Amazon gift card!
How many bits make a byte?
A.
16 bits
C. 24 bits
B.
8 bits
D. 12 bits
Ready? Call us right now with your answer! 877.468.1230
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Shiny New Gadget of The M<onth:
SUCCESSFULLY CONVINCE A CEO
SelfieSpin360 For GoPro
Here is your chance. You don’t want to blow it.
A GoPro camera is great for a crystalclear, wide-angle video of yourself or your subject, and you can attach it to the end of a selfie stick for some nice, static shots too. But if you’re ready to take things up a notch and capture even more truly awesome moments, then you need the SelfieSpin360. It’s all there in the name: The SelfieSpin360 gives you a way to get incredible 360° footage of yourself in any setting. You attach your GoPro or smartphone to the end of a sleek and secure base, which is attached to a long cord with a handle for camera controls on the end. Hit record, then start swinging the device up and around your head lasso-style to capture a unique version of yourself in a special moment. The SelfieSpin360 kicks boring old selfies to the curb. Visit SelfieSpin360.com to purchase yours.
Why Bluetooth Devices Aren’t Safe Wireless technology, such as WiFi, is wonderful, but we know it comes with risks. What about wireless Bluetooth technology? Everything from laptops to smartphones use Bluetooth to pair with other wireless devices (like mice or earbuds), but is Bluetooth safe to use? According to researchers, no. In summer 2020, a new vulnerability, called BLESA (Bluetooth Low Energy Spoofing Attack) was found. Hackers target devices using Bluetooth Low Energy (BLE) protocol, a technology common in smartphones. Hackers can “trick” devices, such as smartphones, into thinking they’re pairing with a secure device when they’re really pairing with the hacker’s device. Bottom line: Using Bluetooth has its risks. If you aren’t actively paired with another device, turn Bluetooth off.
IN 3 STEPS
You have a meeting scheduled with a CEO. Your goal is to convince her … •
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to spend $1 million on your product or service, or to make a large donation to your cause. to hire you, promote you or give you your dream job. to invest in your idea.
What are ineffective ways to convince a CEO? Many people “show up and throw up” and push a lot of information at the CEO — either verbally or by PowerPoint. I’m not sure what the reason is why many unpersuasive people follow this approach. Maybe it’s to “show you know what you are talking about.” But it does not make a CEO say “yes.” Another bad approach is to phrase your request as a “we ought to.” CEOs don’t decide to do things just because other people say they ought to do something. Or worse yet is when people only talk about why they want something to happen, fully ignoring the wishes, concerns and perspective of the CEO. Successfully convince a CEO in 3 steps 1. Seek first to understand the CEO’s perspective — that is Stephen Covey’s advice. It needs no further explanation. Your first step in discussing a topic with a CEO is to put all your energy into asking probing questions, listening and learning what the CEO thinks about a topic and
why. Forget about your agenda or your needs for a moment. 2. Reflect the CEO’s perspective, to their satisfaction. This step is hard. Most people cannot objectively reflect or restate another person’s perspective about a topic without putting their own personal slant on it. I first learned this step during my psychology Ph.D. training during a class on conflict resolution. At this step, you must restate the CEO’s perspective on the topic, simply, and without putting words in their mouth or trying to spin it in your favor. You know you have succeeded at this step once the CEO says the magic word. The magic word is “exactly.” This means that the CEO believes that you understand their perspective. Then, and only then, have you earned permission to move to the final step. 3. Propose your idea, as a way to help the CEO achieve her goals. The mindset for this step is not that you are about to trick or fool a CEO into doing something that’s not good for them. Your mindset is that you are about to convince a CEO to do something that is good for them. (And by the way, if what you are about to propose is not in the CEO’s best interest, then don’t propose it!) A simple way to propose your idea is to say, “Your goals are X. Your concerns are Y. So, I propose you do Z.” And contrary to popular belief, great ideas don’t sell themselves. It takes a skillful leader to successfully convince a CEO.
Geoff Smart is chairman and founder of ghSMART. Geoff is co-author, with his colleague Randy Street, of the New York Times best-selling book Who: A Method For Hiring and the author of the #1 Wall Street Journal best seller Leadocracy: Hiring More Great Leaders (Like You) Into Government. Geoff co-created the Topgrading brand of talent management. He is the founder of two 501(c)(3) notfor-profit organizations. SMARTKids Leadership Program™ provides 10 years of leadership tutoring, and the Leaders Initiative™ seeks to deploy society’s greatest leaders into government. Geoff earned a Bachelor of Arts in Economics with honors from Northwestern University and a Master’s and Doctorate in Psychology from Claremont Graduate University.
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