UNO SGUARDO D’ITALIA/A GLIMPSE OF ITALY P.25 FEBRU 017 ARY 2
re a c n o i vis
THE FEMALE LEAD BRENDEL
ws e n t c u prod
GROUP HUG PROFITABLE TEAMWORK AT edCFDA INSPECS USA SEALS THE DEAL WITH SEEMLESS BECOME A PRO IN ANTIREFLECTIVE
BY TALBOT RUNHOF FROM TURA PRODUCT INFORMATION FOR OPTICAL PEOPLE • VISIONCAREPRODUCTS.COM
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OUTFIT YOUR PATIENTS WITH SUPERIOR LENSES Seiko Superior SV and Transitions® lenses give you the latest solution for your patients who expect the best in lens technology. Seiko Superior SV lenses bring precision optics to any prescription with the ability to customize the depth of focus to your patient’s unique lifestyle. Only Transitions Signature® lenses use exclusive Chromea7™ technology, an advanced formulation that allows the lenses to be more responsive than ever before while blocking harmful UV rays and reducing exposure to harmful blue light indoors and out. Seiko Superior SV is available in gray and brown Transitions lenses to perfectly accent style-savvy frame choices.
Available in gray and brown. Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2016 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. ©2016 Seiko.
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Fine Tuned to The Patient’s Lifestyle Choosing the perfect pair of
exercise, like zumba in public
hike or run. In addition to
on the advanced light-to-dark
glasses depends on a lot of
places, group cycling, and run-
computers emitting harmful
adaptability for optimal visual
factors, including intended use,
ning. These types of activities
blue light, exposure to sunlight
acuity in all lighting situations,
prescription strength, and per-
require proper distance vision
without proper eye protection
including indoor and outdoor
sonal preference. Most impor-
and superior sun protection.
is also dangerous and can
use, driving, and specific
lead to degenerative effects on
sports, all with photochromic and polarized options.
tantly, a patient is looking for the best lenses for their lifestyle
Talk About the Job
the eye. Hobbies that involve
and frames to complement
According to a survey by the
spending prolonged amounts
their unique personality. For the
Vision Council, over 90 percent
of time staring at a screen or
Recommending Lenses
Millennial generation, lenses
of people age 18 to 39 use a
reading require proper depth-
Educating patients on the ben-
that parallel specific hobbies or
digital device for more than two
of-focus calculations to ensure
efits of Transitions Chromea7™
occupational needs while pro-
hours per day and 43 percent
comfortability at any distance.
technology will impress a
viding superior visual acuity are
have jobs that require prolonged
essential. With a high demand
computer use. With so much
Talk About Lens Options
that adapt as quickly as their
for superior lens performance,
additional time spent viewing
Seiko Superior SV and Tran-
fast-paced lifestyles. In addi-
conventionally surfaced lenses
computer and digital devices in
sitions lenses are the perfect
tion, Seiko single vision lenses
are no longer making the cut. A
the intermediate zone, it’s even
option for Millennials looking
feature freeform surfacing to
perfect solution for patients is
more important to recommend
for total customization and
provide optimum performance
recommending Seiko Superior
lenses that are customized for a
adaptability in their eyewear.
in the as-worn position, while
SV and Transitions lenses.
patient’s position of wear. In ad-
Seiko Superior lenses can be
essentially eliminating errors
dition, blue light and glare from
precisely surfaced, with optics
caused by variations in eye
Talk About Lifestyle
computer screens have upped
optimized for a patient’s lifestyle
rotation, pantoscopic tilt, and
The best way to begin discuss-
reports of computer vision
needs, and advanced lens po-
vertex distance. The three lens
ing lens options is by tapping
syndrome symptoms, including
sitioning to ensure a highly cus-
designs—balanced, near, and
into what makes a patient’s life-
eyestrain, fatigue, headaches,
tomized fit. These single vision
far—create nearly unlimited
style unique. Living in the midst
and blurry vision, increasing the
lenses can be designed with
depth-of-focus customization.
of the technology boom means
need for lenses that adapt and
the intended distance in mind
Remind your patients that
most patients are tech-savvy
protect their eyes.
depending on the patient’s
Seiko Superior SV and Transi-
personal preferences. When
tions lenses are as custom and
introducing Transitions, focus
unique as their lifestyle.
and spending the majority of their day viewing up-close
Talk About Hobbies
information on a digital device.
For an adventure junkie, there
Millennials are also turning to
is a huge difference between
more activity-based forms of
their job and their after-hours
Millennial looking for lenses
SPONSORED CONTENT
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SEIKO + ® TRANSITIONS ® SIGNATURE FINISHED SINGLE VISION LENSES
Seiko Optical Products of America
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Transitions® Signature Lenses
Transitions® lenses block harmful UV rays and reduce exposure to harmful blue light indoors and outdoors so your patients can more safely enjoy their vision today and in the future. Transitions® Signature® VII lenses block at least 20% of the harmful blue light indoors, which is up to 2 times more than standard clear lenses,* and they block over 85% outdoors.
Super Surpass ECP AR
SUPER Surpass ECP AR features an anti-static, super hydrophobic/oleophobic topcoat that repels water, oil and grime. Surpass ECP AR performs as well or better than nationally advertised AR brands and is engineered to prevent lens deterioration due to UV, humidity, and temperature fluctuations. Stock Surpass ECP AR lenses include a no slip protector to eliminate slippage and simply in-house edging.
Seiko Optical offers the largest selection of finished single vision Transitions® lenses for in-house edging at your practice.
FINISHED SINGLE VISION HARDCOAT
•
SEIKO 1.74 Transitions® Signature™ VII (Gray) SEIKO 1.67 Super SV Transitions® Signature™ VII (Gray)
SURPASS SUPER HYDRO AR
•
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SEIKO 1.67 Super SV Transitions® Signature™ VII (Brown) 1.59 DiamondClear® Transitions® Signature™ VII (Gray) - Aspheric
•
•
1.59 DiamondClear® Transitions® Signature™ VII (Brown) - Aspheric
•
•
• •
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1.50 Transitions® Signature™ VII (Gray) 1.50 Transitions® Signature™ VII (Brown)
Call Now to Order! Telephone: 800.235.5367 Fax: 800.992.2895 Transitions and the swirl are registered trademarks of Transitions Optical, Inc., used under license by Transitions Optical Limited. ©2016 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. ©2016 Seiko.*Transitions lenses block 20% to 36% of harmful blue light indoors excluding CR607 Transitions Signature VII products which block 14% to 19%. The 2 times comparison refers to typical clear 1.50 and polycarbonate hard-coated lenses.
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HUNT | MATTE BLACK NAVY Happy Bronze Polar w/ Dark Blue Spectra
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS 22
On the Cover
UPFRONT VIEWS 14 THINK ABOUT YOUR EYES Guest Editorial by Jon Torrey 18 PRODUCT BUZZ 20 NOTEWORTHY Look and Shoot 22 0NE-TO-ONE Dan Bliss, President, SD Eyes 23
BRENDEL BY TALBOT RUNHOF FROM TURA, INC. Known for its glamorous designs, the Brendel by Talbot Runhof eyewear collection combines extreme femininity, wit and high quality. Created by visionary designers Johnny Talbot and Adrian Runhof, who also design costumes for opulent stage works, the brand is based on the concept, “Never go too far; just always far enough!”. The 2017 collection arrives with refreshing materials such as luxurious, shimmering translucent acetates from Italy. Thin contoured acetate expertly wraps the stainless steel chassis and is then secured with screws. Signature metal piercing, inspired and derived from elements in the Talbot Runhof runway collection, is used throughout the collection, and the colors match the global trends. This brand encompasses an architectural assertiveness with ladylike hues and sophisticated details. Model wears 3070. Tura Inc., Tura.com, 800.242.8872. “Our new Brendel by Talbot Runhof styles have a strong global appeal—wearable, fashionable designs with European flair. ” Jelena Halliburton, brand manager, Brendel
VCPN VisionCareProducts.com
TOC_Feb17.indd 9
EYEWEAR & FASHION
28
30
A Glimpse of Italy by Isabella Morpurgo 25 Come Together by Kaitlyn Robertson 28 Very Vintage by Jill J Luebbert, CPOT, ABOC 30 Frame Front Staying Neutral 32 Interview The Irresistible Charm of Brendel by Talbot Runhof by Michele Silver 34 Panorama Sticking Together 36 by Michele Silver NEW 46
ESSILOR SALES MEETING HAS IMPACT FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN’s coverage of Essilor’s national sales meeting held last month in Colorado Springs generated lots of buzz. Among the news announced was a new tiered distribution model for Varilux, and Kristan Gross made her first appearance as the Vision Impact Institute’s new global executive director.
EXTREME CLOSEUPS
TRACKING WITH POGOCAM
Nicole’s Got You Covered 39
FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM People are talking about PogoTec’s PogoCam: The video we posted received many comments and shares.
Getting More With Rimless 41 Totally Trendsetting 43 Millennial Madd-Ness 45 Finding the Style in Transitions Adaptive Lenses 61
Being Social
February 2017 9
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DRURY
BOND
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THE COMBINATION COLLECTION HANDMADE ACETATES MEET 18KT GOLD CREATE AND MANAGE YOUR ACCOUNT AT INSPECSUSA.HANDSHAKE.COM
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YOUR TOTAL OPTICAL PRODUCT RESOURCE
TABLE OF CONTENTS FEB. 2017 Volume 17, Issue 2 EDITORIAL STAFF Vice President, Editorial John Sailer • JS@VisionCareProducts.com Managing Editor Michele Silver• MS@VisionCareProducts.com Senior Editor Joanne Van Zuidam •JVZ@VisionCareProducts.com Assistant Editor Cara Aidone Huzinec • CH@VisionCareProducts.com
VISION CARE TECHNOLOGY Going Pro with Anti-Reflective by Jaimee Palkovicz 53
From a Distance by Jaimee Palkovicz 58 NEW 62
BUSINESS SOLUTIONS
Vice President, Design Jane Kaplan • JK@VisionCareProducts.com
Solutions for Business Resolutions by Bob Main, ABOM 64
Assistant Art Director/ Bruce Kenselaar • BK@VisionCareProducts.com
Social Media Advisor by Samantha Toth 66
Production and Web Manager Anthony Floreno • AF@VisionCareProducts.com Contributing Writers Jill J Luebbert, Bob Main, Isabella Morpurgo, Jaimee Palkovicz, Kaitlyn Robertson, Samantha Toth
NEW 68
VISION EXCHANGE ADVERTISERS’ INDEX Advertisers’ Contact Information 70
BUSINESS STAFF
Artful Advertising 72
Executive VP & Associate Publisher Shawn Mery • SM@VisionCareProducts.com
51
Classified Advertising for the Optical Industry 69
Editor Emeritus Ed De Gennaro, MEd, ABOM ED@VisionCareProducts.com
President & Publisher Frank Giammanco • FG@VisionCareProducts.com
58
Consumables for ECPs…and Consumers by Michelle Titzkowski 56
LOOKING BACK Correction: In the January issue in Noteworthy on p. 22, the contact number for Essilor Instruments USA should be 800.542.5668.
68
Director of Sales Janet Cunningham • JC@VisionCareProducts.com Vice President, Marketing Debby Corriveau • DC@VisionCareProducts.com Vice President, Operations Sharon O’Hanlon • SO@VisionCareProducts.com Subscriptions SUB@VisionCareProducts.com
12 February 2017
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ESSILOR AND LUXOTTICA GROUP HAVE MERGED TO FORM ESSILORLUXOTTICA, WITH A COMBINED REVENUE OF $16 BILLION. VisionCareProducts.com VCPN
1/24/17 11:31 AM
PRESCRIPTION FOR PERFORMANCE
© 2017 Wiley X, Inc. All rights reserved.
Dealer Ordering
Wiley X’s expert lab offers state-of-the-art Rx solutions as well as proprietary lenses designed specifically for Wiley X frames. Our proprietary DIGIFORCE™ digital Rx lenses have been specifically designed for our high wrap frames with point by point digital lens mapping to ensure a wider field of vision and more significant reading zone. Our new Road and Trail navigation performance progressive lens features a fully compensated design specially formulated for driving and riding. Now more people than ever can experience the ANSI safety rated protection and sleek style of Rx-ready sunglasses to see clearly at critical times. Wiley X: For Work. For Play. For Life.
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12/22/16 2:47 PM
VIEWS
Take Patient Education to New Heights
world’s largest frame company with the world’s largest lens company, the new EssilorLuxottica entity represents integration on a much larger, global scale. The JOHN SAILER
Under One Global Roof
revenue of $16 billion, more than 140,000 employees and sales in
What a year 2017 has been already.
more than 150 countries. The deal
CES, the Essilor national sales
is worth $49 billion.
meeting, The Vision Council
Even with many in the optical
Executive Summit, Transitions
field grumbling about the market
Academy and the announcement
dominance this new company will
about the merger of Essilor and
have, an outside observer might
Luxottica . . . all in the month of
wonder why it has not always been
January. The new year is heating
the case in the eyewear business
up to be an eventful one indeed.
that one company is not typically
A couple of issues ago we wrote
Educate your patients and build your practice with free services from AllAboutVision.com.
new company will have combined
responsible for both frames and
The new company will have combined revenue of $16 billion, more than 140,000 employees and sales in more than 150 countries. in this space about the unique
lenses and putting them together
positions that Costa and Maui Jim
into a finished pair of eyewear.
put themselves in by adding oph-
The founder of Luxottica,
Visit www.allaboutvision.com/ecp/ to learn about…
thalmics to their already popular
Leonardo Del Vecchio, said it
• Free, comprehensive, trustworthy patient education
sunwear lines. By offering frames,
himself when the merger was
finished lenses (both sun and clear)
announced: “With this agreement
and putting them together into a
my dream to create a major glob-
• Free Eye Health Videos for practice websites
finished pair of eyewear in their
al player in the eyewear industry,
• Free Eye Health News Feeds for practice Facebook pages
own labs, these companies are
fully integrated and excellent in
among the few uniquely vertically
all its parts, comes finally true.
integrated eyewear companies.
Finally, after 50 years, two prod-
• Free listings in the Eye Care Practice Network
• And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board.
Traditionally, frames come
ucts which are naturally com-
from one source, lenses from
plementary, namely frames and
another, and finally a third com-
lenses, will be designed, manufac-
pany that operates a lab brings
tured and distributed under the
them both together to create a fin-
same roof.”
ished pair of eyeglasses. Now, with the merger of the
It shouldn’t be much of a surprise after all.
AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media.
email me at JS@VisionCareProducts.com 14 February 2017
John_Views_Feb.indd 14
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VIEWS
BOOTH 321 |
be more than $8 billion. What does all this mean for optical? Simply put, it’s the biggest revenue opportunity since the introduction of progressive lenses. FRANK GIAMMANCO
Getting Smart
RE
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are jumping on the bandwagon. Smith, a division of Safilo, is
About five years ago, it seemed
introducing a wearable product
that the world was agog over an
to help induce meditation and
improbable
Oakley has just come to market
invention
called
Google Glass.
Y DB
And a number of industry players
with a product that monitors
The potential for this product
response rates during exercise.
was staggering—a computer you
And a new company launched by
wear on your face that connects
industry veterans, called PogoTec,
you to the Internet, takes pictures
has come up with a platform that
and video and assists with virtu-
can allow any eyewear maker to
ally any informational request.
turn their frames into vehicles
Luxottica and VSP got involved.
for smart components such as a
Everyone believed it was just a
mini-camera—compact devic-
matter of time before Google
es that can be attached to metal
Glass saw explosive growth. But
tracks within the temples. Thus
it was expensive, and—as we ulti-
far, ClearVision Optical and FGX
mately learned—really not ready
(purveyors of the Foster Grant
for public consumption.
brand) have partnered with
However, it established a market for myriad other wearable
PogoTec and will be introducing their products soon.
products from companies such as
Retailers big and small are also
Sony, Intel, Microsoft, Apple and
entering the space, with the most
lesser-known companies such
notable being Eyeglass World’s
as Recon, Vuzix, Meta, Lumus
California locations. This is not
LTD, and LaForge Optical. In
to suggest that the average ECP
fact, there are now more than 16
convert her dispensary into an
entries in the smart eyewear cat-
electronics store (although mak-
egory (which also includes virtual
ing eye-wearables available will
and augmented reality models),
certainly be good business). But
and it is projected to exceed 10
many smartglasses purchasers
million units by 2018.
will need prescriptions.
It’s also been projected that
As one smartglasses pundit put
category growth will exceed 19%
it, “If the optical business doesn’t
per year over the next five years,
want to provide Rxs for smart
wherein the market revenue will
eyewear, Best Buy will.”
email me at FG@VisionCareProducts.com 16 February 2017
Frank_Views_Feb.indd 16
VisionCareProducts.com VCPN
1/24/17 11:22 AM
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ASTM F803 SPORTS PROTECTIVE EYEWEAR LINE
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12/22/16 2:49 PM 10/6/16 10:45 AM
Give the gift of vision this
Photo courtesy Ver Bien para Aprender Mejor
Holiday Season
All Eyes on 2017 The year 2016 will be remem-
members a basic listing on the
bered as a time of tremendous
online practice locator for free
growth for Think About Your
or at a greatly reduced price,
Eyes. Research early in the year
and doctors can upgrade at
showed that the campaign drove
a similar discount. With this
828,000 incremental eye exams
support, the locator has more
and $320 million in industry
than 19,000 listings, enabling
revenue during the previous year
patients around the country to
alone. With this momentum, the
find a doctor near them. Think-
campaign was set up for success
AboutYourEyes.com recently
in 2016 and delivered.
reached 3 million visitors since
Beginning January 1, 2017, Think About Your Eyes wel-
Practices can support Think
comed Johnson & Johnson Vi-
About Your Eyes in several ways.
sion Care as the second major
Purchasing a listing on the lo-
contact lens company to support
cator not only gives direct visi-
the campaign. As of now, 21 in-
bility, but it also improves your
dustry companies are campaign
ranking in local Google searches.
partners, representing a wide
Upgrading to a Premium listing
range of the industry, from low
can grow patient engagement
vision to labs.
by as much as eight times and
Thanks to the support of new partners and increased contri-
A donation of $100 could help provide glasses to 10 children in need
butions from existing partners,
In Mexico 13% of children in public schools suffer from visual acuity problems.* Please help us to provide glasses for more than 20,000 as part of the Our Children’s Vision campaign.
to increase advertising for the
*Mexican Ministry of Education
its launch in 2013.
further improves Google search rankings.
Think About Your Eyes is able year. For the first time, Think About Your Eyes ads will be on air for three quarters, up from two quarters in previous years. TV advertising started February 13 and will run through the end of the third quarter. The
Please donate today at givingsight.org or call 1888 OGS GIVE
proud supporters of
18 February 2017
TAYE.indd 18
Think About Your Eyes campaign appears on cable TV and
Jon Torrey is executive director of
online on radio, display and
Think About Your Eyes, an industry-
banner ads.
and doctor-funded public awareness
Support from doctors con-
initiative promoting the importance
tinues to grow, with 37 state
of an annual eye exam and overall vi-
optometric associations now
sion health. First Vision Media Group
supporting the campaign at the
supports Think About Your Eyes as a
Leadership level. This gives all
media partner. VisionCareProducts.com VCPN
1/23/17 4:15 PM
Endless possibilities. Design your frame at www.cvoptical.com/aspire-custom
Distributed by ClearVision Optical 800.645.3733 | AspireEyewear.com
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PRODUCTBUZZ LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
BRAIN BOOST Designed for athletes, outdoor enthusiasts or anyone looking to get “in the zone,” Safilo introduced Smith’s Lowdown Focus Mpowered by Muse, the first product built on the new SAFILOx eyewear platform. The new “smart” sunglasses integrate Interaxon’s Muse brain-sensing technology into Smith Lowdown frames to deliver cognitive training technology for enhanced performance. They are expected to be available to patients via SmithOptics.com during the third quarter of this year. SmithOptics.com; 800.631.1188, Safilo.com.
Silver Dollar Optical NEW NAME AND LOOK REBRANDED AS THE NEED FOR SPEED Maui Jim has launched an updated and more user-friendly B2B website. MauiJim.com is faster and secure across desktop, tablet and mobile devices and features enhanced product browsing and filtering, fast order entry capability, payment history and account information, improved prescription orders and quick access to marketing materials. 888.666.5905, MauiJim.com.
20 February 2017
Product Buzz_Feb17.indd 20
REEL IN FYSH UK MERCH Fresh P-O-P materials for 2017 can help ECPs take their FYSH UK collections to a new level. Each element is made of high density cardboard that is eco-friendly yet durable. Items include a four-piece display with a swivel panel, onepiece display, display tray, nameplate and tilting mirror. A fuchsia background with a crisp, white logo creates visual impact. 855.455.0042, WestGroupe.com. ONE-STOP DISPENSING SOLUTION Professional Eyecare Resource Co-Operative (PERC), a nationwide purchasing group of independent ECPs, joined forces with Vision Associates to provide a “best-inclass turnkey dispensary solution” that will maximize profitability and efficiency of their dispensaries. “We’re able to create an offering for ECPs that will be both profitable and compelling,” said PERC president David Golden, OD. 626.502.1882, PercAlliance. com; 800.346.7486, VisionAssociatesInc.com.
GO FOR A GRANT Prevent Blindness is accepting applications for its 2017 Joanne Angle Investigator Award, a research grant of up to $25,000 for one year to investigate public health in relation to eye health and safety. This year, preference will be given to age-related macular degeneration or glaucoma. The application deadline is March 6. 800.331.2020, PreventBlindness.org/ Investigator-Awards.
LEGENDARY OLYMPIC SKIER JEAN VUARNET PASSED AWAY LAST MONTH AT 83. VUARNET GAVE HIS NAME TO THE FRENCH SUNGLASS BRAND 60 YEARS AGO. CHARMANT INKED A DEAL TO MANUFACTURE AND DISTRIBUTE EDDIE BAUER OPHTHALMICS AND SUNGLASSES, SET TO LAUNCH NEXT MONTH. AS OF LAST MONTH, MITCH BARKLEY IS THE NEW VICE PRESIDENT OF TRADE SHOWS AND MEETINGS AT THE VISION COUNCIL. TRANSITIONS OPTICAL APPOINTED DARRAGH O’CONNOR VICE PRESIDENT OF GLOBAL MARKETING, EFFECTIVE LAST MONTH.
VisionCareProducts.com VCPN
1/23/17 12:06 PM
Memor y metal titanium eyewear that bends and returns to its original shape
www.flexon.com
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1/23/17 11:42 AM
Š2017 Flexon is manufactured and distributed exclusively by Marchon Eyewear, Inc. Style: Flexon Nathaniel www.flexon.com. Controlled test. Do not try at home. Any attempt to duplicate will void all express or implied warranties relating to the frame and lenses. Marchon Eyewear disclaims any responsibility for injury or damage. Although Flexon frames are durable, they are not indestructible. Flexon frames should not be twisted more than 90° and Flexon temples should not be twisted more than once around the finger.
NOTEWORT HY FOSTER GRANT INTERNATIONAL
ARGUS VISION VISTA EYEWEAR
CLEARVISION OPTICAL
LOOK AND SHOOT H A N D S - F R E E P H O T O G R A P H Y W I T H P O G O C A M E N S U R E S T H AT W E A R E R S W I L L N E V E R M I S S T H AT S P E C I A L M O M E N T. Unveiled last month at the Consumer Electronics Show in Las Vegas, PogoCam entered the wearable technology market as the “smallest attachable eyewear camera.” Developed by PogoTec, PogoCam uses PogoTrack, a magnetic “track” that attaches the camera to the eyewear and is currently available on select styles of Rx, plano and sunglasses from Argus Vision, ClearVision Optical, Vista Eyewear and FGX International. PogoCam was designed for the mass market, with PogoTec exploring other uses for PogoTrack: from UV meters and pedometers to alertness monitors that prevent drivers from falling asleep. “We wanted something that works for 15
year olds to 70 year olds, and we also wanted the camera to be incredibly simple,” said Ron Blum, founder, president and CEO of PogoTec. “Our research said that there was a market out there, and the question was: ‘How can we do it in a user-friendly way that allows eyewear to look like eyewear and not be embarrassed to wear it out socially?’” The result is a camera that weighs less than two dimes and measures 10.9 x 12.5 x 42.8 mm. While attached to eyewear, PogoCam allows users to “look and shoot” up to 100 photographs or two minutes of continuous HD video with audio (or 12 10-second clips). PogoCam’s mobile
app provides auto-centering, auto-alignment and image rotation and transmits images directly to a smartphone using Bluetooth. Every PogoCam includes a Smart Case for storage and a charger that is small enough to fit in a pocket. PogoTec will be exhibiting PogoCam at this year’s International Vision Expo East in New York City. PogoCam and branded non-Rx sunglasses with PogoTrack will be available this year at major retail chains, optical retailers and eyecare offices as well as bundled for sale at PogoCam. com and Amazon.com. Initial customers who purchase PogoCam via the e-commerce site will receive a pair of sunglasses with PogoTrack.
POGOTEC, 540.904.5156, POGOTEC.COM, INFO@POGOTEC.COM 22 Februry 2017
Feb Noteworthy.indd 22
VisionCareProducts.com VCPN
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ONE-TO-ONE “THE PEOPLE WHO KNOW US, LOVE US. WE JUST WANT TO EXPAND THE PEOPLE WHO KNOW US.”
-Dan Bliss
marketing company. The
are commissioned reps, so if
strong. I believe they’re the back-
change for Silver Dollar
they’re not making money with
bone of our industry.
came in 1993 when we
us, or they don’t feel we’re taking
Online buying by the consumer
Mike Hundert (l) Massimo De Rigo (r).
[made the decision] to get
care of them or their customers,
is a problem, and I think it’s only
into direct sales, [and
they’re going to move. We take
going to get [worse]. But [they
Dan Bliss, the president of SD Eyes,
today], 90% of our product is also
care of our employees here. They
are] missing the professionalism
formerly known as Silver Dollar Opti-
through direct sales.
like working with us, and it comes
that the eyecare professional can
across in many ways.
provide you: the fitting, the edu-
cal, is a product of working his way up
cation of how to take care of the
through the ranks. Bliss began his
SILVER: What does the company
career at the age of 23 for then-own-
name change from Silver Dollar
SILVER: In what ways is SD Eyes a
er Ron Russ in sales, becoming the
to SD Eyes represent?
traditional company?
BLISS: We went through the
BLISS: We have a 112-page cata-
rebranding process to better
log that we print every year. I can’t
reflect the identity of who we are.
tell you how many opticians tell
BLISS: We have a wonderful blue-
Our new revamped website is
us, ‘Please, guys, don’t ever stop
print [based on] customer service.
sdeyewear.com. Silver Dollar did
printing this catalog.’ They love
We have a two-year warranty on
a wonderful job, but now we have
having it at the dispensing table.
our products. But if somebody
SILVER: Why do you think SD
national sales manager and eventually vice president of sales. He and his wife, Nancy, bought the company in 2008. As Silver Dollar Optical evolved, it became apparent that a rebranding was necessary. Last month, the house-brand-only company with a penchant for good, old-fashioned customer service officially became SD Eyes. With nine distinct collections that cater to a wide patient demographic, SD Eyes is ready to meet and surpass the needs of eyecare professionals across the country.
MICHELE SILVER: What is the
frames and the lenses
Eyes has been successful?
returns something that is two
a name to go with who we feel we are now. From a product point of
SILVER: How do you react to the
years and two months over the
view, there has been a huge change
changing needs of the market?
date, guess what? They get credit for it. There’s enough situations
and evolution over time. Today, of course, we are marketing to every
BLISS: From a product point of
out there where opticians or ECPs
demographic.
view, we always have our head on
are having ‘the big boys’ put lim-
a swivel. We’re always looking
itations on them.
SILVER: What are the company’s
around to see what we want to do.
[We offer] very well-crafted,
strengths in terms of staff longevi-
We’re constantly evolving our
sellable, cost-conscious lines. We
ty and customer service?
own collections to address the
want to continue with growth and
needs of our customers.
product styles, naturally. We hon-
history of the company?
estly feel that our service will keep
BLISS: The average employee has DAN BLISS: The company was
worked with us for 18 years. My
SILVER: What do you think is
us in any office that gives us a shot.
first started in 1982. I started in
initial hire here was in 1983, and
most challenging about the eye-
Once you try us, it’s very hard to
1983 in sales, and my wife Nancy
he’s still working for us 23 years
wear industry right now?
find a reason to give up on us. The
started in 1989 in shipping and
later. About 50% of our outside
receiving. From a product point
sales reps have been with us a
BLISS: I think it’s protecting our
just want to expand the people
of view, originally we were a tele-
minimum of 10 years. These guys
ECPs and helping them stay
who know us.
VCPN VisionCareProducts.com
One-To-One.indd 23
people who know us, love us. We
February 2017 23
1/23/17 4:18 PM
We’ve taken all we’ve learned making legendary sunglasses and put that into a new line of expertly crafted frames. Introducing Costa Optical. Because not every moment of our lives takes place under the sun.
Fo r n e w a c c o u n t i n q u i r i e s o r t o o r d e r C o s t a O p t i c a l f r a m e s , c a l l 1- 8 0 0 - 4 4 7 -3 7 0 0 .
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Eyewe ar & Fa s h i o n
A Glimpse of Italy
With Mido taking place in Milan, VCPN highlights “Made In Italy” with trendsetting eyewear, Italian brands for the U.S. and American brands made in Italy. By Isabella Morpurgo
Classique Eyewear’s GIOS Italia collection embodies the spirit of Italy, encapsulating authentic Italian craftsmanship, elegant styling and fashion chic.
•
An intriguing blend of mystery, intrigue and gentleness. These have all inspired Italian eyewear and sunglass designers for 2017. The new year brought models that seem to be borne by dream-like visions. The study of materials has allowed games of transparencies in beige, very light pink and nude, both in frames and lenses. Artistic inspiration and the study of the architectural elements have led to new futuristic, unusual shapes. Technology and new materials have allowed them to also be innovative and very light. The use of lace combines memories of sweet and timid damsels with sexier and actual personalities. At the same time, oversize models continue to be a must in sunglasses. In many cases they have become real statement sunglasses, with a definite and impressive shape that covers most of the face as a mask, sometimes now enriched with jewel decorations, crystals and colored stones. The vintage trend does not seem to fade, and tortoise remains stylish and suitable for any occasion. Also, the return to the pride of the Italian manufacturing tradition and design has led many companies to reinterpret the successful models of the ‘70s and ‘80s, so round or aviator models are complemented by new generation colored lenses, and cat eye styles continue to give an elongated and very feminine look. The eyewear industry reflects what we have seen in recent fashion shows in Milan where the energetic raspberry color, between deep red and fuchsia, played the main role, but we also saw color blocking, even daring color combinations. For those who want to play it safe, black and white never fade, and a sophisticated minimalism is coming with shapes and volumes obtained, revisiting the ‘80s in a progressive manner. Isabella Morpurgo is publisher of Italian eyewear magazine Vedere.
•
•
•
•
•
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VCPN VisionCareProducts.com
Mido Report.indd 25
February 2017 25
1/24/17 11:24 AM
Eyewe ar & Fa sh ion
1. Luxottica Dolce & Gabbana Mambo Masterpiece DG 2171B The profiles of these lenses are encircled by a frontal frame adorned with small gold-tone pearls and 32 precious and multicolored diamond-cut Swarovski crystals handcrafted on gold bezels. The sinuous temples, featuring acetate tips, are made from metal. They are available in shiny gold with multicolored Swarovski crystals, gradient black lenses and in shiny pink gold with transparent crystals and gradient pink lenses. 2. Barberini Eyewear Voyager Special Edition BR160809 With new shades inspired by the reflections of the sky, a special edition Voyager model is the protagonist of the new collection. Created as always in Platinum Glass and featuring rare earth elements and UV400 protection, it includes a leather cord.
1
Luxottica 800.422.2020 Luxottica.com
2
Barberini Eyewear BarberiniEyewear.it Info@BarberiniEyewear.it
3
Pugnale & Nyleve 39.0432.811987 PugnaleNyleve.com Info@PuglnaleNyleve.com
3. Pugnale & Nyleve, Priscilla From the Golden Rain collection, this model is made of steel coated with 16 karat rose gold with 3D drops, embroidery fabric on the front and leather ends. 4. De Rigo REM John Varvatos Cooper V517 Artisan Collection With modern lines rooted in vintage details reminiscent of Detroit’s “Golden Era,” this sun style draws inspiration from old-world artisanship, paying homage to the premium styling of classic muscle cars and steel-enforced art-deco architecture that once made the city an icon of America’s modernity. The rounded silhouette of lightweight stainless steel in contrasting colors makes a statement with an avant-garde nosebridge. 5. Area98 La Matta LM3195 Combining animal patterns with feminine shapes, Area98’s new La Matta collection is designed for the woman who likes to stand out from the crowd. Complemented by the use of exclusive acetates, the new collection offers larger and more rounded forms with a more pronounced thickness at the top of the frames that are thinner and lighter at the bottom. The new La Matta styles will be introduced in Italy.
4
De Rigo REM 800.423.3023 • DeRigo.US CustomerService@REMEyewear.com
5
Area98 USA/Poets Eyewear LLC 305.763.8981 PoetsEyewear.com Info@PoetsEyewear.com
6. Marchon Ferragamo SF863S A glamorous squared oversize shape, this style is distinguished by fashion
26 February 2017 Mido Report.indd 26
VisionCareProducts.com VCPN
1/23/17 2:42 PM
forward design and sophisticated construction. Designers’ connection to nature is represented by this particular color, one in line with the overall apparel and accessory categories of the Italian Fashion House. The injected front is embellished by a metal detail applied on the cut-out lenses. A Gancino pin is applied on both temple tips, a subtle but recognizable element that gives the frame an intricate touch.
6
Marchon Eyewear 800.645.1300 • Marchon.com CS@Marchon.com
7. Marcolin Moncler Lunettes ML0002 Inspired by the down jacket synonymous with the Moncler brand and classic ‘70s ski goggle shapes, the acetate ML0001 and the more feminine ML0002 models feature an embossed metal logo on the frame front and details on the temples that recall the “boudin” manufacturing that distinguishes the jacket. Moncler was founded in France in 1952 and is currently headquartered in Italy.
7
Marcolin USA 800.345.8482 • Marcolin.com InfoUSA@Marcolin.com
8
Blackfin Blackfin.eu (distributed in the U.S. by Villa Eyewear • VillaEyewear.com • VillaEyewear@AOL.com)
9
Safilo USA 800.631.1188 Safilo.com Info@Safilo.com
10
VANNI (distributed in the U.S. by Design Gallery 800.876.3937) VanniOcchiali.com Info@VanniOcchiali.com
VCPN VisionCareProducts.com
Mido Report.indd 27
8. Blackfin Doran BF781 The feather-weight sinuous nature of titanium is the hallmark of the new spring/summer 2017 Blackfin eyewear collection. BF781 Doran for women has clear-cut square lines and an ample front emphasized by the three-dimensional finish of the top rim. All Blackfin eyewear is manufactured according to the company’s “neomadeinitaly” concept, an all-Italian production model that cares not only for the product but for the people who produce it. 9. Safilo FENDI Waves FF0240/S These squared sunglasses are available in transparent shades with solid-color stripes, available in azure with purple/white stripes and blue shaded lenses, green with coral/blue stripes and blue/gray shaded lenses, pink with azure/green stripes and green shaded lenses, yellow with pink/gray stripes and gray shaded lenses. 10. Vanni Raster V1285 The weave of the Raster eyewear collection conjures up the tight graphic lattice that contains the infinitesimal information of a pixelated digital image. Raster reproduces a compact, high resolution, iridescent and consequently changing checkerboard, creating the optical illusion of a cubic geometric pattern. Models V1285 feature a combination of Raster material with one transparent or solid color, tone-on-tone or in two-color contrast versions.
February 2017 27
1/23/17 2:42 PM
Eyewe ar & Fa sh ion
COME TOGETHER
1
3 2
The eyewear team within the Council of Fashion Designers of America places a premium on empowering the industry. Find out what else makes these optical artists such assets to the fashion world at large. By Kaitlyn Robertson
Kuwahara Eyewear; and Christian Roth of
we are creative enough and have a successful
Founded in 1962, the Council of Fashion De-
Christian Roth Eyewear. Roth currently serves
business., Salaun Says.”
signers of America (CFDA) boasts a member-
as the committee’s spokesperson.
ship of more than 500 of the industry’s foremost
COMPETITION AND COLLABS
womenswear, menswear, accessory and jewelry
EYEWEAR IS FASHION, TOO!
While each member of the edCFDA is a com-
designers. Fast forward to 2014, when four eye-
“In the entire landscape of fashion, eyewear is
petitor of the others, many carry each other’s
wear designers from within the CFDA—Blake
still a bit of a stepchild,” explained Kuwahara.
product in their boutiques. Additionally, they
Kuwahara, Gai Gherardi, Selima Salaun and
The edCFDA aims to pool its collective resourc-
engage in special collaborations such as the
Christian Roth—joined forces to create a sub-
es in order to give the eyewear industry more
Blake Kuwahara x l.a. Eyeworks line for spring/
committee called the Eyewear Designers of the
heft and secure its equally prominent place with-
summer ’17. For a future season, Morgenthal
CFDA (edCFDA). This working group aims
in the fashion world. Steven Kolb, president and
Frederics plans to team up with Rosie Assoulin.
to inspire, empower and promote the eyewear
CEO of the CFDA, stated, “The formation of the
“Raising the visibility of eyewear as a category
industry as a whole, according to the group’s
eyewear designers of the CFDA gives credit to
is a mutual benefit,” Kuwahara said. What helps
mission statement.
the important role that these designers play not
one of us, helps all of us.” Similarly, Baum likens
only in the accessories space, but in the Ameri-
the collaborations to musical artists: when one
can fashion industry at large.”
artist appears on another’s album, the fan bases
Currently, the edCFDA comprises Barbara McReynolds and Gai Gherardi of l.a. Eyeworks;
for each are exposed to the material.
Shane Baum of Leisure Society; Robert Marc of
Salaun credits the power of group network-
Robert Marc New York; Selima Salaun of Seli-
ing as one of the benefits of the edCFDA, as
The edCFDA offers the opportunity for de-
ma Optique; Daniel Silberman and Justin Sal-
membership comes with resources and con-
signers to share information and insights with
guero of Illesteva; Garrett Leight; Larry Leight;
nections within the fashion world. Addtional-
one another, according to Marc and Press,
Grant Krajecki and Natalie Levy of Grey Ant;
ly, Salaun cites being “certified” by the CFDA
sparking greater creativity. “All members have
Jeff Press of Morgenthal Frederics; Patty Perrei-
as a major plus: “The CFDA stamp is crucial
their own identity, history and design philos-
ra of Barton Perreira; Blake Kuwahara of Blake
for the boutiques…to be part of it means that
ophy—we complement each other and have a
28 February 2017
CFDA.indd 28
VisionCareProducts.com VCPN
1/23/17 2:58 PM
10 4
7
8 11
5
12
6
9 great respect for each other. Yes, we are com-
FUTURE GOALS
designers have always been part of it,” Salaun
petitors, but we are also a family.”
As the edCFDA continues to grow, so do its
expressed. “In eyewear, the emphasis was on
goals. One of the educational objectives for the
function and not on creativity; the goal is to
MARK YOUR CALENDAR
committee is to establish programs for aspir-
change that.” Baum agreed with this senti-
The edCFDA spearheads many eyewear events,
ing designers since there are not currently any
ment: “We are making the world more aware
including panel discussions at Vision Expo and
schools dedicated to the craft.
of their contribution to this oft-overlooked
through The Vision Council, that take place
As far as the industry as a whole, the edCF-
throughout the year. In November, the com-
DA members hope that eyewear will continue
mittee finished its second Accessories Show-
to grow into a category all its own. “For too
Kaitlyn Robertson has been writing for more
case in conjunction with the 82 jewelry design-
long, [eyewear] was not recognized in the
than a decade with eight years spent covering
ers of the CFDA.
fashion world when shoe, bag and jewelry
the optical industry.
faction of fashion.”
1. Leisure Society, Saville 2. CFDA designers (left to right) Christian Roth, Selima Salaun, Shane Baum, Gai Gherardi, Blake Kuwahara and Robert Marc 3. Christian Roth, RocknRoth 4. Christian Roth, Jackie 5. Selima Optique X Dusan, Hilde 6. Blake Kuwahara and l.a. eyeworks, Two-Noons and Two-Rays 7. Leisure Society, Akoya 8. Blake Kuwahara and l.a. eyeworks, Two-Noons and Two-Rays 9. Robert Marc, RM 865 10. Selima Optique, David 11. Christian Roth, Ellsworth 12. Robert Marc, sunwear in Broadway Red, Empire Blue and Lexington Green VCPN VisionCareProducts.com
CFDA.indd 29
February 2017 29
1/23/17 2:58 PM
Eyewe ar &Fash ion C los eup
BEAUMONT
HANCOCK AUGUSTA
WARWICK
VERY VINTAGE
Rocking neoclassical looks since 2009, the already extensive Seraphin by Ogi Eyewear expands its sunwear offerings. By Jill J Luebbert, CPOT, ABOC
premium acetate with an angular
shape modernized with ageless
enough color to captivate while
With more than 100 meticulous-
cat-eye shape, and the studded
colors and two-tone options and
maintaining lightweight comfort.
ly handcrafted styles in trendset-
sweeping brow gives a distinct
a classic keyhole bridge. A silver
The Seraphin neoclassic look
ting colors and inspired shapes,
appearance. Regenerating a look
hinge accent is an inspiration in
is exemplified in Penrose. Hand-
Seraphin by Ogi Eyewear appeals
from the past is the Beaumont
making Warwick a modern-day
crafted from horn-inspired ace-
to patients seeking a cultured
Sun with a classic P3 shape and
classic; Ogi uses steel core temples
tate, this full-rimmed frame offers
and contemporary aesthetic with
a keyhole bridge. This unisex op-
to enhance durability.
a distinguished swooping brow.
enough variety that each wearer
tion features a five-barrel hinge
Handcrafted from high-strength
Temples of titanium modernize
will be able to find their own in-
to solidify the structural integrity
titanium, Draper is very appeal-
the look and sustain the comfort
spired look. The special attention
of this frame. The Hancock Sun
ing with its use of fresh colors.
and resilience of this model.
to cut, shaping and polishing is a
is suited for the most sophisticat-
The rectangular shape is accented
breath of fresh air.
ed gentleman, while the dual-pin
with a keyhole bridge and filigree
Jill J Luebbert, CPOT, ABOC, is
detailing and custom arrowhead
adornment on the hinges and
a certified paraoptometric tech-
hinge have a refined retro appeal.
temples. The cat-eye Belmont em-
nician, a certified optician and
For 2017, Seraphin will offer greater choices in fashion-right UV protection. The Augusta Sun
Seraphin’s ophthalmic selec-
ploys a combo of premium acetate
a location manager in a practice
is an impressive artistic look in
tion includes Warwick, a timeless
and titanium to give this selection
in northeast Nebraska.
Ogi Eyewear • 888.560.1060 • OgiEyewear.com • CSR@OgiFrames.com 30 Feruary 2017
Ogi_Seraphin_Closeup.indd 30
VisionCareProducts.com VCPN
1/23/17 4:20 PM
Introducing
STYLE: JULES MATTE DARK DEMI
®
Untitled-2 1
1-212-378-7900
allure-eyewear.com 1/24/17 11:54 AM
Eyewe ar & Fa sh ion
STAYINGNEUTRAL
Color takes a backseat to these striking options with plenty of fashion attitude in milky white and gray. Zac Posen Luciana from Kenmark shows off a fashion-forward cat-eye style with connecting acetate brow.
Nautica N6222S from Marchon In matte crystal with silver mirrored lenses, this minimalist model highlights sleek temples, and detailed logo treatments blend the materials together.
Past and present come together in POLICE VPL283 from De Rigo REM for this retro-futuristic look in a unisex model. The modified-round profile “rests” on the metal core and is set apart by the clever play of colors and transparencies.
KLiiK denmark K-581 by WestGroupe features thin stainless steel temples with a decorative laser-engraved pattern that give a lightness to the design and are reminiscent of ’90s styling.
The use of a circle evokes a design by the digital age, in Emporio Armani EA2044 from Luxottica, while the oversized lenses, with a satin outer profile and mirrored interior, marry for an unusual visual effect.
WHERE TO FIND IT: De Rigo REM 800.423.3023 • DeRigo.US • CustomerService@REMEyewear.com // Kenmark Optical 800.627.2898 • KenmarkOptical.com // Luxottica 800.422.2020 • Luxottica.com // Marchon Eyewear 800.645.1300 • Marchon.com • CS@Marchon.com // WestGroupe 855.455.0042 • WestGroupe.com • Info@WestGroupe.com 32 February 2017
Frame Front.indd 42
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Eyewe ar &Fash ion Inter view
THE IRRESISTIBLE CHARM OF BRENDEL BY TALBOT RUNHOF When electrical engineer Johnny
and three sun models inspired by
MICHELE SILVER: Explain the DNA
SILVER: How were you able to trans-
Talbot met business/textile/style
the designers’ motto, “Never go
of the Brendel by Talbot Runhof
late the design elements of the
guru Adrian Runoff, it was fash-
too far; just always enough!” and
brand.
ready-to-wear line into eyewear?
ion magic. The duo created Tal-
with an emphasis on intricate pat-
bot Runoff, a brand that balances
terns, rich translucent hues and
JOHNNY TALBOT & ADRIAN RUNHOF:
TALBOT & RUNOFF: Our last col-
playfulness with extreme feminin-
a signature purple stripe design.
A balancing act of function ver-
lection was filled with a variety
ity and discreet design details.
Style 902212 is a bow-tie shape
sus fashion.
of overlapping of textures, colors
The ready-to-wear collection
featuring Italian crystal acetate. A
can be found in 36 stores in the
dramatic and bold cat-eye shape
SILVER: What are your professional
parency, which proved to be the
U.S. and 59 stores globally. Their
for sun style 906102 offers a soft
backgrounds and the unique qual-
perfect set of tools for developing
fashion is worn by celebrities such
line metal brow that appears as
ities you bring to your designs?
our eyewear.
as Paula Patton, Kristen Bell, Lisa
a shadow through the custom
Edelstein and some of the Kar-
translucent plastic material and
TALBOT & RUNOFF: We have very
SILVER: Who is the core customer
dashian women. When it comes
continues through into a gently
unusual curricula vitae, business
of the eyewear collection?
to eyewear, the logo-free Bren-
swooped temple. The look is fin-
management and engineering re-
del by Talbot Runhof collection
ished off with a flash lens coating.
spectively, that have given us our
TALBOT & RUNOFF: As with the Tal-
from Tura, Inc., demonstrates re-
VCPN had the opportunity
refreshing approach to fashion.
bot Runhof main collection, the
strained curves and patterns that
to interview the designers about
Everything we’ve learned over
eyewear collection is for a woman
segue into a ladylike color scheme.
their foray into eyewear and why
the past 30 years, we’ve learned
who isn’t keen on wearing what
For 2017, the carefully curated
their brand is so unique in today’s
through our close personal rela-
everyone else is wearing. The mar-
fashion landscape.
tionships with our customers.
ket is so completely oversaturated
collection offers three ophthalmics 34 February 2017
Brendel.indd 32
and varying degrees of trans-
VisionCareProducts.com VCPN
1/23/17 2:40 PM
2212
2212
6100
2213
6104
3070
2214
2213
6102
Tura, Inc. 800.242.8872 Tura.com Orders@Tura.com with product from the usual sus-
TALBOT & RUNOFF: Eyewear, like a
TALBOT & RUNOFF: We are not
pects, it is refreshing to know that
pair of shoes or a handbag, can
fond of logos; you’d never see a
there are still enough people who
make or break an outfit. It is won-
Talbot Runhof logo on one of our
want to set themselves apart from
derful to be involved in the pro-
garments. This is a rather unusual
the rest of the crowd.
cess of creating the outfit literally
attribute for an eyewear collection,
from head to toe.
but it somehow sets us apart and
a little about our history, who we
highlights the newness of our de-
dress, where we manufacture, our
sign and the quality of the product.
passion for fabrics and our philos-
SILVER: Describe the new styles and inspiration for the spring/
SILVER: What have been the chal-
summer 2017 collection.
lenges introducing this fash-
TALBOT & RUNOFF: It’s statement
ophy in life and in design. Tell your
ion-forward brand into the Amer-
SILVER: What advice do you have
ican market?
for helping eyecare professionals sell this brand to their patients?
eyewear in new, unusual shapes;
Adrian Runhof and Johnny Talbot
customer a story. SILVER: What are the three “musthave” fashion items for a woman’s
exciting color combinations and
TALBOT & RUNOFF: The eyewear
[it] toys with textures. [The frames
market is, of course, extremely
TALBOT & RUNOFF: We think it is
are] a game of transparent, trans-
competitive, and as you can imag-
very important to be able to tell the
lucent, opaque. Yet at the same
ine, there are very specific chal-
customer a story. We share with our
TALBOT & RUNOFF: Our light blue
time, the collection is completely
lenges that face a smaller brand.
customers all kinds of information
oxford men’s shirt with oversized
about fabrics, weaving techniques,
cuffs and gold buttons, any one of
SILVER: What has surprised you
manufacturing and embroideries.
our “it’s a jungle out there” monkey
SILVER: What did you enjoy the
both the most about the Ameri-
People want to feel like they are
pieces and a pair of Brendel by
most about producing eyewear?
can eyewear market?
buying something special, learn
Talbot Runhof glasses, of course.
understandable and wearable.
VCPN VisionCareProducts.com
Brendel.indd 35
spring/summer 2017 wardrobe?
February 2017 35
1/23/17 2:40 PM
STICKING
TOGETHER
What happens when a rimless system employs a new adhesive-centric assembly? Seemless by Inspecs USA. By Michele Silver Vance Wright, president of Inspecs
wider, oval pin rather than the typ-
in three categories of sporty (four
loose that can reduce comfort or
USA, freely admits that rimless
ical method that uses two round
styles), classics (three styles) and
affect visual performance. Since
“isn’t a massive part of any busi-
holes. The pin has horizontal and
fashion designs (five styles) for
there are no posts of compression
ness,” but he’s quick to point out
vertical grooves on its surface to
a total of 35 lens shapes that can
fittings protruding from the lens,
that eyecare professionals (ECPs)
form a key, and a specially devel-
be mixed and matched; each of
cleaning is a cinch. There is also a
are always looking for better tech-
oped adhesive that fuses to the
the 12 styles has three colors. The
debonding agent that allows lenses
nology in this category. Namely,
lens material. Since the adhesive
collection is carried both through
to be removed, so the frame can be
more efficient construction, in-
acts like a buffer between the lens
Inspecs USA and Kasperek USA
fully reglazed for a new Rx.
creased patient satisfaction with
and pin, it eliminates the stress
Optical for existing customers who
“The manufacturing process
fewer trips back for adjustments
in the lens that’s often created by
wish to continue to make their pur-
of this eyewear is really unique,”
and more repeat sales.
pressure assemblies. The whole
chases through the distributor.
Wright said. “The chemical pro-
So when Wright found Seem-
process is fast, doesn’t require a
As for lens materials, most plas-
cess bonds the pin so tightly, the
less bonded rimless technology—
more skilled staff and there are no
tics, including Trivex, PNX, poly-
frames won’t loosen over time. It
which had been test marketed
parts for the optician to lose. And
carbonate, 1.61, 1.67, 1.70 and 1.74
reduces remakes, saves the ECPs’
since 2003—he knew there was a
that is a win-win-win situation.
index, will fit the bill. According to
time and increases patient satis-
need in the U.S. market. Inspecs’
Launching for spring/summer
Wright, patients will appreciate the
faction.” Now, that’s great technol-
patented Seemless system uses a
’17, the Seemless collection comes
fact that there are no parts to come
ogy making a difference at work.
Inspecs USA, 727.771.7710 InspecsUSA.com Sales@InspecsUSA.com 14 OCTOBER 36 February2016 2017
Inspecs Panorama.indd 36
VisionCareProducts.com visioncareproducts.com VCPN
1/23/17 2:56 PM
Panorama
SMS 503
SMS T03
SMS 505
SMS T02
SMS 507
SMS 508
VCPN VisionCareProducts.com visioncareproducts.com
Inspecs Panorama.indd 37
February OCTOBER 2017 201637 14
1/23/17 2:56 PM
Model worn is NM Ellery
EYEWEAR
Untitled-1 1
1/23/17 11:42 AM
E X T R E M E
C L O S E U P
NICOLE’S GOT YOU COVERED Inspired by the eponymous clothing label, the three Nicole Miller collections from L’Amy America has multi-generational appeal. DETAILS
features contemporary styles that
palette come in metals, acetates and
A discreet logo reflects a trend
What started with one Nicole Miller
come in enhanced sizes for women
a combination of both.
toward more subtle styling.
collection for women has expanded to
who need a larger frame. BACK STORY
WOW FACTOR
a full range of 50 ophthalmic and sun
Styles run along themes such as
styles for wearers from kids and
Celtic, nstar (a design that plays on
Nicole Miller’s signature bold prints
L’Amy offers wall decals, logo blocks,
tweens through the elegant yet edgy,
“Nicole”) and material effects, in
and patterns as well as her sequined
single- and four-piece displays and
sexy but subtle modern woman,
which frame designs mimic the
looks, often inspired by Miller’s
board clips for flexible merchandis-
thoughtfully designed by the team at
effect of material through shine or
travels, translate to the eyewear
ing options that work for both large
L’Amy America. Niki Nicole Miller
shimmer or patterns and colors.
collections. Collections also incor-
and small practices. Nicole Miller
offers “tween girls” fun designs while
Intricate details include angled cut-
porate a NYC-centric design philos-
eyewear offers a plethora of styles
the subtly sparkly Jeweled collection
outs inspired by Nicole Miller shoes
ophy and urban lifestyle with styles
for girls and women seeking modern,
is a direct reflection of embellished
and handbags and an alternating geo-
named after Big Apple streets, such
chic and feminine styles that encap-
dresses for which the designer is
metric pattern set into the temples
as Douglaston, Ellery and Heyward.
sulate the Nicole Miller style.
known. Nicole Miller YourFit, the new-
influenced by ready-to-wear collec-
est collection launched last October,
tions. Modern shapes in a rich color
VCPN VisionCareProducts.com
L'Amy ECU V2.indd 39
L’Amy America, 800.USA.LAMY, LamyAmerica.com February 2017 39
1/23/17 11:56 AM
The New Classic Collection
We’re Back! Bigger and Better!
Pick A Shape, Pick A Color. 81 Combinations J 51-19-145 Gold
M 53-19-145 Black
P 55-19-145 Green
K 52-19-145 Brown
N 56-19-145 Gunmetal
Q 51-19-145 Silver
L 55-19-145 Burgundy
O 52-19-145 Copper
R 54-19-145 Blue
Contact your local Essilor lab for more information about your new Tuscany Mount Eyewear Stainless Steel Classic Collection Kit Box and available frame & lens packages.
$199.
95
Special pricing, one-time only. Kit Box. Purchase from your Essilor lab or directly from Tuscany Eyewear.
12960 West State Road 84. Davie, FL 33325 � 954-835-2155 � 800-293-9588 � �-mail: nyoi@tuscanyeyewear.com � www.tuscanyeyewear.com
Untitled-1 1
12/22/16 10:49 AM
E X T R E M E
C L O S E U P
GETTING MORE WITH RIMLESS Tuscany Mount Eyewear is all about options with a host of lenses and shapes without having to stock a lot of inventory. DETAILS
blue, black, green, brown, gunmetal
Eyewear in the U.S. and Canada.
Mount Eyewear are able to provide a
With nine new shapes and nine
and burgundy, any of which can be
Tuscany Mount Eyewear’s initial
large assortment of lens shapes,
fresh colors, Tuscany Mount
combined with any shape.
collection included smaller lenses
frames and bridge colors, but only
in A to I shapes. By adding “bigger
need one small display case to show
Eyewear allows eyecare professionals an impressive total of 81 combi-
BACK STORY
and better” sizes J to R in 2017,
the eyewear. Labs stock the chassis
nations for their patients to create
Tuscany Eyewear produces oph-
Tuscany is responding to industry
and lenses, which means practices
their unique look. This three-piece
thalmics, sunglasses and sports
trends that target men and women
can keep inventory to a minimum.
rimless collection comes in round,
goggles for the U.S. Canada, Central
ages 25 to 55.
Tuscany Eyewear offers a complete
square, oval and rectangle frame
and South America and Caribbean
shapes with on-trend larger lens
markets, and is also the exclusive
WOW FACTOR
include poster cards, backlit dis-
sizes and stainless steel temples
distributor of Porsche Design
Optical Practices that carry Tuscany
plays and window cases.
range of P-O-P materials that
and bridges. The nine colors comprise copper, gunmetal, gold, silver, VCPN VisionCareProducts.com
Tuscany ECU V2.indd 41
Tuscany Eyewear, 800.293.9588, TuscanyEyewear.com, BVega@TuscanyEyewear.com. February 2017 41
1/23/17 11:57 AM
B O N D E D
Toll Free: 844.771.7710 Untitled-1 1
sales@inspecsusa.com
R I M L E S S
E Y E W E A R
inspecsusa.handshake.com 1/23/17 11:41 AM
E X T R E M E
C L O S E U P
TAYLOR
OXLEY
BUSTER
MILA
TOTALLY TRENDSETTING From geek chic college student to brand-obsessed fashionista, Superdry from Inspecs USA has funky styles for every wearer. DETAILS
and real wood temples in ash, oak,
500 Superdry locations spanning 46
WOW FACTOR
Superdry was launched in 2003 after
and kasood. Many models are char-
countries and a celebrity following
Inspecs USA supports its Superdry
an inspirational trip to Tokyo. The
acterized by the bold use of color
that includes David Beckham,
brand in your practice with cases
brand aims to create “future classic”
including tri-layered and ombre-fade
Bradley Cooper and Matt Damon.
and cloths, countercards, posters,
garments inspired by fusing vintage
gradient acetates, 5-barrel hinges
A fusion of vintage Americana and
logo cubes, branded mini shopping
Americana and high-impact Japanese
and all styles claim the signature
Japanese-inspired graphics with a
bags and countertop stands. A
graphic imagery with a British twist.
Superdry Japanese script logo.
British style, Superdry pulls these
unique, up-and-coming brand with
worlds together through its use of
tons of style, Superdry allows ECPs to
The eyewear collection offers 29 ophthalmic styles in three to four
BACK STORY
natural materials such as woods and
differentiate themselves in the mar-
color per model as well as 25 sun-
In 2004, Julian Dunkerton opened the
leather, tumble-plated stainless
ket by adding color and fashion to
glass options with up to nine hues
first Superdry apparel store in
steel quality fabrics, unique detailing
their boards while maintaining the
per style. Materials comprise hand-
London. Today, there are more than
and hand-drawn graphics.
highest quality standards.
made acetates and distressed stainless steel for a stonewashed effect VCPN VisionCareProducts.com
Inspecs_Superdry ECU.indd 43
I n s p e c s U S A , 7 2 7. 7 7 1 . 7 7 1 0 • i n s p e c s u s a . c o m • s a l e s @ i n s p e c s u s a . c o m February 2017 43
1/23/17 11:57 AM
Untitled-1 1
1/23/17 11:40 AM
Distributed by ClearVision Optical | 800.645-3733 | cvoptical.com | Frame Shown: Fancii
E X T R E M E
C L O S E U P
LAYYERD
LAYYERD
CHIPPA
MILLENNIAL MADD-NESS The largest launch in ClearVision Optical’s history, Steve Madden Eyewear targets a robust fan base that craves fast fashion. DETAILS
Fancii, a fresh and colorful look
Featuring 51 ophthalmic styles in
accentuated by its brow line. Men
more than 140 colors for men,
will be drawn to Eccentrk, a ret-
women, and kids as well as sun-
ro-inspired round in HDCA and
glasses for men and women, the
Layyerd, named after its custom
Steve
“layers” of color along the endpiece.
Madden
Collection
by
ClearVision Optical (CVO) was
EDJJI
Steve Madden army, love this brand
the items that work best for their
BACK STORY
for its fashionable, bold and trend-
individual retail environments.
Millennials. Distinguishing charac-
Steve Madden is a fashion power-
setting styles that speak to their
Visual merchandising items com-
teristics include custom lamination,
house with a huge Millennial (ages
culturally diverse lifestyles.
prise a variety of countercards,
HDCA (high density compressed
19-34) and Gen-X (35 to 50) follow-
acetate) that’s 33% lighter than
ing. Millennials love eyewear, in
WOW FACTOR
plaques, hanging banner and small
traditional acetate, texture and
fact in 2015, they were dubbed
An assortment of visual merchan-
and large brand IDs. Display items
décor such as glitter and lamination
“Generation-Eye” because they
dising and display merchandising
include a three-piece or six-piece
for women and 3D printing technol-
wear eyeglasses even if they don’t
items are available to help support
easel display, 36-piece top-of-
ogy that incorporates unique colors
need Rx lenses. Steve Madden fans,
the Steve Madden collection in
counter display, wall system, and
for men. Highlights for women
who refer to themselves as the
store. Customers are able to select
two differently sized floor displays.
designed
by
Millennials
for
frame board images and logo
include Edjii, which is named after its “edgy” angular eye shape, and VCPN VisionCareProducts.com
Steve Madden_ECU.indd 45
ClearVision Optical Co. 800.645.3733 • CVOptical.com • CService@CVOptical.com February 2017 45
1/23/17 11:58 AM
Eyewe ar & Fa sh ion NEW
LAUNCH L’AMY AMERICA, ANN TAYLOR
ATR040
READERS This four-style collection of readers each come in +1.50D, +2.00D and +2.50D. The lightweight frames offer handmade acetate temples combined
ATR030
with TR-90 fronts and lenses with blue anti-reflective coating. Styles incorporate rivet details, matte finishes and translucent temples that complement rectangular and
ATR020
round shapes in rich hues. 800.USA.LAMY, LamyAmerica.com.
LAUNCH WOODONE, SC405 For a company based in Italy’s Dolomite mountains, it’s fitting it would launch a line of ski goggles. WooDone’s frameless SC405, which is compatible with all hard helmets, includes two interchangeable lenses with a horizontal cut-out on the upper lens for greater ventilation. Mirrored, anti-fog lenses come in two colors, Fumo Arcobaleno (rainbow smoke) and Fumo Grigio (gray smoke). Soft foam padding and an adjustable strap ensure a snug fit. WooDone also plans to debut a wood-constructed goggle by the end of the year. 39.0472.613.612, WooDone.it/en.
46 February 2017
Eyewear&Fashion NEW_Vb.indd 46
VisionCareProducts.com VCPN
1/23/17 2:49 PM
LAUNCH SAFILO GROUP, ELIE SAAB Elie Saab has launched its first eyewear collection of five sunglass styles, each of which come in three models. Reflecting the
Chaine ES 003/S
refined craftsmanship and feminine, modern look from this haute couture brand, styles range in shapes from
Couronne ES 002/S
classic square and round to aviator. Swarovski crystals and gold-plate adorn frames in soft tones of gold and palladium. ZEISS lenses offer UV protection and scratch resistance. 800.631.1188,
Diamant ES 005/S
Safilo.com.
VCPN VisionCareProducts.com
Eyewear&Fashion NEW_Vb.indd 47
February 2017 47
1/23/17 2:49 PM
NEUBAU EYEWEAR, ZYLOWARE EYEWEAR,
T607 Mia 4040
WESTGROUPE,
VIA SPIGA, VS Celeste 500
Three new suns and oph-
KLiiK DENMARK, K-571
Two full-rimmed acetate,
CHARMANT GROUP,
thalmics evoke images of
Three styles—one women’s;
rectangular frames feature
LINE ART, DOLCE, XL2097
Hollywood icons. Dou-
two men’s—were created
spring hinges and a gun-
Four new Duo styles and two
ble-bridge frames recall
for smaller face sizes. Cat
metal logo inside the temple
first-time jewelry models
Tom Cruise in Top Gun while
eye, square and rectangle
tip. Brigida is available in
in the Dolce collection
the Mia cat eye conjures up
ALTERNATIVE & PLAN “B”
frame shapes include details
four color choices, includ-
constructed of Excellence
Audrey Hepburn. Lightweight
EYEWEAR, GLACÉE, GL6827-3
such as rivets, color-blocking
ing three horn finishes in
Titan are fresh for this
polymer combines with hy-
Textural details of acid and
and laser-engraved patterns.
brown, teal and purple.
women’s collection. Twisted
poallergenic stainless steel
laser etching stand out in
Antique patina finishes, gra-
Celeste comes in black or
double-filament temples
for durability and comfort.
this women’s line. Styles
dient hues and two-tone ep-
burgundy. Both styles can
and brilliant-cut Swarovski
800.223.0180,
incorporate animal prints,
oxy with glitter round out the
accommodate progressives.
crystals adorn Dolce frames,
Neubau-Eyewear.com.
fabric and wood with round-
color choices. 855.455.0042,
800.765.3700,
while Duo styles feature
er frame shapes in bold
WestGroupe.com.
Zyloware.com.
a contemporary milling
color combinations of teal/
frame with soft temples
purple, emerald green/dark
that adapt to head shape.
blue and blue/burgundy.
800.645.2121,
888.399.7742,
Charmant.com/US.
AlternativeEyes.com.
48 February 2017
Eyewear&Fashion NEW_Vb.indd 48
VisionCareProducts.com VCPN
1/23/17 2:50 PM
Follow Eyewear Designs Ltd. and Elizabeth Arden on Facebook and Twitter to learn more!
Visit us at MIDO in Milan Pav.2 D34
www.eyeweardesigns.com 800.645.6596 EA 1173
EA_1173_FEB_17_v1.indd Untitled-2 1 1
1/24/2017 1/24/17 11:34:27 11:43 AM AM
SPY, COLE SEELY
MONDOTTICA USA, LUXOTTICA,
SIGNATURE OMEN MX
Two women’s ophthalmics
CLEARVISION OPTICAL,
RAY-BAN, THE GENERAL
A goggle designed by
reflect a “masculine edge”
OP EYEWEAR, MYRTLE BEACH
First introduced in 1987
PEPE JEANS, PJ 3262
Motocross star Cole Seeley
with rubber finishing and
Colorful and youthful, four
in tribute to Gen. Douglas
HILCO, LEADER PIT VIPER
metal logo plaques inspired
new styles for men and
MacArthur, The General
This Rx sunglass style
off the track. Matte mint
by the denim line. The
reflects his personal style
women stay true to this
aviator has been updated
includes a carrier system
accents on a black/graphite
square PJ 3262 comes in
beach-inspired brand.
as both a sun in eight colors
that makes for simple
base include a signature
vitamin yellow, aqua blue
Modified rectangle and
and ophthalmic in four.
glazing. The Pit Viper has an
“CS/14” logo incorporated on
and hot pink, while the more
square shapes come in
Some of the hues include
8-base wrap protection and
the strap. Features include
classic PJ 3261 features
metal/acetate combos with
military green, cool metallic,
6-base removable adapter
the SPY Happy Lens, anti-fog
denim inlays in the temples.
multicolored patterns. Colors
copper flash gradient and
with soft adjustable temples
RISE ventilation system and 100% UV protection.
866.666.3662,
include navy, purple and
classic black. 800.422.2020,
in a semi-rimless frame.
MondotticaUSA.com.
pewter as well as coffee,
Luxottica.com.
Available colors are black/
800.779.3937,
plum and brown laminate.
lime green, white/neon blue,
SpyOptic.com.
800.645.3733,
navy/silver and gunmetal/
CVOptical.com.
black. TK. 800.955.6544, Hilco.com.
50 February 2017
Eyewear&Fashion NEW_Pg 50.indd 50
VisionCareProducts.com VCPN
1/24/17 11:05 AM
•com
57-0528-TAYE-21-Partners-2020-01.indd Untitled-1 1 1
1/11/17 11:52 1/23/17 11:05 AM
“I ALWAYS CALL IT DISNEY WORLD FOR OPTICIANS. IT’S VERY FUN.
IT’S
VERY EXCITING, THERE’S SO MUCH TO SEE.” COLLEEN GALANTI, Optical Manager, Pascarella Eye Care & Contact Lenses, Founder, Opticians on Facebook #OOF #Opticiansonfacebook
MEET THE VISIONARIES in Education + Fashion + Technology VisionExpo.com/Visionaries
NEW YORK THURSDAY, MARCH 30 – SUNDAY, APRIL 2, 2017 BROUGHT TO YOU BY:
Untitled-1 1
PROUD SUPPORTER OF:
PRODUCED BY:
1/23/17 11:51 AM
Vision Care Technology
GOING PRO WITH ANTI-REFLECTIVE GROWING YOUR AR SALES IS SOMETHING THAT CAN BE DONE WITH EDUCATION, DEMONSTRATION AND SIMPLY BY WEARING THE PRODUCT YOURSELF. By Jaimee Palkovicz
demonstration as well as wearing
Although to some, anti-reflective
the product yourself.
(AR) lenses may be just an added expense, or even viewed as a pos-
EDUCATION
sible gimmick in order to upsell
One of the key ways of growing
a customer, it can actually allow
your AR sales is through educa-
patients better use of their lenses.
tion. Chris Beyer of Rosenblatt
While patients may still see AR as
Eyecare in Raritan, NJ, explained
an added cost that they don’t feel
how education can boost your AR
the need to spend on, how can
sales: “The key to growing your AR
eyecare professionals grow their
sales is to plant the seed with the
AR sales and encourage their
patient as soon as they get into the
patients to add AR?
exam chair. It is the doc-
Why are some ECPs more ef-
tor’s job to plant the AR
fective than others at fitting their
seed and briefly men-
patients with AR lenses? There
tion the benefits of AR
seem to be a few similarities
and how it can en-
among ECPs with high percent-
hance their vision by
ages of AR sales. These tech-
decreasing the glare
niques include education and
of
lights
when
Point-of-Purchase materials, such as these from VISION EASE, are a good way to reinforce the AR message for your patients.
A custom-made brochure stand and “bullet” lens display let patients touch and see Shamir’s Glacier Plus UV premium coating.
driving, reducing eyestrain and much more.
This means not only educat-
Once the exam is com-
ing your patients but also mak-
plete and the p atient moves
ing sure that your staff is fully
onto frame selection, I make
informed and well versed on the
sure to reiterate what the
positive effects of AR for your
doctor mentioned about
patients’ lenses and ultimately
AR in the exam room, the benefits of AR coating
VCPN VisionCareProducts.com
Palkovicz_AR.indd 53
That usually gets them.”
their vision. Point-of-purchase
materials
and how it can enhance
are a great way for your patients
their vision. Lastly, I
to be able to see what AR can
make sure to mention
do for them. Your optical lab
the scratch warranty.
and manufacturer website can February 2017 53
1/24/17 11:28 AM
supply you with all the point-of-
understand things more clearly
purchase materials you need to
when a product is demonstrated
grow your AR sales. Among the
to us rather than just explained
companies o ffering promotional
by words. Showing your patients
materials you can use to improve
demo lenses, especially compar-
your AR sales are Carl Zeiss
ing a lens with AR to a lens with-
Vision, Inc., Essilor of America,
out AR, is a great way to show
Inc., Seiko Optical Products of
your patients the power of the
America, Inc., Shamir Insight,
product and exactly how it works.
Inc., Signet Armorlite, Inc. and
Mike Kennedy, head optician
VISION EASE, among others.
A demo lens not only shows but also lets patients touch and feel the difference with KODAK Clean&CleAR.
at Berlin Eye Care, in Berlin, NJ,
Ricki Hedenberg from Classic
explained how he demonstrates
Eyewear in Linwood, NJ, offers
AR on lenses to his patients.
AR to everyone who sits in the
“One of the tips I follow is to have
exam chair or checks out frames.
samples in finished product to
“Educating the customer and
show to clients. When they see
then offering to improve their
how nice it looks they usually
vision with AR is the strategy that
do opt for AR.” By showing your
we use,” Hedenberg said. “We do
patients the finished lenses with
our best to educate the customer using point-of-purchase and answering all questions they
Essilor Instruments introduced a backside Crizal coater for smaller labs at the company’s recent national sales meeting.
may have. Making sure they understand the HOYA’s demonstration images show the differance between lenses with or without EX3 treatment
importance
of
AR is something that should be done at every
appointment.
We make sure to get across to the patient that by getting AR on their lenses it is going to better their vision and help out their eyes in the long run.” DEMONSTRATION The
best
strategy
to reinforce the AR message in conjunction with education is demonstration. As The ways in which AR can improve vision are illustrated by Essilor’s promotional materials.
54 February 2017
Palkovicz_AR.indd 54
humans, we tend to VisionCareProducts.com VCPN
1/24/17 11:28 AM
PHOTO COURTESY OF ESSILOR
AR LENSES AROUND THE WORLD
U.S. AR SALES HAVE FAR TO GROW. The statistics regarding anti-reflective (AR) lens sales in the U.S. compared to other countries is surprising, considering that the U.S. is among the lowest with AR sales at an average of 30%. The highest percentages of AR sales in the world are J apan at 100% and Korea at 99%. Canada tops U.S. AR sales at 63% along with Europe with AR sales over 50%. The only country that has a lower percentage of AR sales is Brazil with 27%. The bright side about the fact that the U.S. has such a low percentage of AR sales is that there is so much room to grow.
AR, you are allowing them to see
product when you yourself are
with the patient that since you’re
achieved using education, demon-
and try out for themselves just
wearing it and reaping the ben-
wearing it then it has to be effec-
stration and simply by wearing the
exactly what AR can do for them
efits of d oing so. It is hard for a
tive. We tend to live in a “mon-
product yourself. With these three
and their lenses.
patient to deny the benefits of
key-see, monkey-do” world, and
guidelines, your practice should
AR coating when you are wear-
if the person we trust most with
have no problem bumping up its
WEAR IT YOURSELF
ing the product yourself. You
our eyes is wearing AR on their
percentage of AR sales.
One of the strongest strategies
are able to give your patients an
lenses, most likely their patients
to boost your AR sales is to wear
honest opinion about how AR
will agree that it must be put on
Jaimee Palkovicz is marketing
the product yourself. A patient
works, and when patients see you
their lenses as well.
coordinator of i-see Optical
cannot deny the power of the
wearing it yourself it resonates
Growing your AR sales can be
Lab in Blackwood, NJ.
WHERE TO FIND IT: Carl Zeiss Vision, Inc. 800.358.8258 • Zeiss.com/Lenses • Customer.Service@Zeiss.com // Essilor of America, Inc. 800.542.5668 • EssilorUSA. com // HOYA Vision Care, North America 877.528.1939 • HoyaVision.com • SalesSupport@HoyaVision.com // Seiko Optical Products of America, Inc. 800.235.5367 • SeikoEyewear.com // Shamir Insight, Inc. 877.514.8330 • ShamirLens.com • Info@ShamirLens.com // Signet Armorlite, Inc. 800.759.0075 • SignetArmorlite.com • MarketingLiterature@SignetArmorlite.com // VISION EASE 800.328.3449 • VisionEase.com • Info@VisionEase.com VCPN VisionCareProducts.com
Palkovicz_AR.indd 55
February 2017 55
1/24/17 11:28 AM
Consumables for ECPs…and Consumers Typically, consumables are considered the powders, pads, dyes and more for processing eyewear, but when asked for their latest, these distributors shared some for consumers as well.
By Michelle Titzkowski
FOR ECPS
As an optical geek, I enjoy the
OptiSafe lens dye packets from
part of my day spent shopping for
Phantom Research Labs, Inc. are
new items to simplify my life as
the newest formulated dyes avail-
an optician. Researchers and de-
able from the company. After years
velopers are always looking into
of research and development, these
ways to make our jobs more effi-
advanced lens dyes are available in
cient, which in turn makes work-
more than 100 colors. They pro-
ing with our patients more enjoy-
vide consistent and uniform color-
able. We are constantly receiving
ing and are fade resistant. OptiSafe
catalogs and information on new
is recommended for use on CR-39,
items designed to either make
polycarbonate and high-index lens
our jobs easier or to be able to
materials. With the wide variety of
sell to our patients for their visual
color variations including blacks,
needs. Diving deeper into this in-
greens, browns, yellows, blues and
fomercial that is constantly bom-
others, your patients will be sure
barding us reveals the following
to find just the right color for their
products rising to the surface.
new sunwear.
DON Company’s anti-reflective materials are now distributed in the U.S. by Practical Systems, Inc. (PSI), are 99.99% pure and hold a constant hardness.
56 February 2017
Titzkowski_Consumables.indd 56
The EZ Grip Driver ergonomic screwdriver from Western Optical Supply combines a comfortable grip with extra torque.
The EZ Grip Driver from Western Optical Supply, Inc. is a truly
and easy to locate the right driver for each job.
ergonomic screwdriver that saves
DON Company’s anti-reflec-
your fingers and makes it easy
tive materials, now distributed in
to find the right tool for the job.
the U.S. by Practical Systems, Inc.
Just like it sounds, EZ Grip allows
(PSI), are 99.99% pure and hold
your thumb to fit inside a cradle
a constant hardness. In order to
while your pointer finger rests on
provide a stable make-up it is
the opposite side. This provides a
manufactured to specific granule
comfortable grip that’s great for
sizing. PSI has developed a top
opticians with arthritis and large
quality, cost-effective AR stack
or sensitive fingers. An oversized
using DON’s high purity con-
cap disperses the pressure over a
sumables with next generation
large area of the palm. Because
topcoats.
of the finger grip and cap, the EZ
DAC Vision’s FormaFlex Digi-
Grip is able to generate a large
tal Polishing Tools offer first-step
amount of twisting torque to
polish materials that produce
break screws free or drive them
outstanding surface finish and
into the barrel with tremendous
clarity. The company’s exclusive
force. Handles are available in six
black polish material yields op-
different colors, making it quick
timum lifetime and durability VisionCareProducts.com VCPN
1/24/17 11:18 AM
Vision Care Technology
while reducing torn or damaged
tween the lens and blocking pad
tool surfaces caused by sharp-
stop applied forces during the
FOR CONSUMERS
edged lenses. FormaFlex’s col-
edging process to ensure accura-
Gel Lens Cleaner, from Hilco,
or-differentiated bases simplify
cy of axis and eliminate damage
is available in a countertop
tool picking and loading. They
to the lens.
display case consisting of 12
are available in convenient 10-
Also available from Salem are
bottles. This product is safe to
STM630 and STM640 coolants.
use on anti-reflective coatings
Tak is an adhesive-backed an-
STM630 is formulated for con-
and can even be used to keep
ti-slip film from Salem Vision
ventional lens grinding, exhibit-
cell phone/iPad screens free
Group that is utilized for super
ing terrific lubrication for faster
of grease and fingerprints. The
oleophobic
hydrophobic
cycle times. It will control swarf
gel-like consistency reduces
lenses. The revolutionary adhe-
and foam contributed to by poly-
the mess and dripping that can
sive removes costly slippage and
carbonate material. STM640 is
often result when using sprays.
premature deblocking in the
designed for digital lens gener-
edging process. The interface be-
ating. The demanding require-
tool packaging.
and
Gel Lens Cleaner is available in a countertop display of 12 bottles.
Blu-Ban protective eyewear is Hilco’s latest release. We have listened to the lectures and read the articles about protecting our patients from the dangers of blue light, and Hilco has a solution with three comfortable trendy styles that are affordable for your patient. Blue light protection is 85% at 480nm. There are four frame styles that range in powers from plano to +2.50D. A countertop display is
Blue-Ban glasses protect wearers from 85% of blue light at 480 nanometers.
DAC Vision’s FormaFlex Digital Polishing Tools feature differently colored bases to simplify tool picking and loading.
available and holds up to 16 pairs.
ments of the digital generating
for quality optical products and
process are addressed by the
our need to be efficient in mind.
specific process of coolant. This
What will you look into putting
coolant has a very low amount of
on your wish list? I know what’s
foam produced.
on mine...now it’s time to get out
These are just a few of the new-
my credit card.
er items available. Have a little
Tak is an adhesive-backed anti-slip film from Salem Vision Group that removes costly slippage and premature deblocking in the edging process.
fun today and log into their web-
Michelle Titzkowski is
site catalogs to add to your list of
the practice manager at
must-haves. These consumables
Vision Clinic Dr. Savin and
are developed with our passion
Associates in Racine, WI.
WHERE TO FIND IT: DAC Vision 800.800.1550 • DACVision.com • DACVision.NA@DACVision.com // Hilco 800.955.6544 • Hilco.com • Requests@Hilco.com // Phantom Research Laboratories, Inc. 800.225.5559 • PhantomResearch.com • Sales@PhantomResearch.com // Practical Systems, Inc. (PSI) 800.237.8154 • LookToPSI.com • Info@LookToPSI.com // Salem Vision Group 800.234.1982 • SalemDist.com • CMcCall@SalemDist.com // Western Optical Supply, Inc. 800.423.3294 • WesternOptical.com • Orders@WesternOptical.com VCPN VisionCareProducts.com
Titzkowski_Consumables.indd 57
February 2017 57
1/24/17 11:18 AM
F R O M A D I S TA N C E With these remote maintenance and troubleshooting technologies, virtual technicians are available at a moment’s notice.
By Jaimee Palkovicz
and serviced right away by the
problems with FastGrind can be
MAX lens surface/finish blocker,
As an eyecare professional (ECP)
manufacturer’s technicians with
fixed remotely by the Super Opti-
the ECP is able to access a secured
no long-term delay in production.
cal staff, who can also teach ECPs
high-speed internet connection
how to resolve any issues that
using the machines’ built-in Eth-
with a retail lab, it is very important to ensure that your machines are efficiently up and running
BUILT-IN REMOTE LOG-IN
they might experience in the fu-
ernet ports. If a particular lab’s
at all times. What happens when
FastGrind in-office lens surfac-
ture themselves.
logistics require a Wi-Fi setup,
there is a malfunction and the
ing is an advanced technology
A built-in lens ordering form
Optek’s machines also have USB
manufacturer is a plane ride away,
from Super Optical Internation-
is also embedded in the software.
ports that can accommodate a
leaving you without a working
al that is primarily run through
machine for days? With advances
software on a computer that the
in optical lab technology, some
company provides for the ECP.
companies offer automated and/
When installing the software, Su-
or remote maintenance features
per Optical equips the computers
for certain machines that ECPs
with remote log-in that enables
use in their retail labs. By elimi-
the FastGrind staff to access the
After grinding, customers can
USB Wi-Fi adapter. The equip-
nating in-person service calls and
device at any time in order to
click a button that adds those
ment’s remote support features
no longer having to wait, ECPs
address issues customers may
lenses to the form for easy reor-
are able to provide technicians
can now get their machines fixed
experience at their location. Any
dering. The software also keeps
with access to every aspect of the
track of frequently used tools and
machines’ software and operat-
the grind rate so you know how
ing systems, even when it is at the
much material your machine
ECP’s remote location. Optek’s
takes off a lens during a designat-
remote technicians can see every-
ed amount of time. This prevents
thing that local users see on their
lenses from coming out too thick
screen, and the technicians can
or too thin. It also stores jobs if
operate the machine’s controls as
you need to come back later to
if they were there in person. The
see what a patient previously had
ECP will also receive a diagnos-
or make additional pairs of lenses
tic report on demand by the local
for them. By digitally storing pa-
operator when necessary.
A key feature of Schneider’s Nano line is a remote diagnostic system that enables technicians to dial into the machine and perform any function remotely.
A machine that can be repaired from a remote location is one way to guarantee a fast return on your investment.
tient information some additional paperwork can be eliminated.
REMOTE FREE-FORM DIAGNOSTICS The HSC Nano Generator and
58 February 2017
Palkowicz_Remote Maintenance.indd 58
AS GOOD AS BEING THERE
the CCP Nano Polisher from
With many of the machines from
Schneider Optical Machines offer
Optek International, including
a complete digital surfacing line
the Optek Contour MAX lens
for all lens types, including free-
generator and the Optek Unity
form progressives and all convenVisionCareProducts.com VCPN
1/24/17 12:48 PM
Vision Care Technology
tional styles. The Nano Line is de-
is the remote diagnostic and trou-
signed to offer the same technical
bleshooting system. Schneider
capability for the small lab that is
technicians are able to dial into
used in the company’s larger ma-
the machine and perform any
chines, making it easy to process
function remotely. The machine
even sophisticated branded lens
can transmit all kinds of data
designs in-house with the touch
including maintenance require-
of a few buttons. The Nano Line
ments, error logs and trouble-
needs only a single operator and
shooting information that allow
has space-saving features such
Schneider’s technical team, in
as an on-board laser engraver to
most cases, to resolve the issue and
reduce the overall footprint and
restore the machine to produc-
allow for a lab to be set up in a
tion without ever having to visit
very small space. The latest tech-
the lab. This can save time and, of
nology even allows for the sur-
course, money, while keeping the
facing of prescriptions up to 18
machine in production.
diopters, an increase of 50% over
The Countour MAX generator and Unity MAX surface/finish blocker are among the Optek machines capable of accessing the internet via either Ethernet or USB ports.
track maintenance. Because it is
chines in a carefree manner, re-
sold completely separately from
motely connecting maintenance
other machines. This means you
MONITORING SOLD SEPARATELY
the machinery, Maintenance
professionals to their operations.
can keep more prescriptions in-
Maintenance Connection is soft-
Connection is capable of work-
By offering automated and/or
house and even digitally surface
ware that is installed separately
ing with any piece of equipment.
remote maintenance, these tech-
the more difficult jobs.
onto your machine of choice to
Its dedicated communications
nologies can improve the pro-
provide alerts and schedule and
between operations and mainte-
ductivity of ECPs’ retail optical
nance staff allow for clear and ac-
labs. Automated and/or remote
curate communication in regards
maintenance features allow ECPs
to repairs and maintenances. Fea-
with a retail optical lab to ensure
tures of Maintenance Connec-
that there will be little delay in
tion include work order tracking,
production if a machine mal-
asset management, preventive
functions
maintenance, inventory control,
Investing in a machine that can
reporting, mobile, screenshots
be repaired from a remote loca-
and security.
tion is one way to guarantee a fast
A key feature of the Nano Line
Maintenance
during
production.
Connection
return on your investment and
delivers quality Computerized
high profitability while taking as
Maintenance Management Soft-
much stress as possible off oper-
ware (CMMS ) to many different
ators, allowing them to focus in-
industries throughout the world.
stead on the quality of the lenses
Communication
they produce.
Maintenance
and Asset Management Software
Super Optical equips the computers that run its FastGrind in-office lens surfacing machines with remote log-in so technicians can fix problems remotely.
(browser-based CMMS) is de-
Jaimee Palkovicz is marketing
signed to help businesses manage
coordinator of i-see Optical
the maintenance of their ma-
Lab in Blackwood, NJ.
WHERE TO FIND IT: Maintenance Connection 888.567.3434 • MaintenanceConnection.com • Info@MaintenanceConnection.com // Optek International 727.522.2301 • OptekInternational.com • Sales@OptekInternational.com // Schneider Optical Machines 972.247.4000 • Schneider-om.com • Info-USA@Schneider-om.com // Super Optical International/FastGrind 800.543.7376 • SuperOptical.com • Jennifer@SuperOptical.com VCPN VisionCareProducts.com
Palkowicz_Remote Maintenance.indd 59
February 2017 59
1/24/17 11:16 AM
Untitled-1 1
1/23/17 11:53 AM
E X T R E M E
C L O S E U P
FINDING THE STYLE IN TRANSITIONS ADAPTIVE LENSES Tran sitions Lens es Offer Opt ions fo r th e S ty le-Cen tric Eyeg la sses Wea rer DETAILS
shield of a car to protect the eyes
WOW FACTOR
along with the hottest frame col-
Transitions adaptive lenses offer
while driving and come in gray,
Lens colors can offer another layer
ors—including classic tortoise, vin-
the benefit of being able to auto-
brown and graphite green.
of style to a completed eyeglass
tage gold, and multi-colored. Try dif-
package. Today, more than ever, eye-
ferent combinations of frame
matically adjust from clear to dark and every shade in between.
BACK STORY
wear has evolved from pure function
shapes and colors along with lens
Transitions Signature lenses, the
Different lens tints have different
to fashion statement. There are
colors until the perfect pair of eye-
most responsive adaptive lenses,
advantages. Gray lenses are a neu-
plenty of options to match every-
glasses comes together. There’s a
are available in gray, brown and
tral color that provide the most
one’s personal flair. When choosing a
Transitions lens option that will suit
graphite green. Ideal for noticeably
natural vision, while brown lenses
lens color to match a pair of frames,
every fashionista’s busy lifestyle.
crisper, sharper vision outdoors,
allow for the most contrast and
consider current frame shape trends
Transitions Vantage lenses are
enhanced colors. Graphite green
like edgy, classics or oversized—
made in gray. Transitions XTRActive
affords natural vision and enhanced
lenses darken behind the wind-
contrast.
VCPN VisionCareProducts.com
Transitions ECU.indd 61
Transitions Optical, Inc., 800.848.1506, Transitions.com February 2017 61
1/23/17 11:59 AM
Vision Care Technology NEW
OptiSource Cad-Con 1000 Retinal Bliss DES from
Adding 4 ounces of Cad-Con 1000 Dynamic Labs’ Pro Edge 3 Finish Blocking Pads Thanks to their firm green foam substrate material, Pro Edge 3 blocking pads reduce slippage and twisting during high torque edging. Pro Edge 3 works on all coated and uncoated lenses and easily and cleanly de-blocks. 888.339.6264, DynamicLabs.net.
treats 5 gallons of alloy tank wastewater by acting like a magnet to attract and chemically bind with dissolved particulate cadmium and lead. Once metals are bound, they are unable to become soluble again and remain trapped in the sediment in a chemically stable state that leaves water clear and free of cadmium and lead. Cad-Con 1000 also treats other alloy-contaminated wastes such as block washer waters, swarf sludge, coolant,
62 February 2017
VCT NEW.indd 62
Arch Crown TT364 Poly-Lam Computer String Tags Made of Poly-Lam gloss material that is stronger than polyester or Kimdura, these computer string style tags from Arch Crown have adhesive-free adjustable loops ideal for tagging frames. Text and bar code images will not rub off from cleaning. Tags come in eight colors in packages of 4,000 tags per roll. 800.526.8353, ArchCrown.com.
Quantum Innovations Offering total protection from glare, smudges, water, scratches, dust and oil, Retinal Bliss DES coating from Quantum Innovations filters up to 17% HEV light in the 400 to 455 nm range and 5% at 500 nm. Retinal Bliss DES blocks the highest level of UV rays when used on polycarbonate, high-index and Trivex lenses. A proprietary backside coating transmits blue light away from the eye, reducing
polishes and emery. 800.678.4768,
backside reflection to less than 1%.
1-800-OptiSource.com.
888.268.3414, QTMI.net. VisionCareProducts.com VCPN
1/23/17 11:19 AM
Vision Care Technology NEW
UV-XBT Scratch-Resistant Coating This patent-pending coating was put to stringent tests by Ultra Optics to produce New Edging Supplies from Hilco
superior adhesion on all lens substrates.
Lens blocking pads for hydrophobic, super hydrophobic and standard lenses
UV-XBT (Extreme Bonding Technology)
are available from Hilco in popular sizes and shapes to work with most
offers ”superior hardness, great tintabil-
edging equipment. Anti-slip films prevent slippage or torsion during edging,
ity, untouchable adhesion, unmatched
and two options of backside protectors are now available to protect lenses
AR compatibility and excellent surface
during edging. 800.955.6544, Hilco.com
coverage” along with a low yellowness factor, according to the company. Testing was performed on 1.60, 1.67, 1.74, Trivex, Tribrid, polycarbonate and CR-39. 800.365.9993, UltraOptics.com.
FIRST QUALITY FINISHED & RX/SURFACED LENSES FAMILY OWNED & OPERATED Winter Specials 1/1/17 – 4/30/17 LENSES
EDGING PADS Made in the USA
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Blue
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RX-FRIENDLY OPTICAL QUALITY SUNS
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99 ea.
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Poly Progressive Sync AR
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ONLINE ORDERING
Register at www.lab-tech.net All prices subject to change without notice.
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170 LeGrand Ave. • Northvale, NJ 07647 PHONE: (800) 822.4343 • FAX: (800) 627.7280 LabTech_WinterSpecials_0117.indd VCPN VisionCareProducts.com
VCT NEW.indd 63
1
FREE GROUND SHIPPING on lens orders of $70 or more when placed online only.
9025 NW 13th Terrace, #2 • Doral, FL 33172 PHONE: (800) 822.4343 • FAX: (800) 627.7280
16128 Cohasset St. • Van Nuys, CA 91406 PHONE: (855) 589.5367 • FAX: (877) 229.3862 12/20/16 11:59 AM
February 2017 63
1/23/17 11:19 AM
Busi ness S o l u t i o n s
Solutions 7apps F O R B U S I N E S S 2017 Resolutions to optimize your optical in
By Bob Main, ABOM It wasn’t that long ago that most eyecare professionals (ECPs) didn’t even know what an “app” was let alone know how one could be used to build their prac-
64 February 2017
Main.indd 64
If you want to… …Improve Dispensary Automation Shamir Arch
1
This app will immediately let the ECP know if the frame
selected and lens choice are com-
tice. Now there are so many to
patible. Just fill in the parameters
give your business a boost it’s
of any frame and immediately get
hard to know which ones to use.
the range of prescriptions suitable
These days, apps can improve
for that frame. With instantaneous
office
facilitate
feedback on the frame/lens choice
patient communications, attract
while the patient is still in the
new patients and even help take
office, it makes it easy to choose
measurements in the dispensary.
another frame if necessary.
Here are a few apps to improve
Get it at: Google Play and Apple
your practice in 2017.
iTunes
automation,
VisionCareProducts.com VCPN
1/23/17 11:17 AM
otto
graphic information, and read
and a way to check eyecare
The otto app, from VSP
staff-to-doctor or patient-to-doc-
insurance benefits. The
Optics Group, allows the
tor messages in an encrypted-ac-
ECP gets software to man-
dispenser to take accurate lens
cess (HIPAA-compliant) manner
age the connection/com-
measurements, demonstrate lens
from any smartphone.
munication process and to
options, offer patients virtual try-
Get it at: Google Play and Apple
market to consumers.
on for frames, file VSP insurance
iTunes
Get it at: Google Play and
2
Apple iTunes
claims, order glasses and more. Get it at: seeotto.com
If you want to… …Increase Efficiency MyRev
3
Todoist
4
This is a very flexible, robust task manager that
gives the user the ability to prioritize, schedule, categorize and
If you want to… …Develop Customized Apps for Your Practice EyeDoc
6
Users of RevolutionEHR
even share the important tasks
This
app
enables
cloud-based practice man-
that drive both work and person-
agement and electronic health
al lives. This task-management
records software can access their
app can be shared on all of the
ized mobile app for their
patient schedule for any location,
user’s device platforms (comput-
practice so patients can
review patient contact and demo-
ers, tablets, smartphones, etc.).
request/book
ECPs to easily devel-
op their own custom-
otto allows the dispenser to take accurate lens measurements, demonstrate lens options, offer patients virtual try-on for frames, file VSP insurance claims, order glasses and more.
appointments,
diate or scheduled posts), get
Get it at: Google Play
order contact lenses, access
notified of posts on their busi-
and Apple iTunes
an Eye Encyclopedia and read
ness sites and quickly respond
unique practice information such
to those posts, and track perfor-
If you want to… …Build Your Practice EyeXam
as Google Maps and directions.
mance using analytic reports that
The app also includes built-in
will help improve online mar-
links to Facebook, Twitter and
keting efforts. Tip: Set up the
The EyeXam app
other social media networks,
primary account on a computer
gives consumers
including YouTube.
then download the app on your
Get it at: EyeDocApp.com
mobile devices.
5
a free vision screen-
Get it at: Google Play and Apple
ing, a GPS-based eyecare provider database search, two-way communication allowing for appointment schedul-
7
iTunes Bob Main, ABOM, is an
This social media tool pro-
optical industry veteran with
vides total, full-time control
over 35 years of experience
over all social media sites from
in the eyecare industry. He
promotional offers, an
one place. Hootsuite gives the
currently works as a business
eye health dictionary
user the ability to post (imme-
development consultant.
ing, real-time messaging and money-saving The Shamir Arch app lets the ECP know if the frame selected by the patient and the lens choice are compatible.
If you want to… …Manage Social Media Hootsuite
WHERE TO FIND IT: EyeDoc EyeDocApp.com // EyeXam 408.528.7100 • EyeXam.com // RevolutionEHR 877.738.3471 • RevolutionEHR.com // Shamir Insight, Inc. 877.514.8330 • Shamir.com • Info@ShamirLens.com // VSP Optics Group VSPOpticsGroup.com • OpticsInfo@VSP.com VCPN VisionCareProducts.com
Main.indd 65
February 2017 65
1/23/17 11:17 AM
S o c i a l Me di a A dv is or
Online Etiquette: What You Say and How You Say it Samantha Toth
people most often skip. Read what
then I guess I’ll see you tomor-
wouldn’t say to someone’s face what
you have typed to make sure it’s
row,” that could mean that they are
you’re about to write digitally, don’t.
clear, polite and helpful.
annoyed with you and don’t want
It’s that simple.
Social media managers aren’t the
to keep talking or it could literally
The Internet has changed the
only professionals expected to
Don’t comment when you’re angry.
mean that they will see you tomor-
way we communicate, and there
be on social media for work. The
If you’re mad about something
row. Digital communication can
are many positive factors about
demand for staff to participate in
online or just not feeling very help-
be ambiguous, so give the other
instant communication. The prob-
online marketing is prevalent in
ful, take a breather before adding
person the benefit of the doubt
lems stem from the fact that people
many industries and company set-
to the conversation. It’s too easy to
and assume that they’re not being
can feel detached from their words
tings,. While this can be effective, it
answer inappropriately in the heat
sarcastic or snarky.
and it’s too easy to fire off a message
can also be fraught with problems because some people have difficulty communicating clearly and appropriately with the written word, especially in an environment as
It’s in your best interest to be helpful and friendly wherever you go online so that you’re always building a professional and insightful brand.
impersonal as the digital landscape. There are some rules when
of the moment. You don’t want to
Remember that the words you’re
without thinking about it. It’s in
communicating online, whether
tarnish your reputation by saying
seeing were written by people. Real
your best interest to be helpful and
by email, on social media or in a
something rude or mean.
people are on the other end of the
friendly wherever you go online so
Internet, and they’re writing those
that you’re always building a profes-
comments just like you are. If you
sional and insightful brand.
forum with colleagues, service personnel or patients.
Question your perception of the intent of the person posting. Ask
Use proper grammar and punctu-
yourself if it’s possible that the
ation. Few people are 100% con-
other party meant something dif-
fident in their comma usage, but
ferent. If someone writes, “Well
Samantha Toth is the resident marketing rockstar for Innereactive Media, a full-service marketing company specializing in the optical industry, in Grand Rapids, MI.
do your best to use punctuation. Punctuation and good grammar together convey professionalism and show that you care how you are perceived. Never use caps. It’s like walking up to someone and yelling at them. Even if it’s just to emphasize a word, using capital letters tends to be seen as obnoxious. Re-read what you wrote before you post or send it. Always! This is the simplest step and yet the one that 66 February 2017
Feb_Social Media Full Page.indd 66
VisionCareProducts.com VCPN
1/23/17 12:03 PM
20TH ANNIVERSARY Please join us for an exciting Optical Women’s Association event during Vision Expo East 2017 Pleiades Award honoree KATE RENWICK-ESPINOSA, VSP Vision Care Pyxis Award honoree LORIE LIPPIATT, OD, The Salem Eyecare Center and Pinnacle Honoree CORINNE McCORMACK, FGX International
KATE RENWICK-ESPINOSA
with special keynote speaker, DORI CARLSON, OD, FAAO, Heartland Eye Care
DORI CARLSON, OD, FAAO
Thursday, March 30th, 7:15 am - 9:15 am The Kimpton Hotel Eventi All are welcome. Breakfast and champagne toast, $55 per person
LORIE LIPPIATT, OD
This reservations-only event is presented by OWA Platinum Sponsor, Luxottica, and the OWA Reserve online by Friday March 10, 2017 www.OpticalWomen.com/ChampagneBreakfast BY INVITATION-ONLY, AN EVENING AWARD PRESENTATION WILL BE MADE TO THE 2017 OWA HONOREES.
CORINNE McCORMACK
For more information on the OWA and/or to become a member please visit our website at www.opticalwomen.com
OWA thanks its 2017 Professional Development Sponsors for their generous support and belief in its mission to enhance and promote the leadership role of women in the optical industry through networking, education, and peer support. Our thanks to Vision Care Product News for providing this space for OWA’s message.
OWA_VCPN_2017.indd Untitled-1 1 1
1/24/17 1/23/17 11:07 4:09 PM AM
Busi ness So l u t ions
Modernizing Medicine Releases Analytics Feature In an enhancement to the com2017 Blue Light and Digital Eye
pany’s ophthalmology-specific
Strain Survey from The Vision
Electronic Medical Assistant (EMA)
Council
electronic health record system,
Biodegradable Retail Bags
Nearly 75% of Americans do not
Modernizing Medicine, Inc. has re-
Available from AOA Marketplace
know eyewear can be used to
leased Analytics to give physicians
New to the AOA Marketplace, 9-in.
EyeCarePro Offers Free
protect the eyes from the short-
near real-time population health
x 12-in. biodegradable plastic retail
Aspire Eyewear Integrated
and long-term effects of digital eye
data, supporting the transition to
bags are available to American
Marketing Campaign
strain, as well as blue light expo-
value-based healthcare. In addi-
Optometric Association members
Market your Aspire Eyewear online
sure. That’s according to the 2017
tion, with Modernizing Medicine’s
only. The white bags with the AOA
through a unique partnership
Blue Light and Digital Eye Strain
Apple Watch app, users can view
member logo imprinted in black let-
between ClearVision Optical and
Survey from the Vision Council. The
scheduling to provide insight into
tering are made from earth-friendly
EyeCarePro. This comprehensive
nationwide survey of 9,840 adults
the day’s agenda, including which
biodegradable materials, have a
marketing package is free to
details the effects and implica-
patients are coming in, what time
shelf life of 18 months and come
download and provides email
tions of blue light—and available
the appointments are and which
personalized with your practice
blasts, Facebook covers and posts,
eyewear treatment options, such
rooms patients are in. Other fea-
information. They are available in
website content, posters, jumbo
as lens and coating technology.
tures include access to Intramail
packs of 250 or discounted packs of
postcard mailers and point-of-care
TheVisionCouncil.org
and Notes. ModMed.com
500. Store.AOA.org
handouts. EyeCarePro.net
68 February 2017
BizSolutions NEW.indd 68
VisionCareProducts.com VCPN
1/23/17 11:13 AM
Classifieds_Feb2017.indd 69
1/23/17 11:07 AM
USED and REBUILT OPTICAL EQUIPMENT
* SURFACING EQUIPMENT * * EDGING EQUIPMENT * * AR EQUIPMENT * LOOKING FOR USED PATTERN-LESS EDGERS 714-963-8991 • www.usedlabs.com
BUY OR SELL Barry Shepard • California
USED OPTICAL MACHINERY, LLC
FRAME•MY•FACE The New App
INDEX TO ADVERTISERS ADVERTISER
PAGE
PHONE
WEBSITE
All About Vision
14
858.454.2145
allaboutvision.com
Allure Eyewear
31
212.447.0090
allure-eyewear.com
ClearVision Optical
19, 44
800.645.3733
cvoptical.com
Coburn Technologies
16
800.COBURN1
coburntechnologies.com
Costa
24
800.447.3700
costadelmar.com
Eyewear Designs
49
800.645.6596
eyeweardesigns.com
Inspecs
10-11, 42
800.852.7857
inspecs.co.uk
Lab-Tech Inc.
63
800.822.4343
lab-tech.net
L’Amy America
38
800.872.7377
lamyamerica.com
Marchon Eyewear
21
800.966.2020
marchon.com
Morel
CV2 Spread, 33 800.526.8838
morel-france.com
OAA
CV3
901.388.2423
oaa.org
Optical Women’s Association 67
—
opticalwomen.com
Optometry Giving Sight
18
888.OGS.GIVE
givingsight.org
Reed Exhibitions
52
800.811.7151
vision.reedexpo.com
of America, Inc.
CV1, 2-3, 6-7
800.235.5367
seikoeyewear.com
SPY
8
760.804.8420 spyoptic.com
Think About Your Eyes
51
—
thinkaboutyoureyes.com
Transitions Optical Inc.
2-3, 6-7, 60
800.533.2081
transitions.com
Tuscany Eyewear
40
800.293.9588
tuscanyeyewear.com
WestGroupe
4-5
800.361.6220 westgroupe.com
Wiley X Eyewear
13, 15, 17
800.776.7842
wileyx.com
Windsor Eyes
47, CV4
877.662.6006
windsoreyes.com
Seiko Optical Products
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framemyface.mysocialreach.net framemyface.mysocialreach.net (ISSN-1549-6716) is published monthly, except December, by First Vision Media Group, Inc., 25 East Spring Valley Avenue, Suite 290, Maywood, NJ 07607. Phone (201) 587-9460, Fax (201) 587-9464. Periodical Postage paid at Hackensack, NJ and additional mailing offices. Postmaster: Send address changes to VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033. Subscriptions: VCPN, P.O. Box 9033, Maple Shade, NJ 08052-9033 or online at totallyoptical. com. Distributed to qualified optical dispensing locations, chain store headquarters, and optical laboratories. Other U.S. subscriptions are available for $85 for one year; $160 for two years. Contact publisher for overseas rates. Copyright © 2017 by First Vision Media Group, Inc., Frank Giammanco, President & CEO; Shawn Mery, Executive Vice President. No part of this publication may be reproduced without written permission of the publisher. The publisher’s acceptance and publication of any advertising or editorial materials does not constitute endorsement of any product, service, or company by First Vision Media Group, Inc. Throughout this publication, trademark names are used. Instead of placing a trademark or registration symbol at every occurrence, we are using the names editorially only with no intention of infringement of the trademark.
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February 2017 71
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LOOKING BACK
ARTFUL ADVERTISING In the ’20s and ‘30s, American Optical advertised its Fulvue frames and Tillyer lenses by commissioning illustrations from popular artists such as Norman Rockwell, James Montgomery Flagg and McClelland Barclay. By 1940, American Optical launched the American Plan, a public awareness campaign aimed to educate the public on the history of eyecare with its motto: “Seek professional advice: not glasses at a price,” which still resonates with eyecare professionals and the optical industry-at-large today. The ad based on “The Spectacle Peddler,” a painting by artist Herbert Morton Stoops commissioned in 1942 by AO, urges the public to heed that advice and not fall
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victim to the way eyeglasses had once been sold: by transient salesman (some of whom were unscrupulous, as mentioned in the above ad) Promising much—giving relatively little—the Spectacle Peddler plied his trade among the country folk in the early nineties. who had no real training or knowledge of vision problems or eye health in general. According to the 1943 AO sales group study course “Today’s American Plan Faces Tomorrow’s Problem,” AO wrote about a general lack of appreciation by the general public for adequate eyecare stemming from a “long-standing misunderstanding between the three groups in the ophthal-
mic field (that) led at times to antagonism,” thereby creating a “general impression that not services but glasses are essential, and that they ‘cost too much.’ In this setting, cut-rate houses and unethical practitioners flourished and the dignity of service was lowered in the eyes of the public.” Stoops created four paintings for AO, each printed and framed for optical offices to reinforce this message. “The Spectacle Peddler” and three other original works by Stoops created for the American Plan are on display at the Optical Heritage Museum. Courtesy of the Optical Heritage Museum, OpticalHeritageMuseum.com.
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