WELCOMES THE
FEB • 5 TO 7 • 2027
LEVEL
UP!
St. Charles Convention Center Fri. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m. Sun. 10 a.m. - 4 p.m.
,000+ 9 ATTENDANCE Our Best Show Ever
FEATURING • • • • • • • • • •
100+ Exhibitors Hottest Golf Manufacturers KP & Long Drive Competitions Putting Championship Main Stage Presentations SSM Health Wellness Experience Yuengling Flight 19th Hole Saturday Kids Day & Family Day St. Louis Battlehawks Zone Spirits Experience
2026 SHOW
RECAP
stlouisgolfexpo.com FOLLOW US! Presenting Sponsors
Endorsed & Supported By
2026 SHOW RECAP
Mark Your Calendar for Next Year’s Show!
February 5-7 • 2027
Stay up-to-date on new sponsors, show activities and more at stlouisgolfexpo.com
QUICK FACTS Show Owner. . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . Jan. 30 - Feb. 1, 2026 Site . . . . . . . . . . . . . . . . . . . . . . St. Charles Convention Center Average Attendance. . . . . . . . . 9,000+ Exhibits. . . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . . Player’s Tour Pass $69, Adults $17.50, Seniors (60+) $16.50, 12 & Under Free Manufacturers . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, TaylorMade, Tour Edge, Wilson Sponsors. . . . . . . . . . . . . . . . . . 1 Welcoming, 18 Presenting, 17 Supporting, 5 Patron Host Hotel. . . . . . . . . . . . . . . . . . Embassy Suites St. Louis - St. Charles/Hotel & Spa Endorsed & Supported by . . . . First Tee, MAGA, Missouri Golf Assoc.
Event Owned, Managed & Marketed By Varsity Communications, Inc.
VARSITY GOLF SHOWS For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com
varsitygolfshows.com
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2026 • St. Louis Golf Expo
2026 SHOW RECAP
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EVENT FEATURES PRO Am Golf Testing & Fitting Zone Hit all the new models from Callaway, Cleveland, Cobra, Mizuno, Ping, Srixon, Titleist, Tour Edge and Wilson golf clubs at our free driving range. Pro Am Golf experts will be on-site fitting you to the right club!
Dave Sinclair Lincoln St. Louis Putting Championship Powered by EVOLVE & Old Kinderhook Every successful putter wins a round of golf and an entry in Sunday’s St. Louis Putting Championship, where putters will compete to win a fantastic stay-and-play package.
PRO Am Golf Golf Retail Equipment Sale Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.
101 ESPN & Michelob Ultra Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, health and fitness professionals and more.
SSM Health Golf Wellness Zone
Yuengling Flight 19th Hole
Our welcoming sponsor SSM Health has met and helped thousands of golfers and their families on physical therapy, orthopedics, fitness, rehab, nutrition, hospital services and spine and joint health. Their wellness zone will be a hit again this year.
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.
Xtreme Green On the Green St. Louis Battlehawks & STIFEL Charity Classic Short Game Central Powered by NUTRL, Cutwater, Skimers, Chapie Golf Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-inone and take home the grand prize.
Check out a sweet synthetic putting green built right on the show floor by Xtreme Green. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
MGI Motorized Cart Test Drive BMW Championship & Visit Mississippi Straightest Drive Challenge Powered by Farmers Insurance Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show..
ELV8 Golf Lounge The hottest business in the St. Louis golf scene will be on site to show you how to play and prepare your game to be the best it can be.
Krilogy & Visit Mississippi KP Challenge Powered by Midwest Golf Innovations & STIFEL Charity Classic Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
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The Back Nine Crestwood Studio St. Louis’ latest indoor golf star location is The Back Nine at Crestwood. Meet their professionals and learn all about their amazing experiences at the Expo.
2026 • St. Louis Golf Expo
2026 SHOW RECAP
Gateway Golf Cars Showroom The midwest’s finest golf car retailer, customizer and showroom will be on-site at the show all three days.
The Orange Whip Experience Join the Orange Whip Experience — your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!
Tito’s Handmade Vodka Clubhouse Come enjoy the vibe and vodka cocktail sampling at the show’s newest interactive zone.
Refreshing Sampling Experiences Try amazing refreshing beverages from Nutrl, Cutwater, Skimmers and 4Hands Cannabis at the Expo. .
St. Louis Battlehawks Box Office Meet the staff from the St. Louis Battlehawks and learn all about incredible ticket packages and special game experiences for 2026.
BMW Championship Zone Learn all about St. Louis’s exciting PGA Tour stop in 2026. Info on ticket packages, volunteer opportunities programming during the championship week will be showcased at the Expo.
First Tee of Greater St. Louis Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
First Tee of Greater St. Louis Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
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2026 SHOW RECAP
SPONSORS Welcoming Sponsor Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space
Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space
Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage
SHARP GOLF BALL COMPANY
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By
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2026 • St. Louis Golf Expo
2026 SHOW RECAP
EXHIBITORS AND FLOOR PLAN 4 Hands Cannabis Alabama Tourism Amateur Players Tour Back 9 Golf Bear Creek Golf Club Bender Gloves Birdie Tickets BMW Championship 2026 Booth Creek Wagyu Callaway Capital Vacations Casual Putt Chappie Golf Chiro One Wellness Centers Cleveland Cobra Country Lake Golf Course Cutco Cutlery St. Louis Cutwater Spirits Dave Sinclair Lincoln St. Peters DiCicco’s Delectables DLM Pro Merchandise ELV8 Golf Embassy Suites St. Louis ESPN 101 Evolve Putters Fairway Custom Golf Farmers Insurance FCG of Terre Haute LLC First Tee Greater St. Louis Gateway Golf Cars Gear Up Sportswear Genetic MD Restore Golden Eagle Golf, Inc. Golfmart Kentucky HealthSource Chiropractic of Clayton HIGHVIS Apparel Icon Wallets Jacob Sunrooms and Exteriors Jacuzzi Bath Remodel of St. Louis Junior Amateur Players Tour Kentucky State Parks Kinley Golf Sales Krilogy Lake of the Ozarks Golf Council Leaffilter LeafGuard
2026 • St. Louis Golf Expo
Let’s Golf Travel Network Little Egypt Golf Carts Metropolitan Amateur Golf Assoc. MGI Power Golf Carts Mid America Golfing Events Midwest Golf Innovations Missouri Golf Association Mizuno Mulligan’s Country Club North Iowa Golf Northwwestern Mutual – Chris King Nutrl Oak Terrace Resort & Spa Odyssey Old Kinderhook Orange Whip Patio Enclosures PING Pro-Am Golf USA Putt Master Rend Lake Golf Complex Renewal By Andersen • St. Louis Riverside Casino & Golf Resort Rivertowne Family Chiropractic Scale Wear Design Shangri La Golf Club, Resort & Marina Sharp Golf Ball Company Shinnova Home + Solar Skimmers Vodka Iced Tea Spinnaker Resorts
Srixon SSM Health • St. Louis St. Louis Battlehawks St. Louis Post-Dispatch STIFEL Charity Classic Stretch U Creve Coeur Sun Valley Golf Course Synlawn Tanglewood Golf Course Tempo Golf Apparel The Back Nine Crestwood The Lodge at Spirit Hollow The Lodge of Four Seasons Golf Tito’s Handmade Vodka Tour Edge Travel Haus of St. Louis Travel There & Back Universal Windows Direct Vacation & Travel Group Veteran Golfers Association St. Louis Villa Del Palmar VIP Golfers Pass Visit Dubois County, Inc Visit Mississippi Visit SI • Williamson County Tourism Warrenton Golf Course Wild Cat Golf Course Wilson Xtreme Green Synthetic Turf
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2026 SHOW RECAP
MARKETING AND PROMOTIONS Radio & Television Advertising •
Radio - 400+ Golf Show Radio Spots
10 Million
Impressions
ESPN 101 - 250+ spots over 2 weeks and live remote at show Friday.
JAN • 30 TO FEB • 1 WELCOMES THE
CBS Sportsradio - 100 spots over 2 weeks.
HUGE SALE
KTRS the big 550 - 40+ spots over 2 weeks.
TEST • GET FITTED
Golf Show Radio - Live interview Thursday night with Jay Randolph. •
Television Ads: 160 Golf Show TV Spots STL Charter Cable – 100+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX over 2 weeks. KTVI FOX – 20+ Ads in AM and PM news week leading to the show.
St. Charles Convention Center
Fri. 11 a.m.-5 p.m. • Sat. 10 a.m.-5 p.m. • Sun. 10 a.m.-4 p.m.
100+ Exhibits • Major Manufacturers • Yuengling 19th Hole Spirits Tastings • SSM Wellness Zone • Sat. Kids & Family Day Dave Sinclair STL Putting Championship
FRONT DOOR BONUS!
With paid admission • Restrictions apply While supplies last • Details on website.
Free Sleeve of Balls 1st 100 per day
Buy Players Tour Pass & get extra perks, bonuses & offers!
Bonus Golf at one Porter Golf Trail Course: Sun Valley GC • Warrenton GC Bear Creek GC • Country Lake GC • Wildcat GC 1st 700 per day - cart fee applies Free Ticket: BMW Championship STL PGA Tour Practice Round 1st 100 per day Free Ticket: Stifel Charity Classic PGA Champions Tour 1st 500 per day Free Ticket: St. Louis Battelhawks Football Game 1st 250 per day
PRESENTED BY
FREE ADMISSION to the show all weekend
Win Trips To
Spirit Samples: 19th Hole & Tito’s Handcrafted Vodka while supplies last • 50% Off Sim: ELV8 Golf 1st 250 per day
KMOV CBS – 20+ Ads on 2 weeks of PGA Tour Coverage, Free 1-hr. Sim: Back Nine Crestwood 1st 500 per day • Special Offer: Booth Creek Wagyu details on site AM and PM news. Buy Online & Get Bonus Old Kinderhook Offer stlouisgolfexpo.com KSDK NBC – 20+ Ads on AM and PM news week leading up to show.
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2026 SHOW RECAP
E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •
Show Ads, Email Campaigns and Show Messages With: STLToday.com, Golf Channel, GolfNow.com, Sinclair Lincoln,MAGA, PGA Section, ESPN RADIO, MGA, GOLF 314, STL Golf EXPO database, PRO-AM GOLF, GOLF around STL, Golf Show Facebook/TWITTER and 15+ local regional partners and show clients ALL HELPING!
Social Media Campaign: Via Facebook/Twitter
WELCOMES THE
JAN • 30 TO FEB • 1 St. Charles Convention Center
Fri. 11 a.m.-5 p.m. • Sat. 10 a.m.-5 p.m. Sun. 10 a.m.-4 p.m.
Multiple messages, posts, boosts and campaigns
HUGE SALE
to our FOLLOWERS for 2 months leading up,
TEST • GET FITTED
Twitter via Show and partner channels. Major
90+ Exhibits • Yuengling 19th Hole Top Manufacturers • SSM Wellness Zone Dave Sinclair STL Putting Championship Lesson & Simulator Zones
focus 30 days out. Press releases for 4 months to regional media.
Free Sleeve of Balls
FRONT DOOR BONUS! Print Media: 15 Display Ads •
St. Louis Post-Dispatch: 20+ display ads in sports and news leading up to show.
•
Ladue News:
1st 100 per day
PRESENTED BY
With paid admission • While supplies last • Restrictions apply
Bonus Golf at one Porter Golf Trail Course: Sun Valley GC • Warrenton GC Bear Creek GC • Country Lake GC • Wildcat GC 1st 700 per day - cart fee applies Free Ticket: BMW Championship STL PGA Tour Practice Round 1st 100 per day Free Ticket: Stifel Charity Classic PGA Champions Tour 1st 500 per day Free Ticket: St. Louis Battlehawks Football Game 1st 250 per day Spirit Samples: 19th Hole & Tito’s Handcrafted Vodka while supplies last 50% Off Sim: ELV8 Golf 1st 250 per day • Special Offer: Booth Creek Wagyu details on site Free 1-hr. sim: Back Nine Crestwood 1st 500 per day • Sat Kids & Family Day
Buy Players Tour Pass & get extra perks, bonuses & offers! Buy Online & Get Bonus Old Kinderhook Offer
Feature ads leading up to show two weeks out.
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2026 • St. Louis Golf Expo
WIN TRIPS TO
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