Issuu

WELCOMES THE

FEB 26 •

28 2027 •

Overland Park Convention Center

LEVEL

UP!

Fri. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m. Sun. 10 a.m. - 4 p.m.

,500+ 8 ATTENDANCE Average 10-year attendance

Biggest Show Ever FEATURING • • • • • • • • • •

100+ Exhibitors Hottest Golf Manufacturers KP & Long Drive Competitions Putting Championship Main Stage Presentations AdventHealth Wellness Zone Yuengling Flight 19TH Hole Saturday Kids Day & Family Day Spirits Experience Golf MD Testing Zone

2026 SHOW

RECAP

kansascitygolfshow.com Presenting Sponsors

2026 SHOW RECAP

Mark Your Calendar for Next Year’s Show!

February 26-28 • 2027

Stay up-to-date on new sponsors, show activities and more at kansascitygolfshow.com

QUICK FACTS Show Owner. . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . Feb. 27-March 1, 2026 Site . . . . . . . . . . . . . . . . . . . . . Overland Park Convention Center Average Attendance. . . . . . . . 8,000+ Exhibits. . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . $100,000 Campaign Ticket Prices. . . . . . . . . . . . . . Player’s Tour Pass $79.99, Adults $17.50, Seniors (60+) $16.50, 12 & Under Free Manufacturers . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, TaylorMade Sponsors. . . . . . . . . . . . . . . . . 1 Welcoming, 16 Presenting, 22 Supporting, 3 Patron Host Hotel. . . . . . . . . . . . . . . . . Holiday Inn & Suites Overland Park Center Endorsed & Supported by . . . Central Golf Links, First Tee of KC, Missouri Golf Assoc., PGA Midwest Section

Event Owned, Managed & Marketed By Varsity Communications, Inc.

VARSITY GOLF SHOWS For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

varsitygolfshows.com

2 • varsitygolfshows.com

2026 • Kansas City Golf Show

2026 SHOW RECAP

2026 • Kansas City Golf Show

varsitygolfshows.com • 3

2026 SHOW RECAP

EVENT FEATURES Golf MD Testing & Fitting Zone

Xtreme Green On the Green

Hit all the new models from Callaway, Cobra, Mizuno, Odyssey, Ping, Titleist, TaylorMade and Wilson at our free driving range. Top Mfg. Representatives will be on-site fitting you to the right club!

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun or compete to win great prizes at certain times throughout the day.

ProAm Golf Retail Equipment Sale The best golf equipment sale of the year as at our Show! Check out new clubs, apparel, accessories and more at showexclusive prices, and save big on last year’s clubs priced to move. Everything to fill up your bag at great prices!

Pierpont’s, Hereford House & ESPN KC Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Edward Jones & Lake of the Ozarks Golf Trail Straightest Drive Challenge Powered by Midwest Golf Innovations Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Edward Jones & Old Kinderhook KP Challenge Powered by Midwest Golf Innovations Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Genesis of Kansas City Putting Challenge Powered by Pure Line Putting, PXG & Shangri-La Golf Club Every successful putter wins a round of golf and entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

Sports Radio 810 WHB & Yuengling Flight Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Yuengling Flight 19th Hole Time for a break? Visit the 19th Hole and grab a cold Yuengling Flight, meet celebrity Madi Frerking and learn from pros on the adjacent Main Stage.

4 • varsitygolfshows.com

AdventHealth Wellness Zone Our new Welcoming Sponsor AdventHealth will have sports medicine and wellness experts to get you golf fit for coming golf season. And, learn all about the AdventHealth Championship coming this May.

The Orange Whip Experience Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!

PGA Midwest Section Free Lesson Area Enjoy a free brief lesson from PGA Midwest Section pros in our hitting bays and learn all about the PGA’s area programs for juniors and amateurs alike.

The Genesis of Kansas City Showroom Our newest major sponsor is Genesis of Kansas City – the official car of the Expo. See their 2026 models in the concourse and show floor.

Liquid Lounges Sip, sample and savor amazing libations from Arnold Palmer Spiked, Barmen Bourbon, Happy Thursday, Simply Spiked and Topo Chico Hard Seltzer.

Midwest Golf Innovations, Imperial Golf and Putt Around KC High-Tech Tees Enjoy our simulator and high-tech zones presented by Imperial Golf, Midwest Golf Innovations, Putt Around KC and others.

Tito’s Handmade Vodka Clubhouse Come enjoy the vibe and vodka cocktail sampling at the show’s newest interactive zone.

Imperial Golf Studio Located in Parkville, Imperial Golf has become one of the leaders in golf club fitting and instruction in the KC area. Meet their experts at the show. 2026 • Kansas City Golf Show

2026 SHOW RECAP

MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

Booth Creek Wagyu Experience From the Flint Hills comes the Kansas-raised Wagyu – some of the best in the world. With locations in KC, learn how to sample and shop with ease at the Show.

The Vital Stretch Studio See what all the buzz is about and consider golf wellness options at this exciting new zone at the the Show.

Pause Studio: Relax and Recovery Learn about one of KC’s newest wellness offerings and enjoy exciting relaxation and recovery options for the golfer.

Surfside Tasting Zone and Surfside Sunday! Surfside returns as a sponsor and tasty RTD vodka sampling option at the Expo. And, Sunday at the Show is “Surfside Sunday” with a day full of activity.

Golf Made in KC featuring Mulligan’s Country Club The Show’s newest interactive Zone is Made in Kansas City where local companies show their stuff! Leading the charge is Mulligan’s Country Club. She their showcase all three days.

Golfer’s Favorite Dining Spots: Pierpont’s at Union Station and Hereford House Zones Meet and sample some of KC’s finest cuisine from these two fine dining hotspots. Set a dining appointment and consider planning a special event.

The First Tee of Greater KC Jr. Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater KC Kids & Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2026 • Kansas City Golf Show

varsitygolfshows.com • 5

2026 SHOW RECAP

SPONSORS Welcoming Sponsor Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials • Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space ®

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By 6 • varsitygolfshows.com

2026 • Kansas City Golf Show

2026 SHOW RECAP

EXHIBITORS AND FLOOR PLAN 810 WHB AdventHealth AdventHealth Championship Alabama Tourism All Seasons Indoor Golf Club Amateur Players Tour Kansas City Arnold Palmer Spiked Atchison Golf Club at Bellevue Golf Shop Bender Gloves Berry’s Golf and Groove Birdie Tickets Birdies Indoor Golf Blue Springs GC Booth Creek Wagyu Branson.com Brookridge Golf Club Callaway Golf Capital Vacations Casual Putt Central Links Golf Cleveland Golf Cobra Country Financial Dog Watch of Greater Kansas City Drumm Farm Golf Club Edward Jones Elevated Home Team ESPN Kansas City Evolve Putters Fairway Custom Golf Farmers Insurance – Steven Kohnle Agency FCG of Terre Haute LLC FFC Smarter Decisions First Responder Golf Foundation First Tee of Kansas City Flagstick50 Genesis of Kansas City Genetic MD Restore Girly Pop Golf Golf Ball Pauls Golf M.D. GreatLIFE Golf Kansas City Hague Quality Water Hello Garage of Kansas City

2026 • Kansas City Golf Show

Hereford House HIGHVIS Houston Richards State Farm Hyatt Vacation Club Icon Wallets Ignite Chiropractic and Wellness Clinic Imperial Golf Indoor Par Fore Ink’d Balls Kansas City Current Kansas Golf Foundation KC Custom Golf Supply Lake of the Ozarks Golf Council Leaffilter LeafGuard Let’s Golf Travel Network MGI Power Golf Carts Mid America Golfing Events Midwest Distributors Midwest Golf Innovations Milbourne Construction KC Missouri Golf Association Mizuno Mules National Golf Club Mulligan’s Country Club Golf North Iowa Golf Old Kinderhook Orange Whip Painted Hills GC Par Adjacent Patio Enclosures Patriot Outreach Pause Studio PGA Midwest Junior Tour PGA Midwest Section Pierpont’s at Union Station PING Pro-Am Golf USA Putt Around KC Pvolve Renewal by Andersen RMI Golf Carts Royal Meadows GC Safety+Health Council of Western MO+KS

Shangri La Golf Club, Resort & Marina Shannon Kneisler Golf Shiloh Springs GC Shinnova Home + Solar Siena & Arroyo Golf Clubs Spinnaker Resorts Srixon Stoke Golf Co Sun Valley Golf Course Surfside Vodka Teas & Lemonades Synlawn T-Shotz Team Cocktail Tee Times Magazine Tempo Golf Apparel The Lodge of Four Seasons Golf The Sports Medicine & Performance Center The Vital Stretch Thermal King Windows Tito’s Handmade Vodka Top Chico Hard Seltzer Travel There and Back Villa Del Palmar Visit Mississippi Wild Horse Golf Club Wonderous Adventures

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2026 SHOW RECAP

MARKETING AND PROMOTIONS Radio & Television Advertising •

Radio - 350 Golf Show Radio Spots WHB SportsRadio - 150 spots over 2 weeks and live remote with K. Kietzman. ESPN Radio KC - 120 spots over 2 weeks 610 Sports - 60 spots over 2 weeks leading up. KMBZ NewsRadio - 25 spots week leading up to show. 610 Sports - 50 spots over 2 weeks leading up to show.

•

Impressions FEB • 27 TO MARCH • 1

Women’s Day Events Sat. at the Show!

WELCOMES THE

Live Broadcasts – 4 Live Broadcasts FOX4 - Sat am.

•

10 Million

Television Ads: 230 Golf Show TV Spots Time Warner Cable KC – 170+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX, MetroSports, CNN, MSNBC over 2 weeks. WDAF FOX4 – 20+ Ads in AM and PM news week leading to the show. KCTV5 CBS – 20+ Ads on 18 weeks of PGA Tour Coverage, AM and PM news. KSHB NBC – 20+ Ads on AM and PM news week leading up to show. ViaMedia – 200 spots in Golf Channel, ESPN and digital via Google.

FRONT DOOR PERKS! 100+ EXHBIITS & HUGE SALE! With paid admission. While supplies last. See website for restrictions & other offers. Blue Springs GC Painted Hills GC Royal Meadows GC Shiloh Springs GC Round w/cart $25 Round w/cart $25 Round w/cart $25 Round w/cart $25 1st 800 per day

1st 800 per day

Drumm Farm GC Mules National GC PGA Tour Korn Ferry AdventHealth Champ. Free Sleeve of Balls Round w/cart $30 Round of Golf 1st 800 per day 1st 250 per day Free Ticket all attendees 1st 100 per day Pierpont’s $10 Gift Card 1st 400 per day Hereford House $10 Gift Card 1st 400 per day

Buy Ticket Online & Get Special Offer to Old Kinderhook Presenting Sponsors

kansascitygolfshow.com

8 • varsitygolfshows.com

2026 • Kansas City Golf Show

2026 SHOW RECAP

MARKETING AND PROMOTIONS E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •

Show Ads, Email Campaigns and Show Messages With: KansasCity.com, Golf Channel, GolfNow.com, iDealGolfer, KCGA, PGA Section, WHB, MGA, Tee Times, Great Life KC, Digital Ally Open, KC Golf Show database, Golf Channel Academy, Golf Show /TWITTER and 20+ local regional partners and show clients ALL HELPING!

Social Media Campaign: Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to our FOLLOWERS for 2 months leading up, Twitter via Show and partner channels. Major

YOU’RE

FEB • 27 TO MARCH 1

ON THE

2026

GREEN

focus 30 days out. Press releases for 4 months to regional media.

TRY BUY Overland Park Convention Center

Print Media: 15 Display Ads •

Kansas City Star: 10 ads over two weeks leading up.

•

Tee Times Golf Guide: 3 months of ads/coverage + special February

Fri. 11 a.m. - 5p.m. • Sat. 10a.m. - 5p.m. • Sun. 10 a.m. - 4p.m.

TEST CLUBS Try and buy the hot new clubs from the game’s biggest brands at the Golf M.D. Testing and Fitting Zone.

100+ EXHIBITORS

SAVE BIG Check out new clubs, apparel, accessories and more all over the show floor from our exhibitors and sponsors all weekend. And, save and learn about golf travel for 2026.

kansascitygolfshow.com

• Hottest Golf Manufacturers • Putting Championship • Main Stage Presentations • 19th Hole • Long Drive & KP Simulators • Spirits Experiences • Sat. is Women’s Day at the show!