Conn. Golf Show 2025 Recap

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• 100+ Exhibitors

• Hottest Golf Manufacturers

• Middlesex Health Wellness Zone

• KP & Long Drive Competitions

• Main Stage Presentations

• Michelob ULTRA 19 TH Hole

• Saturday Ladies Day

• Connecticut Putting Championship

• Saturday Kids Day & Family Day

• PXG Tour Experience

• Spirits Experience

2025 Show Recap

OVERVIEW

Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Connecticut in 2025, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Connecticut’s vibrant golf community.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 100 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to five free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local golf courses and other companies, plus a significant social media

QUICK FACTS

Show Owner ............... Varsity Comm., Inc.

Date ...................... March 21-23, 2025

Site Connecticut

Convention Center

Average Attendance 8,500+

Exhibits ................... 100+

Media Exposure

$100,000 Campaign

campaign, helped promote the show to new audiences.

The 2025 Connecticut Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

Ticket Prices ............... Player’s Tour Pass $55, Adults $17, Seniors (60+) $16, 12 & Under Free Manufacturers Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, TaylorMade Titleist, Wilson, XXIO

Sponsors 1 Welcoming, 16 Presenting, 18 Supporting, 10 Patron

Endorsed & Supported by ..... CSGA, First Tee of Greater Connecticut

2025 Show Recap

EVENT FEATURES

Chris Cote’s Testing, Fitting and Sale Zone

Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show- exclusive prices, and save big on last year’s clubs priced to move.

Tito’s Handmade Vodka Golf Short Game Central

Powered by Fox Sports 97.9 and PXG

Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Barnum Financial Group KP Challenge

Powered by Golf Lounge 18 and PXG

Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Hoffman Lexus Putting Challenge

Powered by Pureline Putting and PXG

Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

Hoffman Lexus Showroom

Built on 100 years of trust, the Hoffman family and their dealership set the standard for community service and customer excellence. They will have an array of 2023 Lexus models to view and you can book at test drive at the show.

Hartford Courant Main Stage

Powered by Michelob ULTRA

Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Michelob ULTRA 19th Hole

Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big- screen TVs, or learn from pros on the adjacent Main Stage.

Nutrl/Sun Cruiser Iced Tea Vodka Ready-To-Drink

Showcase

Canned cocktails are all the rage and the show will be showcasing offerings from Nutrl and Los Sundays at the Show.

Middlesex Health Wellness Zone

Visit the Wellness Zone to learn more about Middlesex Health services, including orthopedics. You will also learn about the innovative ways that the health system is using technology to keep patients healthy!

PXG Fitting and Sales Experience

See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.

Travelers Championship On the Green

Powered by New England Turf Store, PXG and Synlawn

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

Longview RV Golf on the Go Zone

Always a fan favorite and supporter of the show, Crowley RV will have RVs on the floor that you can see, feel and order. RV golf is all the rage and Crowley is ready to have you hit the open road.

MGI Motorized Cart Test Drive

A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

Cape Cod Dream Destination

Cape Cod is the ultimate golf, food, libation, family and getaway in New England. Let the Cape Cod travel experts at the show design the ultimate vacation for your needs and budget.

The Orange Whip Experience

Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!

The StretchZone

With cutting edge techniques, custom built tables and world-class stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.

2025 Show Recap

Oakwood Virtual Golf Zone

Oakwood Virtual Golf in one of Hartford’s leading indoor golf and watering holes complete with all the golfer would ever need. They will have an interactive display onsite at the show!

The First Tee of Greater Conn. Junior Golfer Area

A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater Conn. Kids and Family Day

Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a

SPONSORS

2025 Show Recap

Welcoming Sponsor

Presenting Sponsor Benefits

• Logo on Print, Radio & TV Materials

• Airborne Event Signage

• Logo & Link on the Show Website

• PA Announcements During the Event

• Complimentary Event Tickets

• Sponsorship of Interactive Area

• On-Site Display Space

Supporting Sponsor Benefits

• Logo on Print Media

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Co-Sponsorship of Interactive Area

• On-Site Display Space

Patron Sponsor Benefits

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

2025 Show Recap

EXHIBITORS & FLOOR PLAN

Advanced Shower and Bath

Ashley Herrera Golf

Atlantic Sports Group/NE Turf Store

Barnum Financial Group

Bayside Resort

Bigga Balls

Birdie Bottle

Blue Rock Golf Course

Callaway

Cape Cod Chamber of Commerce

Casanova Remodeling Company

Chris Cote Golf Shops School of Golf

Chris Cote’s Golf Shop

CJ’s Golf Apparel

Cleveland Golf

Cobra

Connecticut Amateur Golf Tour

Connecticut Golf Carts

Connecticut State Golf Assoc.

Country 92.5

Dr. Mulligan’s Golf Balls

EPSON Tour LPGA CT

Exit 18

First Tee of Connecticut

Flagstick 50

Florida Golf Alliance / Destination Media

Gear Up Sportswear

Golf Bag Phone Holder

Golf Ball Pick Up Putty

Golf Lounge 18

Golfing Magazine

Golfish Sound Country Living

Goodwin Park Golf Course

Greene County / Great Northern Catskills

Hampton Inn

Hartford Athletic

Hartford Courant

Heidi Jo’s Jerky

Hoffman Lexus

Hyannis Golf Course

InnSeason Resorts KWC Marketing

Keney Park Golf Course

Kiss 95.7

Leaderboard of New England

LeafFilter

LeafGuard

Life is Sports

Links Drinks Transfusion

Lip Positive Threads

Longview RV

LPGA Central CT

Max’s Tavern and Swing Lounge

MGI Power Golf Carts

Michelob Ultra

Middlesex Health

Mizuno

Mohegan Sun Online Casino

New England Financial Group

New England Golf Guide

New England Turf Store

New York Life Insurance

Nutrl

Oakwood Virtual Golf

Olde Barnstable Golf Course

Omada Golf

Orange Whip

PING

Power Golf Performance PT

Power Home Remodeling

PureLine Putting

Putt Buddies

PXG

Red Jacket Resort

Renewal By Andersen

RESCOM Exteriors

Rock Bottom Golf

Senior Health & Retirement Services

Shoreline Golf

Spinnaker Resorts

Srixon

Stingers Indoor Golf

Stratton Mountain Resort

Stretch Zone

Sullivan

Swing Sports Synlawn

T-Mobile

TaylorMade

The Killington Group

The River 105.9

The Traveling Buddies – Cruise Planners CT

Titleist

Travel There & Back

Travelers Championship

Tunxis Country Club

Vacation & Travel Group

VacationOffer.com

visitma.com

Wilson Golf

WPOP News Radio 1410

XXIO

2025 Show Recap

MARKETING & PROMOTIONS

Radio & Television Advertising

• Radio - 400+ Golf Show Radio Spots

ESPN 97.9 FM - 150+ spots over 2 weeks.

WPOP NEWS RADIO - 100+ spots over 2 weeks.

THE RIVER FM - 50 spots 2 weeks.

92.5 COUNTRY - 50 spots over 2 weeks.

KISS FM CT - 50 spots over 2 weeks.

WTIC CBS RADIO - 60 spots this week.

8 Million Impressions

• Television Ads: 400+ Golf Show TV Spots

GOLF CHANNEL – Hartford/Center CT, Fairfield County, Springfield, MA – 300 spots for 3 weeks.

ESPN – Sports Center AM and PM in Hartford & Springfield, MA

– 30 spots for 2 weeks.

TNT, MSNBC, FOX1, CNN, FOX News – 120 spots over 2+ weeks.

FOX CT – 20+ ads in AM news week leading up to show.

CBS WFSB – 15+ Ads/spots 2 weeks of AM/PM news.

CBS/TNT NCAA TOURNEY LIVE GAMES – 8 ads for 2 weeks on Thurs/Fri B-Ball games.

NBC Connecticut Hartford/New Haven – 25 ads on PGA Tour Coverage and AM/PM news.

NBC Springfield, MA – 8 spots over 2 weeks of PGA Tour.

2025 Show Recap

E-Marketing:

Messaging

Via Partnerships – 25+ Partners

• Show Ads, Email Campaigns and Show Messages With: Courant.com, CSGA, TRAVELERS CHAMPIONSHIP, PGA CT Section, Golfing Magazine, ESPN CT, Chris Cote’s Golf, Golf Show Database. Golf Show /TWITTER, Harte Infiniti and 20+ local and regional golf course partners and show clients ALL HELPING!

Social Media Campaign: Via Facebook/Twitter

Multiple messages, posts, boosts and campaigns to our 3,000 followers for 2 months leading up. Major focus 30 days out. Press releases for 4 months to regional media.

Print Media:

15 Display Ads

• Hartford Courant: 16 Display Ads Over 3-Week Period.

• Golfing Magazine: Full-Page Display Ads 2 Months Leading Up To Show.

• New England Golf Monthly: Ads And Editorial Leading Up To The Show.

• Courant.com:

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