Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Connecticut in 2025, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Connecticut’s vibrant golf community.
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 100 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to five free rounds of golf.
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local golf courses and other companies, plus a significant social media
QUICK FACTS
Show Owner ............... Varsity Comm., Inc.
Date ...................... March 21-23, 2025
Site Connecticut
Convention Center
Average Attendance 8,500+
Exhibits ................... 100+
Media Exposure
$100,000 Campaign
campaign, helped promote the show to new audiences.
The 2025 Connecticut Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
Endorsed & Supported by ..... CSGA, First Tee of Greater Connecticut
2025 Show Recap
EVENT FEATURES
Chris Cote’s Testing, Fitting and Sale Zone
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show- exclusive prices, and save big on last year’s clubs priced to move.
Tito’s Handmade Vodka Golf Short Game Central
Powered by Fox Sports 97.9 and PXG
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Barnum Financial Group KP Challenge
Powered by Golf Lounge 18 and PXG
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
Hoffman Lexus Putting Challenge
Powered by Pureline Putting and PXG
Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.
Hoffman Lexus Showroom
Built on 100 years of trust, the Hoffman family and their dealership set the standard for community service and customer excellence. They will have an array of 2023 Lexus models to view and you can book at test drive at the show.
Hartford Courant Main Stage
Powered by Michelob ULTRA
Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Michelob ULTRA 19th Hole
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on big- screen TVs, or learn from pros on the adjacent Main Stage.
Nutrl/Sun Cruiser Iced Tea Vodka Ready-To-Drink
Showcase
Canned cocktails are all the rage and the show will be showcasing offerings from Nutrl and Los Sundays at the Show.
Middlesex Health Wellness Zone
Visit the Wellness Zone to learn more about Middlesex Health services, including orthopedics. You will also learn about the innovative ways that the health system is using technology to keep patients healthy!
PXG Fitting and Sales Experience
See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.
Travelers Championship On the Green
Powered by New England Turf Store, PXG and Synlawn
Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
Longview RV Golf on the Go Zone
Always a fan favorite and supporter of the show, Crowley RV will have RVs on the floor that you can see, feel and order. RV golf is all the rage and Crowley is ready to have you hit the open road.
MGI Motorized Cart Test Drive
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
Cape Cod Dream Destination
Cape Cod is the ultimate golf, food, libation, family and getaway in New England. Let the Cape Cod travel experts at the show design the ultimate vacation for your needs and budget.
The Orange Whip Experience
Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!
The StretchZone
With cutting edge techniques, custom built tables and world-class stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.
2025 Show Recap
Oakwood Virtual Golf Zone
Oakwood Virtual Golf in one of Hartford’s leading indoor golf and watering holes complete with all the golfer would ever need. They will have an interactive display onsite at the show!
The First Tee of Greater Conn. Junior Golfer Area
A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater Conn. Kids and Family Day
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a
SPONSORS
2025 Show Recap
Welcoming Sponsor
Presenting Sponsor Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsor Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsor Benefits
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By
2025 Show Recap
EXHIBITORS & FLOOR PLAN
Advanced Shower and Bath
Ashley Herrera Golf
Atlantic Sports Group/NE Turf Store
Barnum Financial Group
Bayside Resort
Bigga Balls
Birdie Bottle
Blue Rock Golf Course
Callaway
Cape Cod Chamber of Commerce
Casanova Remodeling Company
Chris Cote Golf Shops School of Golf
Chris Cote’s Golf Shop
CJ’s Golf Apparel
Cleveland Golf
Cobra
Connecticut Amateur Golf Tour
Connecticut Golf Carts
Connecticut State Golf Assoc.
Country 92.5
Dr. Mulligan’s Golf Balls
EPSON Tour LPGA CT
Exit 18
First Tee of Connecticut
Flagstick 50
Florida Golf Alliance / Destination Media
Gear Up Sportswear
Golf Bag Phone Holder
Golf Ball Pick Up Putty
Golf Lounge 18
Golfing Magazine
Golfish Sound Country Living
Goodwin Park Golf Course
Greene County / Great Northern Catskills
Hampton Inn
Hartford Athletic
Hartford Courant
Heidi Jo’s Jerky
Hoffman Lexus
Hyannis Golf Course
InnSeason Resorts KWC Marketing
Keney Park Golf Course
Kiss 95.7
Leaderboard of New England
LeafFilter
LeafGuard
Life is Sports
Links Drinks Transfusion
Lip Positive Threads
Longview RV
LPGA Central CT
Max’s Tavern and Swing Lounge
MGI Power Golf Carts
Michelob Ultra
Middlesex Health
Mizuno
Mohegan Sun Online Casino
New England Financial Group
New England Golf Guide
New England Turf Store
New York Life Insurance
Nutrl
Oakwood Virtual Golf
Olde Barnstable Golf Course
Omada Golf
Orange Whip
PING
Power Golf Performance PT
Power Home Remodeling
PureLine Putting
Putt Buddies
PXG
Red Jacket Resort
Renewal By Andersen
RESCOM Exteriors
Rock Bottom Golf
Senior Health & Retirement Services
Shoreline Golf
Spinnaker Resorts
Srixon
Stingers Indoor Golf
Stratton Mountain Resort
Stretch Zone
Sullivan
Swing Sports Synlawn
T-Mobile
TaylorMade
The Killington Group
The River 105.9
The Traveling Buddies – Cruise Planners CT
Titleist
Travel There & Back
Travelers Championship
Tunxis Country Club
Vacation & Travel Group
VacationOffer.com
visitma.com
Wilson Golf
WPOP News Radio 1410
XXIO
2025 Show Recap
MARKETING & PROMOTIONS
Radio & Television Advertising
• Radio - 400+ Golf Show Radio Spots
ESPN 97.9 FM - 150+ spots over 2 weeks.
WPOP NEWS RADIO - 100+ spots over 2 weeks.
THE RIVER FM - 50 spots 2 weeks.
92.5 COUNTRY - 50 spots over 2 weeks.
KISS FM CT - 50 spots over 2 weeks.
WTIC CBS RADIO - 60 spots this week.
8 Million Impressions
• Television Ads: 400+ Golf Show TV Spots
GOLF CHANNEL – Hartford/Center CT, Fairfield County, Springfield, MA – 300 spots for 3 weeks.
ESPN – Sports Center AM and PM in Hartford & Springfield, MA
– 30 spots for 2 weeks.
TNT, MSNBC, FOX1, CNN, FOX News – 120 spots over 2+ weeks.
FOX CT – 20+ ads in AM news week leading up to show.
CBS WFSB – 15+ Ads/spots 2 weeks of AM/PM news.
CBS/TNT NCAA TOURNEY LIVE GAMES – 8 ads for 2 weeks on Thurs/Fri B-Ball games.
NBC Connecticut Hartford/New Haven – 25 ads on PGA Tour Coverage and AM/PM news.
NBC Springfield, MA – 8 spots over 2 weeks of PGA Tour.
2025 Show Recap
E-Marketing:
Messaging
Via Partnerships – 25+ Partners
• Show Ads, Email Campaigns and Show Messages With: Courant.com, CSGA, TRAVELERS CHAMPIONSHIP, PGA CT Section, Golfing Magazine, ESPN CT, Chris Cote’s Golf, Golf Show Database. Golf Show /TWITTER, Harte Infiniti and 20+ local and regional golf course partners and show clients ALL HELPING!
Social Media Campaign: Via Facebook/Twitter
Multiple messages, posts, boosts and campaigns to our 3,000 followers for 2 months leading up. Major focus 30 days out. Press releases for 4 months to regional media.
Print Media:
15 Display Ads
• Hartford Courant: 16 Display Ads Over 3-Week Period.
• Golfing Magazine: Full-Page Display Ads 2 Months Leading Up To Show.
• New England Golf Monthly: Ads And Editorial Leading Up To The Show.