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March/April 2024 | Issue 255
ASUS UNVEILS AI-POWERED INNOVATIONS revolutionizing portable gaming with powerful internals and stunning OLED displays.
ASUS: PIONEERING LAPTOP INNOVATION In the mid-2000s, ASUS entered the laptop market with the groundbreaking Eee PC, a series of netbooks renowned for their compact size, affordability, and long battery life. This move revolutionized the concept of ultraportable laptops and paved the way for ASUS’s expansion into consumer laptops. In 2011, ASUS introduced the Zenbook series, blending style and substance with premium materials, slim designs, and high-resolution displays. This lineup exemplified ASUS’s commitment to design innovation, offering laptops that were both visually stunning and technologically advanced. Throughout its history, ASUS has remained at the forefront of technological innovation by integrating cutting-edge features like AI enhancements and dual displays, as seen in the Zenbook Pro Duo.
SUSTAINABILITY
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SUS recently showcased its latest technological advancements at a regional launch event in Dubai, reaffirming its commitment to sustainability and innovation. Among the highlights were groundbreaking products like the Zenbook Duo (2024), featuring the world’s first 14-inch dual-screen OLED laptop, and AI-powered laptops equipped with Intel Core Ultra processors. For gaming enthusiasts, ASUS introduced the ROG Zephyrus G14 and G16 laptops,
ASUS is implementing eco-friendly initiatives such as responsible manufacturing practices and using recycled materials. Their efforts have earned global recognition and resulted in significant reductions in environmental impact, including recycling over 40,000 tonnes of e-waste since 2019. In addition to sustainability, Continue on P-4
MSI launches World’s First Gaming Handheld with Intel’s Core Ultra in the Middle East
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groundbreaking handheld gaming device that marks a new era in portable gaming experience. The MSI Claw features exclusive HyperFlow Cooling & Top-of-the-line 53Wh Battery For More Stable & Long-lasting Gameplay. MSI one of the most trusted names in gaming and esports, and renowned for their breakthroughs in design and technological innovation has launched the world’s first gaming handheld powered by Intel Core Ultra Processor – the Claw. Equipped with ARC graphics featuring up to 8 Xe cores and advanced XeSS technology, the Claw ensures smooth gameplay across various AAA titles. Its robust HyperFlow cooling system and a large 53Wh battery, coupled with Thunderbolt 4 connectivity which allows for high data transfer rates and external device connections, make it an exceptional handheld device for gamers.
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