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VAR Magazine

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www.VARonline.com

July 2023 | Issue 247

Canon Celebrates Milestones in Photography Innovation

L

ooking back on Canon’s remarkable journey, the company proudly announced the achievement of two momentous production milestones. In March, Canon reached a cumulative total of 110 million EOS Series interchangeable-lens cameras, marking a significant testament to their legacy. The 110 millionth EOS series camera, an EOS R6 Mark II released in December 2022, symbolizes Canon’s dedication to pushing the boundaries of photography and innovation. Additionally, in May, Canon celebrated the production of 160 million RF/EF series interchangeable lenses, showcasing their unwavering commitment to excellence. The 160 millionth interchangeable lens, an RF 100mm F2.8 L MACRO IS USM released in July 2021, represents the pinnacle of optical engineering and precision. These milestones reflect Canon’s enduring legacy and position as a global leader in imaging technology, inspiring photographers and videographers worldwide with their cutting-edge products and unwavering pursuit of excellence. Canon’s journey of innovation began in March 1987 with the launch of the EOS Series interchangeable-lens cameras, the world’s first fully-electronic mount system for AF SLR cameras. The EOS 650 marked the dawn of a new generation,

followed by models like the EOS-1 and EOS 500, expanding Canon’s user base. In the digital camera age, Canon introduced the groundbreaking EOS 300D Digital, triggering a massive expansion of the market and claiming the lead in market share. The company continued to release epoch-making products, including the professional-model EOS-1D series... Continue on P-4

Nothing Phone (2) Makes Grand Debut in the Middle East

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othing unveiled its latest flag-

Applications in the UAE, joined

ship smartphone, the Noth-

Co-founder Akis Evangelidis on

ing Phone (2), in the GCC region

stage, emphasizing the UAE’s sig-

during an event in Dubai, UAE.

nificance as a tech and innova-

The launch showcased the brand’s

tion hub. Media representatives,

commitment to revolutionizing

industry experts, and technology

technology with functional aes-

enthusiasts attended the event

thetics and symmetrical design.

and were treated to immersive

The Nothing Phone (2) introduc-

experiences that highlighted the

es innovative features, solidifying

potential of the Nothing Phone (2).

Nothing’s position as an industry

“The Middle East has always

leader. His Excellency Omar Sul-

been a key market for us and with

tan Al Olama, Minister of State

this launch we aim to cement

for Artificial Intelligence, Digi-

Nothing presence in the region.

tal Economy, and Remote Work

Continue on P-4

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