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Vol. 20: #30 • Birkenstocks • (7-21-2024) Tidbits of Coachella Valley

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BIRKENSTOCKS by Janet Spencer

A family of German shoemakers revolutionized footwear as we know it. Birkenstocks appealed to people not because of their thick and chunky looks, but because this footwear actually fostered a long-term emotional attachment with its wearers. A Birkenstock CEO once called it “love at second sight.” Popular among beatniks, tree-huggers, and the back-to-nature crowd, Birkenstocks carry a reputation of social consciousness, all while enjoying a level of name-brand recognition that exceeds nearly any other shoe. How did this happen? Lets strap on our comfy sandals and take a walk through some of Birkenstocksʼ interesting history! • One thing that sets Birkenstocks apart from all other shoe companies is that it’s been handed down through family generations since before the U.S.A. was officially born. The birth of Birkenstocks stretches back to 1774 when Johann Birkenstock was licensed as a shoemaker in Germany. But the story really got started with Johann’s great-greatgrandson Konrad. • Konrad, who ran two shoe shops in Frankfurt, Birkenstocks: Turn to page 3 INSIDE: Celebrity Extra............................. Page 6 Good Houskeeping Recipes ........ Page 7 Comics & Puzzles........................ 8-9 Pet Column.................................. 9 Your Social Security.................... 11 Doctor's Advice Please review carefully. Double check:  .......................... Phone Number(s) 12Spelling  Prices  Hours Antique or Junque........................ 14 Golf Tips & Instruction............... 15 MON., DEC. 31changes Contact your Tidbits representative immediately with or corrections. Please review carefully. Double check:... Phone  Spelling  Prices  Hours And lots Number(s) more! Please review carefully. check:  PhoneFax: Number(s)  Spelling  Prices  Hours Office:Double 760-320-0997 760-320-1630 Contact your Tidbits representative immediately with changes or corrections. Contact your Tidbits representative immediately with changes or corrections. Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630

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