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• Since 1886, Coca-Cola has used more than 50 different slogans to advertise their product. Their first was simply “Drink Coca-Cola,” changed in 1904 to “Delicious and Refreshing.” In 1906, with the United States culture steering away from alcoholic beverages, Coke utilized “The Great National Temperance Beverage.” In 1948, it was “Where There’s Coke, There’s Hospitality.” The popular “Things Go Better with Coke” campaign was initiated in 1963. Coca-Cola is the longestAdvertising: Turn to page 3
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