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• The word “generic” comes from the same Latin root word “gene” which means “birth” or “beget” All Rights Reserved Ride with the No. 1 car and gives us “genus” meaning race, class, or kind. Property of AdVenture Media, Inc. insurer in California. It’s also the root of “general,” meaning “affecting I see more than a bundle. or involving all” as opposed to being specific. A FREE general store sells all goods; a general hospital treats With competitive rates and personal service, it’s Phone: 760.320.0997 Fax: 760.320.1630 While other insurers just see your home and car as a valleybits@msn.com noADVERTISING wonder more drivers trustPROOF State Farm . As all ailments; general thethearmy allthey men. The bundle or aacombo deal,in I take time toleads see what Final Changes DUE:I’m here to help life go5:00 ADVERTISING PROOF mean to you and give them the protection they deserve. your local agent, right.p.m.. All Rights Reserved word LET’S “generic” refers to all members of a group or Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours TALK TODAY. LET’S TALK TODAY. Final Changes DUE: Mon., 1/7/19 12:00 5:00 p.m.. category. And in legal terms today it also means “no Contact your Tidbits representative immediately with changes or corrections. ease review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 longer protected by a specific trademark.” Contact your Tidbits representative immediately with changes or corrections. FREE Published by: AdVenture Media

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• “Genericide” occurs when company’s Cynthia LaPieper Ins Agcy Inc protected Cindy Pieper, Agent brand name morphs into public useage as a common Insurance Lic#: 0D63125 Bus: 760-416-3006 synonym for the entire product category. The name, www.cindypieper.net once protected by trademark law, then enters the public domain as a generic term. Since the list of these terms is such a long one, we're presenting a few examples you'll quickly recognize along with 1706809 State Farm, Bloomington, IL some background on how they originated:

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• In the 1870s Connecticut baker Wlliam Frisbie of The Coachella Valley’s PREMIER SHOP for New Haven owned a successful pie company. All of the pies he sold came with a returnable tin pie plate • Gear • Parts • Tires ATV   UTV UTV L review carefully.SDouble check:  Phone Number(s)  Spelling  Prices  Hours with the bakery company name stamped on the A • Must-Have Accessories ATV N L O A AASON E S • Outstanding E S bottom. The tasty pies were popular snacks among Contact your Tidbits representative immediately with changes or corrections. YAMAHAFREEE-BIKES !! valleybits@msn.com Customer Care GS ffice: 760-320-0997 Fax: 760-320-1630 TTUUNNEE-U-UPPemail: the students at nearby Yale University, and William BIG SAUVNINITS!! • FREE Estimates 31-21 DEMO BLOWOUT ADVERTISING Expires 3began noticing that quite a few of PROOF the pie tins sent • ReliableFREE Service there were notDUE: being returned. He then found some Final Changes 5:00 p.m.. ADVERTISING PROOF • BEST Please PRICE ofADVERTISING the students had discovered that thetins could review carefully. Double check:  Phone Number(s) Spelling  Prices  Hours PROOF GUARANTEE Final Changes DUE: Generic: Turn5:00 to page 3p.m..

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Vol. XVII Issue 10

Today “sincere” means truthful, “without deception.”

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• The definition of blizzard was originally “a stunning blow, as by the fist” and usually was used in reference to knock-out punches in boxing. On March 14, 1870 a snowstorm hit Iowa hard and a newspaper reporter wrote that the storm had knocked-out the city with a blizzard— and a new definition was born.

one in a series

TRIVIA NEWSFRONT A Brief Lesson in ADVERTISING The original brand names for PROOF these five MON., NOV. 18 items have all gone generic. Can you Changes DUE: 5:00• p.m.. Early sleeping potions were composed of apples

Etymology

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and urine. The malic acid in apples combined with uric acid produced a potion capable of • During the days of knights in shining armor, our Tidbits immediately with changes or corrections. 1. representative Giant-screen television interfering with nerve function, inducing a “buckler” was a small shield used to defend Office: 760-320-0997 Fax: 760-320-1630 2. Expanded polystyrene calmness and euphoria. Early experiments oneself from the blows of an adversary’s sword. in Germany incorporated urine donated by a “Swash” was the word used as we use the word ADVERTISING PROOF 3. Alcohol consumption device waitress named Barbara. Researchers combined “swish” today: a sound that a sword swinging Final Changes DUE: 5:00 p.m.. 4. Wide-brimmed "cowboy" hat name with uric of uric acid to coin the term through the air will make. A swashbuckler view carefully. Double check:  Phone Number(s)  Spelling  Prices her Hours “barbituric acid,” now known as barbiturates. was a man who made a great cavalier show 5. Press and peelimmediately paper squares tact your Tidbits representative with changes or corrections. of fencing by wildly swashing his sword and • Edward I of England invaded Scotland in 1296. Office: 760-320-0997 Fax: 760-320-1630 ADVERTISING Beach House Yogurt striking his opponent’s buckler. PROOF In every town that was overtaken, he would BZ 4C 26x disc rate Friday, 12/13/19 ADVERTISING (Answers on page PROOF 12) force the local politicians to sign a document Final Changes • The workDUE: “knuckle” once meant any joint in 5:0 Nov. 24, 2013 Vol. 9 - No. 48 pledging support to the King. Please The term forcarefully. the Double body such as  elbows knees. Kneeling review check: Phoneand Number(s)  Spelling  P Mon., 1-25-21 Changes DUE: 5:00 p.m.. CLIP AND SAVE an official document written on a scroll was down in full submission came to be called arefully. Double check:  Phone Number(s)  Spelling  Prices  Hours Contact your Tidbits representative immediately with changes or co “ragman roll,” named for a clergyman named “knuckling under.” ur Tidbits representative immediately with changes or corrections. Office: 760-320-0997 valleybits@msn.com Fax: 76 Rageman who was the first to insist rules and • The Italianemail: word for a drinking flask is “fiasco.” -320-0997 email: valleybits@msn.com Fax: 760-320-1630 accounting be kept. As officials made public When glass blowers in Italy were creating a readings of the long and boring ragman rolls, piece of fine crystal glassware but ruined it people got very tired of listening to what we with a mistake, the only way any value could today call “rigamarole.” ADVERTISING PROOF be salvaged was to turn it into a cheap fiasco. Gee-Ar-Gee Construction Co.

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1. GAMES: Which chess piece can only move diagonally? 2. U.S. STATES: What is the capital of Nevada? 3. LANGUAGE: What is a lexicon? 4. HISTORY: What was the first sport played on the moon? 5. LITERATURE: In his will, what gift did Albus Dumbledore give to Ron Weasley in the Harry Potter book series? 6. MOVIES: What was the first Disney song to win an Academy Award for best original movie song? 7. GEOGRAPHY: What is the capital of Bermuda? 8. INVENTIONS: Who first invented a successful vaccine for rabies? 9. ASTRONOMY: Which two planets in our solar system do not have moons? 10. MATH: What is the Arabic equivalent of the Roman numerals MDCCCXII? (Trivia Test answers page 12) Answers 1. The bishop of Coachella Valley

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Finished with Self-Closing Hardware, and • Early stage actors were lighted by primitive Granite or Quartz Countertops - All Selections! lights that used heated calcium oxide, Western or InsuranceAir Jobs Serving all of the Coachella Valley since 1991 Welcomed! New Construction  Remodeling  HVAC quicklime, to produce a brilliant light. Thus, 1/16 pg FIRE 4C 6x Tile disc. Block Walls  Concrete  Patios  Apartments illuminated actors on stage were standing in Roofing  Room Additions  Drywall  Stucco DAMAGE Feb. 21, 2021 Vol. 17 - No. 9 10% the “limelight.” Clubs  Commercial Tenant Improvements DISCOUNT RESTORATION Country Mobile Home Specialists  Retirement Homes for Seniors • A certain type of colorful stones were carefully. found Please review Double  Phone Number(s)  Spelling Nocheck: Job Too Small -- FREE Estimates “We Aim & Military to Please!” in abundance near the Sicilian river Achates, Call 760-318-2490 Financing O.A.C. Fully Insured Today www.GeeAr Gee.com LIC. #826297 Se Habla Español representative immediately with changes o pronounced “akate,” which isContact how theyour wordTidbits Property of AdVenture Media, Inc. agates originated. Office: 760-320-0997 email: valleybits@msn.com Fax • When you soft-pedal something you are avoiding giving it too much emphasis, referring FREE of Coachella Valley PROOF Property of The Neatest Little Paper Ever Read to the pedal on a piano ADVERTISING used to mute the sound. AdVenture Media, Inc. Phone: 760.320.0997 Fax: 760.320.1630 MON., OCT. 19 valleybits@msn.com Final Changes DUE: 5:00 p.m.. • Pulling out all the stops means giving it all the ADVERTISING PROOF STARTING HEAT Please reviewascarefully. Double  Phone IT’S Number(s)  Spelling TO Prices  Hours FREE UP, emphasis possible, an organist willcheck: pull out All Rights Reserved TIME TO COOL DOWN WITH A NEW AC SYSTEM Phone: 760.320.0997 Fax: 760.320.1630 Final Changes DUE: 5:00 p.m.. all the knobs, or stops, to use all the pipes for Contact your Tidbits representative immediately with changes or corrections. valleybits@msn.com review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours the Please most sound possible.

February 22, 2021

Robert Melino

• The Greek word for oyster shell was The entered pg.word BWDUE: 13x disc.our language as a generic Final1/16 Changes 5:00 p.m.. “ostrakon.” In Athens a citizen could be carefully. Please review Double  Phone term a complete failure.Spelling  Prices  H Dec. 22,meaning 2019check: Vol. 15 - No.Number(s) 52 TUES., Feb. 16, 2021 banished by popular consent of other citizens. Contact your Tidbits representative immediately with changes or corrections. People would gather in Please the central marketplace Office: 760-320-0997 email: valleybits@msn.com Fax:  760-320-1630 Increase review carefully. Double check:  Phone Number(s) Spelling GEE-AR-GEE Your Home's r and vote to get rid of the offending person by You VALUE & CONSTRUCTION CO., INC. yle! "Large enoughimmediately to serve • Small enough care" writing their name on a piece Contact of brokenyour tile orTidbitsLifest representative withtochanges o Handling All Phases of Construction & Home Improvement pottery and dropping it into Office: an urn. 760-320-0997 Because email: valleybits@msn.com Fax RESIDENTIAL the pottery pieces resembled oyster shells, they & COMMERCIAL were called “ostrakon.” This is why we say an A-1 TOP Quality! Specializing in KITCHEN & BATH REMODELS excluded a person has been “ostracized.”

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• Quarrymen in ancient covered Contact your Rome Tidbitssometimes representative immediately with changes or corrections. their marble blocks with wax to conceal flaws Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 and cracks in the stone. The imperfections eventually appeared as rainfall began to wash Bill LeGrave the wax away. The Roman Senate passed a law Rolfing in the Desert (2 of 6) to prevent this duplicity, stating that all marble 1/8 pg BW 6x disc. must be sold “sine cera” or “without wax.” Property of Oct. 25, 2020 Vol 16 - No. 44 AdVenture Media, Inc.

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Generic (from page one)

Page 3

a generic term.

sail through the air for long distances if thrown properly, and they'd invented a new game that was quickly growing into a popular sport on campus. • Instead of demanding the students return his pie tins, William saw an opportunity and began spreading the word that they made a great toy. Before long, the pie tin games became a public fad and his pie sales soared. • The pie tin novelty eventually waned, and it wasn't until years later in 1955 that the Wham-O Company bought the rights to the toy concept. They changed the design to make them lighter, easier to catch and throw and molded them out of pliable plastic instead of tin. They also changed the spelling of the now-generic name to Frisbee, and the campus craze and public popularity began all over again. Wham-O had a best-seller, and the rest, as they say, is history.

as a flavored powder that had to be mixed with water and stirred. Frank Epperson left his • Bubble Wrap was invented in 1957 by New partially consumed soft drink on the porch of by Jersey engineers Alfred Fielding and Marc his San Francisco home with the flat stir stick Chavannes, who fused two shower curtains still in the glass. That night record freezing together in an attempt to make an unusual temperatures hit the area, and the next morning textured wallpaper. Later it was marketed as Epp found his leftover drink frozen solid to insulation for greenhouses. Originally called Air the stick. It was still very tasty, and much like Cap, they later trademarked the name Bubble a frozen version of the common lollipop. He Wrap. However, it became such a widely knew he was on to something, so he applied for used term after IBM began using it to protect a patent and named his invention the Eppsicle. computers being shipped that it eventually went But his children called it the ‘pop’sicle, since it generic. was invented by their father, whom they always • In 1892 Scottish scientist and inventor James called Pop. The name stuck. When it debuted Dewar experimented by joining two flasks, one ADVERTISING at a California amusement parkPROOF in 1924 selling inside the other separated by a vacuum, then Friday, Generic:JAN. Turn8, to‘21 page 11 5:00 joined at the neck. The vacuum spaceFinal betweenChanges DUE: Please review carefully. Double check:  Phone Number(s)  Spelling  Pri the flasks served as a natural insulation that effectively kept liquid in the center container Contact your Tidbits representative immediately with changes or corre hot for unusually long periods. After deciding Office: 760-320-0997 email: valleybits@msn.com Fax: 760-3 to market his invention he branded it using the 1. What popular vehicle got its word “therme,” the Greek word for heat, and name from “GP“ meaning called it “Thermos.” His product went on the “general purpose”? market in 1904, and because it worked so well ADVERTISING PROOF it quickly became an instant success, selling 2. What medicinal product Tim Ingraham DUE: in 1915 had 5:00 p.m.. by the thousands. Although a fierce legal battle Final Changes introduced • Number(s) BW • 13x disc. Prices  Hours Please review carefully. Business Double check:Card  Phone  Spelling was fought in 1963 to protect the trademarked its brand go generic January 17,name 2021 Vol. 17changes - No.or4corrections. representative immediately with immediately? Thermos brand, the courts declared the term hadContact your Tidbitsalmost Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 PROOF already gone generic and officially placed it in ADVERTISING (Answers page 12) the public domain. Final Changes DUE: Mon., July 13 5:0

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QUIZ BITS

• Charles Seeberger invented moving stairs in 1897 and patented the innovation in 1900. He named it the escalator after “scala” which is Latin for “steps” or “scale.” The word “escalate” came into vogue after Seeberger’s invention became popular. He sold the patent rights to Otis Elevator Company in 1910, and they held the trademark until 1950 when the U.S. Patent Office ruled that “escalator” had become a generic term for moving stairways and could no ADVERTISING PROOF longer be used as a brand name.

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Consumer advocates collectively agree that geContact your Tidbits representative immediately with changes or co neric single-ingredient pain relievers or store MON., DEC.started 18 brands are just as effective as brand names and 760-320-0997 Office: email: valleybits@msn.com Fax: 76 • George Dempster and his brothers Need to move stuff that won’t fit in your car? cost much less. Expensive brand names gain LL A C review carefully. Double check:  Phone that Number(s)  Spelling  Prices Hours up a construction company they named public  acceptance through massive advertising ME! campaigns, the high cost of which is ultimately after themselves: The Dempster Construction ontact your Tidbits representative immediately with changes or corrections. • TVs • Appliances Please review carefully. Double check:  Phone Number(s)  Spelling  Price passed on to the consumer. Company. In 1935 they built and trademarkedFax: 760-320-1630 • Big & Awkward Items ffice: 760-320-0997 email: valleybits@msn.com theDouble Dempster-Dumpster, a garbage machine Furniture • More!or correc Contact your Tidbits representative immediately •with changes carefully. check:  Phone Number(s)  Spelling  Prices  Hours 25+ years in Best Prices! that could dump tons of refuse into the rear of • Charles Browne Fleet was a pharmacist who Valley Floor Care Office: 760-320-0997 Fax: 760-32 the Desert! IP THIS AD!email: valleybits@msn.com Friendly Service! your Tidbits representative with changes or corrections. a truck, and crush immediately it before unloading it. Soon, invented a variety of products still found 1/16 in BWCLVE13x Disc SA $10 on ice.any Call Tim TODAY! 60-320-0997 email: started valleybits@msn.com municipalities putting in ordersFax: and 760-320-1630 it drug stores today. One of his more successful July 19, 2020 Vol. 16 - No. 30 regular priced- serv

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DR Construction Svcs. became so popular that the word “dumpster” /16 pg. 4C 26x disc. had officially entered Dec. 24, 2017 Vol. 13 - No. 52 the popular vernacular as

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Tidbits of Coachella Valley

Everyday CHEAPSKATE

by Mary Hunt

By Lucie Winborne

* In 2008, two sisters from Virginia sold their Illinois-shaped corn flake on eBay for $1,350. * One of the first diet books, “The Art of Living Long” by Luigi Comaro, came out in 1558 ... and is still in print. * In the movie “Psycho’s” iconic shower scene, Alfred Hitchcock achieved the sound of stabbings by knifing through a casaba melon. He even had his crew audition multiple varieties of melon to get the perfect tone. * The mostly unknown second and third verses of “Take Me Out to the Ball Game” reveal the song was originally written as a feminist anthem about a woman wanting to go see a baseball game rather than go on a date to a movie. * Overdo it on the garlic or onions and need to freshen your breath? Try roasted coffee beans instead of gum or mints. Israeli scientists have found that coffee can inhibit the bacteria that leads to bad breath, but if you prefer drinking it to chewing, you’ll do best to take it black. * German chocolate cake was named for an American baker, Samuel German. * “Scurryfunge” is an old English word meaning to rush around cleaning when you see company is on their way over. * In the Middle Ages, the “shrew’s fiddle” or “neck violin” was used to punish those who were caught bickering by linking them face-to-face, forcing them to talk to each other. They weren’t released until their disagreement was resolved. *** Thought for the Day: “When I have a new vision in front of me, I always feel that if I can see it and believe it, then I can achieve it.” -- Arnold Schwarzenegger (c) 2021 King Features Synd., Inc.

Thinking About Buying a Business Business Sales Specialist Since 2002 Restaurants, Bars, Retail, Services

The Best Inexpensive Cordless Handheld Vac

Vol. XVII Issue 10

a handheld vac as reliable -- not even that pricey Dyson. It can suck up Lego bricks, which I find to be the ultimate audition for a handheld vac. Not that I would ever do that intentionally, of course. EASY TO USE I love that this vac is super lightweight and has an on/off switch -- no trigger or button I have to hold down continuously for it to run. It’s lightweight, too, which makes it easy to maneuver into tight spaces. EASY TO MAINTAIN This Dustbuster has a large bagless dirt bowl that is easy to remove and empty. The bowl and the filter are completely washable. Confession: In the four years I have owned and heavily used my three Dustbusters, I have not replaced any filters. I hand-wash and dry them, and they just keep working like new. I love this cordless handheld vacuum more than I’ve loved any other handheld vac, and I give it many stars -- far more than the traditional five! For the money, Black and Decker 16-volt cordless lithium hand vac (CHV1410L) can’t be beat. Please do not confuse it with its disappointing cousins that have NiCad batteries. If you would like more information on this vac including resource links, go to EverydayCheapskate.com/handheldvac. *MON., * * NOV. 30 Mary invites you to visit her at Everyday-

To say that I had a love/hate relationship with handheld vacuums for many years would ® be putting it mildly. I love the idea of a cordless handheld vacuum that is charged up and always by Mary Hunt ready to make a quick pickup; in fact, it is on my list of household must-haves. But I hate when the thing runs for only a few minutes before it needs to be recharged, is heavy and awkward to use, and has such weak suction it doesn’t do a very good job of picking up anything. BACKSTORY It’s been more than 30 years since I got my first handheld Dustbuster. It would hold a charge for maybe two minutes, if all the stars were properly aligned and I held it in just the right position. Then the thing completely failed after only a few months -- refusing to hold any charge at all. Rubbish! Since then, I’ve had no fewer than five Please Double check:  Phone Number(s)  Spelling  P other brands of handheld vacs, putting upreview with a carefully. Cheapskate.com, where this column is archived complete with links and resources for all recommended lack of suction, short-run times betweenContact chargesyour Tidbits representative immediately with changes or cor products and services. Mary invites questions and and difficulty emptying and cleaning -- only to Office: 760-320-0997 valleybits@msn.com Fax: 76 comments atemail: https://www.everydaycheapskate.com/ have all of those fail as well. contact/, “Ask Mary.” Tips can be submitted at tips. The pricey Dyson handheld vac was everydaycheapskate.com/. This column will answer nothing to write home about. Its maximum run questions of general interest, but letters cannot be time of about six minutes was marginally acceptanswered individually. Mary Hunt is the founder of Brian Henderson EverydayCheapskate.com, a frugal living blog, and able, but it was really heavy, awkward to empty 1/12 pg BW 26x disc. the author of the book “Debt-Proof Living.” Please carefully. Double check:  Phone Number(s)  Spelling  Pric and difficult to clean. Plus, it lasted for review fewer than Dec.COPYRIGHT 6, 20202021Vol. 16 No. 50 CREATORS.COM three years. Contact your Tidbits representative immediately with changes or correc Can’t anyone make a decent cordless, Office: 760-320-0997 email: valleybits@msn.com Fax: 760-3 handheld vacuum cleaner that is convenient to DID YOU ENROLL IN THE RIGHT use; holds a charge well; runs for at least 15 minutes before needing to be recharged? One that has powerful suction to pick up all kinds of stuff we need a vacuum to pick up, including pet hair? For 2021 One that will last for more than a couple of years; Let me work with you to find the RIGHT supplement and doesn’t cost a fortune? plan for your specific situation. I have over a decade Yes! Finally. of experience making it easy for folks to navigate the It was a “Eureka!” moment back in FebruMedicare Supplement maze. I’ll help you keep the ary 2017 when I found it -- the perfect handheld most money in your pockets! SAVE MY NUMBER! I AM ABLE TO vacuum. The 2017 Black and Decker Dustbuster 100% Independent Agent. CHANGE YOUR SUPPLEMENT PLA (CHV1410L) continues to be my pick for Best N My loyalty is to you, not a ALL YEAR LONG particular insurance company. Inexpensive Handheld Vacuum. After four years BEYOND THE OPEN ENROLLMENT of continuous use and occasional abuse, it operPERIOD! I work with ALL ates as if new. It can’t be beat. Medicare Supplements, PPOs & HMOs Here's what I love about this marvelous Property of little vac: AdVenture Media, Inc. POWER FREE Powered by a high-efficiency 16-volt of Coachella Valley The Neatest Little at Paper Ever Read Brian Henderson -Independent Agent your service lithium battery, this little vac has long battery life. CA Lic.# 0H48978 Phone: 760.320.0997 Fax: 760.320.1630 valleybits@msn.com Call me 7 days a 909-455-2491 I’ve had it running continuously for longer than week -- Anytime BrianMedicare.Pro@gmail.com 15 minutes without a hitch on a single charge. All Rights Reserved The powerful battery holds a charge for up to 18 Property of months when off the charger and does not have AdVenture Media, Inc. a memory effect when left sitting on the charger. That means I can leave it there or take it with me in the car or even leave it in another part of the FREE Coachella Valley I didofsome financial planning The Neatest Little Paper Ever Read house, and it will not lose its charge. It recharges Phone: 760.320.0997 Fax: 760.320.1630 and it looks like I can retire from completely dead to fully charged in four valleybits@msn.com at 62 and live comfortably for hours. All Reserved 11Rights minutes. SUCTION I hate it when people act all This little vac has excellent suction. I intellectual and talk about don’t have pets, but others who do report that it Mozart when they’ve never picks up loose hair on hard surfaces very well, even seen one of his paintings. which is quite a significant test. I have never had

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• The “devil-horns” hand gesture is a universal symbol of rock ‘n’ roll music, with the pinky and the index finger extended and the other • NBC successfully trademarked its signature fingers folded in. In 2017, Kiss frontman Gene ADVERTISING PROOF three-tone melody, and MGM likewise Carl Moore Locksmithing Simmons an application with the USPTO Changesfiled DUE: 5:00 p.m.. trademarked the roar of the MGM lion. Harley Final • Number(s) BW •the 26x disc. Prices claiming he first popularized symbol during Please review carefully. Business Double check:Card  Phone  Spelling  Hours Davidson followed suit in an attempt to January 19, 2020 Vol. 16 No. 4 tour in 1974. Only two weeks after your band’s Tidbits representative immediately with changes or corrections. trademark the sound of a revving engine. OtherContactthe Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 filing, and after much criticism in the media, motorcycle manufacturers objected, noting that Simmons gave up and abandoned his claim.  the revving of a Harley sounds identical to the astroturf in their school colors of purple and gray.

failed

TRADEMARK CASES

revving of any other motorcycle engine. Harley Davidson dropped the effort in 2000

• In January of 2008, owners of the New England Patriots attempted to trademark “19-0” referring to their presumed perfect season, just before the Super Bowl, but were denied. In an unexpected twist, the New England Patriots subsequently lost the Super Bowl to the New York Giants. Afterwards, the snarky New York Post responded by trying to trademark “18-1.”

• In 2013, Budweiser’s parent company, AnheuserBusch, attempted to trademark the sound of a Budweiser can opening. The U.S. Patent and Trademark Office denied the application, stating that “the applied-for mark is not inherently distinctive because all beverage cans make a highly similar sound.”

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Call me 760AD! • In 2005, a cosmetic company called Eden Sarl 774-2837 CLIP THIS $ on any TODAY! www.CarlMooreLocksmithing.com SAVE 10 regular priced service call. tried to trademark the fresh smell of strawberries • Walmart conspicuously displays the iconic Certified Locksmith #LC05617  BONDED so that they could be the only company allowed yellow smiley face symbol throughout all of their CLIP AND SAVE to use the scent in soaps, face creams, lotions, 4,756 stores. In 2006, they tried to get trademark Property of Property of and make-up. The court ruled that because the AdVenture Media, Inc. AdVenture Media, Inc. ownership of it, but because the smiley face has smell of a strawberry changes as the strawberry been around since at least the 1970s, the courts FREE ripens, and that different strains of strawberries ruled that it’s in the public domain. It was ruled FREE Phone: 760.320.0997 Fax: 760.320.1630 of Coachella Valley carry different odors, the trademark was therefore valleybits@msn.com that Walmart can use the smiley facecheck: but they Please review carefully. Double  Phone Number(s)  Spelling  Prices  Hours The Neatest Little Paper Ever Read Phone: 760.320.0997 denied. All Rights ReservedFax: 760.320.1630 cannot trademark the symbol or prevent anyone valleybits@msn.com else from using it. And it wasrepresentative not created byimmediately Contact yourno, Tidbits with changes or corrections. • In the sit-com “The Fresh Prince of Bel Air” actor All Rights Reserved Forrest Gump. Alfonso Ribeiro played Carlton Banks, who does Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 a wacky dance to a Tom Jones song. This dance • Sarah Palin tried to trademark her own name. The became known as “The Carlton.” When the effort failed, not because of any court decision, dance was included in the video game Fortnite, but because she forgot to sign the application. Riberio tried to trademark the dance. The court ADVERTISING PROOF • In 2009 Boise State University put down ruled that a simple combination of threeFinal dance Changes DUE: MON., JULY 27 5:0 blue astroturf in Bronco Stadium in Idaho, steps in a simple dance routine was not worthy affectionately known Please review carefully. Double check:  Phone Number(s)  Spelling  LifeStream Blood Bank as “Smurf Turf.” of official registration as a choreographic work. They applied to secure the trademark to this 1/4 pg. [Converted from Back Pg. layout] Contact signature look, and were successful. However, • Subway is famous for the footlong sandwiches,your Tidbits representative immediately with changes or co PSA - Comp Office: 760-320-0997 email: valleybits@msn.com Fax: 7 and tried to trademark the word “footlong” in the trademark only protects the color blue. In July 5, 2020 Vol. 16 No. 28 2013. The trademark board ruled that the term response, In 2010, Eastern Washington installed was too generic to qualify for trademark status. bright red turf, and Central Arkansas installed

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Alternative

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Vol. XVII Issue 10

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Donald Duck

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7/5/2007

5:38:44 PM

Crossword Answers on page 12

NEST HEADS

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CMY

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“In business as in life, we practice the Golden Rule” News content in the Tidbit s® Paper is provided by both Tidbits Media, Inc. and other news sources con sidered to be reliable, but the accuracy of all information published cannot be guaranteed. Tidbits® of Coachella Valley does not accept political advertising or news matter of any nature submitted for publication. Publisher reserves the right to refuse advertising from any business, individual or group for any reason deemed inappropriate or not in the Publisher’s best interest. Published news matter and advertising content does not necessarily reflect the views of the Publisher or of AdVenture Media, Inc. Tidbits® of Coachella Valley is not an adjudicated publication and therefore cannot accept official legal notices for publication. All copy, photos and graphic illustrations submitted for advertising publication are subject to publisher’s prior approval. We do not offer mail subscription service. So there.

Week of February 28, 2021

Tidbits of Coachella Valley

Page 7

NEXT WEEK in

Cody’s

TIDBITS CORRECTS SOME

Misused Words & Phrases

3. The Weekly “Brain Breaker”

Wuzzles solution Page 12

2/7 2/28

Super Design Bowl Sunday Floral Day

3/1 2/8

Refired, National Not BoyRetired Scouts Day Day

3/2 2/9

Read Across America National Pizza Day Day

3/3 2/10 National Anthem UmbrellaDay Day 3/4 National Grammar 2/11 Nat'l Don't Cry OverDay Spilled Milk Day 3/5 Day of Prayer 2/12 World National Hug Day 3/6 Iditarod 2/13 Alaskan World Radio Day

Tidbits® Word Search

"Brand Bandits" T

L G

W M

(CryptoQuip Solution on page 10)

ASPIRIN



By Matthew Margolis

Creators News Service

MACE

MACE PINGPONG PING PONG PLEXIGLASS PLEXIGLASS ROLLERBLADE ROLLERBLADE SCOTCHTAPE SCOTCH TRAM POLINE TAPE TRAMPOLINE YOYO ZIPPER YO-YO ZIPPER

(Word Search solution page 12)

“I bought my mom a Yorkie for her birthday.” “Yorkie, huh? Cute breed. How old is your mom?” “She’s 92.” And so began the story that, all told, included four trips to the hospital in five months for Mom, as she repeatedly tripped over, tangled with and stepped on her rambunctious gift. Happy birthday! The potential benefits of pairing the elderly with pets are immeasurable, but clearly there are risks to consider. Large dogs can knock a frail person to the ground. Hyperactive or herding breeds require a lot of exercise and attention. Longhaired dogs tend to shed more, creating extra housework and requiring frequent grooming. Many purebreds and older dogs have health problems of their own, meaning frequent trips to the vet, medication and special care. Basically, any dog can be a handful in the wrong hands -- or under the wrong feet. Small dogs tend to get underfoot. Remember Paula Abdul? Made famous by her talent as a dancer, Abdul lost her balance and fell on her face trying to avoid stepping on her Chihuahua. Toy dogs send their senior owners to the emergency room with broken hips, broken arms, broken legs... And a broken bone can lead to major complications for an elderly person -- physical, psychological and financial complications that can take a lasting toll on the individual’s quality of life. This is why training and foresight are essential. Foresight means you’ve considered the risks outlined above and determined that you are able to successfully navigate them. In giving the gift of a dog to an elderly person, foresight means asking hard questions: --Will the dog outlive the person? Most dogs live about 15 years. If the recipient is 92, who will take care of the dog once that person is gone? A shelter should not be the answer. --Can the recipient take care of the dog? Cody's Corner: Turn to Page 8

www.WordSearchMaker.com

ASPIRIN CELLOPHANE CELLOPHANE HEROINE HEROINE JACUZZI JACUZZI KEROSENE KEROSENE KLEENEX KLEENEX LAUNDROMAT LINOLEUM LAUNDROMAT LINOLEUM

Dog Talk with Uncle Matty

Dogs and Seniors

Print Your Answers Here:



Corner

Mega Maze solution Page 10

Tidbits of Coachella Valley

Page 8

Vol. XVII Issue 10

communities, hotlines have opened up to deal Cody’s Corner (from page 7) with this kind of stress. Walk the dog? Remember to feed and water the Look online for “mental health hotline” dog? If not, who will? by Matilda Charles and look for your state. The Centers for Dis --Can the person drive the dog to the vet ease Control and Prevention set up a web © King Features Synd., Inc. and take charge of any medical needs that arise? If page ADVERTISING in December. Search online for “CDC PROOF not, who will? Coping with Stress” and look at all the offerTues., 6/25/19 --Does the person want the responsibility of Final Changes DUE: 5:00 p.m.. ings carefully. on theDouble page. There a national helpline Please review check:  Phoneis Number(s)  Spelling  Prices  Hours a dog? After all, the point of a gift is to bring joy, not at 1-800-662-HELP can just Contact your Tidbits representative(4357). immediatelyOr withyou changes or corrections. stress, to the life of another. Office: email:and valleybits@msn.com 760-320-1630 pick760-320-0997 up the phone dial 211. It’s aFax:referral After foresight comes training. Training for community services. prevents accidents -- for the person and the pooch. No dog enjoys being run over by a wheelchair. And Just being aware of the things that are COVID hits seniors hard. Many of us a dog properly trained to sit and stay will not only a ffecting our mental health helps us to comhave underlying medical conditions that make be out of harm’s way, but also will be the kind of bat them. Stay safe. a diagnosis of COVID very risky in terms of calm, reassuring presence that would benefit an el * * * recovery. But the lockdown from the pandemic derly owner. Matilda Charles regrets that she cannot personally has another risky side: mental health disoranswer reader questions, but will incorporate them into her The potential benefits are many and not to ders. column whenever possible.Home Send email to columnreply2@ Ultimate Repairs be overlooked: companionship, protection, the esgmail.com. Whether we’re living at home, in a ADVERTISING PROOF Business Card, 4c, 26x Discount Rate tablishment of a daily routine, the great feeling of Features Synd., Inc. retirement center or a care facility, our isolation (c) 2021 KingJune 30, 2019 • Volume 15: Issue #27 having a purpose and being needed, not to mention MON., JULY 6 Final Changes DUE: 5:00 p.m.. has been very stressful. the good health rewards of exercise, playfulness, Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours A survey conducted in June concluded the smile a dog brings to the face and the relaxation CLIP AND SAVE PROFESSIONAL  Reliable  Expert that seniors were less negatively affected than induced by stroking his fur. Contact your Tidbits representative immediately with changes Fri., or corrections. 2020 Sept. 11,But before you give the gift of canine comother age groups when it comes to mental Handyman Services Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 Repairing Desert panionship, make sure the hard questions are and Hom health. They say we have better emotional es for over Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours 18 years! asked and answered. And don’t underestimate the regulation, which means we don’t react as Plumbing • Carpentry • Electrical • Painting Property of Tidbits representative immediately changes or corrections. needwith for and the value of professional training. AdVenture Inc. Drywall •Contact Vanities •your Cabinets •Media, Ceiling Fans strongly to negative events. Flooring • Laminate • Tile • Showers • Stucco After suggesting to her well-meaning son But the study was done when we were Office: 760-320-0997 email: valleybits@msn.com Fax:760-320-1630 Please Double check: Phone Number(s)  Spelling Prices  Hours Concrete •review Pet Doorscarefully. • Appliance Installs • MORE! FREE that it makes no sense to give a 92-year-old woman Bigley Computer Services & Repair only a few months into this new way of living.Richard10 % Phone: 760.320.0997 Fax: 760.320.1630 “Our repeat an untrained puppy, he indignantly replied, “Who NIO R Contact valleybits@msn.com your Tidbits representative immediately with changes or corrections. SE BW 26x Disc. (Even the study mentions that as a caveat.) 1/16 pg DIS customers make our COUNT has the money for professional dog training?” Rights Reserved business thrive!” Vol. 16760-320-0997 - No.All29 3-31-21 Office: Now eight more months have passed. Holi- July 12, 2020 email: valleybits@msn.com Fax: 760-320-1630 ADVERTISING PROOF CALL Answer me this: Who has the money for d Johnson, FREE icharp.m.. 760.DUE: 347.9485 -R5:00 TODAY: Final Changes Estimates -ownerdays without family. Missed doctor appointfour hospital stays in almost as many months? Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours UltimateHomeRepair.net Bonded & Insured, not a licensed GC ments. We’ve had to take a crash course in El Paseo Exchange c/o Michael Jacobs Contact your Tidbits representative immediately with changes or corrections. Woof! ADVERTISING PROOF Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 online chat to be able to see and talk to friends * * * Final Changes DUE:BZ BW 13x 5:00 p.m.. and family. Our regular meetings and social Dog trainer Matthew “Uncle Matty” Margolis is 4, 2020•Spelling Vol. 16Prices - No. Hours 41 Please review carefully. Double check:October  Phone Number(s) outings are canceled. The news has been a the co-author of 18 books about dogs, a behaviorist, a popuwith changes  Windows and Mac or corrections. lar radio and television guest, and the host of the PBS series daily onslaught of the increasing numbers of Contact your Tidbits representative immediately Office: 760-320-0997 email:valleybits@msn.com Fax: 760-320-1630“WOOF! It’s a Dog’s Life!” Read all of Uncle Matty’s columns Desktop and Laptop Service positive cases and deaths.  System installs & Upgrades at www.creators.com, and visit him at www.unclematty.com. A more recent study from Portugal  Printer & Router Setup COPYRIGHT 2012 CREATORS.COM  System Optimization unearthed the truth, however. After reviewing RATED #1 ADVERTISING PROOF  Resolve Browser Issues IN THE 41 pieces of research from around the world, ! COACHELLA  Microsoft Office Training S! 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SOCIAL SECURITY by Tom Margenau

Decline in Social Security Staff Equals Decline in Social Security Service Imagine that you owned a successful business that was gaining 10,000 new customers every single day. And all the market projections said that trend would continue for many more years. Would you be hiring new staff and opening new outlets to keep up with the demand? Or would you be cutting back on employees, reducing office hours and closing facilities? If you were in the private sector, I guarantee you would be doing the former. But in the wacky world of government funding and operations, the latter is the norm. Take, as an example, my former employer: the Social Security Administration. In each of the last eight years, around 10,000 people a day have been retiring and signing up for Social Security benefits. And that is expected to continue for another dozen years or more. In other words, SSA workloads are booming! So, what has been our government leader’s response to that? Budget and staffing cuts. During the last four years, the Trump administration ordered a 15% across-the-board cut in government staffing, including the SSA. And if you think that the Trump cuts were merely reversing all the growth in government that happened during the Obama years, well, you simply are wrong. Let’s just use the SSA as an example. Between 2010 and 2016, the agency’s budget dropped

Page 9

Tidbits of Coachella Valley

by more than 10%. During that same period, its ben- more difficult to get through on the phone and aleficiary base went up by 12%, and its fixed costs in- most impossible to get into a local Social Security office. That crisis is going to eventually end. But the creased by about $300 million each year. And if you also think that the SSA, just like SSA’s funding crisis will probably not end anytime any other government agency, has a bloated admin- soon. As long as people keep clamoring for smaller istrative budget that could stand some trimming, government and less government spending -- well, well, think again. Out of every dollar collected in they are just going to have to live with the conseSocial Security taxes, less than one penny goes quence. And the consequence, as is so evident with toward running the agency that maintains earn- my former employer, is reduced services. I know this column comes across as just the ings records for almost every American and pays monthly benefits to 1 out of every 6 Americans. musings of an aging codger pining for “the good MON., AndJAN they 4certainly You would be very hard-pressed to find one single old days” that are simply gone. are never going to come back Number(s) if we continue to cut  P successful business in the private sector that works Please review carefully. Double check:  Phone  Spelling the budget and gut the staff of an “honorable instiwith a 1% overhead. Contact your Tidbits representative immediately with changes or cor When I started workingPlease for thereview SSA in the tution engaged in a noble public purpose.” carefully. Double check:  Phone Number(s)  Spelling  Price 760-320-0997 email: valleybits@msn.com Fax: 760 * * * early 1970s, I was one of about 82,000Office: relatively representative with changes or correct If you haveimmediately a Social Security question, happy and proud employees workingContact for one your of theTidbits Tom Margenau has a book with all the answers. best-run agencies in all of government. SSA Office:The 760-320-0997 email: valleybits@msn.com Fax: 760-32 consistently won awards for public service and ad- It’s called “Social Security: Simple and Smart.” You can find the book at creators.com/books. ministrative responsibility. I liked the phrase one of Or look for it on Amazon or other book outlets. my co-workers always used: “The SSA is an honor- To find out more about Tom Margenau and to able institution engaged in a noble public purpose.” read past columns and see features from other PS PLUMBING EXPERTS Local Social Security offices were well-run, Creators Syndicate writers and cartoonists, BZ 1C 13x clean and efficient. I worked in several of those of- visit the Creators Syndicate website at www. January 10, 2021 Vol. 17 -No. 3 fices in small towns and medium-sized cities across creators.com. COPYRIGHT 2021 CREATORS.COM the country. They were pleasant places to work and ADVERTISING PROOF pleasant places to visit. I enjoyed the time I had to Final Changes DUE: Fri., 8/24/18 5:00 p.m.. sit down with the people who came in to file forPlease review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours any of the various kinds of Social Security benefits. Contact your Tidbits representative immediately with changes or corrections. I was able to not only explain all the often-compli- Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 cated Social Security rules that applied to them but also simply chat with them and ask them how their Professional Plumbing Family Owned & Operated Services for 30 Years day was going. Classic Garage Doors I always kept in the back of my mind that 24-Hr. Emergency Service • Business Card, Spot Color, 26x discount rate even though this was just an everyday job for me, • Oct. 9, 2018 - March 10, 2019 it was a once-in-a-lifetime experience for the cus• Volume 14: #37 - Vol. 15: #11 tomer I was dealing with. I tried, and maybe more importantly, I was given the opportunity, to make sure it was as pleasant as possible. Property of PROOF Unfortunately, now it’s a different world ADVERTISING AdVenture Media, Inc. #1 In and a different SSA. Those 82,000 employees I MON., JUNE 8 Customer We Service & Models! Final Changes DUE:ALL Makes 5:00 p Service! worked with in the ‘70s and ‘80s have been trimmed Property of • Broken Springs & Cables • Rollers Please review carefully. Double check:  Phone Number(s)  Spelling   Price AdVenture Media,• Bent Inc. Tracks • Wind Damage Repair down to about 60,000. Of course, the catchphrase FREE of Coachella Valley SENIORor correct Contact your Tidbitsrepresentative immediately with changes OPENER REPAIRS & REMOTES for staff reductions is “work smarter, not harder.” The Neatest Little Paper Ever Read Discounts! Phone: 760.320.0997 Fax: 760.320.1630 • Replacement & Glass Windows Office: 760-320-0997 email: Panels valleybits@msn.com Fax: 760-32 ADVERTISING PROOF Well, catchphrases can only go so far. valleybits@msn.com Property of FREE Serving the entire Coachella Valley & Morongo Basin of Coachella V alley AdVenture Media, Inc. TUNE UP Final Changes DUE: 5:00 p.m.. With reduced staff and resources, it’s all The Neatest Little Paper Ever Read SPECIAL SALES  Prices  Hours Rights Reserved Please review carefully. Double check:All  Phone Number(s)  Spelling Phone: 760.320.0997 Fax: 760.320.1630 CLASSIC GARAGE about numbers, efficiency and time management. valleybits@msn.com FREEor corrections. SERVICE & immediately Glossy Women’s Boutique $ -your Contact Tidbits representative with changes DOORS OPENERS Walking in off the street to visit a pleasant local So- Office: 760-320-0997 Phone: 760.320.0997 Fax: 760.320.1630 INSTALLATION email: valleybits@msn.com Fax: 760-320-1630 CALL door 1/8 pg. per BW 13x valleybits@msn.com Gene Bambusch All Rights Reserved TODAY! 760. 578.9046 cial Security office to ask some questions and posJune 14, 2020 Vol. 16 - No. 25 Reserved All Rights sibly file for benefits while having a little chat with a happy employee is a pipe dream. Today, you must call the SSA’s toll-free number and wait on hold for a long time (some readers have told me an hour or more) to make an appointment. And then you will probably wait weeks, or even a month or more, for Please review carefully. Double check:  Phone Number(s)  Spelling  P that appointment. Then, when you finally get to the office, it’s “take a number, and sit down, and wait Contact your Tidbits representative immediately with changes or corr until you are called.” And sadly, the SSA rep 760-320-0997 you Office: email: valleybits@msn.com Fax: 760 finally get to talk to has not had the training I had and does not have the time that I had and probably does not have the esprit de corps that I had. (Let me quickly note here that you, as a • LARGE SELECTIONProperty of potential SSA customer, can “work smarter, not AdVenture Media, Inc. harder” by using the agency’s website, https:// • MODEST STYLES www.socialsecurity.gov, to conduct much of your FREE Social Security business.) Property of Phone: 760.320.0997 Fax: 760.320.1630 AdVenture Media, Inc. valleybits@msn.com There are other SSA workloads that are All Rights Reserved also suffering. For example, the disability story is FREE a pretty bleak tale. It takes the SSA almost three of Coachella Valley The Neatest Little Paper Ever Read months to process a claim for disability benefits. Phone: 760.320.0997 Fax: 760.320.1630 valleybits@msn.com About 65% of those first-time claims are denied, All Rights Reserved and that means there are hundreds of thousands of people who file appeals. In fact, there are currently Women’s Boutique Come visit our new store! over 1 million people waiting for a disability hearing ▲ N N in front of an SSA judge. The average wait time for GLOSSY that hearing is more than 600 days. Those numbers Costco keep getting worse as SSA’s budget and workforce  Costco Shopping Center are continually reduced. 72-680 Dinah Shore Dr. And of course, all the problems I’ve highPalm Desert lighted here about staffing cuts have only been exDinah Shore Dr. Hours: Mon.- Sat. • 9:30 am - 3pm acerbated by the COVID-19 crisis -- making it even

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1. The book of 2 Peter is in the a) Old Testament b) New Testament c) Neither 2. From Matthew 4, how many days and nights did Jesus fast before his temptation by Satan? a) 12 b) 20 c) 40 d) Bible not specific 3. In Genesis 24, who played the matchmaker for Isaac and Rebekah? a) Nahor b) Shepherd c) Bethuel d) Abraham's servant 4. From Proverbs 6, what is used as an example to the lazy man? a) Bee b) Ant c) Worm d) Locust 5. Who said, "The Lord gave, and the Lord hath taken away"? a) Adam b) Satan c) Abraham d) Job 6. Who / what was Shishak? a) King of Egypt b) Birthplace of Moses c) Seven year period of harvest d) Prophetic warning to disobedient Israelites

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Page 10

Vol. XVII

Issue 10

your symptoms are because of something serious. Breast discomfort is common and only rarely due to breast cancer, which is what you must surely be concerned about. You should NEVER stop yourself from seeing your doctor for fear of not being taken by Freddie Groves seriously. Primary doctors like me and gynecoloM.D. gists are very familiar with women coming in with breast symptoms, and we take them I slid through the backdoor of the coffee seriously. Clinicians know how justifiably shop and found Sarge discussing the lease with concerned women are about breast cancer. four new guys -- homeless veterans moving into the Most often, a woman can be reassured with a upstairs dormitory. careful history and physical exam; other times, DEAR DR. ROACH: Is it possible for “And now we come to the most serious a mammogram or ultrasound may be ordered. X-rays and a CT scan to miss advanced clause of this lease agreement,” he was saying. You don’t want to regret missing that visit to lung cancer? My brother worked two days “Theft. I’m a real hard case about theft, and I have the doctor. before he died. He went to the hospital, own definition of it.” PROOFmy ADVERTISING It is often said that the only foolish PROOF was admitted to hospice and died the next ADVERTISING He looked around the room and the guys question is the one that is MON., not asked. MAYThis 4 situ- 5:00 day. I wonder if he knew at least a year ago, were watching warily. Final Changes DUE: p.m.. Final Changes DUE: It would be foolish for you5:00 p.m..“If you him ation is analogous: take a magazine off another guy’s but didn’t tell anyone. He said hisPlease scansreview carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours not to go. While the overwhelming likelihood is dresser, read it and put it back, you’ve committed showed pneumonia. His son was called to thatTidbits you will be reassured, in the unlikely event Contact your representative immediately with changes or theft, corrections. in my eyes. Theft of trust. You do not touch the hospital and spent the day with him unContact your Tidbits representative immediately with changes or corrections. there is something wrong it’s far better to know another man’s stuff, ever.” Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 til he died. During his last day, my brother Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 about it earlier than later. Half an hour later, we all piled out the back told him that he had lung cancer and that it door to a rental truck full of furniture and hauled was not diagnosed earlier. -- N.W. * * * bed frames, mattresses, dressers, lamps, night Dr. Roach regrets that he is unable to answer stands and large cartons up the narrow staircase. ANSWER: I am very sorry about your Bob’s Clock Shopbut will incorporate them in the column individual letters, Sarge stood at the top of the stairs like a drill inbrother. Readers may email questions to BZwhenever 4C 26xpossible. TF structor interior decorator, ordering the furniture ToYourGoodHealth@med.cornell.edu. Lung cancer, especially early lung can- May 10, 2020 Vol. 16 - No. 20 placed in exact spots he’d marked out on the floor cer, is often missed on a regular chest X-ray. (c) 2021 North America Synd., Inc. with blue duct tape. I popped open the boxes and Ad Proof: Pneumonia can accompany early lung cancer, All Rights Reserved the men took sheets, blankets, pillows and towel John Cuddihy - Flags “A” Flying and the pneumonia can hide the cancerous sets. mass, but experienced radiologists should Biz Card, BW, 26x rate In short order, the room was ... beautiful. be able to see something. Also, experienced Three of them flopped onto their beds, groaning Corrections due by: 5 pm, Mon., 6/19/17 Howard Miller • Ridgeway • Sligh • Antique ADVERTISING PROOF clinicians should check an X-ray weeks after a with comfort. One guy refused: “I won’t touch it unWe also pneumonia to be sure there is no cancer in a til I have a shower.” Sarge cocked his thumb at the Final ChangesService, DUE: Repair and New 5:00 repair Wall, p.m.. Movements fromNumber(s) Germany Please review carefully. Double check:  Phone  SpellingMantel,  Prices  Hours bath at other end of the finished attic and the guy person at risk. Ship’s and 43 years Cuckoo Advanced lung cancer is only very Contact your Tidbits representative changes or corrections. took off, cradling his armload of towels like they BoB’immediately s CloCkwith shop Clocks experience email: valleybits@msn.com Fax: 760-320-1630were gold. rarely missed on X-ray, and should essentially Office: 760-320-0997Carlsbad / San Diego / Desert Communities Later, Sarge and I stood in the cold outnever be missed on a CT scan. While I can’t Servicing Coachella Valley on Fri., Sat. or Mondays side the back door, the first snowflakes of the next Call for In-Home service appointment say it’s impossible, it’s much more likely that a storm swirling around us. “I hope I selected right,” ADVERTISING PROOF 760-729-5121 -or- Bob’s cell: 760-802-4071 year ago he was told that he had lung cancer he said. “I originally thought I’d bring in six guys, and did not say anything, perhaps to spare Final Changes DUE: TUES., Feb. 16, 2021 5:00 p.m.. but I wasn’t sure about two of them. These four his family’s feelings, or perhapsPlease he didn’t want review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours seem like the best combination for success. I hope the sympathy and attention that accompany a & they get along.” Contact your Tidbits representative immediately with changes or corrections. diagnosis such as advanced lung cancer. We heard thundering on the stairs as his FLAGPOLE SALES Property of Property of *** Office: 760-320-0997 email:AdVenture valleybits@msn.com Fax: 760-320-1630 AdVenture Media, Inc. formerly homeless renters came down to the kitchMedia, Inc. Flags of USAStatesForeign DEAR DR. ROACH: What does a en to fix themselves some dinner. There was a lot VE s. TE ze RA N all Si Military & Religious person do when symptoms are vague Owned of loud chattering -- and laughter. Flagpoles- Residential & Commercial Busin ess FREE FREE and hard to explain? I am an 82-year-old Sarge smiled. of Coachella Valley of Coachella Valley The Neatest Little Paper Ever Read woman. I started feeling discomfort in one The Neatest Little Paper Ever Read 760.320.0997 Fax: 760.320.1630 Phone:Phone: 760.320.0997 Fax: 760.320.1630 * * * valleybits@msn.com Call me today!valleybits@msn.com Handi-Bars breast about three weeks ago. It felt like Freddy Groves regrets that he cannot person343-1175 Cuddihy PROOF 1/12 pg John 4C 26x disc. (760) irritation from a bra. I did all the things I ADVERTISING ally answer reader questions, but will incorporate them All Rights Reserved All Rights Reserved Near! I-10 & Monterey in Thousand Palms • Delivery Available into his column whenever possible. Send email to columFeb. We’re 21, 2021 Vol. 17 - No. 9 thought I should, and three weeks later the Changes Final DUE: 5:00 p.m.. nreply2@gmail.com. symptoms are the same or slightly worse. Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours Nothing looks or feels different when I (c) 2021 King Features Synd., Inc. Property of “BEFORE handi-bars touch it. Do I see my primary doctor (he’syour Tidbits representative AdVenture Media, Inc. Contact immediately with changes or corrections. YOU give never seen me naked), or find a gynecoloand a Office: 760-320-0997 email: slip valleybits@msn.com Fax: 760-320-1630 fall call!” FREE gist? How do I present this issue? I feel like 30 1 Phone: 760.320.0997 Fax: 760.320.1630 a fool. -- V.B.

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Page 11

Tidbits of Coachella Valley

Week of February 28, 2021

agencies in the U.S., so depending on where you live, you may have several options from which to choose.

of life; clergy members who provide spiritual counseling, if desired; and volunteers that fill a variety of niches, from sitting with the patient to helping clean and maintain their property. -- by Jim Miller

How to Choose a Hospice Care Program DEAR SAVVY SENIOR: Where can I turn to find a good Medicare covered hospice provider? My husband’s mother has a terminal condition and wants to die at home, if possible, so I’m helping out where I can. --Sad Sandy

To locate a good hospice in your area, ask your mother-in-law’s doctor or the discharge planner at your local hospital for a referral, or you can search online at Medicare.gov/carecompare, which provides lists and ratings of hospice providers in your area.

Some hospices even offer massage or music therapy, and nearly all provide bereavement services for relatives and shortterm inpatient respite care to give family caregivers a break. Most hospice patients receive care in their own home. However, hospice will go wherever the patient is – hospital, nursing home or assisted living residence. Some even have their own facility to use as an option. To receive hospice, your mother-in-law must get a referral from her physician stating that her life expectancy is six months or less.

When choosing, look for an established hospice that has been operating for a few years and one that is certified by Medicare. To help you select one, the National Hospice and Palliative Care Organization offers a worksheet of questions to ask at CaringInfo.org.

Medicare Coverage Medicare covers all aspects of hospice Dear Sandy: Hospice is a wonderful care and services for its beneficiaries. There is option in the last months of life because it offers It’s also important to know that homeno deductible for hospice services although there a variety of services, not only to those who are based hospice care does not mean that a may be a very small co-payment – such as $5 dying, but also to those left behind. Here’s what hospice nurse or volunteer is in the home 24 for each prescription drug for pain and symptom Fri., 12/04/20 you should know about hospice care, along with hours a day. Services are based on need and/ control, or a 5 percent share for inpatient respite some tips to help you choose one. Please review carefully. Double check:Hospice  Phone Number(s)  Prices  Hours or what you request. care can also Spellingcare. Medicaid also covers hospice in most be stopped at any time if your mother-in-law’s states, as do most private health insurance Understanding Hospice Contact your Tidbits representative immediately with changes or corrections. health improves or if she decides to re-enter plans. Hospice care is a unique service that Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 cure-oriented treatments. provides medical care, pain management, and For more information, see the “Medicare emotional and spiritual support to people who How to Choose Hospice Benefits” online booklet at Medicare. are in the last stages of a terminal illness – it The best time to prepare for hospice and gov/pubs/pdf/02154-medicare-hospicedoes not speed up or slow down the process Wright Advice consider your options is before it’s necessary, so benefits.pdf. of dying. Hospice’s goal is to simply keep the *** 1/12you’re pg BW 13x ratedecisions during a stressful not making Send your senior questions to: Savvy Senior, patient as comfortable and pain-free as possible,Dec.time. There• are than51 4,300 hospice care 13, 2020 Vol.more 16 - No. P.O. Box5443, Norman, OK 73070, or visit SavvySenior. with loved ones nearby until death. Please review carefully. Double check:  Phone Number(s)  Spelling  Prices Hours

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The team typically includes hospice doctors that will work with the primary physician and family members to draft up a care plan; nurses who dispense medication for pain control; home care aids that attend to personal needs like eating and bathing; social workers who help the patient and the family prepare for end

Generic

(from page 3)

for a nickel, it was an immediate hit. Epp eventually sold his product rights to the Good Humor Company, but before long the product was copied by others and the Popsicle brand quickly succumbed to genericide.

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• In 1917 Earle Dickson was working for Johnson

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and other sharp things in the Call today for a FREE kitchen. Unfortunately, the only bandages that Obligation review Contact your Tidbits representativeNO immediately with changes or corrections. Johnson & Johnson produced were far too large

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• One day Earle sat down and unrolled some surgical tape, then affixed small pads of sterile gauze to the center of the strip. He re-rolled the FREE CA Lic. # OK90593 ADVERTISING PROOF of Coachella Valley Desert Jewelry Mart & Loan tape and showed his wife how she could unroll The Neatest Littlewill Paper be Ever Read By calling the number above you directed to a Phone: 760.320.0997 Fax: 760.320.1630 1/12 pg licensed 4C 26xinsurance rate agent. Medicare has neither 5:00 p.m.. just a short piece of tape, cut it off the roll, center Final Changes DUE: valleybits@msn.com reviewed nor endorsed this information. March 26, 2017 Vol. 13 No. 13 of gauze on the tape and place it over her Please review carefully. Double check:  Phone Number(s)  Spelling  Pricesthe pad Hours All Rights Reserved wound. This way she could bandage her minor Contact your Tidbits representative immediately with changes or corrections. cuts on her own. WrightHealthAgency.com

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a fellow employee at Johnson & Johnson, he was encouraged to take the idea to management. His bosses agreed it was a good idea and developed it into a new product. Sales, however, were quite slow and the product was nearly dropped. It was then re-configured so that rather being on a long continuous roll, the bandages were individually wrapped in easy-to-open paper and sold boxed together as a single package. They decided to market the product with the brand name BandAid, and distributed free packs to Boy Scout troops across the nation. That PR strategy gained so much public attention it resulted in a boom in sales. Earle Dickson was rapidly promoted up the ranks until he eventually became company vice-president. By the time he died in 1961, Johnson & Johnson was selling $30 billion worth of the product annually. The Band-Aid brand has become such a well-known household word that it has long since become the generic term for all such first-aid remedies. 

Page 12

Tidbits of Coachella Valley

Vol. XVII Issue 10

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