Vol. 8: #30 - IN THE BLACK - (7/22/12) Tidbits of Coachella Valley

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Issue No. 30

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The word “black” doesn’t necessesarily mean an object’s color; it can have cultural and psychological implications as well. This week, Tidbits explores a variety of ways that we can use both the word and the color itself to mean different things.

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• Those items that are black do not reflect any rays Offi ce: 760-320-0997 Fax: 760-320-1630 Email: valleybits@msn.com ADVERTISINGSpePROOF from the visible light spectrum. Rather, they cializing in: 22 absorb the frequencies of all color pigments. al Changes DUE: TUES., ●MAY 5:00 p.m.. Alum-A-Wood BEAT THE patio cove The combination of all the primary colors of red, carefully. Double  Phone Number(s) rs Spelling  Prices  Hours WI TH HEATcheck: ● Shade cloth yellow and blue creates black. The absence of all Property of Mention this ad for installation Media, Inc. with changes or corrections. your Tidbits representativeAdVenture immediately ● Drop Down Shades these primary colors results in white.

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• The meanings associated with different colors can vary greatly between cultures. For example, most of us are aware of the superstition that if a All Rights Reserved black cat crosses our path, bad luck is on the way. Dr. Sohail Ahmad FREE Estimates! In Great Britain and Ireland, however, that black Premium Front Page 13x 760-534-4634 feline is a symbol of good luck. The Scots even May 27, 2012 Vol. 8 - No. 22 www.valleypatios.com believe that a black cat near their house means prosperity is imminent. The Japanese also look Orthopedic Surgery upon it as good luck, and that ladies who own & Sports Medicine one will have many suitors. ADVERTISING PROOF FREE ● Pain management for spinal conditions Final Changes ●DUE: 5:00 p.m..• The Germans claim that there is significance in Shoulder, Hip & Knee Replacements ease review carefully. Double check:  ● Phone Number(s)rotator  Spelling  Prices  Hours Arthroscopic cuff repairs the specific direction that a black cat takes when ● Advanced Arthroscopy Contact your Tidbits representative immediately with changes or corrections. ● Non-Operative Solutions passing in front of you If it crosses your path Office: 760-320-0997 Fax: 760-320-1630 Email: valleybits@msn.com Center of from right to left, it’s considered a bad omen, Excellence in while a left to right course signifies future Orthopedic ANY PURCHASE OVER $1,500 of Coachella Valley

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