INDEPENDENT, EDITOR-OWNED, BI-WEEKLY
SPRING GREEN, WISCONSIN | WNA BEST IN DIVISION E (2022) August 22, 2024 Dearest Gentle Reader— We wanted to give some updates and share our print schedule for the rest of the year: Upcoming Valley Sentinel Print Schedule August 22: Publish September 5: No publication due to the holiday/upcoming project September 19: No publication due to upcoming project October 3: Publish (Tentative: Spooky Season/Fall special section) October 17: Publish October 31: Publish November 14: Publish (Annual Gun Deer Hunting edition) November 28: No publication due to the holiday December 12: Publish (Local Holiday Gift Guide special section/Blaze Orange Board special section) December 26: No publication due to the holiday January 9, 2025: Publish (Tentative: Winter Wonderland special edition) We first want to address what this schedule means for our current offerings: Community Calendar: Our community calendar is the only comprehensive, curated community calendar in the area and we want to continue to build it and need your support to ensure we have all of the community’s events. For September, we cannot promise to maintain the calendar as usual as we will be workshopping calendar changes, including potentially an online calendar. Please continue to send us your events and check our website for updates. For the Nov. 14 and Dec. 12 editions, the calendar will be extended in print to cover the events of the next four weeks. So we’ll need any events for that timeframe ahead of those publication dates. Articles/Columns/Editorials: Provided everyone isn’t sick of Arena Village Board meeting stories yet, we will continue to cover important stories to our greater community throughout September at a more relaxed pace, roughly publishing them online centered around the Sept. 5 and 19 dates. We will also post them on social media. We may republish them in our Oct. 3 edition or provide a digest of them and a link to our website. Regardless, we want to make sure journalism continues and everyone that wishes to read our stories have the accessibility to do so. Advertising: This is a busy election time and not an ideal time to not publish. We will be offering online and social media advertising that will be print equivalent to our advertisers at equal or greater value. We may have a print pickup rate near 95%, but we still have an average of over 5,000 readers additionally engage with us between social media and our website every month. If your business had planned on doing a quarter page in print in September, we’ll be sure to put it online to reach our readers at an equal or greater value to you. We literally have the best advertising rates around, generally for print: $400 — full page, $200 — half page, $100 — quarter page, $50 — eighth page, with nonprofit rates half that for community/nonpolitical nonprofits. The closest comparable rate in the area would cost nearly double at almost $750 for a full page. We want to remain accessible not only for our readers, but also for our local small business community. With more opt-in eyes on our free publication than anywhere else, area businesses know the value of Valley Sentinel.