EVENT RECAP
VIEW THE RECAP VIDEO
RESEARCH HIGHLIGHTS
81% OVERALL GUEST SATISFACTION
37% NET PROMOTER SCORE
93% CAME TO VAIL SPECIFICALLY FOR THE EVENT
5.1 AVERAGE GROUP SIZE
51% HEARD ABOUT THE EVENT ON SOCIAL MEDIA
74% “VERY” OR “EXTREMELY LIKELY” TO RETURN
$1.8M ESTIMATED REVENUE GENERATED FOR TOWN OF VAIL
581 ROOM NIGHTS GENERATED IN VAIL
73% STAYED IN VAIL
$2,550 AVERAGE HOUSEHOLD SPEND IN VAIL
1.7 AVERAGE NIGHTS STAYED IN VAIL
19% ATTENDED THE TIËSTO CONCERT
DEMOGRAPHICS
CATEGORIES
SOCIAL
445,522 IMPRESSIONS*
7,785 ENGAGEMENTS*
18,542 GRFA FOLLOWERS*
*ONLY INCLUDES GRFA ACCOUNTS & EFFORTS
36,460 SUBSCRIBERS
PUBLIC RELATIONS
92,253,916 POTENTIAL AUDIENCE
44 PLACEMENTS
$1,679,451 PUBLICITY VALUE
WEBSITE
193K+ IMPRESSIONS*
30K+ USERS*
For high-res photos, contact Shannon Thornburg, Senior Marketing Manager, at sthornburg@vvf.org
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