AATA_2026_Recap

2026 APRÈS AT THE AMP LINEUP

VIEW THE RECAP VIDEO

8 MUSIC SETS AT THE AMP

4,675 TICKETS ISSUED TO ALL AGES

494 TWO DAY PASSES SOLD

7,000+ SOCIAL GIVEAWAY ENTRIES

4 DJ SETS AROUND VAIL

3 UNIQUE EVENT VENUES

28 STATES OF ORIGIN

RESEARCH HIGHLIGHTS

93% OVERALL GUEST SATISFACTION

73% NET PROMOTER SCORE

97% CAME TO VAIL SPECIFICALLY FOR THE EVENT

3.6 AVERAGE GROUP SIZE

56% HEARD ABOUT THE EVENT ON SOCIAL MEDIA

83% “VERY” OR “EXTREMELY LIKELY” TO RETURN

$1.6M ESTIMATED REVENUE GENERATED FOR TOWN OF VAIL

1,030 ROOM NIGHTS GENERATED IN VAIL

73% STAYED IN VAIL

$1,235 AVERAGE HOUSEHOLD SPEND IN VAIL

1.8 AVERAGE NIGHTS STAYED IN VAIL

DEMOGRAPHICS

LIFESTYLE CATEGORIES

SOCIAL

648K+ IMPRESSIONS*

13,000+ ENGAGEMENTS*

21,058 AMP FOLLOWERS*

*ONLY INCLUDES GRFA ACCOUNTS & EFFORTS

EMAIL

37,105 SUBSCRIBERS

83.55M POTENTIAL AUDIENCE

68 PLACEMENTS

$1.8M PUBLICITY VALUE

WEBSITE PUBLIC RELATIONS

102K+ IMPRESSIONS

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For high-res photos, contact Shannon Thornburg, Senior Marketing Manager, at sthornburg@vvf.org

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