2024 Après at The Amp Event Recap

2024 APRÈS AT THE AMP LINEUP

Once per winter the gates of the iconic Gerald Ford Amphitheater are opened up for two (2) nights of global dance music. This project is the result of a strong partnership between the VVF, AEG Presents, the Town of Vail and Vail Resorts. In year two, Apres at the Amp saw strong growth and continued to establish itself as THE can’t-miss winter concert event in Vail CO. We look forward to many more years of partnership and continuing to grow and improve this event.

4-CANINE

SHOVELER SUPPORTS

2650 NIGHTLY VENUE CAPACITY 92.31% DIVERSION RATE 75 DAYS OF VENUE PREPARATION 119.24 lbs TOTAL COMPOST WASTE 800 LBS IN SNOWMELT 77.85 lbs LANDFILL WASTE 14-PERSON SNOW SHOVEL CREW 775.67 lbs RECYCLED MATERIALS 1800 SQFT OF LAWN PROTECTION BEHIND THE SCENES

VIEW THE RECAP VIDEO

DJ SETS AT THE AMP

4,900+ Tickets issued to all ages

APRIL 5 + 6, 2024

500 TWO DAY CONCERT PASSES SOLD

5,350+ BEERS SOLD

2 EPIC GIVEAWAYS

44 colors used for custom skis

7

2024 BY THE NUMBERS

38°F FRIDAY NIGHT TEMPERATURE 14°F SATURDAY NIGHT TEMPERATURE

RESEARCH HIGHLIGHTS

92% OVERALL GUEST SATISFACTION

79% NET PROMOTER SCORE

86% CAME TO VAIL SPECIFICALLY FOR THE EVENT

4.8 AVERAGE GROUP SIZE

51% HEARD ABOUT THE EVENT ON SOCIAL MEDIA

76% “VERY” OR “EXTREMELY LIKELY” TO RETURN

$1.6M ESTIMATED REVENUE GENERATED FOR TOWN OF VAIL

1,015 ROOM NIGHTS GENERATED IN VAIL

73% STAYED IN VAIL

$1,246 AVERAGE HOUSEHOLD SPEND IN VAIL

2.2 AVERAGE NIGHTS STAYED IN VAIL

DEMOGRAPHICS

1. COLORADO 2. TEXAS 3. FLORIDA 4. CALIFORNIA 5. NEW YORK TOP STATES OF ORIGIN TOP LIFESTYLE

MUSIC FESTIVAL ENTHUSIAST OUTDOOR ENTHUSIAST • SPORTS ENTHUSIAST AVERAGE AGE 34.5 * *EXCLUDES ATTENDEES UNDER 18 FEMALE 61% IN-STATE NON EAGLE COUNTY 59% prefer electronic music 86% HAVE 4-YEAR DEGREE OR HIGHER 84% MALE 34% ATTENDED WITH FRIENDS 49% mean household income more than $200k 24% mean household income $100k-$199K 29% OUT OF STATE 13% EAGLE COUNTY 28%

CATEGORIES

SOCIAL + DIGITAL

133,594 IMPRESSIONS*

8,629 ENGAGEMENTS*

13,253 GRFA FOLLOWERS*

*ONLY INCLUDES GRFA ACCOUNTS & EFFORTS

EMAIL

30,555 SUBSCRIBERS

48.67% AVERAGE OPEN RATE

PUBLIC RELATIONS

988,767 TOTAL REACH

10 PLACEMENTS

$20,507 PUBLICITY VALUE

1.73% AVERAGE CTR

WEBSITE

58,330 IMPRESSIONS

30,794 USERS

165,024 UNIQUE EVENTS

* ARTISTS & PARTNERS COLLECTIVE INSTAGRAM FOLLOWERS *This is the total number of followers for all artists and partners for the event. @sofitukker 647K Followers @THISISNALA 36.6K Followers @discolines 153K Followers @vail.colorado 97k Followers @bobmosesmusic 147K Followers @dailybreadmusic 43K Followers @patmilbery 14.1K Followers VAIL

TOP INSTAGRAM ACCOUNTS IMPACT 2,339,716