You grew up thinking images were facts. Now you have the impression that images are like memories. They are slippery and fluid. Their context, like with anything else, can alter its message. Today’s image consumption has become a primal, even nurturing aspect of our daily life. Whether originating from commercial or private streams of communications, we ingest and recirculate them incessantly, exploring the various languages of contemporary image creation and distribution. Yet their meaning is entirely dependent on context; the same image with a different caption may deliver entirely new content, as if freshly produced. Or the image is so often repeated that its meaning has lost impact — a signifier loses its ability to signify precisely through reproduction and circulation. But things themselves have no significance; their values only appear in your cognition. Therefore, fascination through phenomena is endless, but the reason for this fascination is relatively constant—and it is only yours.
