DIGITAL DISRUPTION: RETHINKING STRATEGY IN A DIGITAL-FIRST WORLD
ONLINE
DIGITAL DISRUPTION: RETHINKING STRATEGY IN A DIGITAL-FIRST WORLD We are in a period of disruptive innovation, which we have never seen. Digital advances centered around artificial intelligence, advanced analytics, blockchain, augmented and virtual reality, and IoT will change how the world works and deliver tremendous growth to companies that adapt. Digital Disruption will teach you to rethink your competitive strategy using the latest digital technologies in any industry. The course will: • Introduce you to the top few digital innovations now converging on industry • Show you how to define and communicate strategy that is resilient to technological disruption • Identify the differentiating digital capabilities you must build to differentiate yourself • Share best practices for organizing and communicating with a world-class digital disruption team
Topics Covered •
Digital technologies disrupting our world
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Build & communicate with the disruption team
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Build a native strategy
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Iterative development and value-validation
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Identify differentiating capabilities
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Turn ideas into customers
Certificate Program This course is a part of the Digital Transformation Certificate. This online certificate is designed to challenge you and help you grow as a leader and individual. Understand how you can use digital marketing, information systems, block chain, and other tools to transform your digital space and strategy.
I Need This Program Because:
My Organization Needs This Program Because:
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I want to differentiate between evolutionary and disruptive technologies
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We want to overcome the challeges of adopting a digital disruption strategy
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I want to be able to describe Artificial Intelligence, Internet of Things (IoT), Blockchain, and Augmented Reality/Virtual Reality
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We want to differentiate between traditional business strategy and disruptive business strategy
Who Needs This Class This course is beneficial for anyone who is involved in making decisions about competetive strategy or digital business. As disruptive innovation and digital advancement continue, the content covered in this course will become increasingly relevant to all business professionals. Modules 4 Digital Technologies That Are Disrupting the World • • • • • •
A Brief History of Disruptive Innovation Current Technologies & Technologies That Will Change the World AI/Machines Learning Internet of Things (IoT) Blockchain Augmented Reality/Virtual Reality
Building a Digital-First Strategy and Capabilities • • • •
Challenges With Disruptive Innovation Traditional vs. Disruptive Strategy Applying the Strategic Options Matrix Managing Core Capabilities & Risks
Building a Digital-First Strategy and Capabilities • • •
Turn Ideas Into Customers • • • •
The Validation Process Building a Validation Presentation Iterative Development Prototyping Customer Feedback
10 Things That Seem To Always Go Wrong, and How To Avoid Them • • •
100% online, led by instructor
Hub-and-Spoke Model Inside-Out Model The Future of Disruptive Teams
Ripped From the Headlines: Building the Atomic Bomb Common Project Failures Course Conclusion
On-demand access, 12 weeks to complete
5-6 hrs. of lecture, readings, and self-reflection
Presenting Faculty | Tim Kapp, MBA Tim Kapp is a recognized professional and educator in the field of Artificial Intelligence, Predictive Analytics, and Automation. He specializes in the application of machine learning to revenue operations (RevOps) to bring about rapid transformational change. Tim is the co-founder of Cinco.ai and a partner at Advantary (San Francisco) and Kereon Intelligence (France). He is also an Adjunct Professor at the University of Utah, where he teaches Machine Learning & Predictive Analytics, and a founding member of the U.S National AI and Cybersecurity ISAO.
THE ECCLES DIFFERENCE The David Eccles School of Business enrolls about 6,000 students in its eight undergraduate majors, four MBAs, seven other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more. Our faculty members boast impressive professional and educational backgrounds and hold Ph.D.s from esteemed universities including the University of Pennsylvania’s Wharton School, Northwestern University’s Kellogg School, Harvard Business School, Stanford Graduate School of Business, and University of California at Berkeley’s Haas School.
TAKE THE NEXT STEP Telephone: (801) 587-7273 Email: ExecEd@Utah.edu Website: ExecEd.Utah.Edu Registration: Eccles.Secure.Force.com/ExecEdApplication 1731 E Campus Center Drive Robert H. and Katharine B. Garff Building, GARFF 4340 Salt Lake City, Utah 84112
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