Fact Sheet for Parents: What to Know About ZYN Nicotine Pouches Aaron Hunt, Gabriella Murza, and Alyssa Ferrin
What Is ZYN and How Does It Work? ZYN is a brand of nicotine pouches that are placed between the lip and gum (ZYN, n.d.; Truth Initiative, 2023). The pouches are small, discreet, and do not produce smoke or vapor, making them easy for teens to use without detection (Robichaud et al., 2020; MacMillan, 2024). These pouches do not contain tobacco but do contain nicotine, which is the addictive substance found in cigarettes and other tobacco products (Editorial staff, 2024; Truth Initiative, 2023). The product comes in various flavors and nicotine strengths, including mint, coffee, citrus, cinnamon, and unflavored (Figure 1; ZYN, n.d.). ZYN is the top-selling brand of nicotine pouches, but other brands include Rogue, Lucy, Juice Head, VELO, and On! (MacMillan, 2024; Truth Initiative, 2023). ZYN is often promoted on social media platforms, where teens may be exposed to peer use. ZYN pouches release nicotine into the bloodstream through the lining of the mouth (American Dental Association, n.d.; Editorial staff, 2024). This can produce effects similar to smoking or vaping, such as a quick release of nicotine leading to a feeling of relaxation or stimulation (University Health Center, n.d.; Rodenburg, 2024).
Figure 1. Two Different Flavors and Strengths of ZYN Nicotine Pouches Photo credit: Truth Initiative, 2023 1