www.linkedin.com/in/kikofernandezphoto
www.sastrevisual.com
Strategic Branding & Graphic Design
Visual Identity Systems for Real Brands
Specialized in branding and visual content.
Specialized in branding and visual content.
I approach design as a strategic tool aimed at building coherent, recognizable brands that work consistently across all touchpoints.
My methodology combines concept development, visual identity, and applied design, adapting each project to the real communication needs of the brand, whether digital, editorial, or advertising.
Brand Identity Development
Development of visual identities for creative brands and digital projects, ensuring graphic coherence, functional design, and correct implementation across all channels.
Each brand renewal is conceived to be recognizable, flexible, and long-lasting.
Development of visual identities tailored to different audiences and sectors, adjusting graphic language, typography, and color to reflect each brand’s personality. Two branding approaches: one sober and timeless, the other dynamic and contemporary — both conceived as coherent visual systems applicable in corporate and digital environments.
Corporate identity applied to hospitality and gastronomy brands, translating visual systems into packaging and commercial touchpoints.
Design focused on reinforcing brand personality while ensuring consistency, clarity, and strong recognition in real-world applications.
Logo design developed through an illustrative and typographic approach, built from simple forms and a refined, approachable aesthetic. Each identity integrates custom illustration and thoughtfully selected typography to communicate clarity, warmth, and visual balance, especially within educational and wellness sectors.
Graphic Design & Branding
Mockups - Applications - Packaging
Packaging
Graphic Design & Branding
Final Artwork & Production
This collection of work reflects a deep commitment to strategic design, where conceptual rigor meets refined, minimalist aesthetics.
My goal is to continuously push creative boundaries, developing tactile and visual narratives that elevate brands into memorable experiences.
Each project is a testament to the power of thoughtful craftsmanship, ensuring every detail serves both a functional and emotional purpose.
Thank you for reviewing my portfolio. I am always open to new challenges and collaborations that demand excellence and a strong visual voice.
