USED CAR NEWS
Used Car News 2/23/2026
GM Begins New Era at Hudson’s Detroit DETROIT – General Motors CEO Mary Barra last month welcomed the Automotive Press Association into the company’s new global headquarters in the Hudson’s Detroit building on historic Woodward Avenue. Barra said the opening of the new HQ on Jan. 12 brought back memories of the old J.L. Hudson’s Department store, which occupied the same site up until 1983. The discussion during the APA event touched on a range of issues, from tariffs to EVs and how the company has responded to the challenges. “The minute we heard the word
But Barra said people talked more about tariffs than the regulatory changes, which she said were even more significant, when you consider that GM was headed to 50% EVs by 2030. The Trump administration dropped even bigger regulatory news this month when it revoked the Obama era “Endangerment Finding,” massively rolling back climate regulations. But Barra pointed out that GM will continue to be agile with its vehicle offerings, no matter the regulatory environment. “We have a really strong EV portfolio that we’re still committed to and we have a very strong combustion engine portfolio, so we can
an EV, it’s 80% likely they’re going to buy another EV,” Barra said. “So, we’re using this period to maintain our EV portfolio, but to really work on the technologies, whether it’s the battery propulsion system, or whether it’s rolling out the next generation of a software defined vehicle.” “We’re also trying to be very thoughtful about what we do from a hybrid and a plug-in hybrid perspective,” she said. Speaking of technology, AI will play a big role as well. GM announced plans to bring eyes-off driving to market in 2028, debuting on the Cadillac Escalade IQ electric SUV. Overseas, GM continues its efforts
‘tariffs,’ we started planning,” Barra said. “So, the day tariffs were announced, we already had a playbook that we had done quite a bit of work on. You know, one of the things, I think, that last year really demonstrated, I hope you saw it as well, is the flexibility and the agility of General Motors.”
meet the customers where they are,” Barra said. EVs will still have a future, but it will be consumer driven, depending on the growth of a robust charging infrastructure and, of course, vehicle affordability. “And, you know, one of the statistics we see is, once someone buys
in China, Barra said. “Well, I think the China restructuring is very much on track, and I think the team exceeded the plan that we had,” she said. “You know, we are the only Western automaker in China with our joint venture, that grew share last year.
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“So, I think that we’re well positioned there.” “I think Detroit is doing really well, and I think you can’t underestimate the grit of people in Detroit,” Barra said. “You look at what this city has to offer, great restaurants, you know, our entertainment. I mean, this is special city.”
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