2 0 2 6
M E D I A
K I T
C A R O L I NA O N M Y M I N D : W E L C O M E H O M E CH AR LOTTE, NC
$927,000 HD&D READER M E D I A N H O M E VA L U E
236%
HIGHER THAN M E D I A N H O M E VA L U E
3.47 mil A R E A P O P U L AT I O N
TRIANGLE, NC
$908,000 TRIANGLE HD&D READER M E D I A N H O M E VA L U E
184%
HIGHER THAN M E D I A N H O M E VA L U E
2.37 mil A R E A P O P U L AT I O N
OUR GROWING AFFLUENT MARKETS Nor th Carol ina has a deep-rooted heritage in home f urni shings as a f urniture and text i le manu facturing hub. Charlotte and the Triangle (includ ing Raleigh, Durham, and Chapel Hi l l) are two of the fastest- grow ing markets in the countr y. Home values and populat ions over the last several year s have increased dramat ical ly and are not slow ing dow n. As these markets grow, their residents (new and ex i st ing ) cont inue to invest in their homes.
ABOUT THE MAGAZINES Since its inception more than 20 years ago, Home Design & Decor has featured the ver y best in interiors and architecture from the exploding luxur y markets of Nor th Carolina in Charlotte and the Triangle. With six issues a year dedicated to each market, the two regions together enjoy more than 66,000 circulation ever y issue. HD&D is mailed to affluent, single -family homeowners in each market with minimum home values over $700,000 in the most desirable zip codes. HD&D provides an inspiring and useful resource with timely information from local exper ts, as well as original and compelling content on styles, trends, color, products, and designer profiles, all of which are carefully curated and produced by our meticulous editorial staff.
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C H A R LOT T E
&
T R I A N G L E
E D I T I O N S
E D I TO R I A L : C A R E F U L LY C U R AT E D
2 0 2 6 “North Carolina has always been the heart and soul of Southern design with a modern edge—continually evolving with the times while also maintaining a grasp on its roots. Combining established and revered designers alongside up-and- coming creatives in the design industr y, each issue pays homage to the wealth of talent found right here at home. Our highly curated editorial aims to inspire not just homeowners in the Carolinas, but business owners, designers, and creatives-atheart alike. We strive to produce the premier magazine for outstanding i n t e r i o r d e s i g n .” —BLAKE MILLER & ANNE MARIE ASHLEY CO -E D I TO R S -I N - C H I E F
2 0 2 6 E D I TO R I A L + A D S PA C E C A L E N D A R Jan/Feb: Arts & Architecture
AD SPACE DEADLINE: 12.9.25
ESTIMATED IN HOMES: 1.7.26
Mar/Apr: Great Escapes
AD SPACE DEADLINE: 2.17.26
ESTIMATED IN HOMES: 3.11.26
May/Jun: In Living Color
AD SPACE DEADLINE: 4.7.26
ESTIMATED IN HOMES: 5.6.26
Jul/Aug: Kitchen & Bath
AD SPACE DEADLINE: 6.9.26
ESTIMATED IN HOMES: 7.8.26
Sep/Oct: Designers at Home
AD SPACE DEADLINE: 8.11.26
ESTIMATED IN HOMES: 9.9.26
Nov/Dec: Transformations
AD SPACE DEADLINE: 10.6.26
ESTIMATED IN HOMES: 11.4.26
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BY THE NUMBERS
65,800
46.8
MEDIAN AGE
CHARLOT TE + TRIANGLE C I R C U L AT I O N
71%
W I T H H O M E VA LU E $1,000,000+
51.7
T h e H D & D re a d e r s a re a b l e n d o f affluent homeowners and trade p ro fe s s i o n a l s ( i n t e r i o r d e s i gn e r s, a rc h i t e c t s, h o m e b u i l d e r s ) . T h e y a re passionate about luxur y materials and demand the best.
82%
WITH $200,000+ HOUSEHOLD INCOME
50%
AVERAGE MINUTES
WITH $860,00+
SPENT PER ISSUE
LIQUID ASSETS
64%
TA K E A C T I O N A F T E R
$865,000 M I N I M U M H O M E VA LU E
SEEING AN AD
DISTRIBUTION HD&D direct mails each issue to select affluent, single-family homeowners and the design trade, as well as supplementing with distribution to home-related retail locations, luxury car dealerships, and real-estate relocation offices. We employ a nationally known third-party marketing firm to provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $700,000+. Our goal is to ensure that those in the luxury market with a passion for interior design and entertaining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.
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EN G AG I N G W I T H A FFLU E N T CL I E N TS CHARLOTTE EDITION
The Most Comprehensive Luxur y Home Distribution
33,000
T O TA L C I R C U L AT I O N P E R I S S U E
6 ,0 0 0
27, 000
DESIGN TRADE & SHOWROOMS
MAILED TO HIGH INCOME HOMES M ye r s Pa r k , E a s tove r, S o u t h Pa r k , Co t s wo l d, U p tow n , D i l wo r t h , El i z a b e t h , Pl a z a M i d wo o d, Ca r m e l, Q u a i l H o l l ow, S a rd i s, B a l l a n t y n e, We d d i n g to n , Wa x h aw, L a k e N o r m a n , H u n te r s v i l l e, Co r n e l i u s, D av i d s o n , D e nve r, M a t t h e w s, Lake Wylie, Fort Mill
MA I L E D to I n te r i o r s D e s i gn e r s, A rc h i te c te s, L u x u r y H o m e b u i l d e r s, A r t i s t s & G a l l e r i e s Av a i l a b l e fo r Pi c k u p a t : Fu r n i t u re S h ow ro o m s, A r t G a l l e r i e s, R e a l E s t a te O f f i c e s, D e s i gn S t u d i o s, R e t a i l M e rc h a n t s, K i tc h e n & B a t h G a l l e r i e s, Ti l e & S to n e S h ow ro o m s, a n d m o re.
TRIANGLE EDITION
The Most Comprehensive Luxur y Home Distribution
32,800
T O TA L C I R C U L AT I O N P E R I S S U E
26,200
6,600
MAILED TO HIGH INCOME HOMES
DESIGN TRADE & SHOWROOMS
Raleigh, Cary, Chapel Hill, Durham, Wake Forest, Apex, Holly Springs, Morrisville
MA I L E D to I n te r i o r s D e s i gn e r s, A rc h i te c te s, L u x u r y H o m e b u i l d e r s, A r t i s t s & G a l l e r i e s Av a i l a b l e fo r Pi c k u p a t : Fu r n i t u re S h ow ro o m s, A r t G a l l e r i e s, R e a l E s t a te O f f i c e s, D e s i gn S t u d i o s, R e t a i l M e rc h a n t s, K i tc h e n & B a t h G a l l e r i e s, Ti l e & S to n e S h ow ro o m s, a n d m o re.
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DIGI TA L AUDI E NCE E S TA B L I S H E D , E N G A G E D , G R O W I N G Leveraging our authority as the media leader for the design industr y in the Carolinas, we use our large, yet targeted digital audience to introduce or deepen awareness of your brand.
DI G I TA L M A R K ET I N G P RO DUCTS R a te s a re p e r m a r k e t . D i s c o u n t s m ay b e a p p l i e d w h e n m u l t i p l e m a r k e t s a re r u n s i m u l t a n e o u s l y.
1x
3x
6x+
D e d i c a te d E m a i l B l a s t
$750 each
$650 each
$550 each
I n s t a gr a m + Fa c e b o o k S to r y
$350 each
$300 each
$250 each
I n s t a gr a m + Fa c e b o o k Po s t
$750 each
$650 each
$550 each
E m a i l Ad
$150 each
$125 each
$100 each
BY TH E N U M B E R S
C LT
TRI
N AT ’ L
T O TA L
I n s t a gr a m Fo l l owe r s
16,991
8,168
3,745
28,904
Fa c e b o o k Fo l l o w e r s
4,986
2,308
2,647
9,941
Email Newsletter Subscribers
7,128
6,741
13,869
CU STO M P R I N T & DIG I TA L PACK AG E S We can create custom packages combining print ads and digital marketing products to meet your unique advertising needs, budget, and timeline.
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CONNECTING WITH THE COMMUNITY
IN-PER SON EVENTS Connect with clients and other industry contacts through showroom events, lunches and dinners, a n d c o l l a b o r a t i ve p ro gr a m s. We’ l l wo rk w i t h yo u o n a n eve n t to p ro m o te yo u r c o m p a ny o r p ro j e ct to t h o s e m o s t i n te re s te d i n w h a t yo u’re o f fe r i n g. Th e s e eve n t s a re e a c h c u s to m b u i l t fo r yo u r b r a n d.
INDUSTRY & CH A RITY EVENT S PONSOR S HIPS H D & D i s p a s s i o n a te a b o u t s u p p o r t i n g a n d c e l e b r a t i n g t h e d e s i gn i n d u s t r y. We h ave s e r ve d a s a media sponsor for The Mint Museum exhibitions, The Mint Museum Auxiliar y events, Design Society Designer Showhouses, DESIGN ADAC, Junior League Showhouses, The Symphnony Guild ‘Hear t of t h e H o m e ’ To u r s , D i l w o r t h H o m e To u r s , a n d T h e G r e e n C h a i r ‘ C h a i r i t y ’ E v e n t a m o n g o t h e r s . W e c a n help connect you to these unique sponsorship programs and events.
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CONTACTS
ADVERTISING SALES
EDITORIAL
MICHAEL KOOIMAN
ANNE MARIE ASHLE Y
Publisher
Co -Editor in Chief
michael@hddmagazine.com
annemarie@hddmagazine.com
OONAGH MURRAY
BLAKE MILLER
Associate Publisher
Co -Editor in Chief
oonagh@hddmagazine.com
blake@hddmagazine.com
SUE MOONEY
L I N D S AY R I C H A R D S
Account Executive
Art Director
sue@hddmagazine.com
lindsay@hddmagazine.com K ARIN SIMONEAU Associate Editor karin@hddmagazine.com
PRODUCTION S HELLE Y KEMPER Produc tion Coordinator shelley@hddmagazine.com
HOME DESIGN & DECOR hello@hddmagazine.com 704.741.2774
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A D S I Z E S & S P E C I F I C AT I O N S
Full page/full bleed 8.375” x 10.8125” trim Export with 0.25” bleed all around (8.875” x 11.3125” with bleed)
Two page spread 16.75” x 10.8125” trim Export with 0.25” bleed all around (17.25” x 11.3125” with bleed)
Half page vertical 3.45” x 9.8125”
Half page horizontal 7.375” x 4.6387”
Quarter page 3.45” x 4.6387”
Web Ad 500 pixels x 285 pixels
A D F O R M AT S Image quality: must be at least 300dpi resolution and large enough for printing at 100% scale. Ads should be press quality PDF files No transparency, Acrobat 4.0 or higher All colors must be 4 color CMYK - No RGB or Spot Bleeds of .25 inches on all sides required on full page and two-page spread ads. Important text should be pulled in 0.5” from trim size to be within ‘safety zone.’
A D C R E AT I O N & C R E AT I V E S E R V I C E S We can create your advertisement to our specifications for a nominal fee. Custom photography is available. Ask your account representative for details.
AD SUBMISSIONS Contact our Production Coordinator, Shelley Kemper, with any questions at shelley@hddmagazine.com.
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