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One of Butte County's greatest treasures is its thriving and everevolving art scene. Walk through our downtowns, and you’ll find yourself surrounded by murals that tell our history, galleries that showcase our present, and studios where artists dream up the future. Creativity is woven into the fabric of this community, not as an afterthought, but as one of its most vital threads. Butte County has long been a haven for artists, musicians, performers, and makers, each adding their voice to a collective chorus that reminds us why art matters.
Supporting local art is about more than enjoying something beautiful—it’s about investing in the soul of our cities. When you buy a piece from a local artist, attend a gallery opening, or applaud a performance, you are fueling the livelihood of creators who give Butte County its unique heartbeat. Artists are storytellers, historians, and visionaries. They reflect back who we are and who we can become. When we rally around them, we affirm that creativity is not a luxury, but a necessity.
That’s why ARToberfest holds such a special place on our community calendar. For an entire month, Butte County bursts to life in celebration of art in every form. ARToberfest is more than a festival—it is a season. Residents and visitors alike can explore galleries, watch theater, revel in concerts, and participate in workshops. It’s an invitation to immerse yourself in the imagination of our community and to recognize that it is not simply a place where art exists—it is a place where art thrives.
What makes ARToberfest particularly exciting is its accessibility. Whether you’re a seasoned collector or attending your very first art show, there is something for you. Families will find kidfriendly activities, couples can enjoy live music or gallery walks, and friends can spend weekends exploring events that feel both intimate and grand.
This season, there is a deeper significance to that connection. As our community continues to grow and redefine itself, art provides the bridge between tradition and progress. It reminds us that creativity has the power to heal, to unite, and to celebrate the everyday moments that give life meaning.
As you read through this issue, I encourage you to take part in ARToberfest and beyond. Go see a performance. Buy a ticket, a painting, or even just a cup of coffee at a venue hosting local musicians. Together, we can ensure that our artists continue to inspire, challenge, and bring us closer as a community.
This October, let art move you. Let it remind you of the joy of discovery, the beauty of connection, and the importance of celebrating creativity right here at home.
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MICHAELA GULBRANSEN Writer and Account Executive SHELLY BRANDON Writer
MILHORN Writer MELANIE WALSH PHOTOGRAPHY Cover Story Photographer
DOUG LOVE Real Estate
DOLORES MITCHELL Art ALISA LEROUX Gardening ERIK BROWN Cover Design
There are few people who could light up a room like Britney Sweeney, and its with heavy hearts that we say goodbye, for now. She fought cancer courageously and redefined the meaning of determination. Please keep her memory and her family in your hearts during this difficult time. She will be missed by all of us.
SkyCave Arts Collective endeavors to make art not only more accessible for all, but also more fulfilling.
Megan McArthur trades in her work as a zookeeper for life as an artist. Discover how this incredible creative is painting life in new ways while bringing art and culture to those near and far.
ARToberfest wouldn't be complete without a visit to Chico Art Center, and Dolores Mitchell has some exciting news to share about an upcoming expansion to benefit the entire community!
Artist Jedrek Speer's dreams turn to reality thanks to a new creative studio designed and built by HIWA Builders.
Chico Premier Trimlight works with State Farm Agent Erynn Nelson to bring art to her office on East Avenue.
Golden Valley Bank breathes new life into the Oroville State Theater with a $20,000 grant to bolster their community art efforts.
Julianne's captures the most important of emotions with art you'll love to wear.
Cass Family Dentistry opens its doors, blending art and compassionate care.
Local musician Dallas Darnell enchants with his music and teaches others to do the same.
Cool Kid Bridget Stelle crafts arts for man's best friend with her business Bridget's Barks and Bandanas.
The Great Feather River Mosaic Mural takes shape in Oroville, beautifying the city and giving a home to numerous works of local art.
Lucia Mercado promises to deliver art, shopping, food, and culture at her upcoming 3rd Annual Day of the Dead Festival at its new location inside Chico's Silver Dollar Fairgrounds!
Enloe Health's Natali Muñoz-Moore relates a timely family story for Breast Cancer Awareness Month.
Our local Kiwanis Club hosts its 6th Annual Golf Tournament, raising money for a very worthy cause.
Doug Love visits Theatre on the Ridge, discovering a treasure right up the hill.
Our resident foodie visits Jake's Burgers for a breakfast burrito you won't want to miss.
Alisa LeRoux takes the 30-day challenge of eating food exclusively grown and raised at home.
Banana, pumpkin, and chocolate come together for this month's mustbake recipe.
Painter, sculptor, fabricator, and designer Rouben Mohiuddin weaves raw emotion, experience, and travel into every piece he creates. Discover his art, furniture, architecture, and philosophy as an architect and tenured professor.
The six teaching artists of the SkyCave Arts Collective are convinced that the need for self-expression through art-making is innate to us all. After working with the public during a year-long CalArts grant project (learn more at chicocreativereuse.org/ccr-mobile), clear needs were voiced by participants: “I don’t have spare space at home”; “Art supplies cost a lot, and I’m not sure what to buy”; "It’s lonely working on my own.” Cameron Kelly
says: “We’ve addressed those concerns and others in developing our offerings.”
Cameron, who is also Chico Art Center’s Gallery Director, says: “Our studio on Orange and Sixth Streets provides multi-use work spaces, drawers packed with supplies, and a community of people who love making art. In elementary school, art classes are 45 minutes long for 25 children. There’s
not enough time to inspire every little one to explore ideas and materials creatively. By contrast, our 90-minute classes and threehour workshops with one teaching artist for every three students foster enriching experiences.”
Tatiana Allen says, “I love to see children focus on exploring the creative process instead of worrying about being graded on
CB
a final product. I don’t have to show them an end result like I do with adults. They tap into their imaginations. I watched a little boy create art with both of his parents during a special two-day event. On the second day, he excitedly shared that he was inventing a friend for the character he had made the day before. It was delightful to watch that kiddo’s imagination soar as he investigated the wide array of materials and tools at his disposal.”
Practice any art— no matter how well or badly, not to get money and fame, but to experience becoming, to find out what's inside you, to make your soul grow. -Kurt Vonnegut ” ”
On this month’s “Second Sunday,” October 12, from 9-11 am, David Dragonboy Sutherland will offer “Art Church” for free-form art making. Open to all ages, it's a good introduction to SkyCave’s philosophy. David says, “Art involves personal journeys that are unique to each individual. These start in childhood and should not be abandoned as we become adults
who may wrongly think that exploring art is just for ‘creatives’. Art making helps us recognize art in all of creation.”
Ron Toppi says, “I love that SkyCave artists, including myself, repurpose objects that are rarely used to make art. I am an avid bicyclist and bicycle mechanic, and I make both functional and aesthetic pieces with bicycle parts that were destined for the scrapyard.
Last winter, I helped SkyCave host a Solstice/holiday wreath-making gathering. Since the Solstice is the epitome of seasonal cycles as the earth circles the sun, and because bicycle wheels cycle round and round the planet, such wheels make perfect shapes and symbols for Solstice wreath-making. Everyone who attended the workshop was able to create a beautiful wreath out of wheels that would otherwise have been trashed. One attendee said the gathering was an answer to a dream she had about a festive, meaningful Solstice gathering; her dream even had a wreath in it.”
Christina Seashore loves to help young people get more in touch with their feelings by sharing her skills in fashion design. Christina says, “We experiment with conventional textile techniques in unconventional ways, such as mixing machine sewing with hand stitching and embellishing, dyeing, and stencilbleaching. One participant told me, ‘These are techniques I’ve never thought of doing.’”
“Creator’s Studio” is among the most popular of SkyCave’s offerings for children and teens. It provides unstructured studio time to work on existing projects or to start new ones. There is also a Saturday class for all ages. With up-cycling and repurposing as core values, SkyCave offers a variety of supplies and tools. In a self-directed environment with teacher support, students might draw, paint, make collages, sew, and do light woodworking. Sessions always vary depending on what supplies are on hand and which artists are available to help.
Chico’s month-long ARToberfest is a perfect time to follow writer Kurt Vonnegut’s advice to: “Practice any art … no matter how well or badly, not to get money and fame, but to experience becoming, to find out what's inside you, to make your soul grow.”
Consult skycavearts.com for class schedules, free Paradise workshops, home schooling in art, and rental of SkyCave’s studio for birthday parties and other events. SkyCave is located at 633 Orange Street in an expanding art district that includes Chico Art Center, Maker’s Radio and Chico Fab Lab.
Megan McArthur’s path has never been linear; it’s been alive with curiosity, risktaking, and a deep love for learning. From her earliest dream of becoming a zookeeper to her current roles as a virtual reality producer and live event artist, she has built a life around connection, storytelling, and creativity.
Her spark first ignited at 15 during a visit to the San Francisco Zoo’s Reptile House. An impromptu conversation with a zookeeper opened her eyes to the worlds of theater, biology, and exotic animal training. That chance encounter shaped her trajectory, leading her away from the traditional university path and into Moorpark College’s Exotic Animal Training and Management program.
After graduating, Megan worked across Southern California, traveling by bus to libraries, fairs, and birthday parties, where she introduced communities to wildlife through what she called “animal show-and-tell.” These early experiences honed her natural gift for education and performance while giving her a platform to share her passion for conservation.
In 2017, Megan and her husband Gordon settled in Temecula and launched BirdsEye VR, a company they built side-by-side. Combining Gordon’s technical expertise with Megan’s flair for storytelling, the two began producing immersive virtual experiences for schools, nonprofits, and organizations. Together, they’ve partnered with institutions like the
San Diego Zoo, Yosemite Partnerships, and the USS Midway, creating virtual field trips that allowed students and families to explore when travel wasn’t possible. During the pandemic, especially, their work gave teachers and learners new ways to connect to the world.
While VR opened one door, Megan’s artistry opened another. Inspired by another artist and her sister’s upcoming wedding, Megan began experimenting with live event portraiture. That supportive push from her sister blossomed into Miss Megan’s Studio, where she now captures the essence of gatherings in real time. At weddings, galas, and community events, Megan photographs attendees and then transforms them into portraits that reflect not just appearances but the personality and spirit of the moment.
At the Card Gala, held the weekend of September 26 at Lakeside Pavilion, Megan’s artistry filled the space with energy and delight. Guests arrived in their finest attire, and as she worked, portraits came to life before their eyes. Each one became part of a growing display, a living gallery that celebrated the people and atmosphere of the evening.
For Megan, these portraits aren’t simply keepsakes; they’re storytelling—capturing joy in motion. She adapts color, style, and detail to each event, ensuring that no two portraits are alike. In doing so, she creates a shared experience where art is both entertainment and memory-making.
Outside of work, Megan and Gordon share a love for exploring the outdoors, camping, and spending time with family. Megan also holds a special fondness for Chico, where her sister once attended college, a place she returns to with warmth and nostalgia. Along with their two Boston Terriers, Booker and Beans, the couple continues to build lives rooted in creativity, adventure, and connection.
For more about Megan’s artistry and VR ventures, visit MissMeganStudio.com and BirdsEyeVR.com
How many California towns can boast of an arts festival that fills every calendar square with events for an entire month? In the aftermath of fires and the pandemic, Downtown Chico Business Association (DCBA), and the Chico Arts Council, created ARToberfest as an umbrella concept to unite long-stablished offerings such as the Art and Wine Walk with new ones such as this year’s ‘Samhain,’ a traditional Gaelic harvest season festival with live storytelling, traditional dance and music, at monca, the Museum of Northern California Art.
The seventy-year-old Chico Art Center (CAC) serves as ARToberfest’s linchpin. During the October 3rd reception for CAC’s annual Open Studios Art Tour, you’ll see a work of art by each of some 70 participating artists. For the 35th year, studio doors will be thrown open during two weekends— October 11-12 and October 18-19. Studios vary from an aluminum-sided industrial space filled with blowtorches and welding tools to an apartment closet that houses a sewing machine and jars of colored beads.
It’s like wandering backstage in a theater for a close-up look at the stuff that dreams are made of.
Artists need an audience every bit as much as actors do. Typically, they work in isolation, but conversing with people and hearing responses to their art can be energizing, and Open Studio art lovers relish seeing how local artists interpret nearby subjects from their unique viewpoints.
This year, CAC is experiencing a dramatic growth surge. Back in 1992, CAC took over two-thirds of the historic train depot at 450 Orange Street; this January, CAC negotiated with the City of Chico to occupy the entire depot for five years with an option to renew. The expansion will permit a substantially larger gift shop, a new 500-square-foot gallery that community artists can rent to put on their own shows, and a 1,400-square-foot computer lab that allows digital technology classes to be added to such traditional ones as watercolor and figure drawing.
On Sunday, October 24th—the last day of Open Studios—from 10 am to 4 pm, the public can tour the new computer lab with its creator, Daniel Donnelly, who will become CAC’s board chairman in January 2026. Newly retired from Butte College, where he was chairperson of the Digital Art and Design Department, Donnelly donated 10 Mac Mini computers to the lab and secured donations by BCAC.tv that included 10 iMac computers, an audio booth for recording podcasts, and photo equipment, as well as software for designing websites. Donnelly hopes to partner in the future with Maker’s Radio in the Idea Fab Lab nearby on Orange Street, as well as with radio stations such as KZFR, to host artists’ podcasts.
Donnelly practices both traditional drawing techniques in pen and pencil on location as well as computer-assisted art. Unique to the CAC lab will be Donnelly’s recruitment of teachers, many individuals in the community whom have technical and art skills. Artists and teachers won’t need to tote their own equipment into the lab to participate in
such classes as Digital Painting and Drawing, Book Creation and Binding, and Graphic Design for Beginners. Other courses will equip artists to self-promote, including: Developing Social Media for Artists, Managing your Facebook Page, AI for Marketing Yourself, as well as Using ChatGPT and other AI programs.
Despite recent donations and City of Chico support, CAC must continue to fundraise to develop its enlarged facility and to repair its historic traincar’s failing heating and cooling systems. They have already raised $20,000, but need at least $10,000 more to get the entire depot remodeled for optimum use by the community and artists. Hope runs high that this year’s ARToberfest will encourage sufficient donations to make this happen.
You’ll find a detailed list of ARToberfest events on the Downtown Chico Business Association website http://www. downtownchico.com or stop by their office at 338 Broadway for a printout. CAC’s $15 illustrated Open Studio’s Passport with photos and maps is available in Chico at Chico Art Center at 450 Orange Street; Art, Etc. at 256 1st Street.; Chico Paper Company at 345 Broadway; DCBA at 338 Broadway; Ellis Art & Engineering at 3029 Esplanade; monca at 900 Esplanade; and Buffy’s Gift Barn at 6393 Skyway in Paradise.
Chico Art Center is partnering with Oroville for an ARToberfest event as well, on October 4th, from noon to 5 pm. A Butte Art Market will take place in front of the State Theater and the Union Coffee Club, run by Brian Wong and Louisa Louie. Artists from both Chico and Oroville can participate for free and have booths to use without a charge. For details, call (530) 616-7204.
We hope to see you at this year’s ARToberfest events and can’t wait to discover what each artist has in store for us!
ChicoArtCenter
Chico_Art_Center
www.ChicoArtCenter.com
450 Orange St STE 6, Chico (530) 895-8726
Chico Art Center, located in the Historic Depot Building on Orange Street, is the largest member art organization in Butte County. Established in 1956, it is a non-profit organization that actively supports local and regional artists and participates in many art-related events in the Chico community. The center has 10 gallery exhibitions each year featuring local, regional, and national artists, as well as solo exhibitions, national juried, and community participation exhibitions. Admission is free, and most exhibits include an artist talk and reception. The Small Works Gift Shop is stocked with handmade items created by members, including cards, prints, books, pottery, jewelry, fiber art, and paintings. There are also two classrooms available to rent for art classes or workshops. The Open Studios Art Tour (OSAT) is an annual fundraising event in October when artists open their studios to the public. Visitors meet artists, see demonstrations, and purchase art. Find out more by visiting their website below.
Tues-Fri 12pm-4pm, Sat-Sun 10am-4pm
monca
The Museum of Northern California Art (monca) is a nonprofit art museum dedicated to celebrating the creativity of artists. Since 2009, Executive Director Pat Macias has guided with a vision of accessibility, education, and inclusivity. Under her leadership, the museum officially opened in 2017 and has grown into a hub of art and healing; the place to see, feel, and celebrate art in every form. monca regularly hosts art exhibitions, bringing the community together through exhibits, performances, gatherings such as Stonewall, Scottish dance showcases, and the October street party with KZFR featuring music, food, and art. Annual traditions include the Art and Wine Walk, a lively New Year’s Eve party, and a spring gala. A Junior Board of high school and college students helps guide programming, making the museum theirs. Education is central, with the Roger Steel Legacy Fund covering costs for schools in need to bring students on field trips.
900 Esplanade, Chico (530) 487-7272
Thurs-Sun 11am-5pm
Art Etc. is a one-man show run by Caleb Klungtvet, a talented framer and artist with a passion for creativity. When longtime owners Anna and Dave Simcox decided to sell, they knew Caleb was the right fit. Feeling strongly led to step into ownership, he embraced the opportunity to expand on Art Etc.’s legacy while making it his own.
Caleb handles everything from cutting custom frames and designing in Photoshop to transforming family photos into graphic design and prints. His shop doubles as a smallscale print studio, while the front gallery highlights both his work and that of local artists. Currently, he organizes four themed shows a year, with this fall’s Halloween exhibit featuring a show called “Shadow Play” curated by local artist Kevin Trivedi. Beyond the shop, Caleb enjoys concerts, movies, road trips with his better half, and sharing creativity with the community. Follow along at ChicoArtEtc.com.
www.ChicoArtEtc.com
256 E 1st St, Chico (530) 895-1161
Tues-Fri 10am-6pm, Sat 9am-5pm
For Chico-born artist and muralist Jedrek Speer, life has always been about transformation—of spaces, of surfaces, and of self. His work, seen across Butte County and beyond, is a testament to the power of color and imagination to uplift entire communities. Now, thanks to a visionary new studio designed and built by Eric Enns and his team at HIWA Builders, Jedrek finally has the sanctuary he has long dreamed of—a dedicated creative space where art is born, ideas take flight, and Butte County’s walls continue to come alive.
Jedrek’s roots are as unique as the art he creates. Born in Chico and raised in Paradise, he grew up in a home his father built almost entirely from recycled materials. “As a contractor, he would save demolished items from other builds and create something new with them,” Jedrek recalls. “It was a pretty unique house.” That sense of ingenuity and making beauty from what others overlooked is something that has followed him throughout his artistic journey.
When his parents separated, he returned to Chico at 13. “It was a really tough time back then,” he admits. “I was going through a lot, and it took me some time to find my footing.” At Pleasant Valley High School, he found refuge in graffiti art. Late nights painting trains at the old Diamond Match Factory became both an outlet and an education. “Graffiti offered a sense of freedom,” he says.
His path carried him far from Chico—first to Tahoe, then to London, where he attended the 41st Annual London Film Festival and was inspired to pursue film at UC Santa Cruz. But the pull of street art never left him. Watching artists like Shepard Fairey and Buff Monster evolve graffiti into contemporary art forms planted a seed: what if he could take his own iconography into the world? After graduating in 2003, he created a self-portrait face icon—an anonymous, curious image that he plastered across cities under the moniker “Seizer.” It was bold, enigmatic, and impossible to ignore.
Los Angeles became Jedrek’s next canvas. Expecting rivalries, he instead found camaraderie. “Everyone was so welcoming,” he says. His friendship with Buff Monster led to daring collaborations—climbing fire escapes to scale billboards and spreading their art across the city skyline. At the same time, he navigated the film and apparel industries, where his designs adorned everything from embroidered cashmere sweaters to denim brands. His career accelerated, but art remained his anchor. A commission from Seth Rogen—who had noticed his stickers across Los Angeles— was a turning point. It was proof that his work resonated far beyond the streets.
When family life called him back to Chico, Jedrek brought that big-city energy home. Local businesses and organizations embraced his bold, uplifting murals: the vibrant LOVE mural for Lulu’s; the Unity mural gifted to the Boys & Girls Club; the Together mural on Tres Hombres; and powerful pieces like Love, Safety, Support, and Respect for Catalyst. His designs became landmarks, radiating hope, inclusivity, and connection.
Yet, behind the scenes, he longed for something else: a space of his own. He remembered his rooftop studio apartment in Los Angeles—his first real creative sanctuary. For years in Chico, he improvised, often working from his living room. But as his career flourished and his children grew, the dream of a proper artist’s studio only intensified.
That dream finally took shape when he reached out to Eric Enns of HIWA Builders. “We ran in the same circle of friends,” Jedrek says. “We went on an off-road trip together, and I just knew— Eric had vision. I didn’t meet with anyone else.” Eric’s reputation for blending modern aesthetics with globally inspired design was precisely what he wanted.
What emerged was more than a building; it was a creative sanctuary. The 385-square-foot modern pool house studio doubles the size of what Jedrek had initially envisioned. “It was exactly what I needed,” he says. “It exceeded my expectations.” The design is sleek and modern yet layered with personal touches that honor his late father, who passed in
March 2024. Raw cedar in the eaves, warm wood trim, and a loft—his father’s favorite feature in any home—make the space both deeply personal and profoundly inspiring.
One of the studio’s stand-outs, surprisingly, is its bathroom. With bold blue tile, glass doors, and a backlit vanity, it’s a jewel of design that elevates the entire space. But the true magic lies in the studio’s functionality. Inside, Jedrek has his computer for digital design, ample wall space for sketching and planning murals, and a futon where his kids curl up as he works. His wife, Melissa, owner of Pilates Barre, even has a Pilates Reformer machine inside. The space has become a hub not just for creation but for family. Best of all, the wall facing the pool is made entirely of glass and folds completely aside to allow the outside in. “It’s not just my studio,” he reflects. “It’s ours. We all love it, and when we hosted a holiday party for 25 family members last year, everyone naturally gravitated to the space.”
For Jedrek, this studio is more than a workspace—it’s a launching pad. Every mural that brightens a Chico alley, every design that travels beyond Butte County, now begins within those cedar-lined walls. It once again offers him the freedom he experienced in that rooftop studio apartment in L.A.—to think big, to imagine what’s next, and to create without limits.
The project also transformed his backyard, which had once been just a patch of lawn. Eric and his team designed and managed a complete remodel, seamlessly integrating the studio with the landscape. Jedrek is quick to credit HIWA Builders for their precision and creativity. “Eric was so buttoned up on everything—the permits, the weird sewer pipe issues—things that would have buried me. He figured it all out. He gave us the exact space we needed, and then some. I’m not a contractor myself by any means, but growing up with my father as a contractor, I learned a lot about the industry and how to build. Eric and his team are different from what you might find elsewhere. Oftentimes, the designer or general contractor arrives as the project's visionary, but once the papers are signed, you’re left with subcontractors who can be pretty rough around the edges. Eric and his team are different—each of them was super thoughtful, professional, and wonderful at their part of the project. I ended up becoming friends with all of them and truly enjoyed having them over.”
Today, Jedrek works from his studio daily, designing art that continues to adorn Chico’s landscape. It is a testament to the belief that art needs a home—that creativity thrives when given space to grow. For Butte County, that means even more murals that make us pause, smile, and remember what connects us.
As he looks around his new studio, he sees a promise fulfilled—a lifelong dream made real. “I’ve always wanted this,” he says. "Every time I walk in here, I’m reminded that the best art is born when you have the right space to create it.”
If you’re looking to realize your home’s true potential, visit HIWA Builders at www.hiwabuilders.com or call (530) 924-4070 to schedule an appointment. Follow Jedrek on his creative journeys on Instagram @seizer_one.
My mom stuffs her bra. She’s been doing it since 2005, when a surgeon removed a cancerous tumor and her entire right breast. She was 55.
Cancer was a shock. My mom had no family history of it. She exercised, ate healthy and never touched a cigarette or alcohol.
Her journey was tough, though I doubt anyone has an easy go with cancer. She underwent two rounds of chemotherapy and one round of radiation. Her hair fell out, and she lost weight. The treatment left her weak, nauseous, and in pain. One night, my dad and I awoke to find her crawling from their bedroom to the kitchen, where she kept her Vicodin.
That’s a reason why my sisters and I keep cancer top of mind. Adding to that is the fact that 1 in 8 women will develop breast cancer in their lifetime, according to the American Cancer Society. We follow the screening guidelines and check for signs of breast cancer — lumps, irritation or dimpling on the skin, and nipple discharge. This year, I turned 40. That meant it was time for my first mammogram.
I didn’t know what to expect. Thankfully, the caregivers at Enloe Health Breast
Imaging guided me from start to finish.
They started by calling. My primary care provider ordered a mammogram, but I took my time making an appointment. Then a caregiver from Breast Imaging called me. I thought I would visit the location in a few weeks. I was there in six days.
When I arrived at Breast Imaging, I checked in, filled out forms and waited briefly. Then I was taken to a dressing room area. The caregiver asked me to change into a gown and asked if I was wearing deodorant—it turns out, deodorant interferes with the test, so I had to remove it. She handed me a wipe to do so and gave me a second deodorizing wipe to freshen up later.
I changed and was guided into the room where my test would take place. The technologist introduced herself, asked me a few questions and explained she would be taking several images using the mammogram machine.
“The worst part is the pinching,” she said, reassuring me it wouldn’t hurt. Then she asked me to stand in front of the machine and she positioned my breasts, one at a time, between two imaging plates. She moved the plates close to apply pressure, asked me to hold my breath and took
the first X-ray image. We repeated the process a few times, and I was done.
Later that day, I got a call with the results. The images showed an abnormal area in my left breast and my provider wanted additional imaging. The following week, I was back for a breast ultrasound.
Again, I checked in, waited briefly and was taken back to the ultrasound room. After meeting the technologist, she explained what was going to happen, then stepped out so I could change into a gown. When she returned, she asked me to lie on my side and began taking images of the area using a handheld device. Before I knew it, she was done.
“I’m going to go get the doctor, so you’ll know your results right away,” she said.
“What a relief,” I thought. Almost immediately, the doctor was in. She let me know the images allowed her to get a closer look at the suspicious area and that it was nothing to worry about. I thanked her, got dressed and left.
As I was leaving, the caregiver who had escorted me approached. “All good?” she asked.
“Yes,” I replied.
“Give me some!” she said, smiling and extending her hand for a fist pump. I gladly complied.
Enloe Health Breast Imaging, I’ll see you next year.
• If you’re 40-44, you can get a mammogram every year.
• If you’re 45-54, you should get one every year.
• If you’re 55 or older, you should get an exam every other year unless your care team recommends annual examinations.
Women who are at a higher risk for this disease may need a mammogram sooner. Talk to your provider or visit www.enloe.org/mammogram.
I’m putting away the groceries, and my phone vibrates. I’ve received another text message from that person. The person who keeps sending me angry messages, blaming me over and over again for the things they feel and do. I instantly feel a surge of anger. Why can’t they stop? I’ve asked them repeatedly. Then I feel myself shut down. My anger fizzles, and there’s a sense of my anger drifting deep into myself. I feel numb, as if there’s nothing I can do, and I’m powerless.
We all have learned profound lessons about anger. Anger often feels like a dangerous emotion to many of us who have witnessed what uncontrolled anger can look like. Angry people can cause real damage. Also, many of us have been punished for our anger by authority figures, who often view it as disrespectful or bad. These lessons can cause us to push away anger out of fear or self-rejection.
How can we express our anger in ways that honor our truth and avoid causing harm to others? As a therapist, I teach clients that healthy anger is about knowing what we need and making a plan. Is it time for a date with a punching bag? To scream into a pillow or at karaoke night? To write a very detailed, very angry letter that you never send?
Healthy anger means finding a nonharming expression before your emotions choose for you, so that you don’t hurt yourself or others.
Jenni
Miller-James Clinical Psychotherapist
and Somatic Coach Stonebridge Counseling 1359 E Lassen Ave, Chico (530) 230-9230
For Chico native Erynn Nelson, coming home was always part of the plan. After graduating from Cal Poly San Luis Obispo with a degree in accounting, she began her career in the Bay Area. The fast-paced city life sharpened her financial expertise, but Erynn’s heart was always back in Butte County. When the opportunity arose to return home and build a career that combined her business acumen with her desire to help people, she took it.
Introduced to insurance through her own State Farm agent, Erynn quickly found herself drawn to the industry’s ability to provide peace of mind and long-term financial security. She worked with another local agent before officially opening her own State Farm office in January 2021. Her first location on Nord Avenue served as a strong start, but she soon relocated to East Avenue for greater accessibility, visibility, and convenience for clients coming off Highway 99.
Her agency today offers a wide range of services: auto, life, and Medicare supplement insurance, along with a laundry list of financial products. With her background as a CPA and securitieslicensed financial professional, Erynn has built a practice focused not just on
protecting assets, but on helping clients build futures.
Still, she recognized that visibility was crucial. “When people are driving, they aren’t always paying attention,” Erynn explained. “We definitely blended in. Sometimes people would drive past us for an appointment or even pull into another office, thinking it was us. I knew I needed something to help the building stand out.”
The answer came through a referral from a friend who had installed Trimlight at his home. Intrigued, Erynn connected with Dan Watts at Chico Premier Trimlight and began exploring the possibilities. What she discovered impressed her: permanent, programmable LED lighting that could double as eye-catching signage and festive décor at the tap of a phone app.
“The ease of use was wonderful,” she said. “I could instantly see how this would help make our office pop, both aesthetically and from a branding standpoint.” Within two weeks of receiving her estimate, installation was complete, and the results were immediate.
“To me, it’s a great return on investment,”
Erynn said. “With Trimlight, I can turn on festive colors for the holidays, use it as a marketing tool, and create that branding piece that keeps us top of mind. Someone might not walk in today, but when they remember the cool building that was lit up on East Avenue, they’ll think of us.”
She also praised Chico Premier Trimlight’s responsiveness and service. “Dan has been great to work with—easy to reach, quick to respond, and very supportive. The whole process has been smooth.”
For Erynn, Trimlight has become more than just illumination. It’s a symbol of her agency’s presence in Chico, a way to be seen in the community she loves, and a shining reminder that sometimes the best investment is the one that helps you stand out.
Whether you’re looking to illuminate your home or business—for the holidays or visibility—Chico Premier Trimlight replaces the hassle and danger of temporary lighting with something permanent. You can reach Dan and his team at Chico Premier Trimlight by texting or calling (530) 384-3007 or visiting them at www.ChicoPremierTrimlight.com
Downtown Oroville holds a treasure that has witnessed generations grow, celebrate, and create together: the Oroville State Theater. With its glowing marquee, Spanish Colonial Revival architecture, 600 seats, and nearly 100 years of history, the theater is more than a building—it is a testament to the city’s resilience and devotion to the arts. Today, it stands revitalized, thanks to a nonprofit called the State Theater Arts Guild (STAGE), the generosity of the community, and the steady leadership of Executive Director Cindy Daniluke.
Cindy’s story begins in Oroville itself. She came to town at just three years old when her father started working on the Oroville Dam. The family moved briefly to Modesto for his work on the Don Pedro Dam, but Oroville was always home, and they eventually returned to the property they owned here. Cindy grew up locally, graduating from Las Plumas High School before continuing on to Butte College and Chico State, where she earned a degree in Accounting and Production and Operations Management.
Cindy spent the following 30 years
working in manufacturing, but when retirement came, she found herself far from finished. “I retired but wasn’t ready to retire,” she says with a laugh. She joined the Palermo School District in an administrative role while volunteering with STAGE. When they realized the theater needed more than just volunteers, she was asked to take on the mantle of executive director. She agreed, and since 2021 has overseen the theater’s operations. She describes the role as “a blend of executive director and theater manager. I do just about everything but tech support. If the theater is open, I’m here. I handle contracts, bookings, invoicing, and even cleaning up popcorn in the theater.”
The theater itself has a story as compelling as any performed on its stage. Built in 1928 and designed by architect Timothy Pflueger, it opened to great fanfare with silent movies, vaudeville acts, and a majestic Wurlitzer organ. Through the decades, it shifted ownership, eventually landing in the hands of United Artists, who divided the auditorium with a wall to create two smaller theaters in the 1970s. That wall has since come down, part of a restoration journey that has peeled away decades of
alterations to reveal the theater’s original character. In 2015, STAGE began running the theater, booking concerts, dance recitals, and school ceremonies—nearly 60 events a year.
When the City of Oroville could no longer afford to manage the building, it turned to STAGE, which took full ownership in 2021. The price was just $1, but with it came every responsibility: the bills, the maintenance, and the challenge of keeping a nearly 100-yearold building alive. Since then, STAGE has raised or invested about $3 million into restorations—a new roof, solar array, marquee, murals, mezzanine, and lobby—transforming the space into a modern, marketable venue. Today, the State Theater hosts everything from school graduations to weddings (this year, even a Halloween ceremony), along with Saturday matinees of classic films and art shows designed to spread creativity beyond its walls and across Butte County.
None of this would be possible without community support, and Cindy knows it. While her husband, Dan, manages the concession stand as a full-time volunteer, the theater itself depends on a mix of rentals, memberships, donations,
and grants. One of the most exciting developments is the recent partnership with Golden Valley Bank (GVB).
“We opened an account with GVB as soon as they came to town.” Cindy raves, “I absolutely love working with them, and banking with them has been so easy. We were looking for corporate sponsors and funding for the theater, so some of our board members met with them. They told us about their “20 Years of Community, Leadership & Giving Grant” program. We gave them a presentation and shared our story, which they dove further into and decided to give us the grant.”
GVB awarded a $20,000 check to STAGE at their Oroville branch in September with the hope that the community will step forward to match it. Cindy is optimistic: “I think we’ll do very well with the match. We’ve done these types of fundraisers before, and our community has been incredibly supportive!”
GVB’s Oroville Banking Manager, Crystal Ward, calls the partnership vital: “With this support, STAGE can grow its youth Improv Camps and bring live performances to local schools, where many students are experiencing theater for the first
time. These moments spark creativity, build confidence, and give kids a place where they feel seen and heard. The grant also helps preserve the Historic Oroville State Theater, which is not just a building, but a cultural hub and gathering place. This funding keeps the arts alive in Oroville and creates a lasting impact for future generations. It also contributes to downtown revitalization through the continued preservation and use of the State Theater. This isn’t just an investment in performances, it’s an investment in youth, in cultural preservation, and in the pride of a community. The ripple effect will be felt for years to come.”
That kind of support speaks to the cultural importance of the State Theater, not just as an entertainment venue, but as a community cornerstone. The bank’s decision to direct funding toward STAGE recognizes its impact beyond the walls of the building, in children’s programming, arts education, and its role as the backbone nonprofit for the Kennedy Center’s Ensuring the Arts for Any Given Child initiative in Butte County.
Looking forward, STAGE is asking the Butte County Board of Supervisors to designate it as the official local arts
partner, a move that could open doors to California Arts Council grants and amplify its ability to serve the county’s cultural needs. Upcoming events, from ghost tours to art markets, promise to keep the marquee lit and the theater buzzing with life. Every concert, film, recital, and exhibit is another chance to show what Oroville has long known: the State Theater is not just a building, it’s the cultural heartbeat of the community.
As the theater approaches its centennial in 2028, the work being done now ensures it will stand ready to tell new stories for the next hundred years. Thanks to Cindy Daniluke’s tireless leadership, the commitment of STAGE, and the backing of institutions like GVB, the Oroville State Theater is no longer simply surviving—it is thriving, glowing as brightly as the marquee that welcomes each new generation through its doors.
Discover more about STAGE online at www.stageoroville.org and Oroville State Theater along with upcoming events at www.orovillestatetheater.com. If you’re looking to work with a community-owned bank, look no further than GVB. Visit them online at www.GoldenValley.bank MEMBER FDIC
A little girl peeks around a doorway into a garage studio as her mom sits behind a desk, talking to a client over a shimmering piece of jewelry. Julianne Babb opened that studio in 1994, starting in a makeshift shop in her three-car garage. Today, that little girl is all grown up and carrying on the family tradition with her brother. Alli now sits behind a different desk at a different location, but so many things remain the same.
Julianne’s Jewelry is now located in a beautiful gallery shop in Meriam Park. The family-owned studio maintains its opendoor policy, fostering a strong connection with clients, and remains dedicated to bringing customers’ dreams to life through the perfect piece of jewelry.
Bryan began working with his mother at her shop in 2009. He graduated from the American Jewelers Institute in Portland, Oregon, in 2013, and is a master jeweler. Alli graduated from the Gemological Institute of America in Carlsbad, California, in 2013, before working for a diamond wholesaler in San Francisco.
The two siblings took over the business in 2018 when their mother decided to retire. Alli is now the face of the company, handling customer service along with their store manager, Shelby, but shares that she really loves the creative aspect.
“I’m a very visual person, and I feel like I can see a design and understand what works as I’m building the ring,” Alli explains. She uses a CAD design program to work out the initial piece. Then, after the computer render, the client receives a resin sample so they can see firsthand how it looks physically. She and the client will work together, adjusting small details to make everything perfect before casting the final piece. The whole process takes anywhere from four to eight weeks, depending on the complexity. So, if you’re looking at a holiday proposal, this month is the perfect time to get started.
In addition to designing custom pieces, Julianne’s Jewelry also takes care of sizing, appraisals, and repairs. Alli shares how meaningful it is to be able to connect with people and learn more about their pieces. She says, “There’s always a story
behind jewelry, and when people come in with their estate pieces or their great grandmother’s high school graduation ring that’s been passed down through the family, it’s so cool to know that it’s lived that long—that it has such a history.”
Entrusting someone to design and craft an engagement ring, reimagine a gemstone setting, or repair a beloved heirloom can be intimidating. Alli takes care to explain every potential outcome with whatever piece of jewelry they are working on, so expectations are set ahead of time and no one is caught off guard. She shares, “You have to show them that you’re going to be completely honest and trustworthy, and the best way I can do that is by disclosing all possibilities.”
Julianne’s is located at 1925 Market Place, Suite 120, in Chico. Their hours are Monday-Friday, 10 am to 5 pm. Visit their website www.juliannesjewelry.com or call (530) 342-3117 for more information, including some of their in-stock inventory and other services.
"Effie was with me every step of the way, and I mean every step. She was always just a call away, answering my endless questions with patience and clarity, no matter how small they seemed. Her knowledge of our area? Unmatched. She’s not just an expert—she’s the expert, knowing every nook and cranny of the market like the back of her hand. Thanks to her savvy negotiating, she saved me a fortune. Her integrity, work ethic, and sheer skill put her in the top 0.1% of anyone I’ve ever worked with. She didn’t just help me buy a house—she made me feel like I was her only client, pouring her heart into every detail. I can’t recommend her highly enough, and I wouldn’t dream of working with anyone else."
- Dr. Isaac Barthelow, owner of North Valley Eye Care., Chico
Parkside Elegance with Detached Guest Casita!! Nestled in one of Chico’s most coveted neighborhoods, directly across from Deer Park and steps to the beauty of Bidwell Park, this distinguished residence offers a rare combination of elegance, comfort, and timeless design. A welcoming front porch, framed by a serene Japanese maple, dogwood, butterfly bushes, and curated landscaping sets the tone for the tranquil lifestyle this home affords. Step inside to discover a thoughtfully-designed floor plan featuring 2 spacious bedrooms plus a versatile office/3rd bedroom. The living room showcases an expansive picture window capturing stunning park views, complemented by a freestanding wood stove and warm, continuous laminate wood flooring throughout. The heart of the home is its gourmet butler’s kitchen, complete with solid-surface countertops, a central island, dual ovens (gas and electric), gas range, custom storage including pots-and-pans drawers, a wet bar with wine refrigerator and premium appliances. A dedicated dining area provides the perfect space for both intimate dinners and entertaining. The primary suite is a private retreat offering a generous walk-in closet, dual vanities, and a spacious walk-in shower. Additional conveniences include a fully OWNED SOLAR system, a 50 AMP level 2 hardwire car charger, full laundry room equipped with washer/dryer and a comprehensive fire sprinkler system. A charming detached casita offers a private 1-bedroom, 1-bath space ideal for guests, extended family, or in-laws. The backyard is an entertainer’s dream, offering beautiful vibrant plants such as birds of paradise, moon flower bushes, bamboo, plus a trellis, covered patio, fire pit, and inviting outdoor dining areas—perfect for gathering under the stars. This exceptional property is more than a home; it is a lifestyle opportunity in one of Chico’s most desirable settings. Call today to schedule a showing and see it for yourself! Bed: 3 Bath: 3 SqFt: 2,305 Price: $749,900
Prime lakefront office suite fully furnished and move-In ready! Discover an exceptional opportunity to own a stunning lakefront commercial office suite! Located on the second floor of a well-maintained professional building built in 2006, this 2,659 sq ft unit offers an ideal blend of sophistication, functionality, and comfort. The thoughtfully designed interior features two executive offices and eight individual cubicles, each equipped with custom built-in cabinetry and shelving, a spacious conference room, dedicated copy room, eating area, and a private balcony with serene lake views. A beautifully appointed common lobby welcomes clients and guests with style. Ample parking is available for staff and clients as well, This property is perfect for any professional service business seeking a turnkey space in an upscale setting! Call today for a showing! SqFt: 2,659 Price: $575,000
Looking for a way to give back while enjoying a laid-back, funfilled morning? Join the Chico Kiwanis Club on Friday, October 10th, for its 6th annual golf tournament, a spirited event that unites golfers, local businesses, and enthusiastic volunteers for a great cause.
This isn’t just another day on the course but a chance to combine your love of golf with a passion for strengthening the community. Sponsorships are welcome, appreciated, and players can register as individuals or teams for the 8 a.m. shotgun start. Enjoy 18 holes of friendly competition, on-course contests, a lively silent auction, and a delicious lunch with an inspiring guest speaker. Winners take home trophies, goodie bags, and bragging rights, but everyone walks away knowing they’ve made a difference.
All proceeds stay local, funding scholarships and vital programs including the Boys & Girls Club of the North Valley, Reading Pals, Adopt-A-School, and Key Club scholarships at Chico and Pleasant Valley High Schools. The Chico Kiwanis Club also supports the Chico Community Observatory in Upper Bidwell Park, offering free stargazing and science education for families throughout the region.
As an inclusive chapter of Kiwanis International, the Chico Kiwanis Club is part of a global network dedicated to “improving the world, one child and one community at a time.” Membership is about more than attending meetings; it’s about joining a circle of friendly, purpose-driven people who value service, partnerships, and hands-on impact.
The club meets for breakfast the second Wednesday of each month from 7–8 a.m. at Nash’s, featuring guest speakers on local initiatives. Members also connect at a monthly board meeting and a casual social event, often at Sierra Nevada Brewery or a local pub. It’s a low-pressure commitment, minutes are kept so you stay in the loop even if you miss a meeting, and a welcoming space for fresh ideas and new faces.
Kiwanis is about rolling up your sleeves when you can, building friendships, and seeing the tangible results of your efforts. From youth scholarships to service leadership programs like Circle K and high school Key Clubs, members help inspire the next generation of community leaders.
Can’t make the golf tournament? Stop by a meeting at Nash’s and see what Kiwanis is all about. Whether you come to play, sponsor, or join, you’ll find a place where service meets camaraderie and where every helping hand truly matters.
areas are highlighted by durable laminate flooring throughout, combing
and dining areas to a modern kitchen , perfect for both daily living and entertaining. Relax in your private outdoor retreat with a sparkling pool and waterfall, ideal for enjoying sunny days. The low-maintenance yard provides the freedom to spend more time enjoying the space, while still offering plenty of room for activities. A generous storage area for an RV or boat adds even more convenience to your lifestyle, this is on top of the 3 car attached garage !!! Brand new water softener !! Don't miss out on the views from your master suite upstairs while sitting on your own private balcony looking out on the view of oak trees and hills - ahhhhhhhhhhh there's just no place like home!!!!!
Brand new carpet upstairs just installed! Kitchen has been updated with granite counters and has stainless-steel appliances, eating bar and walls of windows to look out at the courtyard. The upstairs primary bedroom and bath has a beautiful new updated tiled shower with glass clear doors. Attached 2 car garage and separate family/living areas for entertaining!! Centrally located in Pebblewood Pines with an inground pool! This is a property you'll surely love!
Pebblewood Pines! Every room in this home is bathed in sunlight, blessing it with a bright, uplifting energy throughout the day. Sliding doors and large windows offer seamless access to the lush outdoor wonderland. The new kitchen is modern, sleek, and ready for gatherings. Fresh practical carpet graces the entire upstairs and owned solar panels provide sustainability and savings. This is a dream home to spend many years enjoying!!!
We discovered another local gem a couple of weeks ago, during our visit to a sweet little building in Paradise, a miracle survivor of the Camp Fire.
The building is the home of Theatre on the Ridge, the playhouse in operation since 1975, the oldest community non-profit California theater north of Sacramento, putting on six shows a year, packing the house for each performance.
The show we saw, “Return to Paradise,” made us laugh, cry, and wonder why we had never visited this place before, as it celebrates 50 years of live performances, all by talented local people.
We laughed because the old-west theme of the show was full of hilarious dialogue and songs, delivered as well as anything we’ve seen in the movies or on TV.
We cried because the show was also full of touching, inspirational dialogue and songs in honor of the Town of Paradise and its people, having experienced the horrors of the Camp Fire that destroyed the entire town, this building being a lucky exception.
We can only imagine the tears and inspiration felt by the audience when this show was first performed on Valentine’s Day 2019, just three months after the Camp Fire. The ashes were still literally being hauled
out of the destruction of Paradise. The tragedy was fresh, and the emotions were raw. The show we just saw is a repeat of that original show, six years later. It still brought up raw emotions.
Some words from the program: “In a miracle among the total devastation of the Camp Fire… we gathered talented friends together under Jerry Miller’s masterful creative mind and in the process mended our broken hearts as we opened the doors to our friends and neighbors to share the music, the joy, the laughs, and the promise of the future as Paradise began to rise from the ashes.”
The singers were incredible, and the songs were fantastic. Throughout the show, the on-stage musical accompaniment of Rich Reiner on mandolin, Rebecca Herring Reiner on stand-up bass, and Henry Crook Bird on guitar was worth the cost of admission alone.
We are going back to this sweet spot, newly found after all these years, at 3735 Neal Road, Paradise. The next show, “The 1940s Radio Hour,” begins September 6th—not to be missed!
Doug Love is Sales Manager at Century 21 in Chico. Email dougwlove@gmail.com. Call or text 530-680-0817.
Some artists work in paint or clay. Rouben Mohiuddin works in life itself. For him, architecture and design are not just about structures, but about people—their rituals, their memories, and the beauty of everyday living. In his mind, architecture and art are not separate realms but one continuous practice, a concept he calls Living Art. It’s not just about buildings or interiors. It’s about lifestyle, responsibility, and humility. In a profession where ego often dominates—where designers impose their own philosophies or aesthetic signatures— Rouben’s approach is refreshingly human.
“I don’t buy into that,” he says. “Design is a responsible practice, rooted in human rituals, context, and lived experience. Function and purpose must be there, yes—
but so must meaning and beauty. I try my best not to have a signature. “I don’t aim for a signature style. A good process naturally reveals the right design.”
Rouben’s work is not about him. It is about guiding, facilitating, and translating—helping people see their own stories reflected in the environments they inhabit. In his hands, design becomes shared authorship, where art and architecture transcend shelter to become extensions of human life and aspirations. His work embodies that spirit by bridging art and design. His practice extends beyond buildings into sculpture, woodworking, painting, and drawing— expressive pursuits that echo the same themes of meaning and connection that ground his design work.
Rouben grew up moving every few years, living in South Asia, North Africa, Southeast Asia, the Middle East, Europe, and finally the United States. He attended international schools, adapting quickly to new cultures and languages. What might have felt like dislocation instead became a gift. Each place offered new ways of seeing art, architecture, and human rituals. This constant change sharpened his awareness of how people gather, celebrate, and belong—insights that would later shape his design philosophy.
“Good design begins with a need,” Rouben reflects. “But it does not end there. If buildings and interiors were only about efficiency or cost-effectiveness, they would fail to capture the richness of culture, place, and identity.”
When Rouben immigrated to the United States, he began at SUNY Buffalo in civil engineering. He later shifted to architecture and environmental design, drawn by its grounding in human experience. That shift earned him a scholarship to the Southern California Institute of Architecture (SCI-Arc) in Los Angeles, one of the country’s most radical and influential schools, and a place that deeply shaped his approach to design.
SCI-Arc was no ordinary program. Known as the ‘bad boy of architecture,’ it was founded by professors and students who broke away from tradition. Its curriculum blurred the boundaries between art and architecture, student and faculty, theory and practice. For Rouben, the experience was transformative, immersive, and hands-on, encouraging experimentation, collaboration, and radical honesty. Design wasn’t just on paper; it was making, building, and testing ideas in real time.
That ethos carried forward when he worked as a fabricator after graduate school, learning carpentry and metalwork. This craft-driven sensibility still defines his practice. From sketch to model to finished detail, every project reflects an understanding of material, attention to detail, and the integration of craft into the design process—often through construction details or a handmade element like a dining table, console, or bar top that anchors the architecture in touch and materiality.
Rouben’s design process always begins with the hand. Every project starts as sketches, drawings, or physical models—not just representations, but explorations of meaning, a bridge between concept and craft. “At the end of the day, technology and software can refine things,” he explains, “but we still experience them with our hands and bodies. Without art, architecture would be nothing more than boxes of function with no life.”
After graduate school, he spent 15 years in Los Angeles and New York, working with leading firms on projects ranging from housing developments, CB CB
high-rises to branded environments and luxury residences. "I wanted to see the whole field,’ he laughs. ‘There was so much to learn, but what stayed with me was residential lifestyle design. Having grown up in so many places, I came to understand how culture and daily rituals shape the way people live. What matters most is creating spaces that truly reflect who people are and how they aspire to live."
While practicing in Los Angeles and New York, Rouben also began teaching at UCLA, Otis College of Art and Design, and the New York School of Interior Design. What started as a side pursuit quickly became as important to him as practice.
"What I got from teaching informed my practice, and what I got from practice informed my teaching,” he says.
By the time he met his wife, Trina, he was juggling an exhausting bi-coastal career. Burnout was inevitable. He also began to notice how much of the architecture world is focused on metropolitan centers, while rural and smalltown America was experiencing some of the most profound cultural and spatial shifts in decades, yet remained overlooked.
” It’s never about how big the project is, it’s about clients who see design as more than a service, who value the time, detail, and care it takes to do it right.
”
When Chico State began developing a new Interior Architecture program, Rouben saw an opportunity to serve a regional university in the Sierra Nevada foothills. Visiting Chico, he fell in love instantly—with the city, the landscape, and the people. In 2009, he joined the faculty, and today, as a tenured professor, he guides the next generation of designers to approach their work not as ego, but as service.
Parallel to his teaching career, Rouben and his wife, Trina, founded DesignSI, a boutique studio offering architectural, interior, and furniture
design. Born of shared vision, the practice blends his focus on design and craft with her insight and perspective, ensuring each project reflects not only creativity but care. Their work ranges from private homes to medical and commercial spaces, often weaving architecture, interiors, and custom furniture into one holistic vision. In both the classroom and the studio, the emphasis is the same: process, collaboration, and careful listening.
For Rouben, the most successful projects are never the work of a single hand. They grow from the shared effort of client, designer, and builder, each bringing vision, expertise, and trust. When these voices work in unison, the result is more than a structure; it is a living harmony, a space where intention and craft converge into something greater than the sum of its parts.
One of his earliest projects in Chico was a commission for Dr. Pablo Arregui in Canyon Oaks. The family sought someone who could integrate architectural interiors, furniture, and art into a cohesive vision. The finished home blended contemporary design with personal identity, demonstrating how a holistic approach could bring clarity to complexity.
You can see one of his projects at Rejuvené, Chico’s premier medical spa in Philadelphia Square. Tasked with developing a branded interior that reflected its mission, Rouben drew inspiration from the practice itself— medical and cosmetic dermatology, centered on renewal. He envisioned the interior as a continuous skin—protective and regenerative, wrapping and flowing through the rooms. The result transformed a clinical setting into an immersive brand experience: soothing, striking, and a physical embodiment of renewal.
The devastation of the Camp Fire gave Rouben’s work new meaning. He and his team helped families rebuild homes around surviving symbols such as trees, waterfalls, and remnants of gardens so that new life could grow from what was lost. In one unforgettable project, a single crepe myrtle tree survived the fire. The new home was designed around that tree, framing it in the client’s bedroom window so it would be the first thing she saw each morning.
If you read the prior issue of Upgraded Living, you may remember another story, where Rouben helped recover and preserve heritage and generations of memories with a new home built for the Bishop family.
Community has always been at the center of Rouben’s work. After the Camp Fire, he and his students helped families rebuild, giving form to hope and renewal. Through Chico State’s outreach program, his students have partnered with nonprofits like the Rebuild Paradise Foundation and Habitat for Humanity, as well as working on shelters, housing, and educational facilities—turning design into a tool for resilience and dignity.
“Between my students and I, we have a wealth of talent that belongs to the community,” Rouben says. “It’s a priceless experience for students and provides meaningful impact for organizations.”
For Rouben, design is inseparable from life itself. The values he shares with his family—rituals, gatherings, and creative expression—mirror the principles he builds into his work. His wife, Trina, shares his love of design, while their son, Zayd, carries the spirit forward, composing music, designing fashion, and beginning his architectural studies at Pleasant Valley High School. In these everyday acts of making, Rouben sees the truth that guides his practice: creativity is not confined to studios or buildings, but lived and passed on, woven into the fabric of family and community.
He often recalls the wisdom of Vitruvius, the Roman architect who described good design as a balance of firmness, commodity, and delight. For Rouben, this ancient idea still resonates. Living Art means weaving these elements together, serving human needs responsibly, honoring place and culture, and elevating daily life into something memorable.
“To me, architecture is not just structure. It’s a placeholder for our daily rituals, giving form to the way we live our lives.”
Today, with multiple projects underway, his teaching and practice continue to shape contemporary design in Butte County. But the real reward, he insists, is not the buildings themselves, but the lives they touch—places where people feel rooted in culture, connected to memory, and inspired in daily life. Perhaps most fulfilling of all is seeing his students carry those values forward into their own work.
Art, after all, is not always meant to hang on a wall. Sometimes, it’s meant to be lived in.
For Rouben, art, architecture, and design are not separate practices but one continuous act of making—living art that surrounds us every day.
To experience Rouben Mohiuddin’s work, visit www.roubenm.com or scan the QR code on this page for a virtual walkthrough.
Golf Week magazine named The Links at Rolling Hills Casino and Resort as “Best Casino Golf Course” for many reasons. Our unique and scenic linksland course provides a fun challenge for every level of golfer. Don’t have time for a full round of golf? Sharpen your game at our all-natural turf driving range and short game practice facility. Drop by the Golf Shop and meet our friendly pros. Then unwind with a cold drink from our full bar or stay for a delicious lunch overlooking the course. Ready for some “me time?” Then you’re ready for The Links. Call The Links now to book your tee time: 530-528-4600
Dentistry has always been an important part of Dr. Jason Cass’s life. His father graduated from dental school in 1976 and practiced for nearly four decades, first in the Bay Area, then Novato, and later in Redding. Dr. Cass grew up watching his father balance dentistry with family life, working four days a week while coaching and being present for events. That example inspired him to pursue a career that would allow him to help people while also providing the flexibility to be with his own family. He earned his undergraduate degree in Biology at UC San Diego and went on to Creighton University’s School of Dentistry in Omaha, Nebraska.
After graduation, Dr. Cass returned to Redding and began practicing alongside his father. He also took on part-time roles at Shasta Community Health Center, where he handled complex procedures, and at a pediatric dental office, gaining valuable experience across different specialties. Eventually, he bought his father’s practice and expanded into a larger, state-of-the-art facility. It was during this time that he met Chelsea, his future wife and mother of their children. Together, they built a family and a life, but as their ties to Chico deepened, the daily commute began to take its toll.
For six years, Dr. Cass made the long drive between Chico and Redding, juggling a thriving practice and family commitments. As much as he loved his patients and his team, he recognized that the most important moments were those spent with his family. When the opportunity arose to purchase the longestablished Chico practice of Dr. Walker, a dentist who had cared for the community for 45 years, everything aligned. The transition was seamless, as both doctors shared the same patient-first philosophy built on trust, compassion, and quality care. On April 15, Dr. Cass officially became the new owner of what is now Cass Family Dentistry in Chico.
His philosophy has remained consistent throughout his career: put patients first, always. Every treatment plan is designed around the individual’s needs, with an emphasis on comfort, efficiency, and longlasting results. With advanced technology like CEREC same-day crowns, guided implant surgery, Invisalign, veneers, and cosmetic dentistry, he ensures that modern solutions are accessible to patients of all ages.
Cass Family Dentistry is more than just a clinic; it’s an extension of the Cass
family itself. Chelsea has lent her design talents to revamp the office, creating a modern, welcoming space that reflects their commitment to quality and comfort. The staff works together seamlessly, fostering an environment that feels more like home than a dental office. Patients are greeted with warmth, cared for with professionalism, and treated with the kind of respect and attention usually reserved for family gatherings.
For Dr. Cass, dentistry is not simply about fixing teeth; it’s about building trust, creating comfort, and ensuring patients feel valued. His new chapter in Chico represents a continuation of his family’s legacy in dentistry while establishing new roots in a community that he and Chelsea are proud to call home. With Cass Family Dentistry, Chico has gained not just a new dental office, but a family-focused practice where every smile is cared for as if it were their own.
Discover Cass Family Dentistry online at www.cfdchico.com and visit their office at 2533 Forest Avenue in Chico. You can also schedule an appointment by calling (530) 895-1244
BY
For Dallas Darnell, music was never just a pastime—it was a way of carving out space for himself. Born in the Bay Area and raised in Corning, he grew up in a town where high school sports reigned supreme. “If you weren’t from the right family legacy, you weren’t going to be quarterback,” he recalls. “Music offered opportunities that didn’t depend on last names or family legacy. It was about enjoyment, and that gave me a place to belong.”
By 14, Dallas had traded in his baseball glove for a guitar. He experimented with nearly every instrument—drums, bass, piano—but it was the guitar that hooked him. Its polyphonic range allowed him to create entire soundscapes by himself. In 2000, he discovered Ethos Music Camp at Chico State, a week-long program that introduced him to studio recording, audio software, and Chico’s vibrant downtown. “It was huge for me,” he says. “That experience made me choose Chico over Sacramento when it came time for
college.” He went on to earn his music degree at Chico State, solidifying his identity as a working musician.
Life, however, is rarely a straight chord progression. When the pandemic hit in 2020, Dallas, like many, found himself at a crossroads. He had just begun teaching guitar at Guitar Center when everything shut down. After a short break, he adapted—teaching lessons over Zoom while rethinking his future. He even returned to school in 2021, earning an accounting certification at Butte College. “It sounds strange,” he laughs, “but there are parallels between music and accounting—both involve intervals and arithmetic. One is subjective, the other objective, and I enjoy both.”
For nearly a decade, Dallas has played in two popular cover bands: Channel 66, which celebrates 1960s rock, and Radio Relapse, a high-energy '90s tribute band. Between the two, plus his solo acoustic shows, he keeps a steady schedule of performances at local venues like Feather Falls Casino and Ramble West. His solo sets lean heavily on 90s favorites like “Slide” by the Goo Goo Dolls alongside his own original pieces. Between the cover bands and his own solo work, he’s on stage six to seven times each month.
Teaching remains as fulfilling as performing. At Guitar Center, he instructs students in guitar, bass, and piano. “All the teachers bring something unique to the table,” he notes. “It’s about helping people find that same confidence and joy that music gave me.”
This fall, you can catch Dallas with Radio Relapse headlining the Halloween bash at The Tackle Box. Whether he’s onstage with his bands, playing a stripped-down solo set, or guiding a new student through their first chord, Dallas Darnell carries the same philosophy: music is not about perfection—it’s about connection.
Keep up with Dallas’ schedule on Instagram @dallas_in_chains. You can find Radio Relapse on Instagram @radiorelapseband and Channel 66 on Facebook @channel66chico. Finally, don’t forget to visit GuitarCenter.com to schedule a lesson.
While many kids spent their summer by the pool, Bridget Stelle was learning to sew. What began as a camp project making small fabric crafts quickly grew into something bigger. By the end of summer, she had ventured into quilting and turned her newfound skills to pets. Bridget launched Bridget’s Barks and Bandanas, creating bright, seasonal bandanas for dogs and small cats wearing collars.
Her inspiration for this business came from her own dog, a Maltese-Poodle named Buster. After making him a bandana, she decided to see if other pet owners might like them too. Seasonal fabrics gave her a variety of ideas, and she carefully prepared each one for her first big sales day.
Bridget sold her handmade creations at the Biz Kidz Youth Entrepreneur Showcase at Chico Marketplace, an annual event that gives young entrepreneurs ages 6–17 the chance to turn their ideas into real businesses for a day. Sponsored by ChicoStart, Chico State’s Center for Entrepreneurship, and the Butte County Office of Education, Biz Kidz offers hands-on experience, feedback from local business consultants, and prizes for the top booths, including
$150 gift cards for Best Overall Entrepreneurs in each age group and a $250 grand prize with a mentoring session from Executive Director of ChicoStart Eva Shepherd-Nicoll.
For Bridget, the event was about more than just selling bandanas. True to her generous spirit, she donated 10 percent of her earnings, along with any unsold bandanas, to the Butte Humane Society.
Outside of sewing, Bridget keeps a busy schedule. She swims, plays basketball and volleyball, and participates in school productions. Her favorite memory from the summer was visiting Lassen Volcanic National Park with her family, where she used her National Parks Pass and tried paddleboarding for the first time.
Bridget’s mom describes her as kindhearted, creative, and animal-loving. Teachers and friends say she’s always smiling, a great listener, and a loyal friend. Her focus and attention to detail shine through in everything she does, from schoolwork to sewing.
At just 10 years old, Bridget is already thinking ahead: she hopes to return to Biz Kidz next year with new designs, add bowties to her collection, and continue growing Bridget’s Barks and Bandanas as a hobby she can carry with her as she grows. She’s also working on her very first quilt, approaching each stitch with the same patience, care, and determination she brings to every project. Beyond her skills, it’s Bridget’s warmth, joyful presence, and quiet dedication that make her remarkable.
The Biz Kidz showcase may have lasted only a single afternoon, but it gave Bridget something lasting: a glimpse of how ideas can turn into something tangible with a little focus and hard work.
Maybe you’ve been lucky enough to catch a glimpse of the vibrant colored mosaic panels beginning to line Table Mountain Boulevard in Oroville. These bright depictions of wildlife along the Feather River Watershed are part of the Great Feather River Mosaic Mural, the largest installation of its kind.
Leanna Lunsford is the Northern California Regional Representative for the Rain Forest Art Project. This program works to bring the healing power of art to communities throughout the nation. She shares how rewarding it has been to be a part of bringing Butte County together. “I’ve seen the sparks of hope and joy in kids as they realize that they can do these kinds of things and how beautiful it is when we come together and make things happen.”
Leanna travels to area schools and events to work with children in designing the mosaics for the project. She says, “We’ll have a creativity circle and discuss ideas and layouts for the tile we’re working on.” They’ll discuss their visions for the pieces, including the animals, plants, or other wildlife they’ve seen and would like to include.
Once the outline is completed, the work of placing all the intricate pieces of mosaic tile begins. From a scattered pile of glass, ceramic, and stone pieces, a beautiful image emerges. Each panel takes about four weeks to finish, and then groups of ten are installed on the wall together. In the corner of each
panel, a QR code recognizes a featured artist. It also shares the story and description of that particular mosaic, including information on everyone who worked on the piece, photos of the artists, and photos as the work progressed.
When asked if she has a favorite panel, Leanna laughs and says, “No, they are all so individually beautiful, and there’s always a new surprise with every one.”
The Rainforest Art Project offers a sponsorship program for each panel, and anyone interested can donate $1,000 to personalize the attached plaque, to highlight a business, or memorialize a loved one. These donations go back into the community to fund more art projects in the area.
Another way to become part of this artwork installation is by building the panels. Brushstrokes Gallery in Oroville hosts a community art event every Saturday from 11 am to 2 pm, where the public is encouraged to learn about mosaics and help build the remaining 10 panels before the final unveiling in early December.
For more information and/or to participate, check out Brushstrokes Gallery at 1967 Montgomery Street in Downtown Oroville. To see The Great Feather River Mural Project for yourself, head down Table Mountain Boulevard in Oroville. You’ll find it between the Fish Hatchery entrance and Riverview Terrace. Visit www.rainforestartproject.org for further information on the mural and community art.
Chico native Benji Mallicoat is turning nostalgia into art with Retro Rebellion, his vibrant project celebrating vintage history, local punk rock, and storytelling. Inspired by 1950s travel posters and artists like Jake Early, Benji transforms real photographs into high-quality digital prints that capture the spirit of another era. What began as a hobby encouraged by his stepdad quickly gained attention. In just four months, Benji secured a major order from Chico Marketplace and now has pieces displayed at Upper Crust and Morning Thunder Café. He offers custom commissions and ready-to-buy prints in 8x10 sizes, helping collectors and businesses bring a retro aesthetic into their spaces. Balancing his art with a day job at the post office and family life with two kids, Benji continues to grow Retro Rebellion, primarily through Instagram and Etsy. With every poster, he connects the past to the present, inviting viewers to pause, remember, and celebrate the timeless charm of classic Americana.
Retro Rebellion
(530) 570-2842
www.RetroRebellionPosters.com
The beautiful murals in Paradise, like the one gracing the side wall of the Paradise Art Center, are a testament to the resilience of all Paradise artists. The Paradise Art Center has been engaging, encouraging and enriching the community in the visual arts for over 50 years. They offer memberships, art classes/workshops in a variety of media for artists of all levels. Plan to attend the Paradise Art Center’s Art Auction on Saturday Oct 18 at Burnt Barn Distilling Co. in Paradise. From 5pm to 9pm, over 40 pieces of art will be sold, in both silent and live auctions. Food and drink will be available with live music provided by Still House. Artist-created bidding paddles are available for $10, tickets are $15 and can be purchased by scanning the QR code or visiting the Paradise Art Center. at 5564 Almond St. in Paradise. Proceeds benefit the rehabilitation of the PAC building.
Scan QR code to view Retro Rebellion's current poster collection!
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In 1963, Roy Ellis arrived in Chico for a job with MHM Civil Engineers as a photogrammetric engineer, working in aerial surveying and map production, never imagining that after seven years, he would open Ellis A&E to become the region’s go-to source for art and engineering supplies. What began as a modest 900-square-foot shop on 3rd Street in Chico, selling surveying and architectural tools, grew when Chico State professors asked him to carry hard-to-find art supplies for their students. That pivotal moment transformed his side business into an enterprise. Today, Ellis Art & Engineering Supplies operates four locations in Chico, Redding, and Eureka, offering everything from fine art materials and drafting tools to reprographics, wide-format printing, and custom orders. Known for high-quality products unavailable in big-box stores, the business thrives with managers who’ve been part of the team for 30+ years, student employees keeping the store current, and Roy’s eldest daughter helping continue the legacy. A devoted Rotarian, husband, and father of six, Roy has inspired creativity in the North State for over five decades. Ellis Art
3035 Esplanade, Chico (530) 891-6309 Mon-Fri 7:30am-5pm
This October, Privvy raises a glass to Artoberfest with a month-long celebration of their grand re-opening at their brandnew med spa located at 660 Rio Lindo Avenue, Suite 10. It’s a season infused with creativity, community, and the beauty of self-expression. There’s no greater masterpiece than the human body itself, and Dr. Nerissa Prieto feels honored to be in the business of art: sculpting, refining, and celebrating confidence in its most radiant form.
For Dr. Prieto and her team, aesthetics is more than a treatment plan—it’s a philosophy. Just as ARToberfest blends tradition with fresh vibrancy, Privvy honors natural features while enhancing them with modern science. Every face tells a story, and their skilled artists help highlight its best chapters. Botox, dermal fillers, and contouring treatments become their brushstrokes—the subtle refinements that smooth, balance, and illuminate features with intention and care. At Privvy, the goal isn’t to erase or replace; it’s to harmonize and enhance, creating results that look natural and timeless.
Of course, no festival is complete without a toast, and Privvy serves wellness by the drip. Their proprietary IV therapies are artisanal brews for your body: crafted to restore, energize, and protect from the inside out. Whether you’re seeking hydration after a long week, immunity support before the holiday season, or
anti-aging vitality that shines beyond the surface, their IV drips are the premium pours that keep you glowing long after the festival lights dim.
ARToberfest celebrates craftsmanship, and so does Privvy. Their offerings extend beyond injectables and IV therapy into an array of treatments designed to polish, refine, and rejuvenate. Advanced laser technology addresses everything from skin resurfacing and pigment correction to hair removal. Their medical-grade skincare services bring out the healthiest version of your skin, while peptide programs for metabolic optimization support energy, hormone balance, and long-term vitality. Each service is customized to the individual, ensuring that every client receives artistry blended seamlessly with science.
The opening of Privvy’s new med spa space marks more than just a move into a beautiful facility—it’s a reinvention and a glow-up for Privvy itself. The sleek, modern environment has been carefully designed to feel both luxurious and welcoming, creating
a sanctuary where clients can relax, recharge, and rediscover themselves. Just like their clients, Privvy is celebrating transformation in real time, stepping into this new chapter with the same confidence they inspire in others.
Community is at the heart of this celebration. Chico’s ARToberfest is a reminder of how art, culture, and connection elevate daily life, and Privvy embraces that same spirit by empowering people to feel like the best versions of themselves. Whether you’re preparing for a big event, maintaining your wellness, or simply giving yourself the gift of care, Privvy believes that confidence is the ultimate celebration.
This ARToberfest, Privvy invites you to raise a glass to yourself, your beauty, and to the artistry within. Celebrate the season by giving yourself the glow-up gift of transformation, because when you feel radiant inside and out, every day becomes a celebration.
Visit Privvy at www.PrivvyHealth.com for more information or to schedule an appointment.
Imagine this—you’re trying to stay away from sugar, but your roommate is a stayat-home pastry chef and your apartment is above a donut shop. My situation isn’t quite as precarious, but the temptation is still very real. At less than one mile from my house in Downtown Oroville, choosing not to give in to indulgence this morning was impossible—my weakness: breakfast burritos.
My first visit to Jake’s Burgers was the prequel to my addiction. The aroma of sizzling patties, whispers of onions, peppers, and mushrooms blended together, creating a sauna for the soul. Then I felt the magnetic pull of the breakfast menu beckoning my attention and leaving a lasting impression. A week later, expecting a similar greatness to their burgers, I was not let down. So again, I return, as I have many times before, this time to declare and share a must-stop visit for anyone with an insatiable hunger for a successful morning wrapped in a large tortilla.
Meet the Super Breakfast Burrito “HUGE” (it says so on the menu). A collage of bacon, sausage, and ham compete for space with fluffy eggs, shredded cheddar cheese, and two hash brown patties. Adding salsa brought more depth of flavor and did not create a soggy mess,
even after the 30-minute drive to the office. If you’re looking to push the envelope with what may very well be the best breakfast burrito around, then adding gravy or sour cream may suit you.
The dining room is nuanced and, even though the business only dates back 29 years, is well aware of its mid-to-latecentury heritage. The black-and-white checkered tile floors echo the flags that flank each side of the original exterior logo, similar to the decal embraced by the Corvette, which debuted in 1953. One wall of the dining room celebrates the racing and show car spirit carried on by the Oro Dam Cruisers. The second largest wall embodies the spirit of Old Hollywood, featuring numerous framed pictures of the most notable actors spanning nearly half a century. Additionally, a small wall is dedicated to locally owned vehicles that are part of the Military Vehicle Collectors of California.
History alone doesn’t keep something alive; celebrating it does, and Jake’s does that in spades. Creating a space of living art and constant nostalgia while serving timeless food favorites from morning to night. Visit them at 1751 Oro Dam Blvd. E. in Oroville, and don’t forget to share your experiences on the Foodies of Chico Facebook page.
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When I told my friends and family I was cutting out the grocery store for the entire month of August, they knew I was serious, but I definitely received a mixed bag of responses. For 31 days, I committed to eating only what came from my garden, animals, or pantry, allowing just two exceptions: coffee and olive oil. This evolved into also trading with local friends and fellow gardeners for some of their unique or surplus items. For me, it was a test of creativity, self-sufficiency, and willpower. I wanted to expand my mental recipe book with my own forced creativity and see if I could simply do it.
I’ve always been drawn to the idea of eating seasonally and relying on what I grow. I am no newcomer to gardening or cooking from scratch regularly by a long shot. But like most people, I’ve leaned on the convenience of store-bought food— snacks, protein shakes, and cheese, to name a few. I wanted to know, if I stripped all that away, what it would be like to live on nothing but the food I produced myself? Would it be possible? Would it even be enjoyable? I had quite a bit of trepidation as August 1 approached, and honestly, a bit of fear. Having put myself out there on social media, I felt like I had a responsibility to do this with success. But I reminded myself— my game, my rules, and all I can do is my best.
August was chosen intentionally as harvest season, which gave me a good head start. Tomatoes, peppers, cucumbers, melons, butternut squash, and herbs filled my kitchen counters. I quickly became thankful for the variety of canned items in my pantry from previous harvests, the braid of onions
that hangs on my wall, and the heaping basket of garlic. I also made best friends with an underrated squash, which I have consistently grown and used very sparsely in the past, the butternut.
Protein came from our chickens and pigs, while eggs were my most reliable staple. I had several friends who were generous enough to share their bountiful supply of eggs, as my chickens were not meeting my demand in the slightest. I always managed to reciprocate with something I had in abundance. Still, I had to get creative. Breakfasts were often simple: eggs and fruit. With our small orchard, I had plenty to last, and I was still able to can and freeze as usual. Dinners became combinations of grilled meats, roasted vegetables, or soups pulled together from whatever was ripe. Lunch was often leftovers, or a big heirloom tomato with bacon and pesto (sans parmesan). Butternut squash fries and medallions became a repeat favorite with meat, thanks to their availability and nutrition, as well as my discovery that I love them when paired with chili and garlic powder and fried in leftover bacon grease. I felt like I was eating in luxury, not scarcity, most days.
The hardest part wasn’t growing the food, it was breaking old habits—no chips to mindlessly crunch, no ice cream on a hot evening, and no quick grab-and-go anything. I had to plan meals instead of reaching for convenience. Preparation, like making jerky and dried fruits, helped ease this, but as a busy mom of three, there were definitely times I ran out the door with a peach and a ziplock of nuts, only to come home later in the evening absolutely ravenous.
What surprised me most was how quickly daily life adjusted. Simple meals tasted vibrant. An egg with fresh herbs and a tomato on the side felt gourmet. Once I realized that I wasn't going to starve to death, it felt like the pressure was off. I began to focus on what I enjoyed eating, balancing my meals nutritionally to keep my appetite at bay longer. I also paid attention to small details to make my food more visually appealing, such as adding a small dice of garlic chives to soup or eggs. I began to notice textures and flavors more deeply because there was no processed food dulling them down.
Even more surprising was how freeing it felt. Instead of standing in front of a pantry of options, I worked with what I had. The limitation sparked creativity. I invented recipes, rediscovered old ones, and realized I didn’t miss as much as I thought I would. I also beamed with joy when friends reached out, offering something they had: a bow-hunted ram, local beef from their family cattle, or fresh-caught ahi from a recent fishing trip. It was so heartwarming, and I really felt like my friends wanted to participate in this journey with me, cheering me on.
By the end of August, I realized this challenge wasn’t really about food; it was about integrity and intention. Here are a few of the biggest lessons:
Convenience is a crutch. Real food takes work, but the reward is worth it.
Eating seasonally is grounding. Food tastes better when it’s connected to the rhythm of the land. It's ok to be monotonous with food. If it's plentiful and satisfying, enjoy it while it lasts.
Self-sufficiency is empowering. Knowing I could feed myself gave me a more profound sense of independence. My children and husband didn't always follow the rules, but they ended up eating far more of what our family farm produces than ever before. I often made myself something I wasn't sure the kids would want, and everyone wanted a taste, which turned into sharing—a few "icks" mixed with a few new favorites of their own. My two older boys now love onions. Who would have thought!?
Less really is more. With fewer choices, meals became simpler but more satisfying. In 31 days, I went from fearful to start, to hesitant to go back. I feel great, and I'm sure I will continue forward in a different place than where I came from.
Give yourself space to modify your goals. Though I started with one goal, I let my plan evolve to something that better suit me.
I didn’t just prove I could eat independently for a month; I proved that a different way of living is possible, one rooted in connection, gratitude, and creation. And yes, I’ll keep my coffee and olive oil. Some habits are worth saving.
Butte County has an inordinately high number of animals in need of adoption due to a number of factors including wildfires, floods, and irresponsible breeding. Please consider adoption as an option for increasing the love in your own household. These soon-to-be pets can be adopted by calling the Chico Animal Shelter at (530) 894-5630. You can also visit their website at www.chicoanimalshelter.org
Moist, flavorful, and perfectly spiced, these Banana Pumpkin Chocolate Chip Muffins are a cozy treat that blends the sweetness of ripe bananas with the warmth of pumpkin and fall spices. Every bite is studded with melty chocolate chips, making them irresistible for breakfast, snacks, or dessert. Easy to whip up and freezer-friendly, they’re the perfect way to celebrate the season while enjoying a comforting, homemade baked good your whole family will love.
• 1 cup mashed ripe bananas (about 2 large bananas)
• 1 cup canned pumpkin puree
• ½ cup vegetable oil
• ½ cup brown sugar, packed
• ½ cup granulated sugar
• 2 large eggs
• 1 teaspoon vanilla extract
• 1 ½ cups all-purpose flour
• 1 teaspoon baking soda
• 1 teaspoon baking powder
• 1 teaspoon ground cinnamon
• ½ teaspoon ground nutmeg
• ½ teaspoon ground ginger
• ½ teaspoon salt
• 2 cups semi-sweet chocolate chips
1. Preheat oven to 350°F. Line a 12-cup muffin tin with paper liners or grease lightly.
2. In a large mixing bowl, whisk together the mashed bananas, pumpkin puree, oil, brown sugar, granulated sugar, eggs, and vanilla until smooth.
3. In another bowl, whisk the flour, baking soda, baking powder, cinnamon, nutmeg, ginger, and salt.
4. Gradually fold the dry ingredients into the wet mixture until just combined—don’t overmix. Stir in the chocolate chips.
6. Divide batter evenly into the prepared muffin cups, filling each about ¾ full.
7. Bake for 18–22 minutes, or until a toothpick inserted in the center comes out clean.
8. Let muffins cool in the tin for 5 minutes, then transfer to a wire rack to cool completely.
When Lucia Mercado moved to Chico from Riverside in 2017, she brought with her more than a change of scenery—she carried a deep cultural memory shaped by her hometown’s vibrant Day of the Dead celebrations. In Riverside, the annual festival was enormous, closing streets for two days, filling downtown with multiple stages, folklorico performances, and a towering community altar. For a young Lucia, performing with her ballet folklorico group was more than just a dance—it was the first
time she truly understood mourning and remembrance. Watching elders honor their loved ones made grief feel less frightening and more beautiful. Those early memories became the inspiration behind what is now one of Chico’s most anticipated cultural events.
Lucia’s journey began during the pandemic when she launched a small jewelry business. In searching for places to share her work, she quickly realized Chico lacked vendor
markets that celebrated artistry and culture. In response, she created Divine Sundays in 2021, initially hosted at the Chico Women’s Center. The success of that venture soon gave rise to the Lunar Market, and by 2023, she was organizing themed festivals in Downtown Chico. Families flocked to events like the Spring Fae Festival and the Happy Hippie Summer Festival, but the Day of the Dead celebration carried her heart.
The first Chico Day of the Dead Festival launched in 2023 at The Barn in Meriam Park. The response was overwhelming. Vendors filled every available space, parking lots overflowed within the first hour, and Lucia realized she had tapped into a profound community need. This year marks the festival’s third anniversary, set for Saturday, November 1, 2025, from 12–6 pm at the Silver Dollar Fairgrounds. With a larger venue, the event will host 100 vendors, a full lineup of entertainment, and a range of educational workshops designed to help attendees of all ages connect with the meaning of Día de los Muertos.
Education is central to the festival. Visitors will receive a map guiding them through more than ten cultural stations. Face painters will not only decorate cheeks and foreheads with traditional La Catrina designs, but also explain the figure’s historical significance. A community altar will showcase the ofrenda tradition, teaching why marigolds, candles, and photos are placed with such care. Newton Bracewell Funeral Homes will share stories about the “Land of the Dead,” helping families understand the spiritual bridge between worlds. For Lucia, it’s important that the festival speaks to everyone, regardless of cultural background. “Everyone has lost someone or even a pet,” she says.
“This touches everyone’s hearts who has suffered loss. Though Día de los Muertos is traditionally celebrated in Mexican and Hispanic communities, its themes of remembrance and love are universal.”
The entertainment lineup will echo the energy of her Riverside memories. Performers include Mariachi Corcel, Chico’s own psychedelic cumbia band Suika T, Grupo Elevados, and folklorico dance troupes. The Silver Dollar Fairgrounds will pulse with music, color, and memory, creating a space where grief transforms into celebration.
More than anything, Lucia hopes the festival brings Chico together. “When we gather as a community, we’re not just celebrating our culture—we’re celebrating each other,” she says. “This is about showing people they can relate to us. This is about love and remembrance.”
To learn more, follow @divinesundayschico on Instagram or visit Divine Sundays online at https://divinesundays.com
