CRISIS COMMUNICATION BRIEFING PLAN 1. ASSESS
What is the scope of the issue?
2. ADDRESS
What are we doing to address the problem?
3. PROTECT
What do individuals need to do to protect themselves?
4. ACKNOWLEDGE
Could this problem have been prevented – what do we need to acknowledge? What can’t we acknowledge?
5. RESPOND
Who needs to receive this message and what is the best and most efficient way to reach them?
6. REVIEW (DEBRIEF)
How will we prevent a situation like this from happening in the future?