Business Analytics (B.S.) SCAN TO VIEW THE CURRICULUM FOR THIS MAJOR
Business analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. Business analytics depends on data quality, the skill of analysts who understand the technologies and the business, and an organizational commitment to using data to gain insights that inform business decisions. Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making. Analytics may be used as input for human decisions or may drive fully automated decisions. Business Analytics is a growing degree at most universities and is needed in the business environment. Students need Business Analytics programs and courses to support their business success in the marketplace while they identify and analyze patterns in data via visualization, statistical analysis, and data analytics.