Spatial Business Competing and Leading with Location Analytics Thomas A. Horan, PhD | James B. Pick, PhD | Avijit Sarkar, PhD
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Harness the Business of Where
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We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. The concepts and techniques provide insights to every component of business, including marketing, sales, operations, supply chains, and corporate social responsibility.
A Comprehensive Approach LEARN MORE spatialbusiness.com
Spatial SpatialBusiness Business is a comprehensive treatment of spatial concepts, applications, and management as well as a road map for specific steps that can be taken to lead an effective and impactful spatial strategy. FUNDAMENTALS OF SPATIAL BUSINESS
ACHIEVING BUSINESS & SOCIETAL VALUE
TOWARD SPATIAL EXCELLENCE
Location Value CHAPTER 1
Markets and Customers CHAPTER 4
Management and Leadership CHAPTER 8
Spatial Architecture CHAPTER 2
Operating the Enterprise CHAPTER 5
Spatial Strategies CHAPTER 9
Location Analytics CHAPTER 3
Risk and Resilience CHAPTER 6
Implications for Practice CHAPTER 10
Corporate Social Responsibility CHAPTER 7