AN eye-catching giant projection appeared in Princesshay, Exeter recently to mark the launch of a public information campaign in the city centre. The campaign, run by the Safer Exeter Partnership, aims to tackle harassment of women and girls in Exeter by encouraging people to intervene in a safe and skilful way, if they witness inappropriate behaviour in public places. To kickstart the sixweek multi-channel campaign, a guerilla-
Edition 3 February 2023
Don’t just stand there
style projection stunt was staged, with a campaign visual projected onto the old Topshop building in Princesshay. Representatives from Safer Exeter, and delegates from Exeter's business community, attended the event to help raise awareness of the campaign. In 2022 Safer Exeter ran a survey, which found that 86% of women feel unsafe in Exeter at night. The campaign focuses on the need for positive action from the community, spurring people to step up and do the right thing if they see
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One of the striking ads from the new campaign women at risk in public spaces. It features a series of comments used to diffuse situations where women are being harassed. It aims to encourage people to access advice and resources to help them intervene safely. These resources include free bystander intervention training, where people are given the
opportunity to develop crucial skills to help stop harassment in public places. “The purpose of this campaign is to make people think about what is acceptable and not acceptable behaviour,” said Dr Nathan Eisenstadt from Kindling Interventions who has helped devise the campaign. Turn to page 3.