UNIVERSITY DAILY KANSAN
RATECARD 2017-18
THE RIGHT MESSAGE THE RIGHT AUDIENCE THE RIGHT PRODUCTS
MARKET STATISTICS
PRINT ADVERTISING FLAT RATES STUDENTS
Flat rate = $7.00PCI
UNIVERSITY/NONPROFITS
LOCAL/NATIONAL Flat rate = $12.00PCI
Flat rate = $9.50PCI
COLOR RATES POPULAR SIZES Full Color
1/4 PAGE
1/8 PAGE
$12.50PCI up to 13 column inches $200 if over 13 column inches
Spot Color
$9.50PCI up to 13 column inches $150 if over 13 column inches
Black & White
Included within the flat rate price
10” 5” 4.94”
4.94”
FULL PAGE
1/2 PAGE
G UA R A N T E E D P L AC E M E N T
Increase the exposure of your ads by securing a spot on a specific page in the daily paper for an additional 25% fee per ad, per day applied to the cost (before color). Space is available on a first come, first-serve basis. Ads cannot be placed on the Opinion page.
20” 10” 10”
ANNUAL CONTRACT SAVINGS
10”
Love advertising with us? Save some money in the long-run with these discounts pn print ads by purchasing any Kansan Product.
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THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
PRINT ADVERTISING POST-ITS
Post-Its are a great way to quickly remind students of your services. They are theonly front page advertising available and stickout so they can’t be missed. *Only one post-it per paper and reservations are on a first-come, first-serve basis. *Post-its must be reserved at least two weeks in advance. *The first post-it you run is $700 and all subsequent runs of the same artwork are $630 *Special section post-its are $730 due to extra distribution
WEEKLY SPECIALS Promote your best deals throughout the week and increase the exposure of your brand, This special section, that is printed once a week, details the very best deals in Lawrence.
$67 per thousand $69 per thousand $72 per thousand $75 per thousand Negotiable
Single Page 7-8 pages 10-16 pages 18-40 pages 42+ pages
PRE-PRINTED INSERTS Give students something to hold onto with free-standinginserts. Up to 9,000 copies each paper. This is a great way to may your orgniization standout.
THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
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DIGITAL ADVERTISING
LEADERBOARD 728 X 90 PIXELS $26 CPM
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BANNER 468 X 250 PIXELS $19 CPM
BIG BOX 300 X 250 PIXELS $24 CPM
THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
PAGE CURL 500 X 500 PIXELS $22 CPM
DIGITAL ADVERTISING SOCIAL MEDIA
Having an online presence for your business is crucial, but it can also be time-consuming. Let us help you tackle your social media goals with developing a personalized campaign on your Facebook or through sponsored tweets and Instagram posts on our UDK accounts.
SPONSORED TWEETS
PERSONAL CAMPAIGN
$70 PER TWEET/POST $160 THREE TWEETS/POSTS
PRINT AD DISCOUNT
$53 ONE ACCOUNT 25% OFF $124 TWO ACCOUNTS 25% OFF
$175 ONE ACCOUNT $200 TWO ACCOUNTS $225 THREE ACCOUNTS $100 ONE ACCOUNT 43% OFF $150 TWO ACCOUNTS 25% OFF $175 THREE ACCOUNTS 22% OFF
OUR SOCIAL MEDIA FOLLOWING 7,387 LIKES
15.2K FOLLOWERS
6,019 FOLLOWERS
ROCK CHALK LIVING.COM
Looking to rent your property? List your apartment, house or condo on the #1 housing site in Lawrence. The best way to reach individuals who are looking for a place to live.
$100 Per Property/Month $50 Each Additional Property $250 Unlimited Properties
PARTNER DISCOUNTS 1 year commitment
2 FREE MONTHS
6 month commitment
1 FREE MONTH
THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
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SPECIAL SECTIONS FALL 2017
LATE NIGHT IN THE PHOG
First opportunity to brand your business with the legacy of KU basketball this season.
90’s RETRO EDITION
As this school year is the last academic year with any students with a birthday in the 90's, the Kansan will reminisce over some of the best memories of the 90's generation's childhood embracing nostalgia, culture, and notable events.
HOMECOMING
A look-back at past homecomings and a look ahead to this year’s events.
BASKETBALL PREVIEW
The first look at the season for both the Men’s and Women’s basketball teams.
SPRING 2018 BACK TO SCHOOL
Kick the Spring semester off with our Spring Back to School edition. Hung on the front door of every dorm room on campus and over 1000 apartment doorsacross Lawrence this edition is a great chance for you to reach students as they return from Winter break.
ROCK CHALK LIVING GUIDE
The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.
785 ENTERTAINMENT GUIDE
An exclusive product for food and entertainment venues in the Lawrence and Kansas City area.
TOP OF THE HILL
ROCK CHALK LIVING GUIDE The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.
The best food, bars and other services in Lawrence for students as voted for by the students of KU. Your business can thank students for voting for you or brand yourself to them as a great option in Lawrence as well.
DAY IN THE LIFE
GRADUATION GUIDE
Place your advertising in this award-winning section which showcases different Jayhawks and their stories.
785 ENTERTAINMENT GUIDE
An exclusive product for food and entertainment venues in the Lawrence and Kansas City area.
A final reflection of the last four years for KU’s graduating seniors along with a listing of all graduates.
INSIDERS GUIDE
The one-stop orientation magazine for incoming students and transfer students to acquaint them to Lawrence.
SPECIAL SECTION RATE
$14 PCI
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SPECIAL SECTIONS DAY IN THE LIFE
FINALS GUIDE
FINALS GUIDE
DAY LIFE in the
INSIDE: Brae Ellis establishes his own legacy at KU, Drew Fennelly provides personality to LPD Twitter, Monica Restrepo draws on childhood for inpiration, and more.
LATE NIGHT
785 GUIDE
HOMECOMING
GRADUATION GUIDE BASKETBALL PREVIEW
THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
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BASKETBALL POSTERS BASKETBALL POSTERS Brand yourself with the legacy of KU basketball by being a part of KU’s most memorable basketball pre-game traditions. The students will have your ad inches from their nose if you take advantage of this can’t miss opportunity.
1-2 POSTERS $250/ad 3-4 POSTERS $200/ad 5+ POSTERS $175/ad SPOT COLOR $50/ad FULL COLOR $75/ad
BASKETBALL POSTERS
YOUR AD HERE
BACK
BACK
YOUR AD HERE
THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
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PREMIUM OPPORTUNITIES PREMIUM BUNDLES ENTERTAINMENT One page in 785 Special
$400
One Page in Coupon Book
$250
Four 2 x 4’s on Thursdays
$384
One 3 x 5”ads in Special of choice
$410
Listing on 785dining.com
$325
Regular Price
$2,019
Savings
$606
FINAL PRICE
$1,918
APARTMENT
$500
Listing on RockChalkLiving.com
$500
Two Basketball Poster ad spots
$650
Two 3 columns x 5”ads in Special of choice
$820
20,000 digital Big Box impressions Regular Price
$480 $2,950
Savings
$1,032
FINAL PRICE
$1,918
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SPONSORED TWEETS
15,200IMPRESSIONS
DIGITAL
PRINT IN DAILY KANSAN
9,000 IMPRESSIONS
NEW BUSINESS MATCH
One page-785/Half page-Rock Chalk Living
$400/$500
Two Basketball Poster ad spots
$650
10,000 digital Big Box impressions
$240
Six Sponsored Posts
$248
Listing 785dining.com/RockChalkLiving.com
$250/$500
Regular Price
Buy any 3 Kansan advertising products within a 4 week period and receive a 25% discount off your total investment as you simultaneously increase your audience reach.
10,000IMPRESSIONS
Half page Rock Chalk Living Special
GENERAL
25% BUNDLE DISCOUNT
$1,778/$2,138
Savings
$445/$534
FINAL PRICE
$1,333/$1,604
If you are a new business running with us, we will match all advertisements purchased in four weeks. For example: if you buy six quarter page, full-color ads then we will provide six, quarter-page, full-color ads for free. * New business is considered to be any business that has not run an ad with us in the last 12 months. ** Matched ads must be used within four weeks *** Available for local and national clients
THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
TERMS & CONDITIONS TERMS & CONDITIONS ACCEPTANCE POLICY All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet The Kansan’s standards of acceptance. Any ad dealing with a politically or socially controversial issue will be subject to the approval of the committee. The committee shall be made up of the Advertising Director and the Retail Sales Manager. Only publication of an ad denotes acceptance by the Kansan. The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.” CONTRACTS & RATES Kansan contacts are for a rate level, and the Kansan may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfilment or exemption of a contract, when new rates may be in effect. The Kansan will provide 30 days notice, in writing at least 15 days prior to the effective date of the new rates. Advertising published by The Kansan that contains copy, illustrations, or both created, in whole or part, by the staff of The Kansan, is covered under the copyrights thereof and shall remain the exclusive property of The Kansan. Reproduction cannot be made without specific written consent. The Kansan reserves the right to insert its copyright mark in such advertisements.
TERMS OF PAYMENT Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Business Manager and the Sales & Marketing Advisor. Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser had established credit with The Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation. The Kansan reserves the right to require pre-payment for any ads. All out-ofstate advertisers must prepay for advertising in cash or by check, money order or certified check unless the ads are prepaid through a recognized advertising agency or a national representative. ALL RETURNED CHECKS WILL BE CHARGED $30 One tear sheet per ad is provided with monthly bill for display advertising. Up to three tear sheets will be provided upon request. Additional tear sheets and copies of bills will be provided for a nominal charge. Advertisers and agencies forwarding orders to The Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs. Advertisers are subject to full Kansan policies. Contact us for more information. If an advertisement is cancelled after deadline The Kansan reserves the right to charge up to 50% of the total cost of the space reservation.
ARTWORK DEADLINES PRINTED ON: MONDAY THURSDAY
ARTWORK DUE BY: THURSDAY @ 4PM TUESDAY @ 4PM THE RIGHT MESSAGE // THE RIGHT AUDIENCE // THE RIGHT PRODUCTS
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(785) 864-4358
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editor@kansan.com
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adsales@kansan.com
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