PromoSEO Case Study: How PromoSEO Helped Apex Drainage Dominate Emergency Drain Unblocking in Leeds 1. Overview Client Business Name: Apex Drainage Solutions Industry: Drainage & Emergency Plumbing Location Targeted: Leeds, West Yorkshire Services Provided by PromoSEO: Local SEO, Google Ads (PPC), Landing Page Development, Conversion Tracking Timeframe: 9 Months When Apex Drainage Solutions, a Leeds-based drainage company specialising in 24/7 emergency drain unblocking, approached PromoSEO, they were struggling to generate consistent enquiries from online channels. Despite offering reliable services and rapid response times across West Yorkshire, the business was heavily dependent on referrals and third-party job platforms, which significantly reduced margins. PromoSEO was tasked with building a predictable lead generation engine through SEO and Google Ads targeting emergency drain unblocking in Leeds, with a clear goal: increase inbound enquiries while lowering cost per lead. Within 9 months, Apex Drainage transformed its digital presence, achieving: • • • • •
214% increase in monthly enquiries Rankings in the top 3 for 17 high-intent local keywords Average 63 qualified leads per month Cost per lead reduced by 41% Estimated £312,000 in new revenue generated
2. The Challenge Before working with PromoSEO, Apex Drainage faced several major digital marketing obstacles.
Limited Online Visibility The company’s website had minimal SEO optimisation and was buried beyond page two for key search terms such as: