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Catering Award - Chartwells

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CateringSpecialEventoftheYear

UniversityofMiamiCentennialCelebration

A Century of Hurricanes

Celebrating Legacy Through Culinary Experience

In1925,visionarydeveloperGeorgeMerrickanda groupofdreamersimaginedaninstitutionthatwould shapeandenergizetheevolvingcityofMiami.Fueled byoptimism,boldambition,andaspiritofinnovation, theUniversityofMiamiwasborn,definedbyaculture thatisfearless,vibrant,andever-evolving.

ThatsamespiritcontinuestodefinetheUniversityone hundredyearslater.InStyleCateringplayedakeyrole indeliveringthreesignaturecampusevents: Homecoming,thePresident’sCelebration,andthe CentennialCelebration,bringingtogethermorethan 27,000gueststohonoracenturyofprogress.

Together,thesemomentsculminatedinaonce-in-acenturycelebrationthatpaidtributetoMiami’slegacy whilesettingthestageforitsnextchapter.

creating a seamless and memorable Centennial celebration.

A Menu as Bold as the U Culinary Experience

ThemenusreflectedMiami’sdiverseandvibrantculinaryidentity,bringingtogetherboldflavorsandglobally inspireddishesthatresonatedwithboththeUniversityandthecityitcallshome.FromMediterraneanbowlsto Cubanfritasandbirriastreettacos,eachofferingcontributedtoadynamicandengagingculinaryexperience.

AcrosstheCentennialseries,theexperienceextendedbeyondtheplate.Brandeddesserts,signaturemocktails, andtheVolunteerLeadershipLoungereinforcedacohesiveidentity,allowingeachmomenttofeeldistinctwhile remainingconnected.Eachmenuservedagreaterpurpose,connectinggueststothespiritofMiamiandthe legacyoftheUniversitythroughflavor,presentation,andsharedexperience.

AcrosstheCentennialseries,InStyleCateringdevelopeddistinctmenuconceptsthatbroughteacheventto life,fromthePresident’sCelebrationtoHomecomingandtheCentennialCarnival.Eachmenureflectedthe uniqueenergyandidentityofitssetting.

TheculinaryapproachcapturedMiami’svibrantcharacter,balancingbold,slow-braisedflavorswithfresh, bright,andrefreshingelements.Guestsmovednaturallybetweenstations,creatingadynamicexperience thatreflectedthecity’sdiversityandrhythm.

Carefulattentiontodietaryneedsandpreferencesensuredthateveryguestcouldfullyparticipate,resulting inaninclusiveandmemorableexperienceacrossallevents.

A Classic Miami, Reimagined

Creativitywasexpressedthrougheveryelementofthe culinaryexperience.SignatureUMorangeandgreen mocktails,CenturySunriseand100&Guava,were craftedspecificallyfortheCentennial,pairingtropical flavorswithaboldexpressionofschoolspirit.

Chef-driveninterpretationssuchasJerkChickenMac& CheeseandtheCubanfritareimaginedfamiliar favoritesthroughaMiamilens,blendingCaribbean andCubaninfluenceswithelevatedexecution.Each eventbroughtgueststogetherthroughfood,culture, andcommunity,allowingtheCentennialtobe experiencedthrougheverybite.

Culinary Integrity

Safety & Dietary Excellence

Themenuwasdevelopedtoaccommodateawiderangeofdietaryneedswhilemaintainingtheoverallculinary vision.VeganandvegetarianofferingssuchastheVeggieFrita,ChipotleMushroomTacos,andFiveCheese TruffleMac&Cheeseensuredthatplant-forwardoptionswereascompellingastraditionalselections.Glutenfreeitems,includingtheMediterraneanChickenBowlandcorntortillastreettacos,allowedgueststo participateintheexperiencewithconfidence.

Ingredientversatilityandthoughtfulcross-utilizationsupportedinclusivityandresponsiblesourcing,reinforcing theUniversity’scommitmenttosustainabilitywhilemaintainingconsistencyacrosstheculinaryprogram.

AllfoodfortheCentennialCelebrationwaspreparedwithstrictadherencetoHACCPandServSafestandards.

Hotitemswereheldabove135°Fandcolditemsbelow41°Fusingindustry-standardequipment,hotboxes andrefrigeratedtransport.Temperaturesandinventoryweremonitoredandloggedthroughoutproduction andservice,enablingseamlessreplenishmentwhilemaintainingqualityandsafety.

Clearstafftrainingonhandwashing,gloveuseandsanitationsupportedasafe,efficientoperationatevery event,evenatpeakvolume.

Designed to be Unforgettable Theme Development

BylayeringtheCentennialthemeintoeveryelement,diningbecameameaningfulpartofconnectionand community.TheculinaryexperiencereflectedtheUniversityofMiami’slegacy,drawinginspirationfromiconic campustraditionssuchastheRathskeller(“TheRat”)andtheOrangeBowl(OB),andtranslatingtheminto modernhospitalitymoments.

Eachstationreflectedtheseinfluences,fromthenostalgicandcommunalenergyoftheRathskellertothebold, high-impactatmosphereoftheOrangeBowl.Menucomposition,décor,andspatialdesignworkedtogetherto createasenseoffamiliarityandprideforalumniwhileintroducingarefreshedandelevatedexperience.

MenusweredevelopedtohighlightMiami’sinfluenceineachdishwhilemaintainingacohesivejourneyacross everyevent.Frombrandedmocktailsandinteractivestationstoconsistentmenudisplays,eachelement reinforcedtheCentennialidentityandcreatedaconnectedguestexperience.

Buildingonthisapproach,theexperienceunfoldedthroughaseriesofdistinctyetconnectedmomentsdesigned toengagetheUniversity’sdiverseaudiences,includingstudents,alumni,faculty,anddonors.

Studentenergycametolifethroughfestival-inspiredstreetfood,grab-and-goofferings,andinteractiveelements suchasacustomcandybar,whereguestscouldpersonalizeflavorsandtextures.Incontrast,thePresident’s Celebrationintroducedamorerefinedexperiencewithpassedhorsd’oeuvres,composedplates,andapolished dessertreception,creatingabalancebetweenhigh-energyengagementandelevatedhospitality.

Guestsfeltthatimpact.AssophomoreaccountingmajorAlejandroHernandezshared,“It’simportanttohave traditionslikethese.It’ssoeasytogetlostincollege,buthavingeventsliketheCentennialthatbringustogether, wherewe’reallheretocelebratethesamething,israre.”

Full-Scale Fanfare Theme Execution

TodelivertheCentennialexperienceatscale,theculinaryprogramwasexecutedwithprecision,coordination, andconsistencyacrosseveryevent.

Thirteendistinctfoodandbeveragestationsfeatured23uniquemenuofferings,rangingfromsignaturemac andcheesebowlsandstreettacostohotdogwagons,sweetcarts,luxepopcorn,andkosherselections.Each stationsupportedbothvarietyandefficientservice.

Executionwasledby10chefson-site,supportedbyacoordinatedfront-of-houseteamthatmanagedguest flow,lineefficiency,andcontinuousreplenishment.Thisstructureenabledseamlessserviceformorethan 12,000guestswhilemaintainingquality,consistency,andenergythroughout.

AcrosstheCentennialcelebration,the Miamicampustransformedintoavibrant andimmersivefestivalenvironmentfilled withenergy,movement,anddiscovery.

Carnivalrides,arcade-stylegames,live performances,andculinaryactivations createdadynamicatmospherethat reflectedthespiritofMiamiandbrought thousandsofgueststogetherinashared celebration.

Guestsmovedthroughtheexperiencewith curiosityandmomentum,exploring stations,engagingwithactivations,and connectingthroughfood,music,and sharedexperiences.

Eachmomentencouragedinteractionand discovery,creatinganenvironmentthatfelt expansive,cohesive,andwelldesigned.

Presentation Strategy

Making it Special

Presentationwasdesignedtofeelapproachable,vibrant,andreflectiveoftheenergyacrosscampus.

Foodwasservedinformatsthatencouragedmovementandinteraction,fromhandheldofferingstofestivalstylestations,allowinggueststoengagenaturallywhileexploringtheevent.Bright,familiarflavorsandcasual presentationstylesmadeeachmomentfeeleffortlessandinviting.

Theresultwasanexperiencethatfeltsocial,energetic,anddistinctlyMiami,whereguestscouldconnect, celebrate,andenjoythemomenttogether.

Brandedelementswerethoughtfullyintegratedthroughouttheexperience,creatingmomentsthatfeltboth personalandmemorableforguests.

FromU100dessertsandcustommocktailstocuratedmenudisplaysandInStylebrandedlattes,eachdetail reinforcedtheCentennialidentityinawaythatwasbothvisibleandengaging.

Theseelementsextendedbeyondpresentation,allowinggueststointeractwiththebrandintangibleways andcreatingalastingimpressionacrosstheevent.

Foodwasdesignedforbothvisualimpactandeaseofservice,allowinggueststoexploreavarietyof offeringswithoutinterruption.

Bite-sizedportions,layeredpresentations,andinteractiveelements,suchasapopcornwalllinedwith minicones,encouragedvarietywhilemaintainingasteadyflowthroughouttheevent.Stationsbalanced efficiencywithpresentation,allowinggueststomoveseamlesslywhileengagingwitheachoffering.

Thisapproachsupportedhigh-volumeservicewithoutsacrificingqualityorvisualappeal,creatingan environmentthatfeltdynamic,efficient,andengaging.

Intention Behind Every Detail Enhanced Design

TheservicestyletranslatedtheCentennialaestheticintotangible,guest-facingmoments,whereculinary presentationandenvironmentworkedinharmony.

Naturaltextures,warmwoodtones,andlushgreeneryframedeachstation,whileboldUMcolorsandclean signagemaintainedaconsistentvisualidentityacrossspaces.ConceptsliketheCaneShackbroughtarelaxed, tropicalenergytolife,blendingcampusspiritwithamodernMiamiaesthetic.

Foodpresentationmirroredthisapproach,withcomposeddishesandlayeredelementsthatfeltboth elevatedandapproachable,reinforcingacohesiveexperiencethatwasasvisuallyengagingasitwasinviting.

Serviceadaptedseamlesslyacrossawiderangeofeventformats,fromhighenergystudentactivationsto refined,largescalereceptions.

Chefattendedstationsandcustomizableelementsencouragedinteraction,whilegrabandgoofferingsand strategicallydispersedlayoutsmaintainedflowandaccessibility.SignaturemomentssuchasthePresident’s Celebrationintroducedamoreelevatedservicestyle,blendingMiami’sboldflavorswithpolished,hospitality drivenexecution.

Behindthescenes,acentralizedproductionmodelandcoordinatedstationstrategyensuredconsistency, efficiency,andqualityatscale,allowingtheteamtodeliveraseamlessexperienceforthousandsofguests acrosscampus.

Goals, Collaborations & Sustainability

Measuring Impact

Tosolidifyitsplaceasauniversityreadyforitssecond century,theEverBrightercampaignraisedmorethan $2.6billion,surpassingitsgoalandbecomingthelargest fundraiserinHurricanehistory.

Withover472,000gifts,443donorscontributingmore than$1million,and564,000squarefeetaddedto campus,thecampaignrepresentsatransformational investmentintheUniversity’sfuture.

Oneofitsmostmeaningfuloutcomeswaswelcoming 107,255first-timedonorstotheCanesfamily,each representingarenewedbeliefintheUniversity’smission todriveinnovation,discovery,andimpactforgenerations tocome.

AdefiningpriorityoftheEverBrightercampaignwas investinginthefutureoftheUniversity,expanding endowedpositionsandsupportingthenext generationofCentennialTalents.Throughthiseffort, 112newendowedpositionsweremadepossible.

AstheUniversitycelebratedthismilestone,the CentennialCulinaryProgram,ledbyInStyleCatering, playedakeyroleinshapingtheguestexperience, bringingtogetherstudents,alumni,faculty,anddonors throughmomentsthatreflectedtheenergy,culture, andspiritofMiami.

Throughthoughtfuldesign,dynamicservice,anda sharedsenseofcelebration,theculinaryexperience helpedtransformtheCentennialintosomethingfelt, notjustattended.

Theresultwasaprogramthatnotonlysupportedthe campaign,butcontributedtoitsimpact,creatinga lastingimpressionacrosstheUniversitycommunity. CentennialCelebration|Page19

Sustainabilitywasembeddedintoeveryaspectoftheoperation,supportinghighvolumeservicewithout compromisingqualityorguestexperience.

Batchcookingandstrategicreplenishmentreducedwastewhilemaintainingabundance.Reusable serviceware,pairedwithrecyclableandcompostablematerials,supportedresponsiblepracticesacrossall events.Crossutilizedingredientsfurtherminimizedexcesswhilepreservingvarietyandconsistency.

12

Chefs

30+

Menu Items

35,000+

Attendees

The “Wow” Factor

More Than a Meal

The“wow”factorcametolifethrough immersive,unexpectedmomentsthatinvited gueststoengage,explore,andinteract.

Interactiveelementslikethecandywall transformedsimpleindulgencesinto personalizedexperiences,blendingplayful designwithboldvisualimpact.Throughoutthe event,familiarconceptswerereimaginedinto vibrant,shareablemomentsthatcapturedthe energyandcreativityoftheCentennial.

Fromdynamicfooddisplaystoactivationdriven stations,eachexperiencewasdesignedto surprise,delight,andleavealastingimpression.

CentennialCelebration|Page21

A Taste of Miami: Century Celebration Edition

Throughthoughtfulmenus,immersivedesign,andhospitalitydrivenservice,theCentennial CulinaryProgramallowedgueststonotonlycelebrate100yearsofHurricanepride,butto experienceit,tasteit,shareit,andcarryitforwardintothecenturyahead.

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