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BRAND IDENTITY GUIDE

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By following the guidelines outlined here, we can ensure consistency in messaging and design, safeguard our brand assets, and effectively communicate across a wide range of platforms.

WHY IS THIS IMPORTANT?

Every aspect of our brand, from logos to typography, visuals, and language, plays a crucial role in its identity. That’s why, it’s vital to adhere to these guidelines. By doing so, we’ll create a unified and impactful voice that strengthens audience connections, builds trust, and preserves the integrity of our brand for the future.

COLOR PALETTE

PRIMARY COLORS

SECONDARY COLORS

TERTIARY COLORS

TYPOGRAPHY

TYPEFACES

PRIORITY ORDER

SOCIAL MEDIA

SOCIAL MEDIA POST

PROFILE IMAGE

STATIONARY

MENU

BUSINESS CARD

BUSINESS APPAREL

FOOD BAGS

PACKAGING

FOOD BOXES

CUP

BRAND OVERVIEW 01 OVERVIEW

BRAND LOGO

LOGO VARIATIONS CORRECT USAGE

OVERVIEW

WHO WE ARE?

At 8 Bit Bites, we bring the nostalgia of retro gaming to life with delicious, stacked burgers crafted from the freshest ingredients. Inspired by the vibrant and playful world of 8-bit gaming, we’re not just serving food—we’re delivering an experience that combines the joy of gaming with the satisfaction of a hearty meal.

Whether you’re a gamer or just hungry, 8 Bit Bites is where your cravings meet fun.

VOICE & TONE

Our tone is light-hearted, conversational, and energetic —just like a fun game night with friends. We connect with our audience using playful language and a dash of humor while keeping things simple and accessible. Our voice reflects the vibrancy of the gaming community, appealing to both hardcore gamers and casual diners alike.

OVERVIEW

PERSONA & PERSONALITY

We are bold, fun, and approachable. We’re here to make you smile whether through our quirky pixel-art designs or the burst of flavor in every burger. Our personality is: Creative and adventurous. Friendly and welcoming. Nostalgic yet modern, blending the charm of the past with the taste of today.

BRAND POSITIONING

PURPOSE:

At 8 Bit Bites, we believe that the best meals are the ones that make you smile. Our goal is to create a space where food meets fun, bringing people together over delicious burgers and the shared love of retro gaming.

AUDIENCE: For everyone who loves food, gaming, and a dash of nostalgia—8 Bit Bites is your ultimate destination. Whether you’re reliving your arcade glory days or just discovering the magic of 8-bit vibes, there’s something for everyone.

8-bit bites