Retail Technologies - France For several years, the retail sector has been undergoing significant change across its value chain due to a number of factors, including the emergence of e-commerce and omnichannel strategies, changes in customer behaviour and hyper-personalisation, and increased supply chain complexity. These changes have been further accelerated by the impact of the Covid-19 pandemic, with a shift in consumer activity from offline to online, challenging traditional retailers who have struggled to expand their technological capabilities. The current uncertain climate, with supply shocks, a high inflation rate and geopolitical uncertainty, is influencing the economic paradigm of the French retail sector in a number of ways.1 French consumers are experiencing a continued decline in their purchasing power compared to 2022, due to inflation and wage stagnation. Nevertheless, most purchases are still made physically with a strong focus on price.2 Moreover, the traditional concept of the physical shop as a simple point of sale is no longer sufficient in the modern retail landscape where the distinction between the physical and the digital is becoming increasingly blurred. Retailers need to consider a more integrated approach that takes into account the interconnectedness of these two realms and responds to growing consumer demands and expectations, such as personalised service and responsible consumption, as well as harnessing the latest technological innovations. The information provided below will offer you a comprehensive guide to successfully accessing the French market.
Radar 2024 des startups françaises Retail Tech - Wavestone « Portrait-robot de l’enseigne qui répondra aux besoins des Français entre 2023 et début 2024 » Paris Retail Week, Havas Commerce et CSA Research. 1 2