Issuu

Brand & Identity Standards Manual

PRESIDENT’S SEAL

Institutional Standards

Brand & Identity Standards

The TJC brand is the centerpiece of our visual identity. Brand integrity means making sure every message we put forth — both internal and external — aligns with our brand experience and values.

Branding extends beyond the visual, affecting how TJC is perceived by all our audiences: potential and current students, alumni, employees, and the community.

Marketing efforts and communications should feature consistent themes and facts that stand for our institution’s mission, vision, and values. It is important to express ourselves in a professional manner and our Brand & Identity Standards help ensure the consistency of the visual identity of our institution.

Each of us is a steward of the TJC brand. By understanding our brand personality and consistently adhering to the Brand & Identity Standards — as well as the way we communicate — we strengthen our brand positioning.

Our brand is associated with our name, logo, distinctive colors, and design elements that appear with them.

Application of Brand & Identity Standards, Style Guidelines, and Design Approval

To maintain TJC’s institutional identity and brand consistency, final approval for all publicly visible marketing, promotional, graphic, digital, and web materials that represent or identify Tyler Junior College (TJC) rests solely with the TJC Marketing Department.

This includes materials produced internally or externally by or on behalf of any TJC school, department, program, office, organization, event, or service, regardless of medium, including printed materials, apparel, signage, displays, websites, social media graphics, presentations, videos, digital communications, and promotional items. Instructional materials created by faculty exclusively for students enrolled in their courses are excepted.

Feedback and collaboration throughout the creative process are welcome. Final decisions regarding design, branding, and presentation remain the responsibility of the TJC Marketing Department.

Vision, Mission, and Core Values

Our Vision:

Educating everyone — the path to a better world.

Our Mission:

The College champions student and community success by providing a caring, comprehensive experience through educational excellence, stellar service, innovative programming, and authentic partnerships.

TJC’s core values guide the direction of the College and the decisions made on a daily basis. Unity: Coming together for a shared purpose to achieve a common goal

Caring: Combining empathy and action to show a generosity of spirit

Integrity: Applying principles of transparency, accountability, authenticity, and respect to every interaction

Empowering: Investing in others by providing the means to achieve success through development and self-actualization

Excellence: Achieving distinction by proactively identifying opportunities and continually raising the bar

Institutional Standards

This manual has been prepared to safeguard the integrity of the TJC brand and visual identity through the consistent use of its logos, type fonts, and color palette. Please read this manual and adhere to the guidelines. Included are specific illustrations, diagrams, and examples of the correct and approved ways to use all institutional logos and word marks.

Obtaining the Logos

Low-resolution logos are available for download to employees at TJC.edu/MarketingDownloads or upon request. For further information, please contact TJC Marketing at 903-510-3163.

TJC licenses the use of its logos through CLC Learfield | IMG College. Only licensed vendors are allowed to reproduce the TJC logos. Vendors producing TJC products should obtain logos from our licensing partner, CLC Learfield | IMG College.

Institutional Colors

All TJC logos and wordmarks consist of specific colors selected from the Pantone Matching System (PMS).

The official colors for all TJC logos or marks are “TJC Black” (PMS Process Black) and “TJC Gold” (PMS 116).

PMS: PROCESS

CMYK: 60.40.40.100 RGB: 0.0.0

231F20

PMS: 116

CMYK: 0.15.94.0

RGB: 255.205.0 HEX: FFCD00

Reproducing the Logos

When reproducing the logo in four-color process (CMYK), three-color process (RGB), or for the web (HEX) the formulas shown at left should be used to best match “TJC Black” and “TJC Gold.”

NOTE: The Harry the Hawk Mascot logo has additional colors defined on page 29.

TJC logos and wordmarks are made with customized graphics and type. The College requires that high-resolution digital files or camera-ready art be used for all forms of reproduction. Any attempt to recreate the art, type, or spacing and styling of a logo could result in inconsistencies in reproduction, which would compromise the integrity of the logo.

Individual campus entities or departments MAY NOT design their own logos, wordmarks, signatures, or print pieces outside of the parameters provided in the TJC Brand & Identity Standards.

Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the TJC logos.

• When printing over a white, gold or light background, the logo may be reproduced only in full color or black,

• When appearing on a black background, the logo appears reversed out in white or “TJC Gold (PMS 116).” Otherwise, the two-color logo must be used.

• Overprints should be on recognizable TJC colors and not on competitor schools’ colors.

Single Color Reproduction

Adhering to the following color reproduction guidelines will create a consistent image and maintain the visual impact of the TJC logos.

• When appearing on a white, gold or medium-to-light-gray background, the single-color logo must be printed in black.

• When appearing on a black or charcoal/dark-gray background, the single-color logo must be printed in white.

INCORRECT USAGE [SKEWING OR ROTATING

Incorrect Logo Usage

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

To ensure visual consistency and to promote recognition, the TJC logos and secondary marks must not be altered in any way. Below are examples of some, but not all, incorrect usages of the logos. Logo proportions are not to be adjusted. No increase of width or height to fit spacing needs.

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

INCORRECT USAGE [SKEWING OR ROTATING

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

INCORRECT USAGE [REMOVING OR MOVING

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [SKEWING OR ROTATING

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE

INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]

INCORRECT USAGE

INCORRECT USAGE [REMOVING, ADDING OR MOVING ELEMENTS]

[REMOVING, ADDING OR MOVING ELEMENTS]

INCORRECT USAGE [REMOVING, ADDING OR MOVING ELEMENTS]

[REMOVING, ADDING OR MOVING ELEMENTS]

INCORRECT USAGE [SKEWING OR ROTATING LOGO]

INCORRECT USAGE [REMOVING, ADDING OR MOVING ELEMENTS]

INCORRECT USAGE [SCREENING OR CHANGING

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [REMOVING OR MOVING

INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]

INCORRECT USAGE [REMOVING OR MOVING ELEMENTS] [SCREENING OR CHANGING COLORS]

INCORRECT USAGE [DISTORTING PROPORTIONS]

INCORRECT USAGE [REMOVING OR MOVING ELEMENTS]

INCORRECT USAGE [REMOVING, ADDING OR MOVING ELEMENTS]

INCORRECT USAGE [DISTRESSED OR CHANGING COLORS]

INCORRECT USAGE [SCREENING OR USING UNOFFICIAL COLORS]

INCORRECT USAGE [DISTRESSED OR CHANGING COLORS]

INCORRECT USAGE [SCREENING OR USING UNOFFICIAL COLORS]

Lorem ipsum [SCREENING, DISTRESSING OR UNOFFICIAL COLORS]

INCORRECT USAGE [SCREENING OR USING UNOFFICIAL COLORS]

INCORRECT USAGE [REMOVING OR MOVING

Standards for Specialty and Promotional Items

Apparel and all textile printing of the TJC logos and wordmarks must be produced by a licensed vendor. The licensed vendor list is updated monthly and located at: TJC.edu/MarketingDownloads

INCORRECT USAGE [SCREENING OR CHANGING COLORS]

INCORRECT USAGE [SCREENING OR CHANGING Lorem ipsum

INCORRECT USAGE [DISTRESSED OR CHANGING COLORS]

Ink and thread colors must adhere to institutional color specifications. If the PMS equivalent of ink or thread is not available, or if the selection of fabric colors are limited, it is recommended to print or stitch in a single color. Make sure there is sufficient contrast between the printing or stitching and the fabric background.

INCORRECT USAGE [DISTRESSED OR CHANGING COLORS]

Using Outside Vendors

INCORRECT USAGE [SCREENING OR CHANGING

Lorem ipsum

All merchandise bearing the name or variations of the TJC institutional logos and wordmarks must be purchased through a licensed vendor and approved through licensing.

Licensed vendors have access to:

• A copy of this TJC Brand & Identity Standards Manual

• All logos through CLC Learfield | IMG College

• Appropriate PANTONE/CMYK/RGB/HEX color configurations. Before your items are produced, be sure to ask for a proof of the artwork layout. This important step enables you to make sure that all identity standards are being met.

College Font

Typeface

The official College typeface is the Lato family of fonts. This font family is loaded on all TJC devices. The Lato font family is available for download at TJC.edu/MarketingDownloads.

Lato Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Lato Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Centennial Logo

Centennial Logos

During our centennial anniversary, a separate and celebratory logo has been created. This is a two-color logo.

Acceptable colors for printing are “TJC Black” (PMS Process Black) and “TJC Gold” (PMS 116). CMYK conversion, RGB conversion, and black and white in a reversed application. This logo is to be used in a stand-alone state only.

Centennial Logos Safe Zone

The TJC Centennial logo is comprised of customized graphics and type. The College requires that digital files or cameraready art be used for all forms of reproduction. Any attempt to recreate the art, type, or spacing and styling of the logo could result in inconsistencies in reproduction, which would compromise the integrity of the logo.

Safe zones are established to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

Centennial Anniversary Material Colors

During our centennial anniversary, any TJC Centennial logo should be produced on a black, gold, grey, or white material.

HORIZONTAL

VERTICAL NARROW

WIDE

Centennial Logo Sizing

If the reproduction process of the centennial logo requires simpler elements, these versions of the centennial logo are also available.

These logos are to be used in a stand-alone state only and the safezone must be respected.

Incorrect Centennial Logo Usage

NO BANNER, TOWER OR DATE

To ensure visual consistency and promote recognition, the TJC Centennial logo must not be altered in any way. Below are examples of some, but not all, incorrect usages of the logos. Logo proportions are not to be adjusted. No increase of width or height should be made to fit spacing needs.

DISTORTING OR ROTATING

SCREENING OR GHOSTING

REMOVING, ADDING OR CHANGING ELEMENTS

Centennial Department Logo

Programs or departments wanting to use the centennial logo should reach out to TJC Marketing.

This logo is to be used in a stand-alone state only and may not be used with any other design elements.

Centennial Logo Business Card

The special edition centennial logo business card below is available to all campus personnel. Individual campus entities, locations, schools, departments, or personnel MAY NOT design their own business cards.

Degrees should have periods between capital letters when the degree contains just two (2) letters (B.A., M.S.). Any degree with three (3) letters or more should not contain periods (ex., MBA, CPA), except Ph.D. and Ed.D.

SIZE: 31⁄2” x 2”

NAME: Lato Black/12 pt./Black

To order business cards, go to TJC.edu/BusinessCard.

If your department uses a special business card back, please submit it to TJC Marketing for approval.

Items in magenta will need to be replaced with your information. Cell phone numbers are optional.

TJC Central Campus has three different addresses: Mailing: PO Box 9020 | Tyler TX 75711-9020

Delivery: 1327 S. Baxter Ave. | Tyler TX 75701-3404

Physical: 1400 E. Fifth St. | Tyler TX 75798

TITLE: Lato Regular/6 pt./leading 7.2 pt./Black

CONTACT INFO: Lato Regular 8 pt./Leading 7.2 pt./Black

WEBSITE: Lato Regular 10 pt./Black

FRONT

Centennial Logo Email Signature

The special edition centennial logo email signature template below is available all campus personnel.

Using a standard signature helps the people we communicate with respond to us with greater ease and helps reinforce our brand. No additional lines, text, phrases, or images should be added to this signature.

Email signature templates are available at TJC.edu/MarketingDownloads.

NAME: Lato Bold/10 pt./Black

TITLE: Lato Regular/10 pt./leading 12 pt./Black

CONTACT INFO

Lato Regular/10 pt./leading 12 pt./Black

Institutional

Logo & Wordmark

College Name

Many colleges and universities use their initials as their visual identifier and TJC is no exception. The name should appear as “TJC” on all college publications, marketing endeavors, pieces, and collateral as well as communications. “Tyler Junior College (TJC)” may be spelled out elsewhere if further clarification is needed.

For state and federal reporting purposes, “Tyler Junior College” may be used followed by parenthetical “TJC.” E.g., “Tyler Junior College (TJC).”

Institutional Colors

All TJC logos and wordmarks are created with specific colors selected from the Pantone Matching System (PMS).

The official colors for all TJC logos or marks are “TJC Black” (PMS Process Black) and “TJC Gold” (PMS 116).

60.40.40.100

0.0.0

231F20 PMS: 116

0.15.94.0

When reproducing the logo in four-color process (CMYK), three-color process (RGB), or for the web (HEX) the formulas shown at left should be used to best match “TJC Black” and “TJC Gold.”

NOTE: The Harry the Hawk Mascot logo has additional colors defined on page 29.

CORRECT COLOR USAGE

Institutional Logo

The TJC Institutional Logo is the primary visual identity mark of the institution and is to be used on all stationery, merchandise, printed publications, and digital applications intended for on- or off-campus use.

The logo always contains both the wordmark and the icon; but in certain approved applications, the icon may be used independently from the wordmark.

This logo is to be used in a stand-alone state only and may not be used with any other design elements.

Logo Sizing

The recommended minimum reproduction size of the TJC logo is 1.5’’ in width. Reducing the logos further would compromise legibility and the integrity of the logo reproduction.

If the reproduction of the TJC logo is smaller than 1.5”, then the TJC Wordmark should be used.

Institutional Wordmark

The TJC Institutional Wordmark is the secondary visual identity mark of the institution and can be used on all merchandise, printed publications, and digital application intended for on- or off-campus use.

The Institutional Wordmark must be used if “TJC” is used in a design.

Safe Zones

The TJC Institutional Wordmark has a safe zone intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

When the TJC Institutional Wordmark is incorporated into a design, its placement must respect the safe zone defined as being — on all sides — to the “height of the leg in the letter T.”

Outdated Logos

The TJC visual identity system introduced in the summer of 2016 is the official identity system for the College. Older designs that were created by or commissioned by TJC have been withdrawn from circulation. The outdated logos at right are not to be reproduced on any publications or literature. On websites, replacement of outdated logos should be part of any planned update or redesign.

Any existing logo for any groups, organizations, or departments that incorporates any part of an outdated logo must be redesigned by TJC Marketing and the new logo used in its place.

Use of Institutional Logo with Location/School/Department/Program Names

The TJC logo is the approved logo for all College programs, departments, and locations, with the exception of the College seal and the institutional athletic logo.

TJC Marketing must approve all logo use and supply the digital logo files.

tyler junior college

Use of Institutional Logo and Wordmark with Organizational Icons and Patches

There are a handful of organizations at TJC with an approved icon for marketing and/or uniform use. Groups may not use icons that have not been approved by TJC Marketing.

Approval and artwork must be obtained through TJC Marketing. Approved organizational icons are shown below.

Institutional Business Cards

The business card formats below are to be used by all campus personnel. Individual campus entities, locations, schools, departments, or personnel MAY NOT design their own business cards.

John Smith DEAN, PROFESSIONAL & TECHNICAL PROGRAMS

TJC.edu jsmi@tjc.edu phone: 903-510-2526

tylerjuniorcollege tjcapaches

tylerjrcollege

To order business cards, go to TJC.edu/BusinessCard.

If your department uses a special business card back, please submit it to TJC Marketing for approval.

Items in magenta will need to be replaced with your information. Cell phone numbers are optional.

TJC Central Campus has three different addresses: Mailing: PO Box 9020 | Tyler TX 75711-9020

Delivery: 1327 S. Baxter Ave. | Tyler TX 75701-3404

Physical: 1400 E. Fifth St. | Tyler TX 75798

SIZE: 31⁄2” x 2”

NAME: Lato Black/12 pt./Black TITLE: Lato Regular/6 pt./leading 7.2 pt./Black CONTACT INFO: Lato Regular 8 pt./Leading 7.2 pt./Black WEBSITE: Lato Regular 10 pt./Black

Email Signature

The email signature template below is to be used by all campus personnel.

Email signature templates are available at TJC.edu/MarketingDownloads.

John Smith

Dean, Professional & Technical Programs

NAME: Lato Bold/10 pt./Black

TITLE: Lato Regular/10 pt./leading 12 pt./Black

CONTACT INFO

Lato Regular/10 pt./leading 12 pt./Black

Name Tags

School of Professional & Technical Programs 903-510-2526

PO Box 9020, Tyler, TX 75711 1400 East Fifth St., Tyler, TX 75798

Name tags may be purchased by any department or organization from a licensed vendor.

Tyler Junior College Name Tag Templates

Below are the formats that must be followed.

Person Name, XX

Title Department

Lato Bold: 18

NAME: Lato Bold/18 pt.

TITLE: Lato Medium/13 pt.

Lato Medium: 13pt

DEPT: Lato Medium/12 pt.

Lato Medium: 12pt

Person Name, XX

Department Chair English

Department Chair name tag

Person Name, Xx.X. Department

NAME: Lato Bold/17 pt.

Lato Bold: 17pt Lato Medium: 13pt

TITLE: Lato Medium/13 pt.

DEPT: Lato Medium/12 pt.

Lato Medium: 12pt

Abbreviations for degrees and credentials will be listed with periods. For example, M.B.A., R.N., Ph.D., Ed.D., etc. Title

Person Name, MSN, R.N.

Title

Department with really long name

Lato Bold: 22pt

NAME: Lato Bold/17 pt.

TITLE: Lato Medium/13 pt.

Lato Medium: 13pt

DEPT: Lato Medium/12 pt.

Lato Medium: 12pt

Presentation Templates

Microsoft PowerPoint is commonly used for presentations and speeches. Please use an approved TJC templates to ensure your presentation meets TJC brand standards. Using standard templates helps the people we communicate with respond to us with greater ease and reinforces our brand.

Individual campus entities, locations, schools, departments, or personnel MAY NOT design their own templates when representing TJC.

PowerPoint templates are available at TJC.edu/MarketingDownloads.

Title Here

Title Slide

College Letterhead

The official College letterhead should be used for all communications. This letterhead should only be printed from approved templates. When working with these templates, do not alter template components. The College letterhead template is available at TJC.edu/MarketingDownloads

PRIMARY LOGO - 2” wide RULE

1pt/ 30% Black TAGLINE

Lato/ 9 pt / 12 pt leading FOOTER

SIZE: 81⁄2” x 11” STOCK: 25% Cotton

Department Letterhead

Below is the official TJC letterhead to be used for all department communications.

This letterhead should only be printed from approved templates. When working with these templates, do not alter template components other than replacing items in magenta with your department’s information. When selecting the URL, check with TJC Marketing to ensure you are using the appropriate short, “friendly” URL.

The department letterhead template is available at TJC.edu/MarketingDownloads.

PRIMARY LOGO - 2” wide RULE

1pt/ 30% Black DEPARTMENT

Lato-Bold/ 9 pt / 12 pt leading SCHOOL

Lato-Regular/ 8pt / 12pt leading

SIZE: 81⁄2” x 11”

STOCK: 25% Cotton FOOTER

Institutional Standard Envelopes

Envelopes should only be printed from approved templates. When working with these templates, do not alter template components other than replacing items in magenta with your department’s information.

Order envelopes through Apache Access.

# 10 ENVELOPE

SIZE: 9 1⁄2” x 4 1⁄8” STOCK: 10-24 White

PRIMARY LOGO: 1.75”

ADDRESS: Slate-Regular 8.5pt./Leading 12pt RULE: .5/100% Black

Institutional Note Cards and Envelopes

The note card shown below is the official College note card to be used for all typed or handwritten messages. A corresponding envelope has the College logo and return address on the front upper left corner.

The note card should only be printed from approved templates. When working with these templates, do not alter template components.

Order note cards and envelopes through Apache Access.

NOTE CARD:

SIZE: 6.625” x 5” (folded) STOCK: Cougar White

PRIMARY LOGO: 3.25”

A7 ENVELOPE:

SIZE: 5.25” X 7.25”

PRIMARY LOGO: 2.25” TITLE: Lato Regular/8.5pt./Black

Institutional Invitations and Envelopes

Invitation packages consist of an invitation, invitation envelope, reply card, and reply card envelope. Templates provided by Marketing are the artwork for official College invitation packages.

These items should only be printed from approved templates. When working with these templates, do not alter pre-set template components. All fonts should be in the Lato family as indicated in the templates.

Packages are available in both one-color and full-color, and in two different sizes.

Invitation package templates are available at TJC.edu/MarketingDownloads.

Institutional Spirit Logos

TJC embraces the spirit represented in the Apache Indian and its guide, the Harris’s Hawk: courage, strength, strategy, and wisdom.

Spirit logos are available to departments specifically focused on student recruitment.

Apache Head Logo

This logo may be used in conjunction with other design elements, but safe zones must be respected.

Apache Head Safe Zones

This logo may be used in conjunction with other design elements, but safe zones must be respected. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

The safe zone on all sides of the Apache head logo is equal to the “bottom of the headband to the highest point of the feathers.”

Spirit Wordmark

The Spirit Wordmark is to be used in a stand-alone state only and may not be used with any other design elements. The Spirit Wordmark is a visual mark identifying TJC with the Apache Indian and can be used on all merchandise, printed publications, and digital applications intended for on- or off-campus use.

Hawk Logo

This logo may be used in conjunction with other design elements, but safe zones must be respected.

Hawk Safe Zones

The safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

The safe zone on all sides of the Hawk logo is equal to the “bottom of the point of the hawk’s beak to the top of the its head.”

Harry the Hawk Mascot

The Harry the Hawk mascot mark may be used in conjunction with other design elements, but may not be used in place of the primary TJC logo. The mascot mark may only be used in the color variations shown here. Upon the approval and under the direction of the Marketing Department, the mascot mark may be altered based on its needed use. E.g., holding an object or wearing accessories such as a hat, eyeglasses, etc.

Harry the Hawk Mascot Color Matching

The official colors of the Harry the Hawk mascot are:

Screening the Harry the Hawk Mascot (in any color) is unacceptable.

College Seal

Standards for College Seal

The College seal is not a logo. It is reserved for special, pre-approved uses only.

The seal is not for use in advertising or other external publications. All uses must be approved by TJC Marketing, subject to review by the Office of the President.

The College seal consists of a rope border, the Lone Star of Texas surrounded by a wreath of rose leaves, the name of the College, and the year it was founded.

The College seal is the imprimatur of TJC and is authorized for use on official College academic documents such as: diplomas, certificates, and awards. Documents displaying the seal denote official College sanction and require the approval of TJC Marketing.

The College seal represents the legal identity of the College and must not be altered in any way. Changing the shape, words, or color, or using one of its elements absent of others is prohibited. The seal should never be substituted for the TJC logo.

Logo Sizing

The recommended minimum reproduction size of the College seal is 1’’ in width. Reducing the seal further would compromise legibility and the integrity of the logo reproduction.

Safe Zones

This safe zone is intended to maintain the seal’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

The safe zone on all sides of the College seal is equal to the height and/or width of the outer band portion of the wordmark.

College Seal Letterhead

Only the TJC president and members of the TJC Board of Trustees may use the College seal on letterhead.

This letterhead is printed on special, water-marked stationery.

College Seal Envelopes

Only the TJC president and members of the TJC Board of Trustees may use the College seal on envelopes.

This envelope is printed on special, water-marked stationery. # 10 ENVELOPE

Standards for President’s Seal

The president’s seal is not a logo. It is reserved for the TJC President’s use only.

The president’s seal is not for use in advertising or other external publications. All uses must be approved by TJC Marketing, subject to review by the Office of the President.

The president’s seal consists of a rope border, the Lone Star of Texas with a “7th” in the middle and surrounded by a wreath of rose leaves, the name of the College, and the word “President.”

The president’s seal must not be altered in any way. Changing the shape, words, or color, or using one of its elements absent of others is prohibited. The president’s seal should never be substituted for the College seal.

Logo Sizing

The recommended minimum reproduction size of the president’s seal is 1’’ in width. Reducing the seal further would compromise legibility and the integrity of the logo reproduction.

Safe Zones

This safe zone is intended to maintain the president’s seal integrity and to avoid visual confusion. No other type or graphic element (including folds, trims, or edges) should fall within the safe zone shown.

The safe zone on all sides of the president’s seal is equal to the height and/or width of the outer band portion of the wordmark.

Institutional Athletic Logo & Secondary Marks

TJC Institutional Athletic Logo

The TJC institutional athletic logo is the primary visual identity mark of the institution’s sports programs. It is to be used on all athletic merchandise, printed publications, etc., and intended for on- or off-campus use. It is intended solely for the athletic department’s use.

TJC Institutional Athletic Secondary Marks

The TJC institutional athletic secondary marks are intended solely for the athletic department’s use.

Athletic Logo Sizing

The TJC institutional athletic logo and marks are made with customized graphics and type. The College requires that digital files or camera-ready art be used for all forms of reproduction. Any attempt to recreate the art, type, or spacing and styling of the logo could result in inconsistencies in reproduction, which would compromise the integrity of the logo.

Safe zones are established to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.

Reproducing the Athletic Logo and Marks

The recommended minimum reproduction size of the institutional athletic logo and marks is 1.5”. Reducing the logo or marks further would compromise legibility, and the integrity of the reproduction.

TJC Institutional Sport-Specific Logos

Each team sport has a TJC institutional sport-specific logo. They may be used on all uniforms, merchandise, printed publications, etc., and for on- or off-campus use. These logos are intended solely for the athletic department’s use.

Outdated Athletic Logos

The TJC institutional athletic logo and wordmark were introduced in the summer of 2023. They are now the official identity of TJC athletics. Older designs that were created by or commissioned by TJC have been withdrawn from circulation and may not longer be reproduced for new uses..

Use of Athletic Organizational Icons

There are two athletic organizations at TJC with an approved icon for marketing and/or uniform use. Groups may not use icons that have not been approved by TJC Marketing.

Approval and artwork must be obtained through TJC Marketing. Approved athletic organizational icons are shown to the right.

Athletic Logo Typeface

The official typeface of the athletic logos is Aviano Future Heavy Fast. Please contact TJC Marketing for information on obtaining the typeface.

AVIANO FUTURE HEAVY FAST

Athletic Business Cards

The Athletic business card design varies from institutional business cards. They utilize the institutional athletic logo and have both the TJC and Apache Athletics web addresses listed. The back of the card lists athletic social media tags.

SIZE: 31⁄2” x 2”

To order business cards, go to TJC.edu/BusinessCard.

Any areas in magenta will need to be replaced with your information. Cell phone numbers are optional.

Email Signature

The email signature template below is only for the use of employees in the TJC Athletic Department. A sport-specific mark may be used for coaches/personnel of a particular sport, but personnel MAY NOT design their own email signatures.

Email signature templates are available at TJC.edu/MarketingDownloads.

NAME: Lato Bold/10.0pt /

TITLE: Lato Regular/10 pt./leading 12pt/Black

CONTACT INFO

Lato Regular/10 pt./leading 12pt/Black

Athletic Letterhead and Envelope

The Athletic letterhead and envelope are only for use by the TJC Athletics Department.

They should only be printed from approved templates. When working with these templates, do not alter template components other than replacing items in magenta with your program’s information.

The Athletic letterhead and envelope templates are available through the TJC Marketing Department or the Athletics Department.

ATHLETICS LOGO - 2.25” wide PROGRAM

Lato-Bold/ 9 pt / 12 pt leading

# 10 ENVELOPE

SIZE: 9 1⁄2” x 4 1⁄8” STOCK: 10-24 White

ATHLETIC LOGO: 1.75”

ADDRESS: Lato-Regular 8.5pt./Leading 12pt RULE: .5/100% Black

SIZE:

81⁄2” x 11”

STOCK: 25% Cotton

Lato – Regular/All Caps 8 pt / 12 pt leading / tracking 140/70

FOOTER

Institutional QR Code Standards

The security of TJC systems and data is the highest priority. As fraudulent or misdirected QR codes pose a security risk, TJC has strict standards for the use of QR codes.

1. All TJC QR codes must be created by the TJC Marketing department. The software used has been vetted by the Office of Technology Services (OTS).

2. TJC QR codes may only be used on printed pieces — not in digital formats such as email, social media, or presentations. Within digital formats, use the URL.

3. A request for a TJC QR code should be made in conjunction with a design request at TJC.edu/MarketingRequest.

4. TJC QR codes must:

a. link only to a TJC.edu webpage. (Forms must be embedded in TJC.edu webpage. Stand-alone forms are not allowed without prior approval from both Marketing and OTS.);

b. contain an embedded TJC Wordmark;

c. use one of the three approved designs (see below); and

d. include a corresponding web address in the format shown below.

5. Non-TJC QR codes are not allowed. Instead use the web address associated with the QR code.

6. Student groups registered through the TJC Center for Student Life and Involvement will be provided with a TJC.edu QR code utilizing a TJC.edu friendly URL linking to the group’s page within OrgSync. They may not use QR Codes or URLs generated by OrgSync.

For more information, please review the information provided by OTS at TJC.edu/QRCodeSafety.

* More information on Institutionally approved form platforms can be found at JotForm and Dynamic Forms