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Seeing Red built to amplify Indigenous voices and stories 1045 Brant County Hwy 54 Ohsweken 519-770-3628
Media company founder focuses on Indigenous power and resiliency JACE KOBLUN
jace@tworowtimes.com
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If intergenerational trauma exists, then so too must intergenerational dignity, intergenerational honour, and intergenerational resilience. That’s what Founder and Shakohén:te’s of Seeing Red Bryan Porter said to a roomful of celebrities, entertainers, sponsors, and Dreamcatcher Charitable Foundation (DCF) supporters at its 18th annual gala last Thursday in Caledonia, Ont., regarding Indigenous representation in film and media. DCF is a non-profit charitable organization created to assist Indigenous people with their present goals and endeavours. Seeing Red is an Indigenous-owned media company, based on Six Nations of the Grand River. It is dedicated to bringing authentic and impactful Indigenous stories to screens and homes worldwide by amplifying the representation, voices and vision of Indigenous storytellers. Seeing Red has partnered with countless storytellers, artists, musicians, designers, and more since its inception, including organizations like Canada’s Walk of Fame and collaborators such as International Indigenous Rights and Water activist Autumn Peltier, Tradi-
Six Nations' Bryan Porter is Founder and Shakohén:te’s of Seeing Red an organization that promotes authentic Indigenous repreFILE sentation in culture, media and the arts.
tional Hoop Dance Artist Notorious Cree, Advocate for Indigenous youth and women Shayla Stonechild, and Social Media Influencer Michelle Chubb aka Indigenous Baddie. “Our 2023 Community Hero, Autumn Peltier, has become an extraordinary bond between our two organizations, the perfect catalyst to begin this partnership,” said Canada's Walk of Fame CEO Jeffrey Latimer in a June press release. “She is a unifying force and a powerful global
youth ambassador. With this partnership, we look forward to making a positive difference by uplifting and amplifying Indigenous storytellers to help build a stronger Canada.” Porter said he is looking forward to more harmonious and fruitful partnerships in the years ahead. “This faith is in my bones. It comes out of each breath I take and it spreads through me with each pump of my heart,” said Porter. The term “seeing red”
refers to the media’s intentional and inferior misrepresentation of Indigenous people and culture in the media. Today, Seeing Red’s vision is to elevate the rightful status of Indigenous people through powerful, educational storytelling that builds cultural awareness and representation across all forms of art and media. “We exist to amplify the voices and vision of established and emerging Indigenous storytellers through film and content increasing representation and cultural accuracy of Indigenous people in all forms of media,” said Porter. “This is what an honour and a privilege is. Taking care of our family. Our children are our future. They will carry our name and our teachings into their children and their children.” Porter told guests in the large hall that Indigenous lessons and culture will live forever. “There must be good
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examples for them. If intergenerational trauma exists, then so too must intergenerational dignity, intergenerational honour, and intergenerational resilience. I choose to promote the positive aspects. I choose to focus on our power. I choose to believe that we will overcome our pasts. I choose to dream that we will be a golden generation,” he said. Porter told the media that Dreamcatcher is a charity created by Indigenous people for Indigenous people. “We try to give our next generation the best chance to succeed,” Porter told media. “Thank you for being an ally. No matter where you're from, no matter the colour of your skin, no matter your preferences, I invite you to join us in this path of peace for our future.” DCF has been supporting Indigenous Youth in Ontario since 2004, with more than $23 million dollars to date.
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